...Summary Report Executive Summary After analyzing PEST analysis of Indonesia and Saudi Arabia, I came to know it has some advantage and disadvantage in term of legal policy, economic factor, social, geographic and technological factor. Although GDP growth rate, labor force, and lending interest rate are more in Indonesia, they have unstable central government, huge population, high inflation, persistent corruption and natural disaster. Indonesia’s investment climate ranks poorly in international comparisons. The World Bank’s Doing Business 2007 report ranks Indonesia 135th out of 175 economies on ease of doing business. Macroeconomic instability is still viewed as the biggest obstacle, followed by poor transportation service and corruption in electricity such as stealing. Other major obstacles include labor skills, tax administration, cost of financing, and labor regulation which raise the cost and uncertainty of doing business. In Indonesia FDI is restricted in most of the sectors and the business environment is not good，so I recommend do not invest in Indonesia and Saudi Arabia has the strongest political, economic, legal systems providing the best opportunity and potential for overseas expansion. Friendly government business regulations and vast petroleum reserves might be indicative of low political and financial risk for foreign direct investment and therefore a strong candidate for overseas growth. The year over year increase in GDP might also indicate that the general...
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...UNITED ABRAB EMIRATES PEST ANALYSIS: POLITICAL: The stable political situation of UAE enough to attract almost any major financial institution that needs to invest. These financial institutions can assist in accessing capital markets emerging within the UAE economy. the banking system developed my emirates is a relationship based system of banking with the monetary policy and system capable enough to fulfill funding supplies of a later stage that may be equity leasing or loans (John, 2010). ECONOMIC: Out of three million population of UAE 60% of them are in the workforce. In the UAE economy the level of FDI is very high. Globalization has helped improve the UAE economy greatly by bringing in thousands of workers, services and products from throughout the world. UAE has been a member of World Bank, WTO and IMF for seven years. The country has huge wealth and has experienced trade surplus of approximately over 100 billion dirham in the past year (Tomlinson, 2010). SOCIAL: All of UAE citizens have high living standard, a western lifestyle and continues rising financial positions. The society remains free and open to all types of restaurants, tourism, sport and recreational activities. The multicultural nature of society and economy existing in UAE allows fir many of the foreigners to work there in well paid positions (Cateora and Graham, 2007). TECHNOLOGICAL: The UAE population comprise of young and extremely technologically knowledgeable professionals. The IT industry...
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...Jabwood is expecting to lose the revenue and market share further as TANITA (competitive edge) is extending its exclusive sales rights from Jabwood to other companies. Jabwood is currently considering international expansion into new markets – in particular Saudi Arabia and China – to offset these declining revenues. This case examines the macroeconomic environment of Lebanon, China and Saudi Arabia, and the timber industry in these countries. The characteristics of a successful international expansion are considered. Besides identifying attractive criteria for each country, the case requires a decision on a strategy to enter the market to ensure a successful expansion of the company. Given the risks involved and the potential profits from each of these countries, Jabwood has to decide whether to expand in any market or both, and the input mode to be taken to increase your chances of success. To summarize the objective of this case, Jabwood has to answer the following critical questions Should Jabwood expand? To China, Saudi Arabia or both? Expand immediately, one at a time or only one of them? Should the company rely on exports or consider other modes of entry? Page: 2 Analysis SWOT Analysis (Jabwood at...
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...Introduction Saudi Arabia is among the countries with very high temperatures more especially during the day. In that perspective, we decided to introduce a freezing microwave which is a device that incorporates technological methods that enable food to be cooled faster than when it is stored in a refrigerator. Most people in Saudi Arabia make use of the refrigerator; however they do not get access to the freezing microwave since they are not common around this area. Freezing microwave can be used to make drinks cold and store the perishable food stuffs. Since we realized that most people may need to use this gadget, it was important to generate a market so that both can benefit. Establishing a new market that can be effective in Saudi Arabia need to take into consideration of the climate of the area and understanding what should be initiated. It is equally important to note the objectives of establishing the market in Saudi Arabia and what may be some of the factors that may ehance or alter the market. Thus, focusing on what will facilitate in the scheming of the products, promotion development, and implementation of the systems that deal with distribution will be among the major factors that will be taken into consideration. Taking into account some of the effective marketing strategies such as advertising and looking at the policies in regard to business are among the main concerns in that context. Since this will be establishing a new market in Saudi Arabia, addressing on...
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...Company background: Andalusia Express is a supermarket located in Jeddah city, Saudi Arabia that offers online shopping service besides the traditional physical shopping. It was launched in 3rd of July 2010. it offers its clients more than 11,000 products at competitive prices. Once an order is placed, staff at the store starts to work on delivering the goods. There are sections in each category that allow the customer to find a good at a certain price and quality, and choose the time of delivery. The English version URL: http://www.andalusiaexpress.com/index.php?language=en Market strategy identification: Every effective marketing plan starts with a strategy. Creating a Market Strategy means understanding our clients and our competition. Obviously any marketing strategy begins with the identification and selection of target markets because marketers need to identify who their market is so they can better target their market with the right message. Marketing mix: The term marketing mix is referring to the primary elements that should be attended to properly market a product. Also, it is known as The 4 Ps of Marketing. However, the marketing mix is a very useful, if a bit general, guideline for understanding the fundamentals of what makes a good marketing campaign (Jones, 2007). 1- Product: A product is a benefit of service which a business provides to its customers (Kumar, 2010). Product is the first important element of marketing mix. According to the observation...
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...How can firms use models of analysis to understand their business environment? Discuss using appropriate examples. Organizations can use one business analysis model to analyse a section of its business or combine this with other business models to help them in the strategic planning process to gain a competitive advantage in today’s fast changing markets. SWOT and TOWS are acronyms for strengths, weaknesses, opportunities and threats. SWOT (internal-external) provides a checklist of strengths, weaknesses to minimize, uncover opportunities to take advantage of and identify threats to avoid. Whereas the TOWs matrix is (external-internal) matching internal strengths and weaknesses with external opportunities and threats provides a more in depth look at your company’s standing in its current market and gives an understanding of your competitors. External Opportunities (O) External Threats (T) Internal Strengths (S) (SO) Maxi-Maxi Strategy Use strengths to create opportunities (ST) Maxi-Mini Strategy Use strengths to minimise threats Internal Weaknesses (W) (WO) Mini-Maxi Strategy Minimize weaknesses to take advantage of opportunities (WT) Mini-Mini Strategy DEFENSIVE Minimize weaknesses and avoid threats It is important to use verifiable statements such as “Opportunities to save $10M in changing supplier” rather than “Opportunities to save will be good if we change supplier”. If the business is small it is important to know the risks and limitations in using...
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...Cola, to help Palestinians. While some might concede that the product may sell well in certain Arab countries, Mecca Cola has successfully penetrated the European soft drink market as well. This case explores the success of this protest brand and the rising trend of anti-American marketing. In November 2002 French political activist, Tawfik Mathlouthi began selling a new brand of cola in France. Mathouthi called his cola Mecca, after the city in Saudi Arabia when Muhammad was born. While some religious leaders question the use of Islam’s holiest city for a brand name, not many people are questioning the brand’s success. Mecca, the site of the Great Mosque and the yearly hajj, or pilgrimage, holds a very significant meaning to followers of Islam. Mathlouthi hopes the name can have an equally significant meaning for consumers of soft drinks. Mathlouthi is capitalizing on the rising tide of anti-Americanism in the Arab world and beyond. He has fashioned his product on Zamzam Cola, an Iranian Coca-Cola substitute sold in Iran, Saudi Arabia, and Bahrain. Mecca Cola sponsored a large peace rally in London to promote opposition to America’s war in Iraq and the Mecca brand. The company gave out 36,000 bottles of Mecca Cola, and 10,000 shirts with the Mecca logo and the words “Stop the War” and “Not in my Name.” The product uses phrases such as “No more drinking stupid” and “Drink with commitment” to sell the brand and makes no apologies for its political position. Mathouthi, who was born...
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...Strategic Marketing Study Case : HTC Summary 1- Introduction……………………………………………………………………………1 2 - Analysis……………………………………………………………………….……….2 2.1-Description of HTC………………………………………………….………….2 2.2-Industry analysis…………………………………………………….………….2 2.3 -PEST Analysis………………………………………………………………….4 2.3.1-Political……………………………………………………….……………4 2.3.2 -Economical……………………………………………………………….4 2.3.3 Social………………………………………………………………………5 2.3.4Technological…………………………………………………………..….6 3 - HTC MarketingStrategy………………………………………………………..……..6 3.1-SWOtAnalysis………………………………………………………………6 3.1.1Strengths………………………………………………..…………………6 3.1.2Weakness……………………………………………..…...………………7 4 - Recomandations…………………………………………………..……………………9 1. Introduction HTC is a company that was launched in 1997 in Taiwan. This company emerged in the smartphone market with big success and broke a lot of industry sales records. This company is a good example of a rapid rise to success because of its high technological expertise and innovative ideas. At the start, HTC was not well known in the smartphone and tablets industry. However, HTC innovative design and state of the art technologies generated big interest. According to some primary research, customers who owned HTC phone did not know a lot about HTC as a company. That is to say, HTC brand awareness was not...
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...British Airways Timeline. 1998: British Airways orders 59 aircraft in the Airbus A320 family and 16 Boeing 777s. 1999: British Airways opens its new World Cargo Centre. 2000: British Airways completes a 9 per cent acquisition of Iberia. 2001: Heathrow Terminal 5 is given the go-ahead by the UK Government. 2002: British Airways becomes the world’s first airline to take part in a scheme to reduce greenhouse gas emissions. 2003: Concorde makes its last commercial flight. 2004: British Airways becomes the first airline in the UK to enable passengers departing from Heathrow to print their own boarding passes online for selected flights. 2005: A new voluntary scheme is launched to enable customers to offset the carbon dioxide emissions from their flights by making a contribution to an environmental trust. 2006: British Airways unveils its next generation business class cabin, offering greater comfort, more space and storage. 2007: British Airways places an order for 12 Airbus A380 aircraft and 24 Boeing 787 aircraft. 2008: British Airways’ first flight from Terminal 5 departs to Paris on March 27, 2008. Introduction. British Airways is the UK's largest international scheduled airline, flying to over 300 destinations at convenient times, to the best located airports. Their principal place of business is Heathrow...
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...Analysis Of Porter's Generic Strategies Strategic Themes Provide product that is on-trend, differentiated, distinctive and inspired by select popular fashion trends and pop culture for all of our target customers, but with a primary focus on expressive women and expressive moms. Improve brand marketing effectiveness by implementing a “house of brands” architecture that covers all of our major customer segments and builds distinctiveness and focus in our product assortment. Provide a great shopping experience through improved customer engagement, and leveraging our real estate to support new store formats consistent with the repositioning of our brand. Maintain efficient operations by building greater speed and flexibility into the supply chain to deliver the right product to the right store at the right time in the appropriate proportions across the approximately 4,600 store network. On-Trend Targeted Product We identifies fashion trends timely and integrates these insights into on-trend product in our stores. Generic Strategy - Porter Porter’s generic strategies: low cost, differentiation, specialization. Key stakeholders & their influence. PEST model, macro environment. – Five Forces model, micro/industry environment. Porter's Five Forces Model And Three Generic Strategies Porter's Five Forces Model Porter's Five Competitive Forces model is a framework made by Michael Porter that is used by businesses when thinking about business strategy and the impact...
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...Scope of the Report .................................................................................. 6 Key Growth Drivers .................................................................................. 6 Key Challenges ........................................................................................ 6 Trends .................................................................................................... 7 2. 2.1 2.2 2.3 2.4 2.5 2.6 2.7 GCC PHARMACEUTICAL INDUSTRY OVERVIEW ...................................... 8 GCC Pharmaceutical Market Overview ............................................................. 8 The UAE Pharmaceutical Market .................................................................... 11 The Saudi Arabian Pharmaceutical Market ...................................................... 13 The Kuwaiti Pharmaceutical Market ............................................................... 15 The Qatari Pharmaceutical Market ................................................................. 16 The Bahraini Pharmaceutical Market .............................................................. 17 The Omani Pharmaceutical Market ................................................................ 19 3. 4. 5. 6. 7. 8. GROWTH DRIVERS ............................................................................... 21 CHALLENGES........................................................................................ 27 TRENDS...
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...solutions and in following years it has launched many advanced models of blackberry solutions in partnership with various service providers which includes Yahoo, AOL, MTN, Qtel etc. The company has recorded a revenue of US$14.935 million in the financial year 2010 which is an increase of 35% compared to FY 2009 with USA alone accounting for 57% of the revenue. The devices accounted for 81% of the revenue followed by service (14.4%),software (1.7%) and other (2.8%). Although the company is doing very well financially, it is not immune the pressure of external forces and following section highlights some of the external forces impact on RIM. The PEST analysis and SWOT analysis provides an insight in to the factors which will affect the industry which in turn will also affect the companies that operate within the industry. PEST analysis: • Political The fairly friendly political climate in North America especially in USA has helped the smart phone industry especially RIM to flourish as the...
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...Summary This report analyses the entire Asian environment and attractiveness of Asia, and the reason why Giordano choose Asia as its main market. From the analysis of Asian environment, sizeable population, increasing consumption on cloth, pursuing for fashion and globalization of world are all factors that make Asia attractive. Giordano’s FDI-related projects and the FDI modes are exhibited in this report, which can describe a whole picture of this company’s development. In addition, based on the analysis of FDI activities, Giordano’s FDI activities have many impacts on host economies, like job creation in Indonesia. This report draws on sales data of main Asian markets and subordinate brands to analyse the trend of investment of Giordano. Korea is the most important and second market except Mainland China；The Middle East grows quickly during last decades; Singapore is a stable and profitable market. Malaysia and Indonesia are potential markets, and from a long term perspective Giordano will focus on the development of these countries. Asia is the basic market of Giordano, which conducts over 95% foreign investment there. This report applies SWOT analysis to illustrate the strengths, weaknesses, opportunities and threats, and also uses PEST analysis to explain the external factors-political, economic, social and technological, which influence the investment direction in the future. Country screening process identifies company-specific criteria, which...
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...Abstract The purpose of this study is to analysis changes management in the RIM Company. The study investigated how well the external and internal changes in RIM and analysis the environment remote effects on the company transformation. The research design included literature review, data collection, data analysis and recommendation. It is no longer the era of BlackBerry, as one of famous company in Canada. Before the iPhone launched on, BlackBerry seems like a legendary brand in cell phone industry, since they create the convenience EMAIL push service. Likeness, just five years ago, “BlackBerry” was virtually synonymous with “Smartphone.” It was well on its way to becoming a generic trademark, like Kleenex or Band-Aid, that would seemingly forever be associated with its entire sector (Thierer, 2012). In order to research how the BlackBerry can be changed and manage the change, the paper as qualitative research to analysis the external and internal changeability. The process of writing paper is followed the Lincoln and Guba’ evaluative criteria (1985) that based on credibility, transferability, dependability and conformability. The data collections use searching journals, web source, and online library. The PEST analysis implement on data analysis. Background of the company BlackBerry Ltd (formerly known as Research In Motion Ltd) is telecommunication and wireless equipment company headquartered in Waterloo, Canada. It started operations in 1984 with a vision...
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...Business Perspective Assignment | | | Vibhor GargPGDM- Marketing CommunicationRoll No.: 56 | LIST OF CONTENTS | Topics | Page No | 1. | Why Zara? | 2 | 2.2.12.22.32.4 | OverviewBackgroundBeginningGlobal ExpansionsFinancials | 22222 | 3. | Brand Positioning | 3 | 4.4.14.24.34.4 | PEST AnalysisPoliticalEconomicSocio-CulturalTechnological | 33344 | 5.5.15.25.35.4 | SWOT AnalysisStrengthsWeaknessOpportunitiesThreats | 44556 | 6.6.16.26.3 | Business Strategies5 P’s of MarketingPorter Five Force analysisMaslow’s Hierarchy | 77810 | 7. | Recommendations | 11 | 1. WHY ZARA? “People will stare, make it worthwhile”. According to me this is the most apt quote for fashion, clothing. Designer clothes are meant for this sole purpose only and yes, the feel good factor follows. I had dreamt of becoming a fashioner designer during my school days. But due to social stigma I ended up being an engineer and now an mba aspirant. So now instead of designing clothes, I’m studying what makes clothing brand a successful brand. From childhood, I have been a brand hungry person and this has developed a curiosity in me as to how and what makes me want these brands. There are many clothing brands which I have been loyal to but for my individual assignment I have chosen Zara, as it is the new sensation in the market. Being a shopaholic my self I love the brand as they really have a great collection. 2. OVERVIEW 2.1 Background Zara is a flagship brand of...
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