...Promotion is communicating information between seller and potential buyer to influence attitudes and behavior through advertising, publicity, or discounting. It is part of the four P’s that make up a marketing mix in which includes price, product, place and promotion. The basic promotion objectives are informing, persuading, and reminding relates to AIDA model. The AIDA model consists of four promotion jobs getting Attention to make customers aware of company products, hold Interest to get customers to remember when shopping , arousing Desire inform customer need and want of product, and obtain Action the customer purchase decision. On May 8, 1886 a pharmacist named Dr. John Pemberton invented Coca-Cola syrup. Pemberton’s bookkeeper suggested the Coca-Cola because of the two ingredients found in the syrup which were coca leaf and kola nut. For a better look in advertising he changed the spelling of kola with a C. Coca-Cola was a medicine that contained traces of cocaine. The first year sales of Coke averaged nine drinks a day adding up to total sales for that year of fifty dollars. Pemberton took a loss because the year expenses were just over seventy dollars. In 1888 Pemberton sold the company and died shortly after. The use of cocaine was controversial and the company decided to use only coca leaves. It also stopped advertising as a medicine for headache and other illnesses. The Coca-Cola Company use a combination mass selling, personal selling, and sales promotion...
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...Syllabus Page 1 of 6 GE347—Group Dynamics Note: The course syllabus describes how the course will be taught and how the materials and activities are planned. Please print the syllabus for your reference. Course Description In this course, students examine elements of successful teams and small decision-making groups. Emphasis is on communication, critical thinking and group process techniques. Quarter Credits 4 Instructional Contact Hours 40 Instructional Methods Prerequisite Courses Co-requisite Courses 40 hours theory 0 hour lab GE117 Composition I or equivalent None Objectives 1. 2. 3. 4. 5. 6. Explain the importance of group dynamics. Critique the performance of groups/teams in a variety of scenarios. Evaluate the use of problem-solving and decision-making techniques for virtual groups/teams. Apply theories of small group communication during small group activities. Apply ethical standards while participating in groups/teams. Apply critical-thinking and analysis skills to overcome obstacles and improvise solutions as a leader within small groups. 7. Use the ITT Tech Virtual Library for research and information necessary to complete assignments and projects. SCANS Objectives SCANS is an acronym for Secretary's Commission on Achieving Necessary Skills. The committee, created by the National Secretary of Labor in the early 1990's, created a list of skills and competencies that the committee feels are necessary for employees to function in a high technology...
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...appropriately English purposive adjuncts (PAs) into Vietnamese and vice versa has become monumentally necessary. So, in this study, we would like to compare and contrast English and Vietnamese PAs in terms of their semantic features in meaningful interactional situations in the strong belief that using appropriate PAs, writers and speakers can reduce the negative meanings of their sentences and increase the acceptability of the readers and hearers in communication. In terms of theory, the study focuses on identifying the similarities and differences in the uses of adjuncts to express purposes and hence finding the cultural factors affecting those choices. In practice, the study hopes to provide some implications in language teaching and learning as well as translating. The practical information in the research can raise language users’ awareness of the subtle differences between the uses of PAs in both languages so that they can fulfill their communicative purpose in real life. Key words: purposive adjuncts; purposive subordinators; semantic features; compare; implication * Introduction Most languages in the world have particular linguistic devices for expressing purposes implicitly and explicitly. Purposive adjuncts (PAs) are some of those devices. Like nouns, verbs, adjectives and complements, adjuncts - purposive adjuncts particularly - often cause problems for language learners. Mai Ngoc Chu (2000) has raised the problem of misusing PAs through his research on the use of...
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...Kill the Indian, Save the Man By Jane Yu, Spring 2009 Image provided courtesy of Archives and Special Collections, Dickinson College, Carlisle, PA Students prepared to march into the academic building at the Carlisle Indian School. O f the various attempts in history that were made to solve the so-called "Indian problem" (relocation and extermination primary among them), an attempt at forced assimilation was made using education in the late 19th century. After the Civil War and Indian wars, most Native Americans were confined to reservations, reduced to a helpless state, and the American government knew little of what to do about the Indians' future status. Historian Francis Parkman once wrote in 1851 that "the aborigine was by nature unchangeable and by fate doomed to extinction." A Civil War veteran named Richard Henry Pratt believed that the Indians could become a contributing part of the population through education. He started the system of Native American boarding schools as an effort to follow through with his advocating efforts of "assimilating the red man through total immersion." Pratt's goal of "assimilation" was to systematically strip away any trace of tribal culture and to train them to become "useful" in American industrial society. "Transfer the savage-born infant to the surroundings of civilization and he will grow to possess a civilized language and habit" he wrote; more succinctly put, "Kill the Indian, Save the Man." His philosophy brought about...
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...EN1320 EN1320 04/13/2013 04/13/2013 Essay 3.1 Rhetorical Analysis Obamas “A More Perfect Union” Speech Essay 3.1 Rhetorical Analysis Obamas “A More Perfect Union” Speech On March 18, 2008, Senator and future President Barack Obama delivered a speech that was titled “A More Perfect Union” (Obama Race Speech, 2008). This speech took place in Philadelphia, PA at the National Constitution Center. This speech was given during the 2008 Presidential race and looks to address the concerns regarding video of controversial and racially charged comments made by former pastor Jeremiah Wright which seemed to playing on loop in every media outlet possible. He also addressed the subjects of racial tension and race and inequality in the United States. From the beginning of the speech, it is evident that the most effective appeal that Obama chooses to use is ethos. As a rhetoric tool, ethos is used to establish character. Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader (Examples of Ethos, Logos, and Pathos). In order to establish an effective ethos, the speaker must present themselves in a way that will make the audience believe what they say. A strong example of this is when he uses the quote “We the people, in order to form a more perfect union”. In referring to the U.S Constitution, this compels the audience to make a connection of significance and importance between his speech and that of the Constitution...
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...Challenges and Responses to Improving Geriatric Nursing Care Lisa Watson University of Massachusetts Boston Professional Issues in Nursing NU: 360 Dr. JoAnn Mulready-Shick September 29, 2012 Abstract Challenges occur in nursing practice that impede the ability of the nursing profession to improve the care provide by nurses to our growing older population. This paper will describe some of the challenges nursing is facing and how to make the changes needed to improve the field of nursing. The research will show that investing in future education of nurses is the base that change will be built upon. Will you or a loved one fall into the geriatric population that is expected to explode? How will nurses care for this population and are they prepared to do so? Modern technology, research and advanced training have assisted the elderly population to live longer. Baby boomers are approaching their elderly years. This presents an ongoing challenge for the nursing industry. As reported by Kinsella & Velkoff, “the population of older adults {is} expected to double by the year 2030” (as cited by Shellman, 2012, para. 2). “Of today’s United States population 12.6% is at least 65 years old, and 20% of the population is expected to be at least 65 years by 2030; thus it is accurate to say a large portion of the healthcare business is and will continue to be caring for older adults . . . (CIA World Factbook 2007) as referenced by Grossman and Valiga (2009). There are many challenges...
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...In 1894, a Jewish artillery officer in the French army named Captain Alfred Dreyfus was arrested and charged with supplying the German Embassy in Paris with military secrets. After a private trial in which only the military were involved Dreyfus was convicted of treason and was consequently imprisoned on Devil’s Island off the coast of French Guyana. From the outset the case was full of ambiguities and unanswered questions. The evidence used to convict Dreyfus was dubious and the lack of concrete evidence provoked his brother Mathieu to start a campaign to prove Alfred’s innocence. The army had wanted to keep the trial out of the public sphere and deal with it as swiftly as possible but Mathieu Dreyfus ensured that people were made aware of his brother’s plight, even though the public were not always on his side. With the start of Mathieu’s campaign came the involvement of the daily press, and this meant that the Dreyfus case could no longer be kept behind closed doors. Articles informing of the arrest of an army officer charged with treason appeared in the press soon after the court case, but information was incomplete and the newspapers did not know who or what exactly was involved. The matter properly came to the public’s attention on the 31st of October in an evening issue of Le Soir, which identified the perpetrator as Alfred Dreyfus and the following day the press was saturated with articles on the affair. Most notably, on the 1st November 1984 the main headline in...
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...Marketing Plan for Masamoto Sushi & Asian Grill Situation Analysis Company Analysis Masamoto Sushi & Asian Grill is a local restaurant which focuses on offering fresh, affordable, healthy and unique Asian cuisine for the suburban food enthusiasts. It is conveniently located on Route 202 in the Keystone Plaza shopping center within the suburb of Chadds Ford, PA. It was founded in the fall of 2007 by executive chef / owner Johnny Cai. Masamoto's offer dishes from multiple Asian styles including Japanese, Chinese, and Thai as well as exceptional sushi creations. To help promote an upscale dining experience, earth tone colors throughout the dining room create a gentle, flowing ambiance for their customers. Their friendly, knowledgeable wait staff completely dressed in black gives the impression of a stylish, elegant restaurant. While they do not have a liquor license, Masamoto's does offer their customers the opportunity to bring their own choice of alcoholic beverage without charging a corkage fee. Even though the restaurant is open 7 days a week for lunch and dinner, their peak hours for business are during Friday and Saturday nights. Customer Analysis The main customer base are consumers seeking an upscale Asian dining experience in a suburban area for an affordable price. Customers of Masamoto's range from individual consumers to small groups of friends to families. Most of the customer base is from a 5-10 mile radius surrounding the restaurant. The median...
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...2012 National Research Report Why Did They Enroll? The Factors Influencing College Choice An analysis of traditional-aged students What matters to students when deciding where to enroll? There are a variety of factors that influence a student’s decision to enroll. Factors such as cost and the availability of financial aid are universally important at all types of institutions. However, other factors can vary widely by institution type, demographics, class level, and whether the student enrolled at his or her top choice. Every year, hundreds of campuses administer the Noel-Levitz Student Satisfaction Inventory™ (SSI) to their students. In addition to more than 70 items rated for importance and satisfaction on the general student experience, the SSI includes nine items that address factors in a student’s decision to enroll. During the fall of 2011, more than 55,000 students from more than 100 public and private fouryear and two-year institutions completed the SSI. These students rated the factors to enroll items on a scale of one (meaning not important at all) to seven (very important). This report details the responses from the nationwide pool of data. In particular, this report has a special emphasis on the nearly 22,000 first-year students who responded in order to see which items scored higher with ratings of important or very important (a ranking of six or seven on the answer scale). Comparisons with upperclass students and between students at their first-choice institution...
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...| Employability Skills | | [Date] | [Course title] | | | Employability Skills | | [Date] | [Course title] | | Table of Contents Introduction 2 Task 01: Self-Appraisal Form 3 Key Responsibilities at Work 1.1 3 Performance Objectives at Work 1.2 4 Recommendations for Own Improvement 1.3 5 Effective Motivational Techniques at Work 1.4 5 Communication Skills Needed at Work 2.2 6 Task 02: Continuous Professional Development 8 Solutions to Problem 2.1 8 Evaluating Tools and Methods for Developing Solutions 4.1 9 Strategies for Solving Problems 4.2 10 Time Management Strategies 2.3 10 Evaluating the Impact of Implementing Strategies on the Business 11 10. Evaluating the Impact of Implementing Strategies on the Business 12 Task 03: Collaborative Team Dynamics Journal 13 Team roles and my observations 3.1 13 Team Dynamics 3.2 14 Suggestions 3.3 14 Conclusion 16 Bibliography 17 Introduction Employability limits range unit the favors that each individual needs or should strive for to match the necessities of this economy. As economies amendment with time and advancement, the limits needed in business meanders conjointly change. Some individual who had the best possible employability aptitudes 10 years ago without a doubt doesn't have the employability limits for these days. To place it basically, that individual may not have the endowments that will make him employable. Today's administrators don't give off an impression...
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...ignorant as I am.” -Graciano Lopez Jaena- “I love argument, I love debate. I don't expect anyone just to sit there and agree with me, that's not their job.” -ate coring "Present your case," says the Lord. "Bring forth your strong reasons," says the King of Jacob. Isaiah 41:21 What is debate? A debate is a contest, or, perhaps, like a game, where two or more speakers present their arguments intent on persuading one another. Men have been debating with one another since the beginning of time when the serpent first debated with Eve the benefits of eating certain fruits in the Garden. We shall limit ourselves here with discussing formal contest debating between educational institutions, or, in the world of homeschooling, between families that choose to bypass educational institutions and educate their children at home. Debate "Present your case," says the Lord. "Bring forth your strong reasons," says the King of Jacob. Isaiah 41:21 What is debate? A debate is a contest, or, perhaps, like a game, where two or more speakers present their arguments intent on persuading one another. Men have been debating with one another since the beginning of time when the serpent first debated with Eve the benefits of eating certain fruits in the Garden. We shall limit ourselves here with discussing formal contest debating between educational institutions, or, in the world of homeschooling, between families that choose to bypass educational institutions and educate their children at home...
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...History of Digital Crimes and Digital Terrorism and Their Common Current Forms Stephanie Fisk Strayer Universality CIS 170 Professor CIANCIOTTA Dec. 12th, 2013 Introduction Computer crime refers to any crime that involves a computer and a network. The computer may have been used in the commission of a crime, or it may be the target. Net crime refers to criminal exploitation of the internet. Dr. Debarati Halder and Dr. K. Jaishankar (2011) defines cybercrimes as: "Offences that are committed against individuals or groups of individuals with a criminal motive to intentionally harm the reputation of the victim or cause physical or mental harm to the victim directly or indirectly, using modern telecommunication networks such as internet chat rooms, emails, notice boards, groups, and mobile phone. Such crimes may threaten a nation’s security and financial health. Problems surrounding these types of crimes have become high profile, particularly those surrounding cracking, copyright infringement, child pornography, and child grooming. There are also problems of privacy when confidential information is lost or intercepted, lawfully or otherwise. Internationally, both governmental and non-state actors engage in cybercrimes, including espionage, financial theft, and other cross-border crimes. Activity crossing international borders and involving the interests of at least one nation state is sometimes referred to as cyber warfare. The international legal system is attempting...
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...Philosophical and Theoretical Model for Nursing Administration Practice Philosophical and Theoretical Model for Nursing Administration Practice In an era of chaotic and unpredictable health care, I believe it is vital for nursing to employ a nursing leadership theory or philosophy that is specifically applicable to nurses and will holistically address and support both the science and art of this honored profession. According to Parker (2006) “A philosophy comprises statements of enduring values and beliefs held by the members of the discipline”(p.6). As nurses we use philosophical statements to explore compatibility among personal, professional, organizational and societal beliefs and values. I have learned that values are deeply held beliefs about what is good, right, and appropriate. Values are deep seated and remain constant over time. We accumulate our values from childhood based on teaching and observation of our parents, teachers, religious leaders, and other influential and powerful people. Our values and beliefs guide our actions and control our behavior. Values and beliefs are a key component to an individual as one's value system guides one through life personally and professionally. As a nurse leader, I consider it is extremely important to have a nursing philosophy that guides the thinking about, being, and doing of nursing (Parker, 2006). As a leader I believe it is important to have a foundation that addresses the phenomena of interest to nursing. It is...
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...HIER Harvard Institute of Economic Research Discussion Paper Number 2097 Paternalism and Psychology by Edward L. Glaeser December 2005 HARVARD UNIVERSITY Cambridge, Massachusetts This paper can be downloaded without charge from: http://post.economics.harvard.edu/hier/2005papers/2005list.html The Social Science Research Network Electronic Paper Collection: http://ssrn.com/abstract=860865 Paternalism and Psychology Edward L. Glaeser† Does bounded rationality make paternalism more attractive? This Essay argues that errors will be larger when suppliers have stronger incentives or lower costs of persuasion and when consumers have weaker incentives to learn the truth. These comparative statics suggest that bounded rationality will often increase the costs of government decisionmaking relative to private decisionmaking, because consumers have better incentives to overcome errors than government decisionmakers, consumers have stronger incentives to choose well when they are purchasing than when they are voting and it is more costly to change the beliefs of millions of consumers than a handful of bureaucrats. As such, recognizing the limits of human cognition may strengthen the case for limited government. INTRODUCTION An increasingly large body of evidence documenting bounded rationality and non-standard preferences has led many scholars to question eco1 nomics’ traditional hostility towards paternalism. After all, if individuals have so many cognitive difficulties then...
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...The role of advertisement in the branding context Name Institution Course Professor Date Introduction Giving a particular brand hype in the competitive market of goods and services to capture new category of market customers and retaining the loyalty of existing customers is the challenge most businesses experience. Companies use advertising as a promotional strategy of a particular brand, through radio, newspaper ads, door-to door, television, internet promotions among many other means of facilitating ads basically to persuade a customer to purchase a product or service. An advertising campaign entailing a coordinated communication to relay a reasonably integrated and cohesive theme about a brand is the package of course of action towards promoting a company’s product and services (Hansen & Christensen, 2004). A company finds itself in a confined set-up to propagate an advertisement campaign of the complex and dynamic environments within which the company is supposed to convey its communication to different audiences. This research paper is steered on the basis of the analysing the context of advertisement how a company rescues a brand that is in its downward fall within the market performance. The challenge associated with this course of rescuing the brand to reinstate its grounds on the stiff competitive market is appropriateness in decision making in the marketing mix. The paper articulates further with precision the roles and advantages attributed...
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