...CEC - PR campaign 1. Problem identification: Following surveys conducted the company decided to put in place the present PR campaign in order to change negative attitude towards CEC, to raise awareness among young adults and to improve the image through involvement in social issues. Today it is ever more important for companies and brands to build a good image. A strong image helps the company build its business and it can help the company in times of crisis as well. According to the surveys conducted 50% of respondents were indifferent to CEC brand, 42.3% had negative attitude, while only 7.7% had a positive attitude towards CEC. The current position on the market for CEC is 6th place with a market share of 7.7%* *http://www.zf.ro/banci-si-asigurari/topul-integral-al-bancilor-cine-a-crescut-pe-o-piata-in-stagnare-14504025 2. Objectives: * increase positive attitude towards CEC from 7.7% to 50% * increase market share from 7.7% to 15% The objectives are to be attained until December 2016. 3. Targets: * internal - employees * external - consumers(young adults), investors, press, public opinion 4. Media channels Channel #1: Social Media * FaceBook and Twitter with instant feedback * SlideShare * Blog sponsored articles * YouTube * PPC Channel #2: Classic Media * Press releases * Sponsored newspaper articles (online/offline) * Radio and TV spots Channel #3: Own environment * Company’s website * Company’s...
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...VIDEO CASE – CHAPTER 1 MUCHO BURRITO 1ST ANNUAL GHOST PEPPER BURRITO EATING CONTEST Mucho Burrito, created in 2006 by Canadian entrepreneurs Mark Rechichi, Alex Rechichi, and Sean Black, was a fast-food opportunity that capitalized on healthier and tastier food trends. “Mexican food was underdeveloped at that time and what most Canadians experienced as ‘Mexican’ was not delicious, authentic Mexican cuisine,” states Norm Pickering, director of marketing, North America, for Mucho Burrito. He explains that in 2006, other than Taco Bell and a few independent restaurants, Canadian consumers had little choice when it came to Mexican food. Mucho Burrito gave Canadians a new alternative: reasonably priced, good-quality Mexican food in a fast-casual restaurant. Its mission from inception was to provide customers with unmatched Mexican flavour with the freshest and best-quality burritos—made right in front of their eyes. By 2015, Mucho Burrito had grown to over 115 franchise locations in Canada with additional locations in the U.S. The fast-food market is fiercely competitive, and today, Mexican food is one of the hottest food trends in Canada. Taco Bell is a mainstay with its inexpensive, lower-quality “Tex-Mex” food, but there are new U.S. competitors in Canada, such as Chipotle Mexican Grill and Qboda, focusing on higher-quality, fast-casual Mexican fare. Various popular, local, independent establishments also exist, such as Big Fat Burrito, Burrito Boyz, and Fat Bastards. Quick-service...
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...Literary Theory: A Very Short Introduction ‘Jonathan Culler has always been about the best person around at explaining literary theory without oversimplifying it or treating it with polemical bias. Literary Theory: A Very Short Introduction is an exemplary work in this genre.’ J. Hillis Miller, University of California, Irvine ‘An impressive and engaging feat of condensation . . . the avoidance of the usual plod through schools and approaches allows the reader to get straight to the heart of the crucial issue for many students, which is: why are they studying literary theory in the first place? . . . an engaging and lively book.’ Patricia Waugh, University of Durham Very Short Introductions are for anyone wanting a stimulating and accessible way in to a new subject. They are written by experts, and have been published in 15 languages worldwide. Very Short Introductions available from Oxford Paperbacks: ANCIENT PHILOSOPHY Julia Annas THE ANGLO-SAXON AGE John Blair ARCHAEOLOGY Paul Bahn ARISTOTLE Jonathan Barnes Augustine Henry Chadwick THE BIBLE John Riches Buddha Michael Carrithers BUDDHISM Damien Keown CLASSICS Mary Beard and John Henderson Continental Philosophy Simon Critchley Darwin Jonathan Howard DESCARTES Tom Sorell EIGHTEENTH-CENTURY BRITAIN Paul Langford The European Union John Pinder Freud Anthony Storr Galileo Stillman Drake Gandhi Bhikhu Parekh HEIDEGGER Michael Inwood HINDUISM Kim Knott HISTORY John H. Arnold HUME A. J...
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...Literary Theory: A Very Short Introduction ‘Jonathan Culler has always been about the best person around at explaining literary theory without oversimplifying it or treating it with polemical bias. Literary Theory: A Very Short Introduction is an exemplary work in this genre.’ J. Hillis Miller, University of California, Irvine ‘An impressive and engaging feat of condensation . . . the avoidance of the usual plod through schools and approaches allows the reader to get straight to the heart of the crucial issue for many students, which is: why are they studying literary theory in the first place? . . . an engaging and lively book.’ Patricia Waugh, University of Durham Jonathan Culler LITERARY THEORY A Very Short Introduction 1 Great Clarendon Street, Oxford o x2 6 d p Oxford University Press is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide in Oxford New York Athens Auckland Bangkok Bogotá Buenos Aires Calcutta Cape Town Chennai Dar es Salaam Delhi Florence Hong Kong Istanbul Karachi Kuala Lumpur Madrid Melbourne Mexico City Mumbai Nairobi Paris São Paulo Shanghai Singapore Taipei Tokyo Toronto Warsaw with associated companies in Berlin Ibadan Oxford is a registered trade mark of Oxford University Press in the UK and in certain other countries Published in the United States by Oxford University Press Inc., New York © Jonathan Culler 1997 The moral rights...
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...Supplier Selection / Event Presentations / Best Practice / Template Files / Trends & Innovation Online Reputation and Buzz Monitoring Buyer's Guide 2010 Online Reputation and Buzz Monitoring Buyer's Guide 2010 Published April 2010 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010 Econsultancy 4th Floor, The Corner 91-93 Farringdon Road London EC1M 3LN United Kingdom Econsultancy New York 41 East 11th St., 11th Floor New York, NY 10003 United States Telephone: +1 212 699 3626 http://econsultancy.com help@econsultancy.com Telephone: +44 (0) 20 7269 1450 Contents 1. Introduction ..................................................................... 1 1.1. About Econsultancy ..................................................................... 1 2. Executive Summary ......................................................... 2 3. Market trends .................................................................. 4 3.1. 3.2. 3.3. 3.4. 3.5. 3.6. 3.7. Market set for strong growth as rise of social media increases importance of online reputation ................................. 4 Buzz monitoring becomes a hygiene factor for businesses seeking to manage risk ...............................................
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...Fullbright Company. Love, loneliness, secrets, desperation, sexual identity, growing up, acting out — it’s all there, hidden under beds and shoved into closets. I saw my childhood in there, and my adulthood, too, and the messy, complicated things I feel toward my family. It left me feeling raw, and clean, and quiet. It’s just a house. It made me cry. The year is 1995, and twenty year old Katie has just returned home from a year abroad. Not that the house is a home she knows. Her parents moved while she was away, and the house is as unfamiliar to Katie as it is to the player — after all, you are one and the same. No one is there to greet you. The door is locked. The house is empty. The only acknowledgment you are given is a note written by your younger sister, Sam. She apologizes for not being there. She asks that you not go digging around for answers. She says she’ll see you again one day. And that’s it. There’s no quest log, no directions, no arrow pointing you toward something of use. Gone Home hinges on the assumption that curiosity alone is enough to drive the player onward. It certainly was for me. The farther I went into the house, the more anxious I was to learn what had happened there. Why had no one been there waiting for me? Was Sam hurt? Were my parents hurt? Was I in danger? Was I really alone? A storm raged outside, drumming on...
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...PERSONAL DEVELOPMENT PLAN Ibrahim Landajani Instructors Name Business Date PERSONAL DEVELOPMENT PLAN There is a need for individual to set their personal development plan in life. The fundamental element of being a professional is to set goals that are not too high but all the challenges should be present. The personal development plan must be reasonable, attainable and achievable. This means that goals should pose certain challenges like in the application of SMART Approach which are specific, measurable, achievable, realistic and time-bounded. The unit of measure for the development plan should be objective rather than subjective. The focus of the personal development plan should be on end results based on stated goals. My main goal in life is to accomplish my Masteral Education Degree to be fully qualified employee with one of the best organization in the country where I can transfer the knowledge that I acquired to all the people regardless of their backgrounds. I plan to achieve this goal by completing my Masteral Degree. The active learning process that I acquired in the academe will be valuable in the workplace and record of my achievement and success is invaluable for my Curriculum Vitae and application writing. Description of the Problem This study aims to design and write a professional Development Plan with a deeper understanding and knowledge acquired in the classroom, the wider reading and research to support my findings and assertions and be able...
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...Table of Contents Introduction 2 History 3 Literature Review 5 Cutting through the Clutter 7 Regulation 8 Research 9 Literature Analysis 12 Perception 12 New Mediums 14 Future Research 17 Conclusion 19 References 21 Introduction In today’s consumerist world, we are bombarded by advertising messages through virtually every medium inducing us to change our attitudes. All of the companies are screaming for our attention at once, each of which is trying to shout the loudest to be heard over the commotion. This commotion, created by the multitude of companies, blends together creating a constant buzz in the back of the consumer’s mind. It leads to a world filled with overwhelming clutter that leaves consumers trying to find a way to keep from drowning. As a result, many marketers are considering whether the advertising message is still getting through to the customer or if the message is becoming decreasingly effective in particular to the medium used to deliver the message. Marketers are becoming increasingly aware that they need to find a way to break through the clutter created in today’s culture. Some observe that a more cluttered environment reduces advertising viewing, increases avoidance, impairs advertising memories, inhibits the ability to correctly identify the brand, and has an undesirable impact of emotional responses to advertising (Hammer, 2009). This paper examines current research that is being done on traditional mediums of...
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...Oceans Food Farming Cooking Restaurants Animals Jane Says Culture Entertainment Health Lifestyle World Aid & Development Innovation Global Health Business Insights Innovation & Tech Green Entrepreneurs Restaurants Take Action Featured Actions Petitions Pledges Film & TV Actions Track Your Impact TakePart is the digital news and lifestyle magazine from Participant Media, the company behind such acclaimed documentaries as CITIZENFOUR, An Inconvenient Truth and Food, Inc. and feature films including Lincoln and Spotlight. FOLLOW US Takepart Share Facebook Twitter Email App Google +1 Tumblr Your Reach Take Action A U.S. Special Forces service member and a soldier with the Uganda People's Defence Force search the area near Pambayamba, in the Central African Republic, for indicted war criminal Joseph Kony, leader of the Lord's Resistance Army, on March 30, 2016. (Photo: Andrew Craft) takepart #longform Hunting Joseph Kony U.S. Special Forces searching...
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...Recently more research has focused on the relationship between color and psychological functioning. _____ (Q) Two further experiments establish the link between red and avoidance motivation as indicated by behavioral (i.e., task choice) and psychophysiological (i.e., cortical activation) measures. _____ (R) Four experiments, in fact, demonstrate that the brief perception of red prior to an important test (e.g., an IQ test) impairs performance, and this effect appears to take place outside of participants' conscious awareness. _____ (S) Red impairs performance on achievement tasks, because red is associated with the danger of failure in achievement contexts and evokes avoidance motivation. _____ (T) All of these findings suggest that care must be taken in how red is used in achievement contexts and illustrate how color can act as a subtle environmental cue that has important influences on behavior. _____ (U) Indeed, startling findings occurred in regard to the relationship between red and performance attainment. 2,5,3,1,4 Recently more research has focused on the relationship between color and psychological functioning. _____ (Q) Two further experiments establish the link between red and avoidance motivation as indicated by behavioral (i.e., task choice) and psychophysiological (i.e., cortical activation) measures. _____ (R) Four experiments, in fact, demonstrate that the brief perception of red prior to an important test (e.g., an IQ test)...
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...3.3 Allegory. 30 CHAPTER II: LANGUAGE SHAPED BY IMAGINATION IN K. MANSFIELD’S SHORT STORIES 36 II.1. Figurative Language, Symbolism and Theme in "Her First Ball": 37 II.2. Katherine Mansfield – Techniques and Effects in A Cup of Tea. 41 II.3. Literary Colloquial Style in “Miss Brill” by K. Mansfield. 49 II.3.1. Lexical features—Vague Words and Expressions 49 II.3.2 Syntactical and Morphological Features 52 II.3.3 Phonological Schemes of the Figures of Speech 55 II.4. Simplifying Figurative Language in K.Mansfield’s Short Stories 60 CONCLUSION 64 BIBLIOGRAPHY 66 APPENDIX 70 INTRODUCTION Figurative Language is the use of words that go beyond their ordinary meaning. It requires you to use your imagination to figure out the author's meaning. For example, if someone tells you that it is raining cats and dogs, you know that there are not actually cats and dogs falling from the sky. You know it really means that it is raining very hard. Figurative language is not intended to be interpreted in a literal sense. Appealing to the...
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...candidates would have carefully selected controversial policies that the majority were against, to garner support by invoking them to think that dethroning the current office would be “changing for the better”. Social Media experts would then exaggerate these feelings of unrest and protest in the undecided voters by publishing contents that citizens feel that are controversial. The reigning party would also, with the help of traditional social media, attempt to strengthen their foothold in the office by reinforcing the pathetic few policies that they have implemented during their term. Traditional social media has indeed played a pivotal role in all political elections all around the globe. However, with the ubiquity of smartphones and personal computers, coupled with a massive surge of online social platforms, the pivotal change of politics seem to lie in the hands of the party who knows how to play the game of IT. There have been numerous cases of cunning New Media ploys which parties have attempted in order to swing votes in their favour. In this critical, yet informative and engaging report, we aim to unveil the evil doings behind the subtle use of IT and new media platforms to propagate the masses of the 21st century citizens, thereby showing that IT has indeed and will increasingly affect the outcome of political...
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...English-E11-12 7/27/07 2:24 PM Page 1 Ministry of Education The Ontario Curriculum Grades 11 and 12 English Printed on recycled paper 07-003 ISBN 978-1-4249-4741-6 (Print) ISBN 978-1-4249-4742-3 (PDF) ISBN 978-1-4249-4743-0 (TXT) © Queen’s Printer for Ontario, 2007 2007 REVISED CONTENTS INTRODUCTION 3 Secondary Schools for the Twenty-first Century . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Importance of Literacy, Language, and the English Curriculum . . . . . . . . . . . . . . . . . . . Principles Underlying the English Curriculum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Roles and Responsibilities in English Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . THE PROGRAM IN ENGLISH 3 3 4 5 9 Overview of the Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Curriculum Expectations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Strands in the English Curriculum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 ASSESSMENT AND EVALUATION OF STUDENT ACHIEVEMENT Basic Considerations . . . . . . . . . . . ....
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...[pic] Гальперин И.Р. Стилистика английского языка Издательство: М.: Высшая школа, 1977 г. В учебнике рассматриваются общие проблемы стилистики, дается стилистическая квалификация английского словарного состава, описываются фонетические, лексические и лексико-фразеологические выразительные средства, рассматриваются синтаксические выразительные средства и проблемы лингвистической композиции отрезков высказывания, выходящие за пределы предложения. Одна глава посвящена выделению и классификации функциональных стилей. Книга содержит иллюстративный текстовой материал. Предназначается для студентов институтов и факультетов иностранных языков и филологических факультетов университетов. GALPERIN STYLISTICS SECOND EDITION, REVISED Допущено Министерством высшего и среднего специального образования СССР в качестве учебника для студентов институтов и факультетов иностранных языков |[pic] |MOSCOW | | |"HIGHER SCHOOL" | | |1977 | TABLE OF CONTENTS Page Предисловие к первому изданию……………………………………………………..6 Предисловие к второму изданию……………………………………………………..7 Part I. Introduction 1. General Notes on Style and Stylistics…………………………………………9 2. Expressive Means (EM) and Stylistic Devices (SD)………………………...25 3. General Notes on Functional Styles of Language……………………………32 4. Varieties of Language………………………………………………………..35 5. A Brief...
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...Instructor’s Manual to Accompany The Longman Writer Rhetoric, Reader, Handbook Fifth Edition and The Longman Writer Rhetoric and Reader Fifth Edition Brief Edition Judith Nadell Linda McMeniman Rowan University John Langan Atlantic Cape Community College Prepared by: Eliza A. Comodromos Rutgers, The State University of New Jersey New York San Francisco Boston London Toronto Sydney Tokyo Singapore Madrid Mexico City Munich Paris Cape Town Hong Kong Montreal NOTE REGARDING WEBSITES AND PASSWORDS: If you need a password to access instructor supplements on a Longman book-specific website, please use the following information: Username: Password: awlbook adopt Senior Acquisitions Editor: Joseph Opiela Senior Supplements Editor: Donna Campion Electronic Page Makeup: Big Color Systems, Inc. Instructor’s Manual to accompany The Longman Writer: Rhetoric, Reader, Handbook, 5e and The Longman Writer: Rhetoric and Reader, Brief Edition, 5e, by Nadell/McMeniman/Langan and Comodromos Copyright ©2003 Pearson Education, Inc. All rights reserved. Printed in the United States of America. Instructors may reproduce portions of this book for classroom use only. All other reproductions are strictly prohibited without prior permission of the publisher, except in the case of brief quotations embodied in critical articles and reviews. Please visit our website at: http://www.ablongman.com ISBN: 0-321-13157-6 1 2 3 4 5 6 7 8 9 10 - D O H - 05 04 03 02 CONTENTS ...
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