...In Japan, whether you are in Tokyo, Osaka or Nagoya, just turn your head and Louis Vuitton is everywhere. The celebration of the 30th anniversary of the presence of the illustrious, glittering French multinational in Japan took place in Aoyama, one of Tokyo’s fashionable districts. A unique vision of luxury took shape when Louis Vuitton opened yet another new store inside Comme des Garçons on September 4, 2008, in the heart of Japan’s capital. The pop-up store situated on the prestigious Omotesando Street was an illustration of Louis Vuitton’s attachment to the Japanese luxury market. Yves Carcelle, chairman and CEO of Louis Vuitton, said, “This project not only brings a new meaning to luxury, but also speaks volumes about how the know-how and heritage of Louis Vuitton have always been perceived in Japan, including by its foremost designers. We are very proud to have been able to help Rei Kawakubo2 relive her memories in such an original and creative way.”3The Omotesando guerrilla marketing event reflected Louis Vuitton’s success in Japan. Louis Vuitton had been following an aggressive marketing strategy in the country, opening extravagant stores such as those in Ginza or Roppongi.Take a walk on Ginza’s main street, Chuo Dori, the centre of a paradise for shoppers, with longestablished department stores, such as Mitsukoshi, Takashimaya and Matsuzakaya. Continue through the high-end fashion street Namiki-dori. Stop. There it is. You have reached the massive flagship...
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...professional” musicians? John Wesley Work III viewed the blues-women as a singer with “not much hope in earth-a thoroughly disillusioned individual… [who] translated everyday happenings into her own intimate inconvenience. Later in the article Dave Peyton from the Defender stated that black musicians should be trained and understand what they should do to meet European standards. 3. Discuss ways in which songs by blues-women represented social protest and reflected personal views of oppression. (You may give example of song lyrics.) Lyrics and titles represented social protest and personal views of oppression in the songs of blues-women. Throughout this article McGuire provided a number of examples that allowed his readers to see how blues-women exemplified these things in their songs. The first example was the “Chain Gang Blues” by Ma Rainey this song talked about the chain gain experience. The lyrics of this song went like this: Many days of sorrow, man nights of woe, Many days of sorrow, many nights of woe, And a ball and chain, everywhere I go The next example was sang by Bessie...
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...History The Nespresso story began over 27 years ago with a simple but revolutionary idea: enable anyone to create the perfect cup of espresso coffee just like skilled baristas, but in your little environment. The Nespresso concept has redefined and revolutionised the way millions of people enjoy their espresso coffee today. It has shaped the global coffee culture. Thanks to continuous innovations and highest quality, Nespresso has evolved from being the pioneer and trendsetter for portioned coffee into a worldwide reference. Let’s go back to the start of this amazing journey! In 1986, Nestlé Group founded the company Nespresso SA. It was inspired by Luiggi Bezzera’s original espresso coffee concept. It developed a revolutionary system of portioned, encapsulated coffee and dedicated machines that interact to deliver what was expected to be a perfect coffee. But only four initial coffee varieties included Capriccio, Cosi, Decaffeinato and Bolero (now known as Volluto) were offered. And the first two machines offered (the C100 and C1100) are designed to resemble mini espresso machines that people were used to seeing and enjoying at cafés and restaurants. In 1989, Nespresso first tested the Nespresso system in the Swiss household market with Turmix as machine partner. . In 1991, Nespresso SA takes a huge turning point deciding to produce their own machines exclusively with Eugster, which becomes their exclusive producer. Within the same year, Nespresso enters...
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...TABLE OF CONTENTS EXCUTIVE SUMMARY 2 1.0 INTRODUCTION 3 2.1 Economic Outcome of London 2012 4 2.2 Brazil- Getting Ready to Shine 4 2.3 Exploiting the Opportunity 4 2.3 Porters Five Force and PESTEL analysis 5 2.4 SWOT ANALYSIS OF THE BRAZILIAN LUXURY SECTOR 6 3.1 THE PLAN 7 3.2 OBJECTIVES OF THE PLAN 7 4.1 Justification Of The Plan 8 4.2 EXPERIENCE REALMS MODEL 9 4.2 THE BRAND IDENTITY PRISIM 11 5.1 PRICE AND PRODUCT 13 5.2 TIME FRAME AND LOCATIONS 14 5.3 IN-STORE EVENT 14 6.1 THE BUDGET 15 6.2 IMPLEMENTATION ISUUES 17 7.0 CONCLUSION 18 APPENDIX 1 19 APPENDIX 2 20 APPENDIX 3 ...
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...Consumer Buying Behaviour: Implications of Consumer Attitudes for Marketers in the Context of UK Food Retail Sector Word Count: 3006 Consumers are the center of every business’s attention. It is essential for every marketer to know about the needs and wants of the consumers. To know that, it is necessary to know how consumers make decisions regarding the purchase of products and services. The following essay throws light on consumer behaviour and its implications for marketers in the context of the UK food retail sector. Consumer buying behaviour is a process through which the consumers make decisions regarding how they spend their resources on items they need or want. These resources include time, money and effort (Sharma, 2006). Solomon (2010) is of the view that consumer buying behaviour is a process which the consumers go through when evaluating, purchasing and disposing of goods and services. According to Johan, Johan and Anneki (2007:38): “Consumer behaviour comprises the behaviour patterns of decision units (individuals as well as families) which precede, determine and follow on the decision-making process for the acquisition of need –satisfying products, ideas and services” The future behaviour of the consumers can be predicted by analyzing their current buying and consumption patterns (Kotler, 2008). The study of consumer behaviour not only takes internal factors into account but also the external factors which are responsible for influencing...
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...Positioning of Louis Vuitton Company on the Digital World Students Name Institute Affiliation Date ABSTRACT 1. The study utilizes an investigative approach to finding out the positioning of the luxury brand in the digital world; a case of Louis Vuitton Company. Louis Vuitton is one of the best luxury brands in the market with a worth estimate of $24.7 billion. Many luxury brands have not bought the idea of going online and utilizing the digital platform in marketing their products. Nowadays it is very crucial and as well relevant for any luxury brand to go digital. With the world’s economic changes, people have revised their spending and diverted to a rather more relevant daily survival practices. In such a scenario, Luxury brands need to do an aggressive marketing and making their presence be felt all over the world. The technological advancements in the business sector are playing a bigger role rather. The digital platform has been in use for decades now with many business sectors going online. It is noted that as many business sectors would like to venture in the e-commerce, many luxury brands haven’t bought the same idea. Luxury brand companies have the notion that the digital marketing is made for small and middle-level range of commodities. In the year 2014, only three luxury brands gained their strength in the market with Louis Vuitton taking the lead. Therefore, we ask this question, what makes Louis Vuitton take the lead in the market in this transforming technological...
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...Table of content 1.0 Executive Summary 3 1.1 Objective 1.2 Vision and Mission 2.0 Company Summary 4 2.1 Background 2.1 Company locations and facilities 3.0 Products and Services 5 3.1 Product description 3.2 Competitive Comparison 3.3 Supply and demand details 3.4 Technology needs 4.0 Target Market 7 4.1.1 Target Market Segment Strategy 4.1.2 Market Needs 4.1.3 Market Trends 4.2 Industry Analysis 4.2.1 Industry Participants/Key Players 4.2.2 Main Competitor analysis 5.0 Strategic and Implementation Summary 10 5.1 Marketing Strategy 5.2 Pricing Strategies 5.3 Promotional Strategies 5.4 Distribution Patterns 5.5 Marketing Program 5.6 Sales Strategies 5.7 Sales Forecast 5.8 Sales Program 6.0 Web Plan Summary 13. 6.1 Website Marketing Strategy 6.2 Development requirement Reference 15 1.0 Executive Summary 1.1 Objective This paper will tend to provide a brief introduction of Louis Vuitton, the famous and high price and high reputation luxury brand product originated from France. Later, this paper will further investigate on the information regarding the company’s products and services (product mix) and its marketing analysis and industry analysis in general. The strategies analysis and implementation of the strategies will be demonstrated and website marketing strategies by the company will be discussed as well after the implementation of the strategies plan. Lastly, a brief conclusion will be provided...
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...and the students. Each aspect is working side by side to support the other aspects accurately. School plays a significant role in the educative process. It is considered as an instrument to reshape community and build a good society and to produce quality people by means of shaping the learner’s attitude and behavior. It is the school that fulfills the social responsibility of preparing the individual for the future by (a) fitting him in the society that he lives in (adjective function) and (b) enabling him to use his knowledge and creative powers to improve this society (constructive function). Curriculum represents a set of desired goals or values that is activated through a development process and culminates in successful learning experiences for students (Wiles & Bondi, 2007). The curriculum also defines the specific knowledge, behavior, and attitudes needed to create a healthy and educational environment for the student, who is considered a fundamental factor to build the future. The role of the students in the educative process is to acquire knowledge and skills which he can use to influence other people in the community and transform the society into building a better nation. In the educative process, productivity of the teachers is important in the desired transformation of the students....
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...Mr. Know All – Basic Understanding “Mr. Know All” by W. Somerset Maugham is a short story of simple facts, but with a deeper meaning below the surface. In fact, the story is a fantastic story about prejudice, racism and how what appears to be true, at times is just an illusion. Basic terms and concepts: Prejudice – unreasonable feelings, opinions, or attitudes, especially of a hostile nature, regarding a racial, religious, or national group. Racism – the belief that some people are superior and others are inferior based on racial, religious or national group. Stereotype – a widely held, but fixed and oversimplified image or idea, of a particular type of person. (examples: Iranians are stingy; Moroccans have bad tempers) Setting and its significance: The story takes place after World War I on a boat traveling from San Francisco in the United States to Yokohama in Japan. The story takes place in “international waters.” This is significant for two reasons: • By taking place in international waters, and not in a given country, the writer is saying that prejudice is an international problem, and not a problem of any given place. • The writer is saying that prejudice and racism are human traits and not the traits of any given culture. • The ship becomes the symbol of the world with people who are prejudiced and even racists. Although the characters are far from their native societies, they still bring with them their racial and cultural...
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...Table of contest I. Foreword 3 II. Introduction 3 A. History 3 B. Standards and Values 4 III. Strategy 4 A. Takeover by Fung Brands Limited 4 B. Modern technology 5 C. Personalizing models 5 D. Magazine 5 E. On invitation only 5 F. Collaborations and special offers 5 a) The many faces of Delvaux 5 b) Studio Delvaux 6 IV. Market 8 A. Situation 8 a) Turnover 8 b) Prices 8 B. Target 9 C. Competitors 9 V. Assortment and Packaging 9 A. Most famous bags 9 B. Packaging 9 VI. Materials 9 A. Different sorts of leather 9 B. Different animals 10 C. Cleaning my bag 10 VII. Most latest news about Delvaux 10 A. Topman Salez quits at Delvaux 10 B. Illustrator Valentine De Cort creates a beautiful little picture book for the Madam Delvaux bag. 10 VIII. SWOT-Analysis 11 IX. References 12 Foreword I chose Delvaux for many reasons. First of all because, it is original a Belgian Brand. But most of all I love the brand because of it’s high level of craftsmanship. They have a lot of know how and intelligence. The designs the House makes are timeless with a very high quality of leathers. They are not humping on the trends they keep designing functional new creations. They have a certain hautain-look and that makes their Brand very strong. There is no room for unprofessionalism. Introduction History Charles Delvaux opened his first workshop in the centre of Brussels 1829. In 1883 the family were appointed...
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...customers we have two approaches—speed and differentiation. — Zhang Ruimin, CEO Haier Group1 The Haier Group was one of China’s most accomplished and important companies, with estimated global sales in 2007 of $16 billion. Founded in 1984 as the Qingdao Refrigerator Company, the original company was a collectively owned enterprise in the same northeast coastal municipality that produced the popular Tsingtao beer. Haier became a conglomerate electrical home appliance and consumer electronic products company. Its core business was white goods—refrigerators and freezers, ranges, and microwave ovens, dishwashers, and washing machines and dryers—and room air conditioners. Later, it diversified into mobile telephones, television receivers, personal computers, and even financial services and pharmaceuticals. Overall it produced 96 different product lines comprising 15,100 different product specifications. It employed over 35,000 people worldwide. Haier was one of the world’s seven biggest home appliance makers—along with LG (Goldstar) Group and Matsushita headquartered in Asia; Whirlpool and GE in America; and Electrolux and Bosch-Siemens in Europe. Haier was widely regarded as China’s “Most...
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...luxury goods provider is looking to expand their brand dominance in Japan. In the Japanese, LVMH has to deal with economical and cultural uncertainties, the threat of counterfeit products and the relatively high competition, and finally changing tastes of Japanese consumers. LVMH should use their core competencies and limit their weaknesses to overcome the challenges that face the company in Japan. To face their first challenge of economical and cultural, as well as changing tastes uncertainties, the company can hire new designers to develop Asian inspired products. They could also embed the European way of living into the Asian lifestyle. The challenge of eliminating counterfeit products can be combated by creating a unique shopping experience for LV’s customers, and shutting down large counterfeit operations, by cooperating with Chinese and Korean Government Agencies in reducing counterfeit products. Table of Contents Introduction 4 Weak economy 5 Changing taste 7 Competitors 8 Competition – Porter’s 5 forces analysis 10 Consumer behavior analysis 12 Recommendation 16 Conclusion 19 References 20 Appendixes 22 Appendix 1: For example 22 Appendix 2: Competition – Porter’s 5 forces analysis 23 Appendix 3: SWOT analysis of Louis Vuitton 28 Appendix 4: Case study - “Louis Vuitton in Japan” 29 Introduction Japan has one of the world’s largest economies and its...
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...* slideshare * Upload * Login * Signup * * ------------------------------------------------- Top of Form Bottom of Form * Home * Leadership * Technology * Education * Marketing * Design * More Topics * Email * Embed * Like * Save 1 of 87 * ------------------------------------------------- Recommended ------------------------------------------------- * ------------------------------------------------- More from User * Factors that affect the on the-job training ofSunjay Taladtad35,054 views * Narrative report in ojtFate Capa157,951 views * Factors that affect the on the-job training ofSunjay Taladtad4,407 views * On the-job-trainee (NARRATiVE REPORT) Sheenbie PaladoSheenbie Palado20,403 views * My thesis proposalPolytechnic University of the Philippines137,851 views * Ojt final documentationAr-jay de Guzman15,180 views * Thesis elaineCarie Justine Estrellado15,613 views * Final na final thesisjennilynbalbalosa90,807 views * Ojt narrative report - an exampleRenz Aldaine Engada2,453 views * Ojt report final2Rajen...
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...LVMH: King of the Luxury Jungle SEPTEMBER 2009 Profit from temporary W&S woes to bag the stock at discount prices LVMH is the strongest player in the luxury goods industry, a giant in an industry where fixed costs make scale paramount; the only "two-legged" balanced player, leading with mega-brands in both Leather Goods and Wines & Spirits; enjoying stable group EBIT margins as a consequence Champagne consumer demand weakness, de-stocking and oversupply in 2010 are well understood; W&S concerns have depressed the stock close to 20-year trough multiples and in the same range of smaller and more volatile hard luxury players and other peers; an opportunity in our view On top of LVMH's unrivaled industry position, markets seem to under-appreciate cost-saving opportunities, brand-portfolio rationalization, higher FCF from lower W&S inventory investment, above-average mega-brands' results or support from first-mover EM inroads In a medium-term growth environment, LVMH has the chance to be a key consolidator in the luxury goods industry: a mega-merger with CFR would be a strategic master stroke, placing it ahead of any M&A counter move by competitors SEE DISCLOSURE APPENDIX OF THIS REPORT FOR IMPORTANT DISCLOSURES AND ANALYST CERTIFICATIONS LVMH: KING OF THE LUXURY JUNGLE 1 Portfolio Manager's Summary We have few doubts about the opportunity of investing in LVMH for the medium to long term. We expect "winners will continue to win" in the luxury industry...
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...S w LOUIS VUITTON1 Manu Mahbubani wrote this case under the supervision of Professor Mary Crossan solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2013, Richard Ivey School of Business Foundation Version: 2013-04-04 SYNOPSIS Moët Hennessy Louis Vuitton (LVMH) enjoyed double digit growth and healthy profitability in 2010 and 2011. A large part of this growth had been driven by its flagship group Louis Vuitton (LV). In 2011, LVMH announced that long-time LV CEO Yves Carcelle would be replaced at the end of 2012 by Jordi Constans, an executive from the French food product multinational Danone SA. However, after serving less than a month, Constans was replaced in December 2012 by Michael Burke, an LVMH insider who had been with the...
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