Introduction
Business/organizations are influenced by various external factors and these influences greatly determine weather that particular business can be successful and function well in society. These influences can be viewed as the general environment. However, what really is General environment? The General Environment is the layer of the external factors or events that affects an Organization. This environment consists of the International, Technological, Sociocultural, Economic and legal-Political trends. The international Dimension is an aspect of the external environment that represents events originating in foreign countries, as well as opportunities for local companies in other countries. We live in a technological advances world. In that case, the technological dimension of the general environment allows the scientific and technological advancement in the industry and society at large. Following next in line is Sociocultural. It represents the demographic characteristics, norms, customs and values of the population within which the organization operates. Whereas, the Economic Dimension is refers to the overall economic health of the country or region in which the organization operates in the general environment. Lastly, there is the Legal-Political Dimension of the general environment that includes federal and local government regulations and political activities designed to influence company behavior.
However, In the British Virgin Islands, the Government is undertaking major projects. One of such major projects includes the National Health Insurance (NHI). Although this project has its advantage, using the PESTIN Analysis, will help in measuring how these general environments may affect the implementation of the NHI project. There are problems that the Territory would experience or continue to if those factors are not addressed properly. Let’s begin