Digital marketing is an umbrella term for anything that involves the Internet or World Wide Web being used for promoting, marketing, advertising, engaging, conversing, branding, or selling. In short, absolutely anything a business does online -- no matter what kind of business that may be -- will fall under the realm of digital marketing practices for that business.

So now that we’ve clarified what digital marketing is and why it can be found everywhere, let’s skip to why and how Engineering students and graduates can jump into the field.

Why Engineers are in Demand for Digital Marketing Jobs

Now, most likely, you, as an engineering student, never really thought of going into marketing when you joined your course -- let alone digital marketing. Maybe you never even considered that digital marketing could be a career option for you at all. …show more content…
If you’re interested in such a career, you can too catch a digital marketing career for yourself. In fact, there are plenty of companies out there right now who would love to hire engineers to become digital marketers in their company. And why? Because there are thousands of industries out there that need to get onto the digital marketing bandwagon too. And who better to bring their products and information online than an engineer who actually has all the knowledge and information of how the industry works?

For example, if you are an electrical engineering student, it is a valid guess that you probably already know how electrical products work, as well as how the entire manufacturing and industrial processes of those electrical goods come about. That means you can not only understand how this particular industry works, but also what needs to be communicated about the products and company you work for. Now, all you have to do is apply that same knowledge in the digital sphere so that it reaches the Internet audiences of the