...QUEZON CITY POLYTECHNIC UNIVERSITY 673 Quirino Highway, San Bartolome Novaliches, Quezon City INDUSTRIAL ENGINEERING DEPARTMENT In Partial fulfillment of the requirements for Elective 1: Strategic Management Submitted by: Buce, Zumel Esquejo, Michelle Nemenzo, Nemesis Tesalona, Christopher Ybaritta, Kenny Submitted to: Engineer Aura Marie Baltazar Novesteras Table of Contents I. Introduction A. Company Profile a. History b. Mission and Vision Statement c. Important Events, Issues and Activities d. Organizational Chart B. Competitors Profile II. Industry Analysis A. External Factors B. Internal Factors III. Competitive Analysis: Porteu’s Five Model IV. Strategy Formulation A. Present B. Proposed C. Strategy Formulation Matrix V. Strategy Implementation A. Objectives B. Recommendation I. Introduction COMPANY PROFILE (History of Dunkin Donuts) Dunkin' Donuts is an American global doughnut company and coffeehouse chain based in Canton, Massachusetts, in Greater Boston. It was founded in 1950 by William Rosenberg in Quincy, Massachusetts. Since its founding, the company has grown to become one of the largest coffee and baked goods chains in the world, with more than 11,300 restaurants in 36 countries. The chain's products include doughnuts, bagels, other baked goods, and a wide variety of hot and iced beverages. The company primarily competes with Starbucks, as over half the company's...
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...TELECOM INDUSTRY Telecommunication is the transmission of messages over significant distances for the purpose of communication. In the modern age of electricity, telecommunications has involved the use of electric means such as the telegraph and telephone, the use of microwave communications and the use of fiber optics. Telecommunication has proved to be a vibrant industry across the world with a high growth rate during the past few years. The on-going process of deregulation, privatization, and market liberalization has caused basic changes in the market structure of telecommunications from monopoly to that of a competitive one. These developments have resulted in the establishment of regulators in most countries. The regulators are faced with the challenge of developing a competitive environment in the industry; providing a level-playing field to incumbents and to new entrants in the sector. Telecom industry of Pakistan World has become a global village and this is due to prompt, easy and accessible communication. Telecom segment has changed the shape of communication everywhere and this is a hot issue in Pakistan now a days. Telecom sector has emerged as a fast growing industry during past few years and now Pakistan is promising as one of the most progressive country where the number of mobile phone subscribers has reached 40 million. For the reason different companies are being attracted to invest heavily in this division. Due to the enormous competition among different...
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...Global Marketing The Marketing Plan Of OMSA Oil Marketing Company Marketing Company Submitted By: Mohammad Ahmad Maqsood Registration # 4762-MBA/FMS/F10 Submitted to: Sir Imran Qureshi FMS, International Islamic University Islamabad. EXECUTIVE SUMMARY Oman Oil Company is completely owned by The Sultanate of Oman and it has multiple businesses such as Exploration and production of crude oil, refineries, Oil Marketing Companies, Metal, Shipping and many other investments in different countries like India, China and United Arab Emirates. Now Oman Oil have satisfied its potential customers in its own country so in search of new customers it has to move on and go global for this purpose Oman oil have decides to move its business to South Africa in the shape of oil marketing company and this investment would be in shape of Foreign direct investments type Green field investment because Oman oil does not have any operation in South Africa now the Marketing company would be a subsidiary of Oman oil and it would be known as OMSA Oil Marketing Company Marketing Company would be known as OMSA Oil Marketing Company Marketing Company would get products from Oman through Imports and the products would be given to oil marketing company OMSA Oil Marketing Company marketing and the strategy and plan would be discussed briefly. Here our target customers are all automobile owner and big forms who use it as a fuel ingredient we have all the products made or...
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...Public Relations Campaign to Promote Women Participation in Sports in the United Arab Emirates Student’s Name: Affiliate University: Public Relations Campaign to Promote Women Participation in Sports in the United Arab Emirates March 2014 – March 2015 Presented to: The International Olympic Committee Prepared by: Executive Summary To: Sir/Madam… The Office of the International Olympics Committee, (IOC) Sub: An Awareness Campaign Aimed At The Promotion Of Participation Of Women In Sport In the recent past, there has been gender alienation when it comes to the participatory demesnes in the recreation and sporting activities in general. The minimal women participation has become a focal point that has raised various discussions within the various sporting bodies. This campaign, therefore, is geared towards the promotion of participation in sports by young girls, women and the female gender in general. It further encourages the specialization by the identified targeted groups; women and young girls, in their respective fields of choice as dictated by their talents. Several meetings had already been programmed to commence in the month of March 2014, with an aim of the actual campaign running from June. In the reaching out to the various groups of people, and the target groups, several methodologies have been anticipated as a means of communicating to them. These, amongst others, include: activities of media relations, for instance, releases of press, features as well as interviews;...
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...Introduction to Marketing Carl Loraine Cruz – 20154176 Task 1: The organization that I am going to work for is New Raven Manufacturing Co. Ldt.. New Raven Manufacturing Co. Ldt is a Spanish clothing corporation and manufacturer that is owned by a Filipino business woman. I am going to concentrate on the organization's product or brand name Nuevo Ropa, and I am going to compare this product to Stickeez, a printing company here in Dubai, United Arab Emirates. Here’s brief information about the products that I am going to use: Nuevo Ropa means new clothing in Spanish. We chose this word because it is unique and it sounds fabulous. This is the new and easy way to trend yourself and build a new appearance that will wow everybody. With the help of Nuevo Ropa, we change the old you, to a more fabulous you. FUN, because DIY is all about the satisfaction and creation of new things. That's what Nuevo Ropa is all about. Do it yourself and that’s what makes us different and unique from other clothing companies. We are unique and our system that you made from raw materials lovingly finished provides enjoyment and satisfaction that no other clothing store will ever give. Nuevo Ropa is all about you. Stickeez is a T-shirt printing business here in Dubai which is owned by a Filipino Graphic Designer. It launched last 2012. They’re printing on 100% Cotton shirt, with a wide variety of logos and designs from their series collections to choose from. Stickeez also accepts your own...
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...Business Perspective Assignment | | | Vibhor GargPGDM- Marketing CommunicationRoll No.: 56 | LIST OF CONTENTS | Topics | Page No | 1. | Why Zara? | 2 | 2.2.12.22.32.4 | OverviewBackgroundBeginningGlobal ExpansionsFinancials | 22222 | 3. | Brand Positioning | 3 | 4.4.14.24.34.4 | PEST AnalysisPoliticalEconomicSocio-CulturalTechnological | 33344 | 5.5.15.25.35.4 | SWOT AnalysisStrengthsWeaknessOpportunitiesThreats | 44556 | 6.6.16.26.3 | Business Strategies5 P’s of MarketingPorter Five Force analysisMaslow’s Hierarchy | 77810 | 7. | Recommendations | 11 | 1. WHY ZARA? “People will stare, make it worthwhile”. According to me this is the most apt quote for fashion, clothing. Designer clothes are meant for this sole purpose only and yes, the feel good factor follows. I had dreamt of becoming a fashioner designer during my school days. But due to social stigma I ended up being an engineer and now an mba aspirant. So now instead of designing clothes, I’m studying what makes clothing brand a successful brand. From childhood, I have been a brand hungry person and this has developed a curiosity in me as to how and what makes me want these brands. There are many clothing brands which I have been loyal to but for my individual assignment I have chosen Zara, as it is the new sensation in the market. Being a shopaholic my self I love the brand as they really have a great collection. 2. OVERVIEW 2.1 Background Zara is a flagship brand of...
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...United States Customs and Border Protection Mr. Angelo, Joseph CJ 355 Jonathan Mesngon July 20, 2014 Abstract This paper explores an overview of the mission and the overall organization of the United States Customs and Border Protection (CBP). It will also discuss the roles and responsibilities of the organization, its history, and how they support the Department of Homeland Security (DHS). This paper will provide you with facts, highlights, and challenges germane to CBP. You will understand how CBP interacts and operates with the intelligence community and the Armed Forces in order to meet up to their responsibilities. U.S. Customs and Border Protection History The origin of Customs and Border Protection can be dated back as early as the mid-1789, when U.S. congress passed the third of three acts that provided for administering customs tariffs and collecting duties. The Tariff Act of July 4, 1789 had also been passed by Congress followed by the Duties on Tonnage statute on July 20. Another landmark in the history of CBP is the establishment of the 1891 Immigration Act, which created the Office of the Superintendent of Immigration in the Treasury Department. The act allowed for the superintendent to have oversight of the new corps of immigrant inspectors stationed at the country’s principal ports of entry (CBP.Gov, 2014). On May 28, 1924, Congress established the Border Patrol as part of the Immigration Bureau in the Department of Labor through the...
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...resource management practices (HRMP). The main principle of this paper is to investgate whether i there is any relationship between HRMPs and organizational performance, regarding Standard Chartered Bank in Bangladesh. This study aims to investigate the relationship of training, employee participation, and selection with perceived organiz ational performance in the context of Standard Chartered Bank in Bangladesh. This study is co -relational in nature and it will examine the correlation among these variables. A single set of sample will be considered for this study and that will be the employees of Standard Chartered Bank. A set of structured questionnaire will be distributed among 200 respondents. Regression analysis will be conducted for the purpose of data analysis. -1- Internship Report: HRMP in Standard Chartered Bank Origin of the Report The BBA internship program is a mandatory requirement for the students who are graduating from the BBA program under the School of Business of North South University, Bangladesh. In the internship program, I was attached to a host organization named µStandard Chartered Bank¶ for 12 weeks. During this period I learned how the host organization works with the help of the internal supervisor. As a result I have decided to write a report on ³A universalistic perspective for explaining the relationship between HRM practices and organizational performance ± in context of Standard Chartered Bank in Bangladesh´. During the three...
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...Marketing / The Analysis Of Food Processing Industry Marketing Essay Print Download Reference This Reddit This Essay writing open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com Share Tweet Essay writing Dissertation writing Assignment writing Marking & Proofreading All services Place an Order Get a Quote About UK Essays Fair use policy Essay help Referencing guides All free resources The Analysis Of Food Processing Industry Marketing Essay 1.0 Introduction A strategic management process like strategy analysis, strategy formulation, and strategy implementation are important for an organization. (Anthony H,2008) 2.0 Strategy Analysis Macro-environment can act as an analysis which provide early warning system for organizations to anticipate threats, opportunities, and develop appropriate responses (Ginter and Duncan,1990) in the discerning trends in general environment which may impact upon its industry and markets. Strategy analysis can make organization to focus on factors and conditions which influence a firm's profitability within an industry and focus on predicting the dynamics of competitor's actions, responses and intentions. (Anthony H,2008) This tool of analysis will discuss about PEST framework, Porter's Five forces framework and SWOT analysis for BreadTalk in BreadTalk Group Ltd. open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com 2.1.0 Analysis of food...
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...------------------------------------------------- Ryanair: Strategic Analysis ------------------------------------------------- Ryanair: Strategic Analysis Principles of Marketing and Management Principles of Marketing and Management Table of Contents 1. Executive Summary 2. Issues and Outlook Profile 3. External Analysis 4. Internal Analysis 5. Strategy and Implications from Analysis 6. Action Plan Executive Summary Ryanair is a low-cost Irish airline operating to 178 destinations within the European Union. It’s Chief Executive Officer, Michael O’Leary reported revenues of €3.629 Billion for the fiscal year of 2011, bringing profits of €374.6 Million. As can be seen in the Issues and Outlook Profile, there are a number of issues confronting the firm. Its controversial advertising, employee relations, susceptibility to oil prices and worldwide conflict, and its dependency on its CEO, are all areas which the firm needs to address. The success of the firm has been credited to the fact the company offer the bare minimum services for the cheapest price, negotiate cheap and rewarding contracts with mainly secondary airports, utilise a modern and thus efficient fleet of 291 aircraft, and charge for any additional services which the customer might require. Despite the success of the firm to date there are several areas in which it can improve. Firstly, by continuing its pursuit to purchase Aer Lingus the firm could become one of the largest...
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...ANALYSIS OF MARKET PROSPECT TO INTERNATIONALIZE A PRODUCT OF BANGLADESH 1 Letter of Transmittal 12th October 2015 Md Arifur Rahman Asst. professor Faculty of Business Studies Bangladesh University of Professionals Subject: For the acceptance of the Term Paper Report. Dear Sir, It gives me immense pleasure that we are undergoing the undergraduate degree in Faculty of Business Study (FBS), Bangladesh University of Professionals (BUP). We were needed to compose a term paper report that is on Internationalizing a Bangladeshi Product: Sun Chips. Via this application we would like to submit our term paper report with its associated details. We have put our best efforts to apply all the theoretical concepts of different research methodology in real life situation. The detailed report has been attached along with this letter. I hope with great excitement that you will like and accept our report, humbly looking forward to your cooperation. Sincerely, 1. 2. 3. 4. 5. Rahnuma Firdaus (ID:1304081) Sahira Zaheen (ID:1304067) Sanjia Khan Sivan (ID:1304087) Labiba Mahmood (ID:1304105) Sumana Afrin (ID:1304053) 2 Acknowledgement We would like to thank our honorable sir Assistant Professor Md Arifur Rahman, for his keen efforts and invaluable guidance which helped us to understand how to properly and efficiently conduct research in any field necessary, especially in the field of business as well as its different implementation and impact ...
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...TABLE OF CONTENTS 1)1.0 Executive Summary…………………………………………………… Page 3 2)2.0 Situation Analysis……………………………………………………… Page 4 2.1 Company Analysis…………………………………………………….. Page 4-7 2.2 Macro-environmental PEST analysis ………………………………… Page 8-11 2.3 Market Analysis……………………………………………………… Page12-13 2.4 Competitor Analysis………………………………………………….. Page 14-17 2.5 SWOT Analysis……………………………………………………… Page 18-20 3) 3.0 Market Targeting and Positioning……………………………………… Page21 3.1Target Market…………………………………………………………… Page21-22 3.2 Product Positioning……………………………………………………… Page 23-24 4) 4.0 Marketing Strategy……………………………………………………… Page25 4.1 Product…………………………………………………………………. Page25-29 4.2 Price…………………………………………………………………… Page30-33 4.3 Promotion……………………………………………………………… Page34-38 4.4 Distribution……………………………………………………………. Page39-42 5) 5.0 Financial…………………………………………………………………… Page43-46 6) 6.0 Control……………………………………………………………………… Page47-51 7) References……………………………………………………………………...... Page 52 1. Executive Summary First of all, we decided to choice HupSeng as our title of marketing plan. HupSeng is a well know brand in Malaysia. Besides, there have several type of biscuits brand in Melaka, Malaysia such as Julie’s, Oriental, Munchy’s and so on. All of these...
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...Investment Report 2011: Non-Equity Modes of International Production and Development NOTE The Division on Investment and Enterprise of UNCTAD is a global centre of excellence, dealing with issues related to investment and enterprise development in the United Nations System. It builds on three and a half decades of experience and international expertise in research and policy analysis, intergovernmental consensus-building, and provides technical assistance to developing countries. The terms country/economy as used in this Report also refer, as appropriate, to territories or areas; the designations employed and the presentation of the material do not imply the expression of any opinion whatsoever on the part of the Secretariat of the United Nations concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. In addition, the designations of country groups are intended solely for statistical or analytical convenience and do not necessarily express a judgment about the stage of development reached by a particular country or area in the development process. The major country groupings used in this Report follow the classification of the United Nations Statistical Office. These are: Developed countries: the member countries of the OECD (other than Chile, Mexico, the Republic of Korea and Turkey), plus the new European Union member countries which are not OECD...
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...Trade and Economic Policy Reforms on Key Sectors of the Egyptian Economy PREPARED BY ATR Project SUBMITTED TO USAID/Cairo Ministry of Foreign Trade SUBMITTED BY Nathan Associates UNDER CONTRACT NO. PCE-I-00-98-00016-00 Task Order 827 2 April 2004 Contents Executive Summary Egypt’s Economy in Relation to the Global Marketplace Trade Policy and the International Trade Regime Impact of Trade Regime Changes on Subsectors Conclusions Next Steps 1. Introduction 2. Egypt’s Economy and Its Place in the Global Arena Egyptian Economy Today Structure of the Economy Labor force, Employment and Unemployment Macroeconomy and Balance of Payments Trade Patterns Macroeconomic and Trade Policy Reform Current Challenges Distinguishing Characteristics of Egypt’s Economy Water Resources and Growing Population Pressure Oil and Natural Gas Geographical Location Egyptian Culture Higher Education Socialism and Its Aftermath Egypt’s Comparative Advantage in the Global Economy Changing Global Economy Egypt’s Economy in Relation to Three Waves of Globalization Revealed Competitive Advantage Analysis v vi viii xi xiv xvi 1 5 5 5 7 8 10 12 13 14 14 16 16 16 17 18 19 19 22 25 II 3. Trade Policy and the International Trade Regime Current Trade Regime in Egypt Tariff Structure Non-tariff Barriers to Trade Multilateral, Regional, and Bilateral Agreements Multilateral Agreements Regional Agreements Bilateral Agreements Trade Regimes of Major Trading Partners Economic Impacts...
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...INDIAN AUTOMOBILE INDUSTRY NORTH SOUTH UNIVERSITY Authorizer: MehreeIqbal (MeI) Faculty, School of Business North South University NORTH SOUTH UNIVERSITY Letter of Transmittal 10th August 2012 MehreeIqbal Lecturer, School of business, North South University Dear Miss, In this report of “Indian Automobile Industry”, we have tried to implement our learning from this course. We would like to thank you for offering the opportunity to work on this topic. Despite many limitations, we have tried our best to make this report accurate and reliable. If you have any further enquiry concerning any additional information, we would be very pleased to clarify that. This report also includes the key components and their brief discussion related with this subject that you have mentioned earlier. Yours sincerely, Students of Sec-12 MGT (372) Acknowledgement: The most pleasant part of submitting the report is to get the opportunity. We would like to thank those who have contributed to it a lot. Unfortunately, the list of expression of thanks- no matter how extensive is always incomplete and inadequate. These acknowledgements are no exception. Our first thank goes to the almighty Allah for bestowing us the patience and courage to finish this huge task within its deadline. Thanks must go to the team members, whose unflagging patience and astounding capacity for creative work, and long hours made the report both possible and successful – under the pressure...
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