...TERM PAPER ON MARKETING STRATEGIES OF MARUTHI SUZUKI SWIFT Introduction: 4 wheeler industry today is consider to be highly demanded industry as the population and the cost of living have increased. This reports highlights all the outcomes of 4 wheeler industry particularly referring to swift car which is the most popular ever demanding car of the recent years. Swift car is popular among the young generation because of its unique features such as style mileage comfort and price. This report highlights Micro macro Analysis, survey on purchase decision making process, Marketing mix strategies, STP strategies, and CRM practices Maruti Suzuki: Maruti Suzuki india limited, commonly referred to as Maruti is a subsidiary company of Japanese automaker Suzuki motor Corporation. It has a market share of 44.9% of the Indian passenger car market as of march 2011 Maruti Suzuki offers complete range of cars from entry level Maruti 800 and Alto, to hatchback Ritz, A-Star, swift, Wagon-R, Estillo and sedans Dzire,SX4, in the ‘C’ segment Maruti Eeco and Sports Utility vehicle Grand Vitara. It was the first company in india to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India, and on 17 September 2007, Maruti Udyog limited was renamed as Maruti Suzuki India limited. The company’s headquarters are located in new Delhi. In February 2012, the company sold its 10th million...
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...MB 401 STRATEGIC MANAGEMENT ______________________________________________________________________ __ INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts, A and B. Part A will have 15 short answer questions (40-60 words) of 2 marks each. Part B will have 12 long answer questions of 5 marks each. The syllabus of the subject is divided into 3 sections I, II and III. The question paper will cover the entire syllabus uniformly. Part A will carry 5 questions from each section and Part B will carry 4 questions from each section. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. ______________________________________________________________________ __ Section I MBA Syllabus (August 2005) Page 19 of 45 Definition, nature, scope, and importance of strategy; and strategic management (Business policy). Strategic decision-making. Process of strategic management and levels at which strategy operates. Role of strategists. Defining strategic intent: Vision, Mission, Business definition, Goals and Objectives. Internal Appraisal – The internal environment, organisational capabilities in various functional areas and Strategic Advantage Profile. Methods and techniques used for organisational appraisal (Value chain analysis, Financial and non financial analysis, historical analysis, Industry standards and benchmarking, Balanced scorecard and key factor rating). Identification of Critical Success Factors...
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...Strategy for UNIQLO in India | Class: Global Strategy - Optimizing your Global Footprint | Professor: Mark Roeske | Students: Hidenobu Hayakawa Nagasaka Sohta Nguyen Thanh Thi Phuong | | Waseda Summer Intensive , August 2012 | Final Report | | CONTENTS Executive Summary PART I/ UNIQLO and Apparel Industry * Overview of UNIQLO business * Apparel Industry: Value Chain & Key Success Factors PART II/ Environmental Analysis * PEST analysis for India * 5 Forces analysis for Apparel industry in India * SWOT analysis for UNIQLO’s entering into India PART III/ Strategy Formation * Entry Strategy: Entry Mode * Expansion Strategy: 3 Phases * Implementation Plan: 4P, AAA Conclusion Reference Appendix EXECUTIVE SUMMARY Japan is famous for innovation and high-tech manufacturing industries but not for fashion. However, this fact should be reconsidered since the brand UNIQLO, a true Japanese fashion brand, now can be found in the biggest cities of the world from world-class shopping malls like Ginza (Tokyo), Fifth Avenue (New York) to the streets of Shanghai and Malaysia. UNIQLO is the main brand of Fast Retailing Co., Ltd (see Appendix 1 for Corporate Profile), the largest producer in apparel retailing industry in Japan and ranks the fourth in the world (after ZARA, H&M and GAP). Mr. Tadashi...
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...Business. The word Business in its economic sense means human activities like production, extraction or purchase or sales of goods that are performed for earning profits. On the other hand, the word ‘Environment’ refers to the aspects of surroundings. Therefore, Business Environment may be defined as a set of conditions – Social, Legal, Economical, Political or Institutional that are uncontrollable in nature and affects the functioning of organization.Business Environment has two components: 1.InternalEnvironment 2. External Environment Internal Environment: It includes 5 Ms i.e. man, material, money, machinery and management, usually within the control of business. Business can make changes in these factors according to the change in the functioning of enterprise. External Environment: Those factors which are beyond the control of business enterprise are included in external environment. These factors are: Government and Legal factors, Geo-Physical Factors, Political Factors, Socio-Cultural Factors, Demo-Graphical factors etc. It is of two Types: 1.Micro/OperatingEnvironment 2. Macro/General Environment Micro/Operating Environment: The environment which is close to business and affects its capacity to work is known as Micro or Operating Environment. It consists of Suppliers, Customers, Market Intermediaries, Competitors and Public. (1) Suppliers: – They are the persons who supply raw material and required components to the company. They must be reliable and business must...
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...The Biophysical Foundations of Indian Cities Imagining Bangalore What do we not see on this map (or any other map)? Bangalore (like any other city) is a living organism • This is from my nephew’s 1st grade science book – Living things breathe – Living things need food – Living things excrete – Living things grow (usually only for a part of their lives) – Living things die The Problem • We understand a lot about Bangalore’s circulatory system – The flow of rupee and (especially) dollar through the city. – The circulatory system is what economics and business is interested in. • However, what about the digestive system? – What does Bangalore consume? – What does Bangalore excrete? What are these metabolic flows? • • • • Food (Organic waste and sewerage) Energy (air pollution) Water (BWSSB) Metals and plastic (recyclable waste) • Metabolic flows share a two-way relationship with the circulatory system Three ways to characterise metabolism • Social Justice – How are the flows distributed between different people in the city? • Ecological sustainability – What volume of flow is sustainable? • Economic Efficiency – How are the flows distributed between different activities in the city? • Bangalore as a living organism is sick and unhealthy on all three counts – The political economy of distribution is fraught with all sorts of inequity – Most metabolic flows are not physically sustainable – The flows are often not economically efficient...
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...PEST Analysis: The Indian Airline Industry A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Such external factors usually are beyond the firm's control and sometimes present themselves as threats. For this reason, some say that "pest" is an appropriate term for these factors. Let us look at the PEST analysis of the Indian aviation sector: Political Factors In India, one can never over-look the political factors which influence each and every industry existing in the country. Like it or not, the political interference has to be present everywhere. Given below are a few of the political factors with respect to the airline industry: o The airline industry is very susceptible to changes in the political environment as it has a great bearing on the travel habits of its customers. An unstable political environment causes uncertainty in the minds of the air travellers, regarding travelling to a particular country. o Overall India’s recent political environment has been largely unstable due to international events & continued tension with Pakistan. o The recent Gujarat riots & the government’s inability to control the situation have also led to an increase in the instability of the political arena. o The most significant political event however has been September 11. The events occurring on September had special...
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...CHAPTER 1 1. INDUSTRY PROFILE 1.1 Dairy Industry-An overview In 1965, National Dairy Development Board (NDDB) was set up with the object of meeting the demand of milk, especially in urban areas.as well as developing the rural economy through the enhancement of the milk production of the country. In 1970 national dairy development board took up operation flood program in order to organize milk producers co-operative in several places in India taking the Khera district (Anand)co-operative milk producers union limited (AMUL) of Anand, Gujarat as a model with the object in view. 1.2 HISTORY OF DAIRY CO-OPERATIVE IN INDIA: The co-operative movement started in India in the last of the 19th century with two objects in view, i.e., to protect the farmers from the hands of the private money lenders and to improve their economic conditions. The history of dairy development movement in India is a new one. The most notable of this venture was a Khera District to Co-operative Milk Producer Union Limited of Anand, Gujarat. But after Independence, the national government took great initiative in setting up new dairy co-operative in many parts of India. The National Dairy Development Board was setup to make ambitious project a success. Dairy Industry is playing a vital role in providing quality and hygienic milk and other milk products at a competitive price to the consumer as well as it is offering / providing employment opportunities to rural folk. In June 1974...
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...greater heights with the labor migration, liberalization of economy which led to raise for commercial and housing space.2012 was very sluggish year in terms of growth where GDP contribution of real estate declined from 10.6% to 6.5% due to raise in input cost, high lending rates which impacted sales as a result of inflation. Real estate sector is described as cyclic moments in terms of price over a period of time which caused fluctuations in commercial and residential markets. This resulted in change in economic policies of Indian market environment. The change in macro-economic factors such as GDP, employment rate, population growth, House hold disposal income, stock market values, Price to income ratio, Net rental yield, Household debt service ratio, interest rate / mortgage rate, demand supply scenario. Demand for real estate industry is supposed grows at 19% from 2014. CHAPTER 1 INTRODUCTION REAL ESTATE SECTOR IN INDIA As India continues being one of the fastest growing economies of the world, the pace of growth is unlikely to sustain unless it is supported by an equally robust development of its infrastructure. To have this robust development the key requirements in...
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...Feasibility Report On ITC Foraying into Probiotics Milk Submission Date: 24th Oct, 2010 Submitted to: Ms. Asha Nataraj Product Manager, ITC India Submitted by: Anuj Naithani | Anurag Singh | Sriram | Yukti Mital ABM 07012 | ABM 07013 | ABM 07014 | ABM 07015 Indian Institute of Management, Lucknow LETTER OF TRANSMITTAL To Ms Asha Nataraj Product Manager ITC India From Anurag Singh Indian Institute of Management Lucknow, UP 25th October, 2010 Dear Ma’am I take great pleasure in submitting the report on the feasibility of ITC in entering the Probiotics milk and milk products segment. The report comprehensively addresses the issue of brand extension and analyses the competitor strategy. The results and recommendations are based on the findings of consumer survey, focused group discussions, In-depth Interviews and the secondary research. I hope that the recommendations will be helpful for the future strategies for the firm. If you have any questions and/or comments regarding the interpretation of this report, please let me know. Yours sincerely, Anurag Singh ACKNOWLEDGEMENT We express sincere gratitude to our mentor Prof. Payal Mehra for her guidance, patience and encouragement throughout the development of the report and providing us this opportunity. We are indebted to her for the motivation and freedom enjoyed...
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...Kentucky Fried Chicken KFC is the largest fast-food chain in Malaysia and Brunei, serving world famous Original Recipe fried chicken which contains secret blend of 11 herbs and spices. Apart from serving finger-licking good food, they continuously aim for high quality and are committed to ensure food safety by stringent control to maintain their standards. Products They cook their products well above the minimum temperature recommended by WHO. They have developed standard procedure that would minimize risk of cross contamination between raw and ready-to-eat products. They provide information on the nutritional values of KFC products to assist their customers in planning a wholesome and balanced meal. For frying all of their products, they use non-hydrogenated palm oil that contains insignificant amount of trans fat and it is 100% cholesterol free. They have a team of food technologists constantly experimenting with new flavors and creative concepts to provide more value, choices and healthy options for their customers. Apart from introducing international products into our market, they have also developed some popular local flavors designed to enable their customers to enjoy an exciting dining experience. KENTUCKY FRIED CHICKEN Food, fun & Festivity, this is what KFC is all leading the market since its inception. KFC provides the ultimate chicken meals for a chicken loving nation. Be it colonel sanders secret original recipe chicken or the hot & spicy version...
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...result of interactions between genetic diversity and the environment’. Source: WWF - http://www.worldwildlife.org/bsp/publications/africa/181/Chap_2.html I am reminded of the John Muir quote “When we try to pick out anything by itself, we find it hitched to everything else in the universe.” To me that is how the world is, all interconnected by invisible threads- we never understand the depth of impact when one thread is broken until it is too late. Biodiversity and ecosystems around the world are being threatened at an alarming rate due to several environmental changes and by us humans. As well as the many moral and ethical reasons to preserve it for its own sake, biodiversity and ecosystems bring to us several services and resources such as food, water, pest control, medicines and moreover regulates the world’s climate. As a result of most of our food and necessities coming from these ecosystems, it is essential for the current and future generations that our biodiversity remains intact. Humans must ensure that this happens with sustainable development, the pattern of resource use that aims to meet human needs while preserving the environment so that these needs can be met not only in the present, but also for generations to come. However as there isn’t a balance, the ecosystems are quickly declining around the world, animals and plants are affected as they no longer have their natural habitat...
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...occupies an eminent position in the civil aviation sector with a large fleet of aircrafts. Estimates show that the domestic and international passenger traffic in India is growing tremendously PEST ANALYSIS – AIRLINE INDUSTRY Political Factors India’s political environment – Tension with Pakistan, Government’s inability to control issues (riots etc) September 11 th - huge drop in air traffic due to safety and security concerns Trade relations with other countries have to be good Economic Factors Recession- airlines are considered as a luxury High operation costs due to low demand resulted in laying off employees Social Factors People from varied income groups have to be catered Destination, kinds of food served have to be chosen carefully Technological Factors Use of Internet- online ticket booking, updated flight information & handling of customer complaints restructuring the existing airports to world class appeal Porters 5 forces Threat of New Entrants is low The airline industry is so saturated that there is hardly space for a newcomer even to squeeze its way in. The main concern for this is the cost of entry. The airline industry is one of the most expensive industries, due to the cost of buying and leasing aircrafts, safety and security measures, customer service and manpower. Another major...
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...Business Plan . By Ajinkya M || Himanshi Aggarwal || Nidhi Vig || Rahul Sinha || Santhosh S Table of Contents 1.1 Company 3 1.2 Product 3 2.1 PEST Analysis 3 2.2 Industry 4 2.3 Market 6 3. Business Model 7 3.1 Customer Segments 7 3.2 Value proposition 7 3.3 Channels 8 3.4 Customer Relationships 9 3.5 Key Resources 9 3.6 Key Activities 9 3.8 Revenue Stream 10 4. Plan 11 4.1 Marketing Plan 11 4.2 Operations Plan 12 4.3 Financial Plan 14 4.4 Risk Management Plan 16 5. Organization Structure 17 5.1 Top Management Team 17 5.2 Key Personal 17 6. Proposal 17 6.1 The ‘Ask’ 17 6.2 The ‘Offer’ 18 1.1 Company KidzCraft is a Kids Entertainment Company which provides a solution for kids belonging to the middle and lower section of the society to play and learn at an affordable price. KidzCraft also runs a chain of Day Care Centers which provides a solution for the working parents and increases the interactivity among children from a very tender age which improves their overall personality. 1.2 Product KidzCraft has a range of products and services for children 1. Toy Retail. 2. Toy Rentals. 3. Day Care Centers. 4. Kids Entertainment. 5. Events for Kids for their overall development. 2.1 PEST Analysis 1. Political The Political situation in India has so far been very good for new industries. It has further provided many subsidies for new industries further in certain states like Gujarat are inviting new players...
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...What is the marketing environment? The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'. [pic][pic][pic][pic][pic] The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. The macro-environment This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute products and new entrants. The wider environment is also ever changing, and the marketer needs to compensate for changes in culture, politics, economics and technology. [pic][pic][pic] The internal environment. All factors that are internal to the organization are known as the 'internal...
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...MARKETING OF COTTON SEEDS – A MARKET STRATEGY ANALYSIS Thesis submitted to the University of Agricultural Sciences, Dharwad in partial fulfillment of the requirement for the Degree of MASTER OF BUSINESS ADMINISTRATION In AGRIBUSINESS By TIMMANNA R. BEAKATTI DEPARTMENT OF AGRICULTURAL MARKETING, CO-OPERATIONS AND AGRIBUSINESS MANAGEMENT COLLEFE OF AGRICULTURE, DHARWAD UNIVERSITY OF ARGICULTURAL SCIENCES, DHARWAD – 580 005 JULY, 2007 ADVISORY COMMITTEE DHARWAD JULY, 2007 (R. A. YELEDHALLI) MAJOR ADVISOR Approved by: Chairman: Members : _______________________ (R. A. YELEDHALLI) 1.______________________ (BASAVARAJ BANAKAR) 2.______________________ (B. K. NAIK) 3.______________________ (K. A. JAHAGIRDAR) 4.______________________ (Y. N. HAWALDAR) CONTENTS Sl. No. CERTIFICATE ACKNOWLEDGEMENT LIST OF TABLES LIST OF FIGURES LIST OF APPENDICES 1. 2. INTRODUCTION REVIEW OF LITERATURE 2.1 2.2 2.3 2.4 2.5 3. The market structure and conduct Farmers buying behaviour Dealers margin Gap between the demand and supply of cotton seeds Problems in dealers and farmers Chapter Particulars METHODOLOGY 3.1 3.2 3.3 3.4 Description of the study area Nature and sources of data Sampling design Analytical techniques employed 4. RESULTS 4.1 4.2 4.3 4.4 4.5 Market structure and conduct Farmers buying behaviour Dealers margin Projected gaps in demand and supply Problems in dealers and farmers 5. DISCUSSION 5.1 5.2 5.3 5.4 5.5 Market structure and conduct Farmers...
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