...Good- and Neutral-News Messages MULTIPLE CHOICE 1. Which of the following is an advantage of the direct pattern for a good-news message? a.|The emphasis is on the writer.| b.|The organization is persuasive and calls for action.| c.|The receiver gets the details and explanation right away.| d.|The good news in the first sentence puts receivers in a good frame of mind.| ANS: D PTS: 1 REF: p. 86 MSC: Remember 2. What should the organization of business messages be based on? a.|the direct pattern| b.|the indirect pattern| c.|the writer’s mood and personality| d.|a prediction of the receiver’s reaction to the main idea| ANS: D PTS: 1 REF: p. 90 MSC: Remember 3. Which statement about strategies for structuring effective good- and neutral-news messages is true? a.|The strategies should be consistent throughout your writing.| b.|The strategies vary dramatically from one company to another.| c.|The strategies can generally be applied to cultures around the world.| d.|The strategies are generally consistent among North American audiences.| ANS: D PTS: 1 REF: p. 90 MSC: Remember 4. You are writing to ABClothes.com to request an exchange for an ordered shirt that was recently sent to you in the incorrect size. What type of message will it be? a.|a routine claim| b.|a goodwill message| c.|a persuasive request| d.|a negative news message| ANS: A PTS: 1 REF: p. 90 MSC: Higher Order 5. How does the tone of a letter differ from that of...
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...The information system specific functional areas are production, marketing, finance, personnel and accounting. Each of these functions requires application to perform well in each particular area. The financial information system will give Lisa and Reuben the ability to manage the process of the business financial functions such as availability and cost, budgeting for present and future cost. It will also give them the leading edge of handling multiple currencies, investment management and the ability to close their books on a short notice. The marketing function will give them the ability to market different function the club is offering by setting pricing according to their customer profile base. It will also give them the competitive advantage of...
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...BUSN 420 Business Driven Technology Final Project Submit a 2,000-word written case analysis of one of the three cases from the textbook listed below. Each case covers different areas of this course so that you can spend your time on this assignment further researching the set of topics that most interest you and/or will be most beneficial in your future career. Be sure to address all the questions for your chosen case and demonstrate five or more theories or principles learned in this course as a part of your case analysis. Your paper must be written in APA format with a proper title page and reference list that cites at least 5 scholarly sources. Please do not simply record answers to the questions, rather synthesize your responses into a cohesive case study analysis. Please upload your final project paper to Blackboard through the Assignment Manager tool. The 2,000-word count does not include charts, graphs, title page or supporting appendices. I will be using the Final Project Rubric (see end of this assignment) to grade your case analysis. Please Note: There are few right or wrong answers in the business world. There are really only efficient and inefficient, and effective and ineffective business decisions. If there were always right answers businesses would never fail. These questions were created to challenge you to apply the materials you have learned to real business situations. For this reason, when grading your answers, I will be focusing on your justification or...
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...courses on how painting contractors estimate jobs. It conducted focus groups and field tests to study products’ performance on crucial criteria. It also asked customers to identify performance trade-offs they were willing to make and to indicate their willingness to pay for paints that delivered enhanced performance. And it stayed current on customer needs by joining industry associations composed of key customer segments. SUBSTANTIATE YOUR VALUE CLAIMS “We can save you money!” won’t cut it as a customer value proposition. Back up this claim in accessible, persuasive language that describes the differences between your offerings and rivals’ that matter most to customers. And explain how those differences translate into monetary worth for customers. Example: Rockwell Automation precisely calculated cost savings from reduced power usage that customers would gain by purchasing Rockwell’s pump solution instead of a competitor’s comparable...
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...detail in the Guides to Effective Writing and Speaking in Part Three. Here, we simply encourage the instructor to pull together some organizational principles. Some suggestions for focusing student discussion: When defining your content, marshalling your arguments, and developing your structure, try to meet the following criteria: Beginnings should: 1. Gain the audience's attention and focus it on your topic. 2. Explain why the topic is important, timely, or otherwise of interest. 3. Indicate the point of view you will take or suggest your conclusion. 4. Establish a relationship of mutual respect with your audience. Middles should: 1. Develop your main argument by identifying and addressing its component parts. 2. Address subtopics according to their level of importance (either ascending or descending). 3. Clearly signal how each part of your argument fits into the whole. 4. Acknowledge and neutralize reasonable alternative proposals. Endings should: 1. Show how your evidence and arguments lead to your conclusion. 2. Emphasize the importance of your proposal. 3. Show how the expectations raised in your...
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...Practical Training Semester (PTS) Bachelor Degree Programmes full-time School of Business Krems, December 2010 Doc.Nr.: FHM-5-0006 Version 03; Revision 00; E Approval by: Prof. (FH) Mag. Eva Werner/ Rector (FH) Subject to modification printed version just for Information IMC University of Applied Sciences Krems Guidelines for Students - PTS Academic Board/December 2010 Table of Contents Preamble 3 1 OBJECTIVEs, FIELDS of Application and Duration of the practical training ............. 4 1.1 1.2 1.3 Objectives ................................................................................................................... 4 Fields of Application .................................................................................................... 4 Duration ...................................................................................................................... 4 Fundamental Decisions ............................................................................................... 5 Support by the IMC University of Applied Sciences ..................................................... 6 Practical Training Co-ordinator (PTS Co-ordinator) .................................................... 7 Requirements for the Practical Training ...................................................................... 8 Practical Training Contract.......................................................................................... 8 2 Finding a training placement...
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...** ASSESSMENT EXAM QUESTIONS – THESE ITEMS WILL DEFINITELY APPEAR ON THE FINAL EXAM ** CHAPTER 1 |1-113. |Marketing will not happen unless: | |A) |e-commerce is flourishing. | |B) |facilitators are present to simplify exchange. | |C) |middlemen are present to facilitate exchange. | |D) |two or more parties each have something they want to exchange for something else. | |E) |an economy is market-directed rather than planned. | |1-120. |MACRO-marketing: | |A) |is a social process. | |B) |tries to overcome "discrepancies of quantity" and "discrepancies of assortment." | |C) |tries to effectively match supply and demand. | |D) |tries to overcome the many separations...
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...British Food Journal Packaging design: creating competitive advantage with product packaging Bo Rundh Article information: Downloaded by IQRA UNIVERSITY At 08:47 19 April 2016 (PT) To cite this document: Bo Rundh, (2009),"Packaging design: creating competitive advantage with product packaging", British Food Journal, Vol. 111 Iss 9 pp. 988 - 1002 Permanent link to this document: http://dx.doi.org/10.1108/00070700910992880 Downloaded on: 19 April 2016, At: 08:47 (PT) References: this document contains references to 28 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 15152 times since 2009* Users who downloaded this article also downloaded: (2013),"The influence of visual packaging design on perceived food product quality, value, and brand preference", International Journal of Retail & Distribution Management, Vol. 41 Iss 10 pp. 805-816 http://dx.doi.org/10.1108/IJRDM-12-2012-0113 (1990),"Packaging as a Retail Marketing Tool", International Journal of Physical Distribution & Logistics Management, Vol. 20 Iss 8 pp. 29-30 http://dx.doi.org/10.1108/EUM0000000000372 (1996),"Packaging, marketing, logistics and the environment: are there trade-offs?", International Journal of Physical Distribution & Logistics Management, Vol. 26 Iss 6 pp. 60-72 http:// dx.doi.org/10.1108/09600039610125206 Access to this document was granted through an Emerald subscription provided by emerald-srm:546149...
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...response preparedness: small group training. Part 2 – training methods compared with learning styles Henry C. Wilson Article information: To cite this document: Henry C. Wilson, (2000),"Emergency response preparedness: small group training. Part 2 – training methods compared with learning styles", Disaster Prevention and Management: An International Journal, Vol. 9 Iss 3 pp. 180 - 199 Permanent link to this document: http://dx.doi.org/10.1108/09653560010335112 Downloaded on: 09 December 2015, At: 11:19 (PT) References: this document contains references to 15 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 1307 times since 2006* Downloaded by Arab Open University Kuwait At 11:19 09 December 2015 (PT) Users who downloaded this article also downloaded: Henry C. Wilson, (2000),"Emergency response preparedness: small group training. Part I – training and learning styles", Disaster Prevention and Management: An International Journal, Vol. 9 Iss 2 pp. 105-116 Piyali Ghosh, Rachita Satyawadi, Jagdamba Prasad Joshi, Rashmi Ranjan, Priya Singh, (2012),"Towards more effective training programmes: a study of trainer attributes", Industrial and Commercial Training, Vol. 44 Iss 4 pp. 194-202 http:// dx.doi.org/10.1108/00197851211231469 Charles W. Read, Brian H. Kleiner, (1996),"Which training methods are effective?", Management Development Review, Vol. 9 Iss 2 pp. 24-29 http://dx.doi.org/10.1108/09622519610111781 ...
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...1:30 – 2:30 p.m., and by appointment Class Meets: Tuesdays and Thursdays, 10:20 a.m. – 12:10 p.m. in room 474 COM. Required Readings Crano, W. D., & Brewer, M. B. (2002). Principles and methods of social research. Mahwah, NJ: Lawrence Erlbaum Associates. Articles and book chapters are posted on Angel (http://angel.msu.edu) Course Description This course provides in-depth coverage of research design and measurement. As a companion to its precursor, COM 801, this course outlines how to measure constructs of interest and design research to test issues of theoretical importance. Students will learn a variety of research methods, such as experimental and survey designs, laboratory and field research, and methods of studying individuals and groups. The course exposes students to measurement issues (e.g., reliability and validity) and approaches (e.g., self-report measures, behavioral observation and coding). Students will practice evaluating the design and measurement of research articles and reporting their own research. Course Objectives 1. To understand and implement a variety of research designs. 2. To understand and implement a variety of measurement techniques. 3. To practice critical evaluation of research articles. 4. To facilitate the independent conduction and report of research. 2 Grading Assignment Due Date Points Paper 1: Article review Jan. 18 30 Paper 2: Article review Feb. 8 40 Exam 1 TBA 75 Paper 3: Article review March 1 40 Exam 2 March...
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...MKTA 446 Marketing in a Global Economy By Elizabeth Fletcher Evangel University Degree Completion Program Cohort 34B May 8, 15, 22, 29 & June 5, 2008 Associate Professor Elizabeth Fletcher EMAIL: fletchere@evangel.edu Office Phone: 865-2815 ext. 8112 Business Department Chair (Suite AB107) "Marketing requires separate work, and a distinct set of activities. But, it is a central dimension of the entire business. It is the whole business seen from the point of its final result, that is, from the customer's point of view. Concern and responsibility for marketing must permeate all areas of the enterprise." Peter Drucker, Management Course Description This course provides the student an opportunity to understand the decision-oriented realm of marketing in modern profit and not-for-profit organizations. Through a broad introduction to marketing concepts, the student will gain an understanding of the roles and operations of the free enterprise, competitive market system in the American and world economies. Through exposure to the "language" common to marketing managers, the student's development of relationships with business entities, governments, and associations will be enhanced. Course Objectives The student is provided the opportunity to understand the fundamentals of marketing for applications in modern organizations. By the end of the course the student will be a more intelligent consumer and citizen. The student should develop an appreciation of marketing...
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...TEXAS STATE UNIVERSITY McCoy College of Business Administration Department of CIS & QM – Spring 2015 CIS 5318 – Information Technology in Digital Economy Monday/Wednesday 6:30 – 9:15 pm Instructor: Dr. Vivek Shah Office: McCoy 457 Office hours: Wen: 4:30 – 6:00 (Round Rock Campus); TTH: 3:30 to 4:30; M: 4:30 to 6:00 (San Marcos Campus) or by appointment Phone: 512.245.2049 (My office) 512.245.2291 (Dept. office) 512.413.5419 (Cell) Email: vs01@txstate.edu COURSE DESCRIPTION This course is directly concerned with the management issues surrounding information and telecommunications systems. It presents the ingredients of management knowledge necessary for success in the management of information technology. This course views information technology from the perspective of managers at several levels--from the CEO to the first line manager. It provides frameworks and management principles that current or aspiring managers can employ to cope with the challenges inherent in the implementation of rapidly advancing technology. The course presents fundamental knowledge essential to managing an information technology successfully within a larger organization. It considers strategic and operational issues, the significance of rapidly advancing technology, and human and organizational issues related to technology introduction and use. The course describes management systems and models of successful behavior that capitalize on opportunities...
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...|[pic] |MAN 383.20: MANAGING PEOPLE AND ORGANIZATIONS | | |SPRING, 2009 | Professor John W. Burrows, Ph.D. Office ATT L084 Phone 232-5655 (office) 740-2839 (cell – emergencies only before 9pm) E-Mail John.Burrows@mccombs.utexas.edu Course Web Page via Blackboard Teaching Assistant Sowmiya Chocka Narayanan (sowmiya@mail.utexas.edu) ___________________________________________________________________________________________ Course Objectives Technical competencies are not enough to ensure continued success in your career if you cannot leverage efforts. How do you motivate employees to go over and above the call of duty to get the job done? How can you ensure that decisions are not biased? What influence tactics can you use even if you do not have the formal authority to tell someone what to do? This course attempts to add to your understanding of life in complex organizations by covering topics including, leveraging culture to reach strategic objectives, motivating and rewarding desired behavior, designing organizations to fit with strategic objectives, selecting the appropriate leadership style to motivate others to perform, and using power and influence effectively. My approach will be managerial, focusing...
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...A BRIEF CONTENTS PART 1 • GETTING STARTED 1. Becoming a Public Speaker 2. From A to Z: Overview of a Speech 3. Managing Speech Anxiety 4. Ethical Public Speaking 5. Listeners and Speakers 1 2 8 1 4 23 30 PART 2 • DEVELOPMENT 6. Analyzing the Audience 7. Selecting a Topic and Purpose 8. Developing Supporting Material 9. Locating Supporting Material 10. Doing Effective Internet Research 1 Citing Sources in Your Speech 1. 36 37 49 57 64 73 83 PART 3 • ORGANIZATION 1 Organizing the Speech 2. 1 Selecting an Organizational Pattern 3. 1 Outlining the Speech 4. 92 93 103 1 10 PART 4 • STARTING, FINISHING, AND STYLING 15. Developing the Introduction and Conclusion 16. Using Language 1 22 1 23 1 31 PART 5 • DELIVERY 1 Choosing a Method of Delivery 7. 18. Controlling the Voice 19. Using the Body 1 39 1 40 1 44 1 48 PART 6 • PRESENTATION AIDS 20. Types of Presentation Aids 21. Designing Presentation Aids 22. A Brief Guide to Microsoft PowerPoint 154 155 161 164 PART 7 • TYPES OF SPEECHES 23. Informative Speaking 24. Persuasive Speaking 25. Speaking on Special Occasions 1 74 1 75 188 21 7 PART 8 • THE CLASSROOM AND BEYOND 230 26. Typical Classroom Presentation Formats 27. Science and Mathematics Courses 28. Technical Courses 29. Social Science Courses 30. Arts and Humanities Courses 31. Education Courses 32. Nursing and Allied Health Courses 33. Business Courses and Business Presentations 34. Presenting in Teams 35. Communicating in Groups 231 236 240 243 246 248 25 1 253 258...
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...s3357633 Bach Gia Tien Dat –s3357524 G2-Kieran Tierney MARKETING PLAN MARKETING PLAN Table of Contents I. Executive Summary 2 II. Introduction 3 III. Situational Analysis 3 1) Micro-environment 3 a. Marketing Intermediaries 3 b. Competitor 3 c. Customers 4 2) Macro-environment 5 a. Demographic 5 b. Economic 6 c. Cultural 9 3) Product Life Cycle 9 IV. SWOT Analysis 10 V. Objectives (SMART) 11 1) Business Objective 11 2) Marketing Objective 11 3) Product Objective 11 VI. Market Segmentation, Targeting and Positioning 11 1) Market Segmentation 11 2) Market Targeting 12 3) Market Positioning 13 a. Perpetual map 13 b. Positioning strategy 14 VII. Marketing Mix Strategies 15 1) Product 15 a. Level of product 15 b. Brand Development Strategies 17 2) Price 17 a. New-product Pricing Strategies 17 b. Product-mix Pricing Strategies 17 c. Price Adjustment Strategies 18 3) Place 18 a. Marketing channel systems 19 b. Channel Design Decisions 19 4) Promotion 20 a. Personal Selling: 20 b. Public relations: 20 c. Advertising 20 d. Sales Promotion 22 e. Direct marketing: 22 VIII. Action Program 22 IX. Control Program 25 X. Reference List 27 I. Executive Summary Ninomaxx is established in 1998, which is a Vietnamese fashion brand. Due to an advantage of founding for many years, it becomes a well-known brand among Vietnamese consumers. However, the emergence of other fashion...
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