...| Memo to PersuadeCafe | | | [Type the author name] | 11/30/2014 | MGMT 550 Professor | To: Benjamin Wilson From: Date: 11/30/2014 Subject: Recommendations for PersuadeCafe Dear Mr. Wilson, my name is and I have been hired as a consultant to provide ideas and recommendations for PersuadeCafe. As you know, PersuadeCafe offers coffee and pastries to its customers as well as other related products. PersuadeCafe customers truly enjoy the services and products that it offers based on the results of the customer surveys as well as constant growth throughout the years. Even though PersuadeCafe has proven to be a success, there are some changes that may be necessary to remain competitive and to acquire a competitive advantage. From the survey, there are a few areas that need to be improved such as faster service times and Wi-Fi availability, but the areas with the most comments about improvements is the availability of different product options and offering better products. The question related to upgrading the pastries had the most response out of all the questions asked. There were a total of 433 responses, over hundred more responses than speed which had 325 responses. This was brought to your attention because you are the Vice President of Product Management and it is in your control to add more product options and change the quality of the products offered. According to Jargon and Gasparro, of consumers who eat out at least twice a week, 30%...
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...Hello Class, In Week 5 we will focus on writing an effective persuasive message based on the information from Persuade Café. Here are a few hints that may help. ü Carefully read and follow all assignment instructions. ü Watch the video more than once and make careful notes. ü Read the information in all tabs of the Persuade Café website. ü Make only one recommendation. ü Focus your recommendation on one area and emphasize feasibility and return on investment. ü Write your recommendation in a memo format with 1 to 2 pages of body text; the basic format is: To: From: Date: Subject: ü Address your memo to only one executive in Persuade Café, but do not use Jacqueline Marcus ü Support your recommendation with evidence from the customer survey, employee survey, or internet sources. Use proper citations and references. ü Follow APA guidelines and proofread the memo carefully for grammar, syntax, and spelling. ü Remember that you are only an employee at Persuade Café; you are not a supervisor, manager, or outside consultant. ü Do a good job of thinking through your idea for a recommendation before you decide on it. ü Your job is to get your recommendation idea approved ahead so that you will be one of the employees selected to make a PowerPoint presentation to the entire company executive team. ü Your audience is the one executive you chose. Read the profiles of all executives carefully and select your one executive with great care. Every...
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...5 | Persuade Cafe | Memo To: | Jacqueline Marcus, Chris O’ Connor, and Mark Parson | From: | Lakeshia Hampton | cc: | | Date: | November 28, 2015 | Re: | Profit Increasing and Cost-Saving Initiatives | | | In light of what has been examined about the organization's profitability, the organization is not making the benefits we might want in having the coffee’s business, however Persuade Café brings an awesome good to the organization. It will likewise relieve a great deal of anxiety for our workers as a result of the amicable environment and fulfilled customers. The accompanying are a couple of thoughts and proposals that I came up with to increment new customers, retain customers and expand the company’s profit. We could offer membership discount card for loyal customers, since each dollar checks in any business, the discount card is a motivator to acquire new customers and keep our present ones. Persuade Café customers constantly satisfied and can rely on us for their fresh cup of Joe in the morning or whatever point they require that kick. Having a monthly fee of about $30 will allow to have one cup of fresh coffee and 15 percent discount on anything else they buy at Persuade Café. This will increase the profit of the company significantly. This is going to help our company by having our name out there, more people will know of our T-shirts and online merchandise also. Also, we would be helping the community out by proving a great service because the café...
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...Johnson’s task is organizing the retirement gathering for friend and co-worker Joe Banyon. He drafted a quick email to inform 50 people that the party in Joe’s honor would be the upcoming Friday. However, Bobby failed to utilize his effective writing skills, delivering an email lacking many details as well as posing many questions from 50 others in receipt of his email. I have made an assumption that Bobby may have been in a hurry and lacks experience in the party planning aspect. He forgot one of the most important features of the letter and that is the date the party will take place. He did mention that it would be on Friday at 6pm but an emailed memo should serve as a reference for future planning and scheduling. Another important factor is that he assumed that everyone in receipt of the email would know what and where City Café is located. Possible questions that would accompany this issue are: if the party offers a full course dinner or just drinks and also if the spouses are invited as well. Also, requesting monetary contributions from attendees without details as to how this contribution will be collected and utilized. As a email recipient would need to know when the money is being collected, a.s.a.p. is not an acceptable phrase when seeking a response it can be interpreted as an unclear directive. 2....
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...some points in their lives, lead and manage. They assume leadership in family situations, on the sports field, and in many other conditions, such as work. Leadership is not just about the qualities of a select few, although the leadership skills of chief executives and their teams are vital. There are significant and essential differences between leaders and managers. Most of the time, the two work alone depending on the situation. However, certain activities require both outstanding leadership and management skills. For example: Project manager. One must ably manage the resources associated allocated to the project and while exercising leadership skills to build a strong team. Delegation. one must plan what to do and the other persuade someone to do it. Change "Management." If one is putting a new light bulb in the socket, one can management that change. However, real organisational change has both a leadership and a management component. The difference between leadership and management can be shown by considering what happens when you have one without the other. Leadership without management ...sets a direction or vision that others follow, without considering too much how the new direction is going to be achieved. Other people then have to work hard in the trail that is left behind, picking up the pieces and making it work. Management without leadership ...controls resources to maintain the current situation or ensure things happen according to already-established...
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...THE FORGOTTEN ANIMAL ISSUE: The Big Mac Chapter 5 in Ethics Into Action:1 By Peter Singer By the early 1990s, McDonald’s restaurants were serving up more than one billion eggs and half a billion pounds of beef a year. That volume, and the icon status of the hamburger chain, made McDonald’s an obvious target for bringing about change for farm animals. If McDonald’s were to give one-hundredth of one per cent of their gross revenues to fund a research center dedicated to finding alternatives to the stressful confinement of factory farming, that could do even more to reduce suffering than the similar percentage that Revlon had given to the search for alternatives to the Draize test. But McDonald’s has a reputation for having a corporate culture that is aggressive and politically well to the right. It was never going to be easy to get them to take animals seriously. Henry’s opening move was a low-key meeting with McDonald’s General Counsel and Executive VicePresident, Donald Horwitz, held in February 1989 at the offices of the American Society for the Prevention of Cruelty to Animals. The purpose of the meeting was to ask McDonald’s to investigate the effect of factory farming on the animals whose meat and eggs they used, and then to use these findings to develop less stressful ways of raising these animals. Horwitz seemed remarkably ready to cooperate. He agreed that Mcdonald’s would survey its suppliers in the United States and Canada, and take a look at the situation in Europe...
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...Chapter 1 Introduction to Law and Legal Reasoning TRUE/FALSE QUESTIONS A1. The stability and predictability of the law is essential to business activities. B1. An important function of the law is to provide jurisprudence. A2. Law is a body of enforceable rules governing relationships among individuals and between individuals and their society. B2. How judges apply the law to specific disputes may depend in part on their personal philosophical views. A3. The basis for the U.S. legal system is natural law. B3. A judge’s view of the law is of little importance in a common law legal system. A4. Constitutional law includes only the U.S. Constitution. B4. Congress can only pass legislation that falls within the limits set up by the U.S. Constitution. A5. A state constitution is supreme within the state’s borders. B5. The U.S. Constitution is the supreme law of the United States. A6. Whether a law is constitutional depends on its source. B6. Each state has its own constitution. A7. Uniform laws apply in all states, including those in which the laws have not been adopted. B7. The Federal Trade Commission developed the Uniform Commercial Code. A8. A state law that conflicts with the U.S. Constitution will be deemed unconstitutional. B8. State agency regulations take precedence over conflicting federal...
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...Auditing Cases An Interactive Learning Approach FIFTH M F S D E D ITIO N S. B A. B M. G F. P Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor in Chief: Donna Battista Acquisitions Editor: Stephanie Wall Editorial Project Manager: Christina Rumbaugh Senior Managing Editor: Cynthia Zonneveld Production Project Manager: Carol O'Rourke Senior Operations Supervisor: Diane Peirano Printer/Binder: BindRite Graphics, Robbinsville Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright © 2012, 2009, 2006, 2003, 2000 by Pearson Education, Inc., publishing Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers and sellers to distinguish...
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...EVIDENCE OUTLINE Prof. Mark Bonner Fall 2012 |1 • INTRODUCTION | I. Trial Context A. types of evidence at trial 1. witnesses 2. real evidence – something tangible related to the case 3. demonstrative evidence – not part of the story, but lawyer wishes to show the jury something to demonstrate something about the case (e.g., experiment; picture of intersection) B. competing stories at trial – two ways stories can compete 1. factual differences 2. differences in inferences drawn from the same facts II. Policy Overview [values that the evidence rules protect] A. accuracy 1. rationality – does evidence have a rational relationship to the case? 2. reliability – is the evidence credible? B. efficiency – see FRE 403 C. fairness – rules should be party-neutral 1. but note: some rules exclude evidence to one party’s advantage (e.g., evidence that Δ fixed the steps after the accident excluded, b/c we want to encourage Δs to make steps safer) (e.g., Confrontation Clause, guarantees rt of accused in a criminal trial to confront witnesses brought against him) D. danger of misuse of information 1. one solution: limiting instructions 2. but sometimes we’re so skeptical of jury’s willingness/ability...
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...FAMILY OF SECRETS The Bush Dynasty, America’s Invisible Government, and the Hidden History of the Last Fifty Years RUSS BAKER Contents Foreword by James Moore 1. How Did Bush Happen? 2. Poppy’s Secret 3. Viva Zapata 4. Where Was Poppy? 5. Oswald’s Friend 6. The Hit 7. After Camelot 8. Wings for W. 9. The Nixonian Bushes 10. Downing Nixon, Part I: The Setup 11. Downing Nixon, Part II: The Execution 12. In from the Cold 13. Poppy’s Proxy and the Saudis 14. Poppy’s Web 15. The Handoff 16. The Quacking Duck 17. Playing Hardball 18. Meet the Help 19. The Conversion 20. The Skeleton in W.’s Closet 21. Shock and . . . Oil? 22. Deflection for Reelection 23. Domestic Disturbance 24. Conclusion Afterword Author’s Note Acknowledgments Notes Foreword When a governor or any state official seeks elective national office, his (or her) reputation and what the country knows about the candidate’s background is initially determined by the work of local and regional media. Generally, those journalists do a competent job of reporting on the prospect’s record. In the case of Governor George W. Bush, Texas reporters had written numerous stories about his failed businesses in the oil patch, the dubious land grab and questionable funding behind a new stadium for Bush’s baseball team, the Texas Rangers, and his various political contradictions and hypocrisies while serving in Austin. I was one of those Texas journalists. I spent about a decade...
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...MKT4010 Marketing Strategy For Management Middlesex University Business School Portfolio Handbook 2012 January Start Cohort Module Leader: • Dr. Kinnari Pancholi: k.pancholi@mdx.ac.uk Room W109 |Student Name: | | | OR |Student Number: | | | |Seminar Class Details: | |Name of Seminar Tutor: | |Day: | |Time: | |Room: | Table of Contents: Assessment Brief and Questions 3 Censorship:...
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...ELEVENTH EDITION Management LEADING & COLLABORATING IN A COMPETITIVE WORLD Thomas S. Bateman McIntire School of Commerce University of Virginia Scott A. Snell Darden Graduate School of Business University of Virginia MANAGEMENT: LEADING & COLLABORATING IN A COMPETITIVE WORLD, ELEVENTH EDITION Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2015 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. Previous editions © 2013, 2011, and 2009. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOW/DOW 1 0 9 8 7 6 5 4 ISBN 978-0-07-786254-1 MHID 0-07-786254-6 Senior Vice President, Products & Markets: Kurt L. Strand Vice President, Content Production & Technology Services: Kimberly Meriwether David Managing Director: Paul Ducham Executive Brand Manager: Michael Ablassmeir Executive Director of Development: Ann Torbert Senior Development Editor: Laura Griffin Digital Product Analyst: Kerry Shanahan Marketing Manager: Elizabeth Trepkowski ...
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...C h a p t e r 1 Prewriting GETTING STARTED (OR SOUP-CAN LABELS CAN BE FASCINATING) For many writers, getting started is the hardest part. You may have noticed that when it is time to begin a writing assignment, you suddenly develop an enormous desire to straighten your books, water your plants, or sharpen your pencils for the fifth time. If this situation sounds familiar, you may find it reassuring to know that many professionals undergo these same strange compulsions before they begin writing. Jean Kerr, author of Please Don’t Eat the Daisies, admits that she often finds herself in the kitchen reading soup-can labels—or anything—in order to prolong the moments before taking pen in hand. John C. Calhoun, vice president under Andrew Jackson, insisted he had to plow his fields before he could write, and Joseph Conrad, author of Lord Jim and other novels, is said to have cried on occasion from the sheer dread of sitting down to compose his stories. To spare you as much hand-wringing as possible, this chapter presents some practical suggestions on how to begin writing your short essay. Although all writers must find the methods that work best for them, you may find some of the following ideas helpful. But no matter how you actually begin putting words on paper, it is absolutely essential to maintain two basic ideas concerning your writing task. Before you write a single sentence, you should always remind yourself that 1. You have some valuable ideas to tell your reader,...
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...INSURANCE ADVISORS EFFECTIVENESS FOR PUBLIC AND PRIVATE INSURER: A DEMOGRAPHIC STUDY Krishan Kumar Pandey*Manisha Pandey** Manish Kerwar***Ashutosh Khare**** Dharmendra Singh***** Abstract : Few years back insurance was an arcane word for all of us. Insurance is no longer an unexciting business and the insurance advisor an apologetic salesman. New entries have actually changed the rules of the game in the insurance industry. One such change that has made a huge positive impact in the minds of Indian consumers is the product innovation by the insurance companies. New products are being launched; new distribution channels opened and thousands of sales advisers and managers are being recruited every month. This rapid change is demanding new regulations, new methods of management, new methods of operation and ofcourse considerable development in knowledge, attitude and skills of the workforce. Such times demand business/ output focused people who think widely, are confident about taking risks and decisions and prioritise their own and others’ actions to achieve the business need. Without these attributes the growth pattern that has begun will not be sustained. So are these attributes being developed in people? People know what they should do but they do not necessarily know how to do it. This study is well ahead to evaluate the effectiveness of Insurance Advisors. *, * * Faculty in Prestige Institute of Management, Gwalior * * * , * * * * , * * * * * Alumni, Prestige Institute...
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...IIBM Institute of Business Management Business Communication www.iibmindia.in SYLLABUS Business Communication S. No. Description 1 Communication in Business Organizations: Introduction; Meaning of Business Communication; Types of Information Exchanged in Business Organizations; Role of Communication in Business Organizations; Importance of Communication in Management of Business Organizations; Scope of Communication in Organizational Setting; Characteristics of Effective Business Communication; Ethical challenges and Traps in Business Communication; Role of Communication in Three Managerial Roles Defined by Henry Mintzberg 2 Nature, Scope and Process of Communication: Introduction; Defining Communication; Nature of Communication; Objectives/Purpose of Communication; Functions of Communication; Process of Communication; Elements of Communication Process; Process of Communication: Models; Thill and Bovee‘s Model of Communication Process; Working of the Process of Communication; Forms of Communication; On the Basis of Expression/Medium Used; On the Basis of Organisational Structure; On the Basis of the Number of Persons 2.13 (receivers); On the Basis of Direction/Flow of Communication 3 Channels and Networks of Communication: Introduction; Channels of Communication; Communication Flow in Organizations: Directions/Dimensions of Communication; The Concept of Ombudsperson; Patterns of Flow of Communication or Networks; Factors Influencing...
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