...ANALYSIS OF MARKET COMPETITION, SWITCHING COSTS AND ITS CONSEQUENCES IN TELECOMMUNICATIONS IN NEPAL NAME: SAROJ POUDEL DEGREE: MASTER OF INFORMATION SYSTEMS/MASTER OF INFORMATION TECHNOLOGY COURSE: 7112ICT RESEARCH METHODS IN INFORMATION TECHNOLOGY INTRODUCTION The economics of switching costs and network effects have achieved a significant amount of popular, as well as professional attention in the last few decades. It is presently defined as the core factor for new Information Technology economy. Switching costs originates, if a consumer demands a product, or its related accessories(hardware or software), of his own purchases to be compatible with each other this creates economies of scope among his purchases from a single supplier. Whereas network effects arise when a user wants his system to be compatible so that s/he can interact or trade with other users, or switch to the same compatible system, which leads to the creation of economies of scope between different incompatible products. Thus these economies of scope impacts the consumer’s buying and switching behavior between various products. The state of lock-in arises when the switching cost is sufficiently high so that the consumer proceeds using the same product rather than switching to the different product. Lock in is the state where the cost of switching exceeds the benefits of switching. Economics of switching costs is the summation of various types of switching costs including: compatibility...
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...the future of cellphone Introduction Topic area In recent years, the demand for smartphone has been increased significantly. Even company like Nokia has been reported of loosing market share in different countries because of the new generation smart phones made by Android and Apple corp. The reason is, these days, the functions that people want from the cellphone is a lot different from the primary users. At first only making calls was the need but now people look for special gadgetes like – music and video players, camera, internet, personal organizer etc. with the changing demands the cell phone producing companies are also modifying, recreating and introducing new model of cellphones. The new generation cellphones are more like a mini computer in hand. Research question and Significance to knowledge This paper will highlight on how the idea of smartphone evloved and what are the extra ordinary and distinctive features of smart phone that are drawing the customers towards it. Also answers to questions like – what is the present market growth rate of smart phone industry, Why company like Nokia is being threatened to loose market share to Android and Apple corp, what are the reasons behind the rapid growing smart phone industry,what is the future of smart phone, what the customers want from their smart phone,could there be any more technological advancement – will be found out through this paper. Literature review For the past few days, many newspapers; like – The...
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...Marketing Research and Promotional Message PSY/322 January 27, 2014 Marketing Research and Promotional Message This paper will focus on the consumer needs, perceptions, attitudes and expectations of the teenage market regarding marketing communication messages. Marketing interactions are important when marketing to teenagers and discovering the best form of marketing interaction to best cater to the teenage market will be discussed. Social interaction is an important factor in the marketing process as well as online processes or face to face communication, each provide informative feedback and we will determine which marketing process will be best for the teenage market. This Marketing Research and Promotional message paper will discuss the market of both English predominant teenagers and bilingual (both English and Spanish) predominant teenagers. Marketing is now more creative and influencing, marketers are now aiming their marketing strategies towards the teenager consumer. There are many issues and concerns that come into factor when marketing to the teenage consumer, for example some of the different issues and concerns are: * What are the buying habits and interest of teenagers and what the different buying habits and interest are amongst different teenager groups? * How to cater to both English and Spanish teens and how these products will be available on demand without any issues to the target consumer, this includes all electronics such as cell...
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...Business Marketing Mr. M Natrajan Paper: Market Demand / Potential – LUX Soap PRODUCT PROFILE • • • • • LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. LUX started as “Sunlight Flakes” laundry soap in 1899. In 1924, it became the first mass market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements. As of 2005, Lux revenue is at 1.0 billion euros, with market shares spread out to more than 100 countries across the globe. Today, Lux is the market leader in several countries including Brazil, India, Thailand and South Africa. For years, LUX has been one of the India top soaps that offer a way to gain smooth and fair looking skin without worrying too much on how old the user is. LUX soap came from one of the biggest corporation in the India today, Unilever. LUX is a personal care brand owned by Unilever. LUX is primarily made from synthetic surfactants, as well as some vegetable oil based soap ingredients, such as sodium palm kernelate. LUX is formulated to be pH neutral, with a pH that is usually between 6.5 and 7.5. As paper title specify, market research is done for the LUX soap to estimate the current demand and market potential. Market research is the process through which one can indentifies the basic problems area relating the product demand, its potential and as conclusion strategies to enhance demand and potential within specified...
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...ukessays.comhttp://www.ukessays.com/essays/economics/how-real-estate-companies-market-products-in-bangladesh-economics-essay.php How real estate companies market products in Bangladesh Need help? ☎ 0115 966 7955 Today the real estate business is one of the fastest growing businesses in Bangladesh and it plays an important role in the Bangladeshi economy. This research paper focuses on the marketing system of the real estate business in Bangladesh. Presently Bangladesh is a developing and also over populated country. Dhaka is the capital of Bangladesh. This city is very important for everything because everything is based on this city. For that reason this city is densely populated. From 1985 the concept of living in a flat has been started and also the real estate business has become more popular. The slogan used by the business is ‘our creation your dream’. This is a dream about someone’s home. This topic was chosen because many people know very little about Bangladesh and Bangladeshi business and because of my own interest and personal experience. This paper will firstly evaluate the real estate business culture in Bangladesh. Secondly the marketing system will be critically appraised. Finally recommendations will be given on how to improve this business. Chapter 2: Literature Review Bangladesh is a developing country, and as is common in many such countries, everything is centralized so every business based in Dhaka city. Nowadays Dhaka is a overpopulated city...
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...one such amongst them. The specific segment is plagued by reduction of demands, lowering of prices, inventory accumulation etc. In order to maintain their sustenance, they now want to target the middle class segment of the society. The entire purpose of this dissertation was to identify in the present economic conditions of the country, the target customer for such real estate sector. In order to conduct the research, a mixed research methodology is adopted deploying both qualitative research as well as quantitative research. Relevant research instruments were chosen, and 10 respondents were interviewed for the qualitative research and 300 individuals were undertaken in the quantitative research methodology. It was found that indeed the middle class with their high aspiration levels, and disposable income were the ideal target for real estate. However, in order to further attract the target customers, a host of suggestions are made. This dissertation is created through thorough referencing from academic journals, books, reports, newspaper articles etc. This paper would also be immensely helpful for students aiming to understand a clear picture of the real estate sector of Mumbai on ways to maintain its growth. Table of Contents Abstract 2 Introduction 5 Background 5 India’s Real Estate Sector 6 Real Estate Housing in Mumbai 8 A Brief History 9 Present condition of the Mumbai Real Estate Market 9 Brief look at the future of Mumbai Real Estate 10 Concept of Affordable...
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... Market Equilibrating Process EC0/561 April 12, 2012 Professor Sella-Villa Abstract The purpose of this paper is to explain the market equilibrating process in relation to my personal experience supported by academic research. The following factors will be included in my explanation: law of demand and the determinants of demand, law of supply and the determinants of supply efficient markets theory and surplus and shortage. Market Equilibrating Process Not since the Great Depression of the late 1920’s that carry over into the 1930’s has the United States experience an economic downfall like our current economy recessions that we are recovering from that started in 2008. Understanding what an economic depression is will help individuals deal with their own economic experiences. Economics is the social science that examines how individual’s institutions and society make optimal choices under conditions of scarcity, (McConnell, Brue, Flynn, 2009). The two stakeholders that contribute to the market equilibrium process are the supply from the producer and demands from the consumers. The equilibrium process is equal when the producer and consumer needs are balance. Producers and consumers competition off sets the equilibrium process, producers with larger inventories are force to decrease their prices to undersell their competition. Consumers benefit from this because; more choices are available to fill their desires. When a price falls, quantity demands increases...
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...Coffee market in china Insert name Institution affiliation Abstract This research paper aims to explore coffee market in China. It will focus on finding the quantitative analysis, consumption patterns, and development of the market relations to that of average income. It will utilize data of both urban and rural areas because of the distinct consumption patterns, show the development analysis and potential markets through supply constrain approach and regression analysis. Coffee in china is more of a habit. People drink it to feel good and not out of necessity. Coffee culture in China appeals to the adventurous, young, affluent, urban consumers in cities like Guangzhou, Beijing, and Shanghai. The paper will look at the consumption patterns and its demand that looks more of a successful lifestyle and culture of the western people. Out from the traditional tea- drinking country, China seems to become one of the largest coffee consumption countries in future (Bantiwalu & Demisse, 2010). Keywords: Coffee market, Quantitative analysis, Coffee consumption patterns, Average income, Regression analysis, Chinese potential market for coffee Introduction Coffee has enormous economic, social, and environmental importance in China. Most especially the Ethiopian coffee grows demand to the Chinese potential markets. Ethiopia continues to produce quality coffee reaching to international markets, like China. People around the world, drink up to a total of 7.4 billion cups of...
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...Thesis Proposal Master’s Thesis Research Proposal Market Investigation for Gunnar Widforss Industries Instructor: Daniel Tolstoy Authors: Adeel Asghar Shahid Kalim Khan Malardalen University, Vasteras, Sweden Date: 2009-03-17 Table of Contents 1. 2. 3. 4. Introduction .......................................................................................................................................... 3 Objective and Purpose .......................................................................................................................... 4 Literature Review .................................................................................................................................. 4 Research Design .................................................................................................................................... 5 4.1. 4.2. 4.3. 4.4. 4.5. 4.5.1. 4.5.2. 6. 7. 8. 9. Population: ................................................................................................................................ 5 Sample Size: .............................................................................................................................. 5 Sampling Technique: ................................................................................................................. 5 Research Approach: .................................................................................................................. 5 Data ..........
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...complete 1- Complete the Effective Research and Writing at University of Phoenix Module. Save a screen shot of the completion screen as a Microsoft Word document on your computer once you finish the module. Click the Assignment Files tab to submit your assignment 2- Navigate to the My Career Plan in Phoenix Career Services. Complete the Career Plan Building Activity: Work Culture Preferences. Note. Access to Career Plan Building Activity: Work Culture Preferences is only available after you complete the Career Plan Building Activity: Competencies. Write a paper of no more than 350 words discussing the results of your Career Plan Building Activity: Work Culture Preferences and Competencies. Reflect on your results. How can knowing your ideal work culture help you in developing strategic and operational plans to achieve organizational goals? Which competencies are essential to conducting a strengths, weaknesses, opportunities, and threats (SWOT) analysis? How do your competencies relate to the essential competencies for conducting a SWOT analysis? Click the Assignment Files tab to submit your assignment. 3- You have decided to pursue an MBA degree either to further your career, start a new career, or achieve a personal goal. In this program, you will study the functional areas of business. Use the MBA Overview and Effective Research and Writing at University of Phoenix Modules you reviewed to complete this assignment. Write a paper that analyzes the role of a manager...
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...This paper is dedicated to Steve Jobs, one of the greatest inventors we had in modern times. Is iPod Apple’s quiet monopoly Prelude Apple’s iPod a revolutionary portable media player was launched in 2001. Being a striking piece of innovation with no comparable substitutes at that time it had a roaring success in worldwide. Till today, the quarterly sales of iPod worldwide continue to vary between 9 and 10 million ( [ Figure 1 ]). Even after the introduction of Microsoft’s Zune digital media player in 2006 and the existing players produced by companies like Creative, Sony, Samsung etc, the Apple iPod continues to hold a market share of approximately 80%. In this sense, one can be tempted to conclude that iPod can be said to be in a monopoly position because of its well established market dominance. Consequently from our previous deduction we may also conclude that Apple's iTunes Store1 has a monopolistic lock on digital music. The purpose of this paper is to analyze about how much of the above conclusion is valid from an economic point of view. Figure 1 iPod Sales Source: Wikipedia [1] iTunes is a proprietary digital media player computer application, used for playing and organizing digital music and video files. It can connect to the iTunes Store to purchase and download music, music videos, television shows, games etc. Is it truly a Monopoly? Apple’s majority market share in the portable personal media player market and in legal downloads in the...
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...RESEARCH METHODOLOGY Topic:- Analysis of bandwagon effect on youth CHAPTER 1 1.0 Introduction 1.1 Statement Objective: To analyze the factors which create a bandwagon effect on youth and study their effects. 1.2 Why this topic? In 1999 a huge craze being described as Potter mania came into existence following the humungous hype created by the harry potter fans. This led to a huge demand for harry potter books, movies and goodies. Millions of fans waited in lines outside the book stores to get their first copies of the books. These people known as the ‘Potter heads’ created a huge fandom which included both children and adult alike, despite J.K Rolling original marketing the book for children aged 9-12. Thus, here in this research paper we are analyzing the various aspects and factors causing this bandwagon effect esp. among youth. • Why individuals make irrational choices based on the information they receive from others? • Why people decide to ignore their personal information signals and follow the behaviour of others? • What are the major drivers to propel this behaviour? • What common factors are found among such people? What differentiates them from other sections of population. • What are the pronounced effects to be seen? Are they good or not? Etc. In layman’s term the bandwagon effect refers to people doing certain things because other people are doing them, regardless of their own beliefs, which they may ignore or override....
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...and its Implementation in Forest Industries Jari Kärnä Academic Dissertation To be presented, with the permission of the Faculty of Agriculture and Forestry of the University of Helsinki for public defence in Auditorium XII of the University main building Aleksanterinkatu 5, on Friday 11th April 2003 at 12 o'clock. Environmental Marketing Strategy and its Implementation in Forest Industries Academic Dissertation Opponent: Professor Juha S. Niemelä Seinäjoki Institute for Rural Research and Training University of Helsinki juha.s.niemela@helsinki.fi Supervisor: Professor Heikki Juslin Department of Forest Economics University of Helsinki heikki.juslin@helsinki.fi Pre-examiners: Professor Hanna Pesonen School of Business and Economics University of Jyväskylä hpesonen@tase.jyu.fi Professor Harri Westermarck Department of Economics University of Helsinki harri.westermarck@helsinki.fi Author's address: Jari Kärnä Finnish Forest Research Institute, Vantaa Research Centre PO Box 18, FIN-01301 Vantaa jari.karna@metla.fi ISBN 952-10-0963-2 (paperback) ISBN 952-10-0964-0 (pdf) ISSN 1236-6226 http://ethesis.helsinki.fi Hakapaino, Helsinki 2003 2 Abstrakti Väitöskirja käsittelee ympäristöasioiden integrointia metsäteollisuusyritysten ja heidän teollisten asiakkaidensa markkinoinnin suunnitteluun. Tutkimus koostuu neljästä julkaistusta ja kahdesta julkaistavaksi hyväksytystä tieteellisestä artikkelista sekä yhteenveto-osasta, jossa tarkastellaan ekologista...
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...and long term pricing strategies. Provide rationale in which you cite your results. The practice of price strategies involves charging a relatively high price for a short time where a new, innovative, or much-improved product is launched onto a market (Railey, 2012). The objective with strategies is to introduce the low calorie microwavable food around the world quickly in 26 markets in the month on April; prices are lowered later when demand from the “early adopters” falls long term forecasting. The success of inelastic -.6107 price strategies is largely dependent on the inelasticity of demand for the product either by the 26 supermarkets as a whole, or by certain fourth month projecting. High prices can be enjoyed in the short term where demand is relatively inelastic. In the short term the supplier benefits from ‘monopoly profits’, but as profitability increases, competing suppliers are likely to be attracted to the market (depending on the barriers to entry in the market) (px= price of leading competitors .3053 Inelastic) and the price will fall as competition increases. The main objective of employing a price strategy is, therefore, to benefit from high short-term profits (due to the newness of the product) and from effective market segmentation....
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...A++PAPER;http://www.homeworkproviders.com/shop/mgt-521-week-2/ MGT 521 WEEK 2 week 2 complete 1- Complete the Effective Research and Writing at University of Phoenix Module. Save a screen shot of the completion screen as a Microsoft Word document on your computer once you finish the module. Click the Assignment Files tab to submit your assignment 2- Navigate to the My Career Plan in Phoenix Career Services. Complete the Career Plan Building Activity: Work Culture Preferences. Note. Access to Career Plan Building Activity: Work Culture Preferences is only available after you complete the Career Plan Building Activity: Competencies. Write a paper of no more than 350 words discussing the results of your Career Plan Building Activity: Work Culture Preferences and Competencies. Reflect on your results. How can knowing your ideal work culture help you in developing strategic and operational plans to achieve organizational goals? Which competencies are essential to conducting a strengths, weaknesses, opportunities, and threats (SWOT) analysis? How do your competencies relate to the essential competencies for conducting a SWOT analysis? Click the Assignment Files tab to submit your assignment. 3- You have decided to pursue an MBA degree either to further your career, start a new career, or achieve a personal goal. In this program, you will study the functional areas of business. Use the MBA Overview and Effective Research and Writing...
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