...International Journal of Economy, Management and Social Sciences, 2(2) February 2013, Pages: 31-36 TI Journals International Journal of Economy, Management and Social Sciences www.waprogramming.com ISSN 2306-7276 PEST Analysis: The case of E-shop Dimitrios Nikolaou Koumparoulis Full-time Professor of Economics and Management, Universidad Azteca – Mexico. AR TIC LE INF O Keywords: AB STR AC T PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. At this paper we study the case of E-shop, a private company in Greece, illustrating the reasons why a company should work on pest framework. The author would like to dedicate this paper to Mr. David Scott and his family. © 2013 Int. j. econ. manag. soc. sci. All rights reserved for TI Journals. pest analysis case study E-shop Jel Classification: M10 M19 1. Introduction In the new economic environment that has emerged as an impact of the recent ‘crisis’, the complexity of each industry forms a demanding context that affects consistently both the internal and external environment of organizations. As a result, the majority of the firms need to maintain their competitive advantage. However, a firm have to constantly increase the value of their products offered to clients in order to sustain their competitive advantage (Barney, 2008), as well as being profitable...
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...International Journal of Economy, Management and Social Sciences, 2(2) February 2013, Pages: 31-36 TI Journals International Journal of Economy, Management and Social Sciences www.waprogramming.com ISSN 2306-7276 PEST Analysis: The case of E-shop Dimitrios Nikolaou Koumparoulis Full-time Professor of Economics and Management, Universidad Azteca – Mexico. AR TIC LE INF O Keywords: AB STR AC T PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. At this paper we study the case of E-shop, a private company in Greece, illustrating the reasons why a company should work on pest framework. The author would like to dedicate this paper to Mr. David Scott and his family. © 2013 Int. j. econ. manag. soc. sci. All rights reserved for TI Journals. pest analysis case study E-shop Jel Classification: M10 M19 1. Introduction In the new economic environment that has emerged as an impact of the recent ‘crisis’, the complexity of each industry forms a demanding context that affects consistently both the internal and external environment of organizations. As a result, the majority of the firms need to maintain their competitive advantage. However, a firm have to constantly increase the value of their products offered to clients in order to sustain their competitive advantage (Barney, 2008), as well as being profitable...
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...Executive Summary In this report, the author vigorously focuses on giving the marketing concepts and theories and all these marketing concepts will be applicable for the Nespresso Company for which the author has just been hired as the Marketing Consultant. With a view to strengthening the marketing activities of the company as well as developing the brand for the company, the author has to have an insight into the segmentation including the customer segmentation and market segmentation that the company wants to target. In addition, the author also has to attach much importance to analyzing the microenvironment and macro environment in which the company is operating in. In addition, the author also mentions the positioning of the company in the market and suggests the application and development of a marketing mix strategy with a view to develop the company’s brand and image in the market. Introduction Nespresso Company has been considered a famous and prestigious coffee provider across the globe with the strong business presence in many countries world-wide. Nespresso has been the pioneering coffee provider in European market during the last 25 years. Nespresso aimed at expanding its market share to the American market by penetrating the market with the initiatives and changes in the coffee drinking habits, creating a premium large-cup coffee market in North America. The author has just been pooled as the Marketing Consultant of Nespresso Company. The biggest task of the...
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...2. Contents:1.0 External Analysis 3 1.1 Competitor Analysis 3 1.2 Specific Competitor: Kicking Horse Strategy 4 1.3 PEST 4 1.4 Porter’s 5 Forces 42.0 Internal Analysis 5 2.1 Value Chain Analysis 5 2.2 BCG Matrix 5 2.3 Revenue Analysis 6 2.4 Geographic Concentration 63.0 SWOT Analysis 74.0 Key Issues 75.0 Strategic Alternative (A) 76.0 Strategic Alternative (B) 87.0 Strategic Alternative (C) 98.0 Bibliography -9.0 Appendices - 2|P a ge 3. 1.0 External Analysis In order to develop effective strategies Just Us Café’s are required to examine the external environment in which they operate. I have carried out the following analyses: Competitor Analysis Pest Analysis Specific Competitor: Kicking Porter’s 5 Forces Horse 1.1 Competitor AnalysisCompetitor Channels Locations No. ShopsKicking Horse Coffee Shops, Gourmet West Coast, Canada N/A Stores, Restaurants Quebec & OntarioKraft Foods Stores, Universities United States MainstreamP&G Millstone Mainstream Canada & United States MainstreamNestle Mainstream Canada & United States MainstreamLowblaws Private Label Loblaws Stores Canada MainstreamJust Us! Coffee Shops, Universities, Nova Scotia, Quebec & 4 Coffee Shops & On The Gourmet Stores, Ontario Shelf SupermarketsTrident Bookseller & Cafe Coffee Shop Halifax, Nova Scotia 1Java Factory Coffee Shop Nova Scotia-Halifax, 3 Coffee Shops Darthmouth, Upper TantallonTim Hortens Restaurant Nova Scotia General- 170 Wolfville(2), Halifax(21)Second Cup Coffee Shop & Retailer Canada General...
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...associated with business strategy----------------------------------------------------5 2.2 outline and comment on the issues involved in strategic planning----------8 2.3 explain different planning techniques---------------------------------------------9 3. Task 2----------------------------------------------------------------------------------------16 3.1 producing an ‘organizational audit’ for an organization of Apaches Pizza & Lam Take Away-------------------------------------------------------------------16 3.2 carrying out an ‘environmental audit’ for Apaches Pizza & Lam Take Away-------------------------------------------------------------------------------------18 3.3 explain the significance of ‘stakeholder analysis’------------------------------21 4. Task 3----------------------------------------------------------------------------------------23 4.1 analyze possible alternative strategies relating to substantive growth limited growth or retrenchment--------------------------------------------------24 2. for Apaches Pizza & Lam...
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...project tasks. Special thanks go to my friend Thiwangi Wijesuriya, who help me to assemble the information and gave suggestions to do the assignment tasks. Lastly, I thank almighty, my parents and friends for their constant encouragement without which this assignment would not be possible. I am making this project not only for marks but to also increase my knowledge. Executive Summary Today e-commerce became a major part in the business world. It remains a relatively changing area of business management and information technology. Nowadays modern organizations are seeking for the methods to expand their business, so ecommerce became one of the solutions for that. With the use of e-commerce, organizations easily can achieve their goals. Therefore in this project we first considering about the global influence of e-commerce. And understand the positive and negative effects of ecommerce on society. Akbar brother’s (pvt) Ltd is a large tea manufacturing and exporting company in Sri Lanka. We selected the Akbar brother’s (pvt) Ltd as our organization because it does not have an e-commerce website provided. First we accessed their core and supportive business functions by studying them. We identified their core business and eight supportive businesses. Then we identified and evaluate their short term and long term business aims and the stake holders...
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...critically analyses the past and the current market trend, operations, and marketing strategies of Sainsbury’s Company. Different models of analysis were employed to clearly understand the current and previous state of Sainsbury’s. Some of these models include SWOT analysis, PEST analysis, CORE analysis, Porter’s Five Forces model, Key Success Factors, and Ansoff’s Matrix These models help in understanding all aspects that play a role for the success and the failures of the company that include its strengths, weakness, opportunities, threats, and several factors that bolster of hinders the success of the company. I also looked at deep analysis of the success of introducing “Dark Stores” in Ireland. It can be concluded from this study that, Sainsbury’s can successfully enter into Ireland market by introducing “Dark Store”. However, the company will likely face some challenges and competition from other companies in Ireland, but it can counter these by employing different strategies recommended in this study. Business Strategy: Sainsbury’s Introduction The task of the strategy is the most difficult and time-consuming part of strategic management. This task runs almost through all levels of management and should be taken into account in most parts of the company. The specific implementation of the strategy begins with a thorough analysis of what the company should do differently and better for the successful implementation of the strategic plan. Each manager must consider ‘What...
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...Company investigation Toys4you | tuam road, galway, ireland ------------------------------------------------- COMPANY INVESTIGATION Using swot and pest analysis Company investigation Toys4you | tuam road, galway, ireland ------------------------------------------------- COMPANY INVESTIGATION Using swot and pest analysis Table of Content Contents Introduction 2 Methodology 3 Objectives 3 Research Methods 3 Company Details 4 Brief History 4 Type of Company 4 Company Structure 5 Organisational Chart 5 Organisational Pyramid 6 Company Mission Statement and Aims 7 Mission Statement 7 Aims and Objectives 7 SWOT ANALYSIS OF TOYS4YOU 8 PEST ANALYSIS OF TOYS4YOU 10 Impact of Change on Toys4You 12 External Change Impact 12 Internal Change Impact 13 Conclusion and Recommendations 14 Bibliography 15 Introduction With the rise in demand and production of toys for children of all ages, various franchises and smaller toy stores have surfaced to be producers, suppliers and retailers in the toy industry. One of such smaller toy stores in Ireland is called “Toys4You”. In this assignment, I have chosen to focus on what kind of store “Toys4You” is, giving a brief short summary on the store’s history, their mission statement, what their competitive advantages are and how they implement their known strengths to benefit them. I also found it relevant to explain the situation in the toy industry and what the trends are, for understanding...
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...a famous chocolate confectionery in the US market, and take up almost 2% market share of the total (Barton 2014). This market audit will be split into three section, and separately analyze the business environment, marketing mix and STP (Segmentation, targeting and positioning). Finally, a conclusion will be drawn in the end of this assignment. Business environment analysis: In this part, it will analysis the business environment by using PEST model, Competitor analysis and consumer behavior theory. PEST Analysis - Political: In general, the political factors includes laws, regulations and taxation that may influence the decision of the company. As the industry of chocolate confectionery is a common goods for the consumers in the USA, so it is less possibility for Nestlé Crunch to be influenced by the political environment. Also, the most important things that Crunch should considered is the regulation about its food safety, which was regulated by U.S Food and Drug Administration (FDA). And Crunch should conform to the requirements of the safety law, such as origin, manufacture and designs. PEST Analysis - Economic: Economic factors have great effect on the operating of company, both on its supply and demand side. Nestlé should consider the unemployment, inflation and economic growth rates, etc. As the table 1 shows, as result of global financial crisis in 2008, the U.S economy fell into a transitory recession, with the help of stimulus package by government, economy gradually...
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...ITERNATIONAL BUSINESS AND STRATEGY ANALYSIS, TESCO By Basheer Mohamad Hassan Alkhatib Student Number:@00406850 This Assignement is submitted for Professor Dr. Alistair Benson Salford University August, 3rd, 2014 Contents 1. Introduction 2 2. Analysis of the International Market 2 2.1 PEST Analysis: Tesco in Brazil 2 2.2 Market Specific Issues 4 3. Industry Analysis: Brazil 4 3.1 Competitive Rivalry in the industry 5 3.2 Bargaining Power of Suppliers 5 3.3 Bargaining Power of Customers 5 3.4 Threat of New Entrants 5 3.5 Threat of Substitutes 6 4 Company Analysis: Tesco 6 4.1 Resource Based View: Tesco 6 4.2 SWOT Analysis: Tesco 8 5. CAGE Analysis 9 6. Conclusion 11 7. References 12 1.Introduction Tesco Plc is the second largest retailer in the world and currently operates in over 6000 stores worldwide (Tesco Annual Report, 2014: n.p). This report analyses Tesco as an organisation and proposes a potential market for international expansion. The aim of this report is to analyse the international market’s environment and then indicate a potential strategy for Tesco to enter the market. The report initially works towards the analysis of the new market’s macro environment to understand key aspects linked with the proposed business market. This is followed by an internal analysis of Tesco and an overall external analysis of the retail industry in the new market. A strategic approach to enter the new international market is then presented...
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...Brands) 4 Starbucks Coffee (Starbucks Corporations) 4 Leader VS Follower 5 Financial Analysis 6 Liquidity Ratio Analysis 6 Debt Analysis 11 Profitability Analysis 13 Stock Investment Analysis 16 Non-Financial Analysis 20 SWOT Analysis 20 PEST Factor Analysis 23 Product Life Cycle Analysis 24 Boston Consulting Group (BCG) Analysis 25 Conclusions and Observations 27 References 29 Executive Summary People love to drink coffee. Coffee shops, independently owned or chains are every corner. Statistics show that people are taking more coffee every day. It is a very profitable business. Nowadays when people think of coffee and its related items, the word “Starbucks” immediately come to mind. Internationally, Starbucks has already become a very famous brand and many are trying to study the secret of its success. In the States, however, another company rivalry is competing with it quite well. Quite often, the Americans are taking preference to this over the Starbucks. The company that is being mentioned is Dunkin’ Donuts. It is without doubt that Dunkin’ Donuts will act as the follower in this industry. Starbucks, on the other hand, is acting the leader. This paper will try to study how the Dunkin’ Donuts are performing by making the benchmarking financial analysis against Starbucks. Financial ratios are prepared and analyzed to evaluate its performance. The study will be focusing on its profitability, liquidity, debt repayment ability and investing...
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...Analyse The Wal Marts Case Study Management Essay ukessays.com /essays/management/analyse-the-wal-marts-case-study-management-essay.php Wal-Mart Stores, Inc. opened in 1962 by Sam Walton and his brother. Nowadays, it is ranks as the largest corporation in the World. In early 1990s, the company announced that it would initiate the international operations, which commenced in 1991 in some countries like Canada, Puerto Rico, Argentina, China, etc. (Reference for Business, 2012). PEST Analysis In order to analyse the Wal-Mart's case study we are going to apply the PEST analysis which is 'A type of situation analysis in which political-legal, economic, socio-cultural and technological factors are examined to chart an organization's long-term plans' (Business Dictionary, 2012). II.1. Political Factors When a firm desires to undertake businesses in a foreign country there are some factors to investigate before taking a final decision, for example, the system of the government, law and local trade unions, language, religious and ethical values. Wal-Mart faced numerous complications on the legal and political front in many countries. For example, in Mexico the company participated in an aggressive lobbying campaign to amend the long-standing U.S. anti-bribery law that the company might have violated. The 1977 law, well-known as the Foreign Corrupt Practices Act, prohibits U.S. firms from offering fees or gifts to foreign officials to advance corporate interests (Hamburger, Dennis & Yang...
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...Table of Contents Introduction 2 Marketing Mix 3 Website Audit 6 Situational Analysis 9 PEST Analysis 12 Competitive Analysis 13 Segmentation 14 Targeting 16 Differentiation & Positioning 17 Communication Tools & Manufacturing Policy 18 Objectives 19 E-marketing Tactics (7 C’s) 20 E-Marketing Strategy 23 Action plan 25 Evaluation plan 26 References 28 Appendix 31 Task Allocation 32 Introduction Founded by Spanish retail group, Intidex, in mid-70, Zara is the flagship brand for the house. Zara is high-street fashion brand that is based on in terms of product quality, affordability, fashion trends and customer satisfaction. Zara's Unique Selling Proposition (USP) is to create or imitate the latest trends within a short two-week period. Intidex, (2010) High-fashion/low-cost brand message is really appreciated by customers all over the world. (Source: armschool.com) Marketing Mix The Marketing Mix, also known as the 4P’s of Marketing, is the combination of four elements: product, price, place, and promotion. (Hines & Bruce, Fashion Marketing) Product Zara produces high-fashion clothes for women, men, and children and sells it for the low cost. It has a rapid design changes. Zara offers more choices in more current fashions and it delivers merchandise to its stores twice a week. Small batch production leads to impulsive buying among customers and makes clothes scarcity. Shehzade, (2009) Zara is a remarkable for...
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...Chapter 1 THE PROBLEM AND ITS BACKGROUND Introduction Starbucks has been leading the coffee shop market in more than 40 years now. It has always been the place to find the world's best coffees. Its first store was founded at Pike Place Market in Seattle, Washington, United States. It has given a positive outcome so they serve consumers all over the world. The success of Starbucks coffee had come this far because they expand their operation and services and didn't limit their products. They sell not just coffee but tea, pastries, frappuccino, beverages and smoothies as well. Starbucks is the largest coffee house company in the world ahead of UK rival Costa Coffee, with 22, 551 stores in 65 countries and territories, including 12, 739 in Canada, 1,117 in Japan and 830 in the United Kingdom. From Starbuck' founding in 1971 as Seattle coffee bean roaster and retailer, the company has expanded rapidly. Between 1987 and 2007, Starbucks opened on average two new stores every day. Starbucks had been profitable as a local company in Seattle in early 1980's but lost money on its late 1989's expansion into the Midwest and British Columbia. Its fortune did not reverse until the fiscal year of 1989-1990, when it registered a small profit of $812, 000. By the time it expanded into California in 1991 it had become it trendy. The first store outside the United States or Canada opened in Tokyo in 1996, and overseas stores now constitute almost...
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... Course: International Marketing Lecturer: Dr. J.T. Bouma Case: Swatch Group Ltd. Date: March 16th, 2010 Group: 13.3 Students: Dennis Hesling, S1892444 Rikke Nielsen, S1939882 Jan Oestmann, S1956140 Arjen Hofman, S1873083 Table of contents 1. Introduction p. 1 1.1 Abstract p. 1 1.2 Introduction to the company p. 1 2. Analysis of the company and its market p. 2 2.1 Market p. 2 2.2 Performance analysis p. 2 2.3 Product adaptation p. 4 3. Environmental analysis p. 4 3.1 External environmental analysis p. 4 3.2 PEST-analysis p. 4 3.3 Opportunities and threats p. 5 3.4 Internal environmental analysis p. 6 3.5 Strengths and weaknesses p. 6 4. Marketing analysis p. 8 4.1 Segmentation p. 8 4.2 Targeting p. 9 4.3 Positioning p. 9 4.4 Product strategy p. 9 4.5 Promotion strategy p. 10 4.6 Market entry, pricing and distribution p. 11 5. Conclusion p. 12 Bibliography p. 12 Appendix 1. Introduction 1.1. Abstract This report will be centred around the watch manufacturing branch of Swatch. Swatch has been highly successful throughout its existence and therefore it is particularly interesting to know how they achieved this considerable success. The main purpose of this report is to analyze the company of Swatch from a marketing perspective. This analysis is based on the theories from the books Essentials of Global Marketing...
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