...hot cup of coffee. Coffee is the hidden gem that your morning needs to get a jump start on a busy day. It’s consumed everywhere and judging by the amount of Starbucks locations, we love our caffeine! “Coffee is the leading worldwide beverage after water and its trade exceeds US $10 billion worldwide.” This is stated by National Institute of Food Science. Coffee has been criticized for being a caffeinated product but it has been proven healthier than we are lead to believe. Coffee stimulates your senses from the caffeine content which further stimulates mind and supports mental alertness and concentration. Coffee contains antioxidants and can contribute to preventing illnesses. And Last, Coffee can help with promoting longevity and healthy functions of your body. Body I: Just the smell of a fresh brewed coffee can stimulate your senses and begin to relieve stress. As students we suffer from sleep deprivation. Studies have shown that those who were exposed to coffee aromas experienced release in proteins that are tied to stress. Caffeine can keep you juiced when needing a boost of mental alertness. A cup before a test can also sharpen memory and keep you concentrated. A study done by the National Institute of Health found that “Those who drink four or more cups of coffee are found 10 % less likely to be depressed than those who have never tried coffee” states Dr. Chen. Coffee’s mood-lifting effects might be traced to its antioxidants provided in the coffee bean. Body...
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...interpersonal and business communication? Provide specific examples to support your answer. · Consider your own experience as you answer this question. If you have not worked in a business environment, you may ask a friend, parent, or other adult about his or her experiences. COM 140 Week 3 DQ 2 Post your response to the following: What qualities make any form of written communication effective? Which qualities do you already include in your writing? How can you incorporate additional effective elements into your written communication? COM 140 Week 5 DQ 1 Post your response to the following: Recall a situation in which someone was trying to persuade you. How effective was the argument? What could have made the argument more persuasive? COM 140 Week 5 DQ 2...
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...BANGALIT, VANESSA F. 03-15-16 ENGLISH4 / HCO TTH/ 9:30-11:00 INFORMATIVE SPEECH The Truth About Caffeine How many of you here consider yourself caffeine addicts? How much coffee do you drink in a day? One cup? Two cups? More? How about caffeinated sodas? Caffeine is pervasive in our society these days and every few months we hear about how a study has shown that it is bad for us or good for us. What are we to believe? Today, I'd like to give you some of the facts about caffeine and its effects on your body. I may not cause you to change your coffee consumption, but at least you'll be better informed about what you are putting into your body. I'm going to talk about the beneficial effects of caffeine, the negative effects and discuss what are considered to be 'safe' levels of caffeine consumption. Let's start with the good news. Caffeine, which comes from the leaves, seeds and fruits of about 63 different plants, is well known as a stimulant. That's why people drink it, right? Caffeine does help you wake up and feel more alert and it has been shown to increase attention spans. This is a beneficial effect for people who are driving long distances and for people who are doing tedious work. Calling this a health benefit may be stretching it, though staying awake while you are driving a car definitely contributes to your well-being! Caffeine also contains antioxidants, which have been shown to have cancer prevention qualities. The negative...
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...Melissa Eder 4/1/2013 Persuasive Speech “Pencils of Promise: Take action for PoP” On December 2012, Sophia Bush came to Panama to spend her holiday break. While she was here in Panama some friends saw her and took photos with her and posted them on instagram and as I checked Sophia Bush’s instagram profile, I saw a lot of photos and ads supporting the “Pencils of Promise” organization. That’s when I realized that the main reason she came here, to Panama, was to give poor children presents and food, and to see how schools are here, in order to build new schools or improve the ones we already have through the “Pencils of Promise” organization. That same day I did some online research to see what was this “Pencils of Promise” organization is. Pencils of Promise believes every child should have access to quality education. They create schools, programs, and global communities around the common goal of education for all. This organization was founded in 2008 by Adam Braun, a college student who was backpacking across the globe. “It began with a question. A small boy begging in the streets of India. “What do you want most in the world” I asked. The answer: A pencil.” Pencils of Promise focuses on building strong structures and sustainable education programs. By forming long-lasting, collaborative relationships with communities. They increase access to quality education and positively impact students and parents in high-need communities. At the...
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...COM 3150 Midterm chapter 1-7 Assignments: 2 memos 4 business letters 1 report 5 grammar quizzes in class 1 grammar exam 2 textbook exams 1 business presentation (speech) Tonight Memos direct pattern frontloading (when why how) Listen (When why) Parallelism plain language business text format Subject good Memo- internal communication Letter- External Subject line- Important to be extensively informative. Direct- Main idea first details later (good news, neural news)- Audience will be happy to neutral Indirect- Details first, main idea later (bad news, persuasion)- Audience is hostile to uninterested Frontloading- getting to the purpose in the first sentence. The body: organize information and explanations logically. use numbered and bulleted list consider headings Parallelism-Items in the list need the same grammatical structure. Goodwill- what you put in the message to maintain the relationship. In hard copy memos: No opening or closing. Sign your initials at the end of the FROM line. Thursday May 16th Qualities if Bus waiting -Main English -Audience centered -positive Quiz 1 -Active vs. passive voice -subject verb agreement Memo 2 -tables -APA documentation First person sing I, me, my, mine, myself We, us our, ours, ourselves Second person you, your, yours, yourselves 1. Use the you attitude 2. Reader benefits (affordable, meets your needs) You attitude exercise on Blackboard ...
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...Do we hav freedom ? * You could say that there is more Freedom of speech, because in the US you can say ANYTHING while in many European countries hate speech is forbidden. That's a question of personal opinion, personally I prefer when hate speech is forbidden, I don't think Freedom of speech's role is to protect racist/xenophobic/homophobic pigs. Americans also have the "freedom" to own guns (though it isn't completely forbidden in other Western countries, just less easy), but this "freedom" is considered barbaric in most of the Western world and is even seen as a threat towards the freedom of others. The fact that it leads to high crime rates doesn't help. For some reason, Americans often seem to associate "Freedom" with guns and most Westerners don't understand that. Freedom of Religion is VERY different among "free" countries. Issues linked to Religion are also treated very differently. "Red Rover", the American Bill of Rights is far, really far from being alone. For example, the slightly older French "Universal Declaration of the Rights of Man and of the Citizen" is generally considered as the reference for Human Rights. As for the religious aspect of the American Bill or Rights, claiming it's a good thing is a matter of personnal opinion. That and its lack of universalism (it's only about American citizens) are probably the reason the "French" Bill of Rights is considered the reference. You (like other answerers) also seem to think that Democracy (and...
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...This pack contains tasks for discussion in lectures and tasks for preparation and discussion in tutorials. Please refer to the lecture PowerPoint slides to understand the purpose of these tasks in the lectures. Lecture 2 Task Standing on the shoulders of giants: Summarising and Paraphrasing Sources A researcher is investigating how different universities approach the issue of academic integrity. He has found the following case study on the website of iParadigms, which developed the software package Turnitin for plagiarism detection. He decides he wants to use some of the information in the report. Strengthening Honour Codes through Plagiarism Detection[1] Academic integrity was suffering at the University of Colorado at Boulder. Each of the university’s schools had an ethics committee to investigate charges of academic dishonesty, but there was no uniformity in how standards were applied or enforced. There was also no mechanism for sharing information between schools regarding serial cheaters. And because it was faculty-run, the students had little investment in the system and therefore took it lightly. To address these shortcomings, the University reinvented their approach to honour codes on campus. Instead of faculty-run ethics committees for each school, they established a Student Honor Code Council, serving the entire campus, which was responsible for writing the honor code and evaluating cases of honour code violations. The university administration, faculty...
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...‘ THE BUSINESS OF MASS MEDIA Advertising and Commercial Culture 345 Early Developments in American Advertising 351 The Shape of U.S. Advertising Today 359 Persuasive Techniques in Contemporary Advertising 366 Commercial Speech and Regulating Advertising 374 Advertising, Politics, and Democracy Back in 1993, the trade magazine Adweek wrote about “The Ultimate Network”— something called the Internet: “Advertisers and agencies take note: It has the potential to become the next great mass/personal medium.”1 The prediction was correct, if not understated. The Internet has become a huge medium for advertisers, targeting audiences more precisely than any medium before it. Yet, none of the venerable ad agencies at that time could have guessed that an Internet start-up—Google— would become bigger than the leading multinational advertising holding companies like Omnicom, WPP, Interpublic, and Publicis. Nearly 99 percent of Google’s $16.6 billion revenue in 2007 came from advertising. THE BUSINESS OF MASS MEDIA B 343 ‘ ADVERTISING However, Google is different from the Madison Avenue agencies. It doesn’t design witty, slick ad campaigns. Instead, it facilitates the dull but effective text-based sponsored links that appear in Google searches or on affiliated sites. “We are in the really boring part of the business…the boring big business,” Google’s CEO Eric Schmidt says.2 What Google’s ads lack in creativity, they make up in precision. Google’s AdWords advertising...
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...ISSN 1648-2824 KALBŲ STUDIJOS. 2006. 9 NR. * STUDIES ABOUT LANGUAGES. 2006. NO. 9 The Language of Advertising: Analysis of English and Lithuanian Advertising Texts Jurgita Vaičenonienė Annotation. The spread of globalization and marketing during the last century triggered the proliferation of advertising genres. The goal of advertisements is to persuade consumers to act or think in a textually determined way in order to boost sales of particular commodities and services. In order to capture attention, convey the message and persuade the consumer, advertising texts use a range of manipulative language devices. Moreover, different cultures may have different expectations with regard to stylistic choices, language use and other preferences in the same genre. Hence the aim of the article is to analyze the language of advertising in English and Lithuanian in order to estimate the specificities of the advertising genre in the two different cultural and linguistic systems. The approach employed in the study draws on the ideas of the functionalist interpretation of text typology and source text analysis as proposed by Nord (1997) and Reiss (2000). The functionalist approach provides an in-depth understanding of the source and target text conventions and functions which are prerequisites for successful intercultural communication and translation. The means to accomplish the task of the present article is the analysis of a comparable corpus of data consisting of 100 English...
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...section Vi essay forms Many people use the term “essay” to mean any paper written for a class. In actuality, there are many different types of essays, each of which has a unique purpose, form, and style. We call these different types of essays “modes of discourse,” and they include expository, persuasive, and comparecontrast essays to name just a few. This section of the Guide has a dual purpose. First, various types of essays are described and suggestions are included about how to approach each particular type of writing. Second, the sample essays are good tools for you to see how these different essays look in their final form. These are not templates (no essay can be a carbon copy of another even in form), but they will give you a good idea of what a final piece of writing for each mode of discourse looks like. It would be advantageous to critically analyze the form and content of each sample against the instruction for how to write each type of essay. chapter 21 expository essays Jennifer propp An expository essay explains something using facts rather than opinions. The purpose of this type of essay is to inform an audience about a subject. It is not intended to persuade or present an argument of any kind. Writing this type of essay is a good way to learn about all the different perspectives on a topic. Many students use the expository essay to explore a variety of topics, and do so in a wide range of formats, including “process” and “definition”...
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...Lauren Vicker, Ron Hein - "The Fast Forward MBA in Business Communication" Page i The Fast Forward MBA in Business Communication Page ii THE FAST FORWARD MBA SERIES The Fast Forward MBA Series provides time-pressed business professionals and students with concise, onestop information to help them solve business problems and make smart, informed business decisions. All of the volumes, written by industry leaders, contain "tough ideas made easy." The published books in this series are: The Fast Forward MBA in Negotiating & Dealmaking (0-471-25698-6) by Roy J. Lewicki and Alexander Hiam The Fast Forward MBA in Financial Planning (0-471-23829-5) by Ed McCarthy The Fast Forward MBA in Hiring (0-471-24212-8) by Max Messmer The Fast Forward MBA in Investing (0-471-24661-1) by Jack Waggoner file:///C|/Documents and Settings/gasanova/Local Settin..._Fast_Forward_MBA_in_Business_Communication/e-book.html (1 of 175)16.02.2005 13:57:22 Lauren Vicker, Ron Hein - "The Fast Forward MBA in Business Communication" The Fast Forward MBA in Technology Management (0-471-23980-1) by Daniel J. Petrozzo The Fast Forward MBA Pocket Reference (0-471-14595-5) by Paul A. Argenti The Fast Forward MBA in Marketing (0-471-16616-2) by Dallas Murphy The Fast Forward MBA in Business (0-471-14660-9) by Virginia O'Brien The Fast Forward MBA in Finance (0-471-10930-4) by John Tracy The Fast Forward MBA in Project Management (0-471-32546-5) by Eric Verzuh Page iii The Fast Forward MBA in...
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...Chapter 1: AWA Introduction | To download section click button or click on “File Save as..” in the upper left-corner of your browser | | The Analytical Writing Assessment (AWA) consists of two 30-minute sections, the Analysis of Issue essay and the Analysis of Argument essay. You will receive a grade from 1 to 6, which will be sent with your GRE scores.The good news is that the AWA can be beaten.The essay topics are available for you to review beforehand. The structures for the AWA answers are simple and may be learned. In addition, while much GRE preparation may appear "useless" and without any merit beyond test day, the skills, reasoning tools, and techniques you learn for the AWA may be applied to any essay or persuasive writing. These skills will help you throughout business school and beyond. 800score has graded thousands of essays from GRE candidates and we have an unparalleled knowledge of where students go wrong. Here are some tips before we get started: * Grammar and spelling is, by-and-large, less important than structure and content. Focus on structure and your argument formation. * Take plenty of timed practice tests on a computer. Our sample essays on the site are designed for you to take timed practice essays and be evaluated. * Do not procrastinate AWA preparation. Students tend to put off the AWA until it is too late and then they cannot adequately prepare. | Chapter 2 - Section 1: Analysis of Issue | The Analysis of Issue...
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...HOW TO WRITE GREAT ESSAYS HOW TO WRITE GREAT ESSAYS Lauren Starkey ® NEW YORK Copyright © 2004 LearningExpress All rights reserved under International and Pan-American Copyright Conventions. Published in the United States by Learning Express, LLC, New York. Library of Congress Cataloging-in-Publication Data: Starkey, Lauren B., 1962– How to write great essays / Lauren Starkey. —1st ed. p. cm. ISBN 1-57685-521-X 1. English language—Rhetoric—Problems, exercises, etc. 2. Essay—Authorship—Problems, exercises, etc. 3. Report writing—Problems, exercises, etc. I. Title. PE1471.S83 2004 808'.042—dc22 2004003384 Printed in the United States of America 9 8 7 6 5 4 3 2 1 First Edition ISBN 1-57685-521-X For more information or to place an order, contact LearningExpress at: 55 Broadway 8th Floor New York, NY 10006 Or visit us at: www.learnatest.com Contents Introduction 1 2 3 4 5 6 7 8 vii Organization 1 Clarity 11 Word Choice 21 Mechanics 39 Revising, Editing, and Proofreading 55 Untimed Essay Writing Strategies 67 Timed Essay Writing Strategies 85 Sample Essay Prompts and Essays 97 Resources 111 CONTENTS HOW TO WRITE GREAT ESSAYS v Introduction n your preparations for college, you may find yourself facing a handful of high-stakes essays. Your college application requires at least one, and the SAT requires another. Depending upon the high...
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...University of La Verne Point Mugu, California Martin Luther King Jr. A paper prepared for Leadership in partial fulfillment of the requirements of the degree Bachelors of Arts in Organizational Management February 11, 2011 Instructor: Mr. Stadler Chapter One Introduction The leader I have chosen to analyze is Martin Luther King Jr. He is someone I find as a fascinating leader and changed the lives of million worldwide. He was known as the moral leader of the United States and was born January 15 1929 at Atlanta, Georgia. Jacqueline L. Harris coauthor of marching to freedom provides a detailed concise biography and introduction to our moral leader Martin Luther King Jr. His father was the pastor of Ebenezer Baptist Church. As a member of a black middle-income family, young Martin never felt the pinch of poverty. But his family could not protect him from the cruelties of racism. As Martin grew up, he kept his mother's words in mind: "You are as good as anyone." King earned degrees from Morehouse College in Atlanta and Crozer Theological Seminary in Pennsylvania. He then went to Boston University, where he earned a doctorate. In Boston he met Coretta Scott. They married in 1953 and settled in Montgomery, Alabama, where King had been appointed pastor of the Dexter Avenue Baptist Church. Not long after King arrived in Montgomery, he was asked to lead a black boycott of the city buses. The black people of Montgomery had decided that they would not...
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...The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience Carmine Gallo Columnist, Businessweek.com New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by Carmine Gallo. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-163675-9 MHID: 0-07-163675-7 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-163608-7, MHID: 0-07-163608-0. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work...
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