Pricing Strategy In order for a company to meet organizational goals, the company must put in place a pricing strategy. This pricing strategy will depend on the structure of the market. There are four main market structures that a company can use to meet their organizational objectives. The company may begin with one and end up with a different one like the Market Structure video, the organization started with a monopoly on the production of cell phones, then as competition arose, he went into an Oligolopoly and then into a pure competition as variables changed such as technology. The key to pricing strategy is to know what market your in and then be prepared to move from one to another, markets are dynamic you can move from one structure to another. The situation an organization can not get into is the scenario called the “Prisoners Dilemma”; an organization must choose to compete or cooperate with other organizations, staying on track of the objectives and realizing a share of the market and to retain revenue. There are several pricing strategies that corporations can use depending on the structure. The first one is economy pricing, which is a basic low price. Marketing and manufacturing are kept at a minimum; an example would be a super market. Premium pricing is used when the organization has a competitive advantage in the market. There is uniqueness to the product being sold. An example of promotional pricing would be “Buy one get one free” or “But one and get the next size at a big discount”. A popular strategy to get rid of old stock is the “Product bundling pricing” the organization will combine several products to include old stock not selling into the mix of products that are selling. To meet the organizational goals and objectives, managers may use a variety of pricing methods such as Cost-Plus pricing, which is a set price for cost, and a