...within their genres, and generally within the TV industry. The Uses and Gratifications theory can be applied to both these texts to show how they attract audience using the 4 stages. Firstly, personal identity, as X Factor is a contestant based show, and the people start the show as average everyday people, and this is connoted in their interview before their audition where they talk about their current life, and have very casual dress codes in a public and busy mise-en-scene. As the show progresses some of these contestants start to turn into ‘celebrities’ by gaining publicity, and this is connoted due to their change in dress codes, which is now smart and classy compared to casual before. Also connoted through their confidence, as at the start they are very nervous and modest, and as the competition progresses, depending on good results a person will gain self-confidence and gain more and more fans. An example of contestants that used the X Factor as a way to gain fame is One Direction who have toured the UK and America and succeeded heavily in both. This way of gaining fame could relate to the ‘American Dream’ ideology and the idea that normal people (the contestants) can be rich and famous because of the X Factor. Similarly, the CSI franchise can appeal to its audience through personal identity due to the way it uses realism in crime scene investigation. The heavy...
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...Story Telling and Marketing The Coca-Cola Company Author: Chetna Aggarwal Date: March 10, 2015 Supervisor: Prof. John H. O’Malley Table of Contents 1 What Is Story Telling? 3 2 Why Did I Select Coca-Cola? 3 3 Did The Story Added To My Awareness Of The Product? 4 4 Did I Connect With The Story? 4 5 Did It Cut Through The Clutter Of Competing Products? 4 6 In A Digital World, How Do You Get Your Message Through? 5 7 Bibliography 6 8 Declaration of Authenticity 9 * What Is Story Telling? Storytelling is the process of explaining real or fictional events through narrative (Storytelling, 2015). Complex ideas are depicted in an entertaining way or an emotional connection helps consumers remembering information (ibid.) by “building a picture of a company” (Bacon, 2013). It is said that people recall facts more easily when emotions are involved (Storytelling, 2015). Especially millennials, who have a shorter attention span and are exposed to an immense mass of information (2015), are more likely to remember an ad that is more interactive (Storytelling, 2015). Why Did I Select Coca-Cola? Coca-Cola is the soft drink giant par excellence – With a global market share of 25.9% in the soft drink market in 2011 (Statista website, 2015), the company has achieved what many companies dream of – Global brand recognition, meaning people can identify Coca-Cola without being directly exposed to the company’s name, but rather to its logo or colors (Brand Recognition, 2015)....
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...culture, resulting in the construction and reinforcement of narratives, particularly in professional sports” (Berg & Harthcock). The media can be held responsible for creating the majority of the public’s perception of sports to this day. The heavy dosage of sports communication, in every aspect thinkable, has altered and constructed the influence of sports on millions of people. The sports communication field has become a vast entity and proved to be a profitable market. However, the communicative process regarding sports information has lately cannibalized the true essentials of sports coverage. Sports in general have grown dramatically along with the growth of media. Growth is normally good, but the growth of sports communication in general is so massive that it has become over saturated with inadequate information. The focus of what the media communicates with audiences today is hardly ever statistical information like how many runs Kansas City pitcher, Yordano Ventura, allowed but more on his instigating attitude and why he throws 100mph fuzz balls at guys’ heads so often. After all, Major League Baseball is known as “the show” for a reason. It is easier for the media to narrate exaggerated, unexpected events. These narrations often exclude the true sports coverage essentials. However, they provide excessive information about the athletes involved. Often times this includes personal information. “Sports stars are real in the sense that they perform live under unpredictable...
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...Art and Audio Highlights The game don’t not have any art as its all shapes and font, to us the art style of the game is retro with a clash of minimalistic Hardware As in the high-concept document, state your target platform. If it is a personal computer rather than a console, also state the minimum configuration required to play the game. Production Details If you’re writing a treatment as part of a pitch to a publisher, it’s essential to say not only what the game will be like, but who will develop it and when, and what it will cost to develop. Good game ideas might be common, but good development teams are rare; the publisher will want to see evidence that you have the resources and experience to get the job done. Current Status Start by letting the publisher know where you are now. If you have actually begun some prototype work or proof-of-concept work, say so and indicate what features it contains. If the game is still no more than a gleam in your eye, leave this section out. Completed prototype demonstrating military (but not psychic) game features. Includes: 3D landscape with moving water and foliage, bridges, buildings, vehicles. Player characters with visible differences, motion-captured animations, variety of movement modes. Development Team List the names and qualifications of your key people. Indicate what role each will play in the project. Don’t include their entire résumés; nobody will read all that. Instead, give a one-paragraph synopsis of each person’s...
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...praised for its acting, story, and directing. Citizen Kane’s dramatic camera angles, striking film noir–style lighting, nonlinear storytelling, montages, and long deep-focus shots were considered technically innovative for the era. Over time, Citizen Kane became revered as a masterpiece, and in 1997 the American Film Institute named it the Greatest American Movie of All Time. “Citizen Kane is more than a great movie; it is a gathering of all the lessons of the emerging era of sound,” film critic Roger Ebert wrote.1 CHAPTER 6 ○ MOVIES 185 (c) Bedford/St. Martin's bedfordstmartins.com 1-457-62096-0 / 978-1-457-62096-6 MOVIES A generation later, the space epic Star Wars (1977) changed the culture of the movie industry. Star Wars, produced, written, and directed by George Lucas, departed from the personal filmmaking of the early 1970s and spawned a blockbuster mentality that formed a new primary audience for Hollywood— teenagers. It had all of the now–typical blockbuster characteristics like massive promotion and lucrative merchandising...
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...Football Manager is an enormously complex simulation. On a global level, the game tracks thousands of careers, ambitions and relationships, and on any given match day, weather, morale, skills and individual personal issues can contribute to moments of brilliance or abject failure. Talking to Sports Interactive’s director Miles Jacobson, I found that the simulation model is even more elaborate in some areas than I’d expected. Read on to find out about the game’s expanding narrative engine, how climate change is forcing the team to update the code that generates weather patterns, why the ugliest aspects of football have no place in FM and how a non-contract player’s family situation might prevent him from playing for your club. RPS: You’ve mentioned in previous interviews that you have a database of thousands of features to implement eventually. But do you have an overall vision of where the game is going to be in two or three years? Is there a shape that it’s taking? Jacobson: I tend to work two versions ahead. It used to be three but it’s two now because we’re managing to fit in a lot more each year, so there’s always an overall vision for the game. Whether that’s a year of revolution or of evolution – I think, certainly, the revolution years are going to be less and less because there’s so much in the game already that we’d rather look at evolving certain large chunks of the game each year. When you’re working on an annually iterative sports title that’s based on real life...
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...investigate the use of pastiche in modern satire. As popular situation comedies fulfil the generic conventions of using multiple cameras, linear narratives, stand alone catchphrases and aspirational ideologies, the essay will deliberate whether post modernism is legitimate in television comedy. "As Hollywood agents worry about the demise of the town's lowing cash cow, the multi-camera, staged sitcom, here to save the day is Arrested Development, a farce of such blazing wit and originality, that it must surely usher in a new era in comedy." —Alison Powell, The Guardian (UK), March 12, 2005 Television situation comedy has always appealed to mass market audiences. From ‘The Brady Bunch’(1969 – 1974), which centred on a blended family, perhaps the best-known domestic comedy in US television history to ‘Cheers’(1982 – 1993), the show set in a bar in Boston. Sitcoms usually consist of recurring characters in a common environment such as a home or workplace. Sitcoms provide the audience with iconic moments in television history. The longitivity of this genre of programming allows the audiences to build up relationships with the characters, therefore becoming an active audience by engaging with Blumer and Katz (1974) uses and gratifications theory, as the familiarity allows the audience diversion, social interaction and provides personal identity. The characters also evoke, in the audience, a sense of empathy unlike any other type of television comedy as the viewer experiences the...
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...uses made of celebrity involvement in marketing strategies. My focus: Star Power: Why so many of us buy cosmetics to 'get the London look' ‘I touched you at the sound check: you’re just the same as I am, but what makes these people feel happy, leads us headlong into harm’ this is a famous quote from the infamous singer song-writer Morrissey, described by NME is ‘one of the most influential artists ever’. This one man has inspired thousands of musicians and has set the standard for indie music, worldwide. In this case, Morrissey’s celebrity status has made a positive impact on his fan-base, even though his private life might not be so admirable, he has been awarded elitism from the masses because of his musical skills. This is refreshing, especially in todays world where a celebrity, according to Wikipedia is ‘someone who is easily recognised in a society or culture’, they may be famous for 15 minutes or a lifetime, for an achievement or through pure infamy and be positive or negative, to name just a few. The stark contrasts between each of these groups connotes that a celebrity is hard to explain. And do they even need explaining? Not in the post-modern era were living in today; they’re quite simply just another part of society, at least in my opinion. Richard Dyer documented that ‘stars articulate what it is to be human in contemporary society’ and this seems so in the case of fan-culture and star worship my peer group are subconsciously members off. Rimmel’s young...
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...Pawn Stars is an American reality television series, shown on History, and produced by Leftfield Pictures. The series is filmed in Las Vegas, Nevada, where it chronicles the daily activities at the World Famous Gold & Silver Pawn Shop,[2] a 24-hour family business operated by patriarch Richard "Old Man" Harrison, his son Rick Harrison, who opened the shop with his father in 1988, Rick's son Corey "Big Hoss" Harrison, who has worked there since childhood, and Corey's childhood friend, Austin "Chumlee" Russell. The show, which became the network's highest rated show,[3][4] and the No. 2 reality show behind Jersey Shore, debuted on July 26, 2009. Reruns can be seen on History as well as its sister network Lifetime, which added the show in December 2010.[5][6] The series depicts the staff's interactions with customers, who bring in a variety of artifacts to sell or pawn and who are shown haggling over the price and discussing its historical background, with narration provided by the Harrisons and occasionally Chumlee. The series also follows the interpersonal conflicts among the cast. One reviewer referencing these conflicts described the show as a version of Antiques Roadshow "hijacked by American Chopper's" Teutul family.[7] TV Guide has offered a similar description, calling the show "one part Antiques Roadshow, a pinch of LA Ink and a dash of COPS".[8] Numerous local experts in a variety of fields also regularly appear to appraise the items being sold or pawned, two of whom...
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...Raya Martin, will open the 2009 Cinemalaya Independent Film Festival and Competition on July 17, 7:30 p.m. at the Cultural Center of the Philippines (CCP) Tanghalang Nicanor Abelardo (Main Theater). This will be the film’s Philippine premiere after its successful screenings in the 62nd Festival de Cannes and the 31st Moscow International Film Festival. Actor Piolo Pascual co-produced and stars in this film that pays tribute to great Filipino directors Lino Brocka and Ishmael Bernal. Manila boasts of a powerful cast—a mix of some of the country’s best actors including Rosanna Roces, Jay Manalo, Alessandra de Rossi, Baron Geisler, Iza Calzado, Angelica Panganiban, Jiro Manio, William Martinez, Anita Linda, Marissa Delgado, Menggie Cobarrubias, John Lapus, Katherine Luna, Aleck Bovick and Jon Avila. The film’ screenplay was written by Ramon Sarmiento and Alix, who opened last year’s Cinemalaya with Adela. Alix’s first film, Donsol, and Kadin were both past Cinemalaya finalists. Raya Martin, whose other film Independencia was also screened in this year’s Cannes Film festival, is also honored as one of the 13 Artists of the CCP. More film details: OPENS JULY 22 IN SELECTED THEATERS: SM North Edsa, SM Megamall, SM Mall of Asia, SM Manila, SM Fairview, Robinsons Ermita, Robinsons Galleria, Gateway, Trinoma, Glorietta 4, Sta. Lucia, SM Davao, SM Cebu, SM Pampanga, SM Taytay Released by Star Cinema Official Selection, [pic]Festival de Cannes 2009; Official Selection...
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...Symbiosis, Symbiotic Relationship A relationship where both sides benefit from the other Roone Arledge, Jr. - American sports and news broadcasting pioneer - President of ABC sports from 1968 to 1986 - President of ABC news from 1977 to 1998. - Key part of the company's (ABC) rise to competition with two other main television networks (NBC and CBS) in the '60s, '70s, '80s, and '90s. - Created many programs still airing tonight such as Monday Night Football, ABC World News Tonight, Primetime, Nightline and 20/20 Jim McKay An American tv sports journalist. Is best known for hosting ABC's Wide World of Sports Billie Jean King An american former World No. 1 professional tennis player. In 1973, at the age of 29, she won the s0-called Battle of the Sexes match against the 55-year-old Bobby Riggs Bobby Riggs An american tennis player who lost to Billie Jean King in the Battle of the Sexes Match What is meant by the relationship between sports and tv being a symbiotic relationship? - Both have derived enormous benefits from the other. - Both have been around for most of the last 100 years. - The world of sports has helped to grow the business of tv, while tv has enable sports ventures, worldwide, to become high-end family entertainment. By the end of the '50s, what happened to sports programming and where during the weekly programming schedule did they find their place? What were the factors mentioned in the text that contributed to...
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...Global Cold War tensions increased as political turmoil turned to violent conflict in developing Third World nations. Responding to all of this, cinema became politicized on a scale not seen since World War II. The Third World was at the forefront of revolutionary cinema as filmmakers in those countries treated cinema as a tool of social change and a weapon of political liberation. This use of film as a social and political force emerged first in Latin America and spread to Africa and China, while also emerging in the First World countries including the U.S.S.R. and United States. The counterculture and the New Left were examples of an international politics of youth that focused on opposition to American involvement in Vietnam, critique of post-World War II capitalist society, and social-protest movements focused on equality of diverse groups. Eventually, radical leftism declined in the mid-1970s, but engaged filmmaking remained central to the micropolitics of the era. A June 1979 alternative-cinema conference in New York assembled over 400 political activists working in film and video in the United States. In some countries, government liberalization led to funding for militant film. The new Labour government in Britain assisted Liberation Film and Cinema Action, while the regional Maisons de la Culture allotted money for local media groups in France. Some parallel distribution and exhibition circuits proved successful in promoting films about nuclear power, day care...
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...com/books/2013/sep/16/making-happen-goodwin-martin-review Making It Happen: Fred Goodwin, RBS and the Men Who Blew up the British Economy by Iain Martin – review The truth about the collapse of RBS makes shocking reading John Kampfner The Observer, Sunday 15 September 2013 Fred Goodwin: ‘He was obsessed with the executive car fleet. Each vehicle had to be a particular blue called Pantone 281.’ Photograph: Murdo MacLeod Do not read this book if you have high blood pressure. The collapse of RBS; the multibillionpound bailout (courtesy of you and me), and the smug indifference of the guilty men is one of the parables of the ills of contemporary capitalism. Iain Martin tells it brilliantly, mixing furyinducing narrative with an acute eye for the broader conclusion. Of all the many tales about the global financial crash, I have not read a more compelling one. The star of the show, the pantomime villain, is Fred Goodwin, aka Fred the Shred (a nickname he apparently quite liked), a man who made up for his ignorance about the complexities of banking with hubris and bullying. His story (in a nutshell): modest home in Paisley (although not nearly as "salt of the earth" as he would have people believe), trains as accountant, moves into banking, takes over the Clydesdale, is head-hunted for RBS… and the rest is opprobrium. The bank's story (in a nutshell): formed shortly after the acts of union, expands into England to exploit the wealth from empire in the late 19th century, known for centuries for its canny 1 management of money...
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...eclipse witnessed, eighteenth-century style, by members of the court of Philip V of Spain around 1740. Restless spectators squint through pieces of tinted glass prepared in the smoke of a small fire. It is a precious visual detail, a jolt of history in this sumptuously though often inaccurately detailed film that offsets the melodrama to follow. Without warning, a wind, helped along by corny, time-lapse photography, ushers in a sea of Goya-like clouds. A murmur passes through the entourage; eerie blackness falls on the court. The King is shrouded in another kind of darkness: his famous, chronic melancholy (we would call it 'clinical depression'). He pronounces the whole earth a tomb, makes the sign of the cross, then calls for a dose of his personal pain reliever - the voice of Carlo Broschi, known as Farinelli: 'Bring back the sun', he demands. Without hesitation the singer intones in a thin soprano the mournfully exposed opening phrase of 'Alto Giove', an aria from Nicola Porpora's Polifemo. Farinelli is known to have performed the work at the...
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...American Literature Journal Writing Tabish Jaleel Shaikh March 10(Saul Bellow- Seize the Day) Seize the Day was a comparatively easy read, and seemed like a very real life depiction of American life, from the eyes of the two generations, Tommy Wilhelm and his father, Dr. Adler. Comparing it to one of the first novels I read in this course, Death of a Salesman, I realize that Seize the Day also has the theme of the broken myth of the American dream embedded in the story. Also the title of the novel struck me at first, but I could not remember where I had read or come across this phrase before. Upon searching online, I remembered that it has its origin in one of the poems of a Latin Poet Horace, the word being “Carpe diem” in Latin. I remembered that I had read this back in high school, the stanza of the poem was: While we speak, envious time will have {already} fled Seize the day, trusting as little as possible in the future. It’s interesting how just a small phrase can carry so much meaning. Saul Bellow has very effectively depicted the philosophy of carpe diem by narrating a real life scenario of war stricken America where maximizing the utility of time is the very important. Although the theme of alienation and isolation is prevalent throughout the book through Tommy’s life events, Saul could not make me feel sympathetic towards Tommy. Tommy’s inability to judge himself, and be self-aware of his strengths and weaknesses causes his downfall. He is always...
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