...Contents Introduction 3 PEST Analysis 4 References 8 Picture references 9 APENDIX A 10 APENDIX B 11 Introduction The coffee industry is a multi-billion dollar industry which is getting bigger and bigger each year. Coffee is a huge industry and is the second most traded product in the world after oil. Even though there is an economic crisis going on in many countries, there strong demand for coffee keeps rising. All the major companies including Starbucks are repeatedly raising prices and consumers are spending as normal. Starbucks is an international coffee chain and is the largest such company in the world. The industry that Starbucks can be placed in is within the speciality coffee industry. Starbucks total net revenues went up to $3.032 billion, up 15% on last year. As of January 2nd 2011, they have 17,009 stores worldwide operating in more than 50 different countries. Their products include coffee, hand crafted beverages, merchandise and fresh food. Within the speciality coffee industry there are many companies. Some of Starbucks competitors include 7-Eleven, Dunkin Donuts, Caribou Coffee and McDonalds which are all USA based. In the UK Starbucks main competitors would be Costa Coffee, Café Nero and McDonalds. On top of these big competitors there are countless small independently owned coffee shops. Competitors like 7-Eleven, Dunkin Donuts and McDonalds offer coffee at relatively low prices. These chains simply just sell coffee to customers who want it...
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...This case deals with the ethical dilemma that Tobacco manufactures face when selling tobacco products in third world countries. First, there is the ethical dilemma of business versus health. The opening and development of the tobacco business in Third World countries like China, Malaysia, Indonesia, India and Africa, is considered against the health consequences of tobacco use which according to an Oxford University epidemiologist, has estimated to cost 3 million lives annually rising to 10 million by 2050 without effective tobacco control program A second ethical dilemma is employment versus impoverishment, where the opportunities for work in the tobacco industry are considered against a background of malnutrition. This is a problem that is certainly worth consideration, but with those who have the power to change things reaping huge profits, I am not sure if anything will be done. 1. Use the model in Exhibit 1 as a guide and assess the ethical and social responsibility implications of the situation described Exhibit 1 is a decision tree. A model for incorporating ethical and social responsibility issues into multinational business decisions. The decisions are decided by the users’ responses to a number of relevant questions regarding the matter at hand. The first question the model asks is whether the decision efficiently optimizes the common good or benefits of the business firm, society, the economy, and the individual. From the tobacco business standpoint, the answer...
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...PEST and SWOExecutive Summary Transportation has played a part in human beings affairs over the years. It gave man a change to travel to different places. Transportation also provided man with the capability to transfer his/her goods, products, materials and belongings from one place to another without experiencing many difficulties. There are many kinds of transportation one of which is the modern railways. A company engaging in railway systems is MTR Corporation. The paper conducted a strategic analysis of the MTR Corporation and its strategic position. The paper performed a SWOT analysis of the company. The paper Identified options for the future development of the organization. The paper evaluated the merits of potential future strategies. The paper also recommended courses of actions that will be implemented by the organization. The findings of the paper state that the company has two strategic options. One is resource led and the other is market led. Among the two options the market led strategic option is more desirable for the company. The paper found out that MTRC’s market led strategic option to increase its railway systems will help in accommodating the needs of the increasing number of tourists and residents of Hong Kong. This option will help the company to maintain its good image in the industry. This option will give the company additional income. The strategic option to increase the railway system will also assist in maintaining the minimal incidents of traffic...
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... 2. Definition of strategy 4 3. Vision , Mission and Top Objective of the Zappos.com 5 4. SWOT analysis of zappos.com 5 5. Porter’s 5 Forces Analysis Of Zappos.Com 7 6. PEST Analysis Of Zappos.Com 11 7. Porter’s Generic Model 15 8. Organizational Culture as A Competitive Strategy For Zappos.Com 19 9. Conclusion 23 10. References 24 1.0 Introduction The internet has changed the way of doing business. And the way consumers make their purchasing decisions. Because of the internet now we can see an increase in long distance purchases made by consumers as there are no geographical barriers. The one of the first companies to take advantage of this is Zappos.com. Zappos.com is an online shoe store that sells all kinds of men and women's shoes, from dress shoes to casual shoes, to athletic shoes, and the like. They also sell a growing range of accessories including designer handbags, belts, wallets, socks, and even diaper bags. In July 2009, the company sells its stocks worth $1.2 billion to Zappos.com. Since its founding in 1999, Zappos.com has grown to be the largest online shoe store. In this assignment we discuss how the company can use strategies such as SWOT analysis, 5Forces Analysis, PEST Analysis, Porter’s Generic model and the Company Culture to achieve success in global business. 1.1 About Zappos.com Headquarters: Las Vegas, Nevada CEO: Tony Hsieh Business: Online retailing ...
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...Name: ............................ Subject: Agricultural Science Teacher’s name: ..................... Form: ......................... (I) Introduction(ii) Complete budget(iii) Actual income and expenditure(iv) Analysis | Name of project: The Production of TomatoesLocation: ST Clair Dacon Secondary SchoolDuration: 10-14weeksDescription of activitiesSketch layout of activities Drain 35cm Walk way 60cm walk way Drain Description: clearing of the land was done. Lines were set from one end to another. The construction of drains and bed were done, at a length of 38ft and and a width of 5ft. Fertilizer (NPK) was in corporated into the soil. The bed was watered and holes were dug about 1 inch deep and 38 cm between plants and 60cm between rows. Seedlings were transplanted from the seed trays to the holes which was covered with soil and watered. Materials: Lines, seed, Fertilizer (NPK), Insecticides (Diazioan) and weed control (Gramoxone). Equipment: cutlass, hoe, wheel...
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...Corporate Responsibility From a business perspective, working under government contracts can be a very lucrative proposition. In general, a stream of orders keep coming in, revenue increases and the company grows in the aggregate. The obvious downfalls to working in this manner is both higher quality expected as well as the extensive research and documentation required for government contracts. If a part fails to perform correctly it can cause minor glitches as well as problems that can carry serious repercussions, such as in the National Semiconductor case. When both the culpable component and company are found, the question arises of how extensive these repercussions should be. Is the company as an entity liable or do you look into individual employees within that company? From an ethical perspective one would have to look at the mitigating factors of both the employees and their superiors along with the role of others in the failure of these components. Next you would have to analyze the final ruling from a corporate perspective and then we must examine the macro issue of corporate responsibility in order to attempt to find a resolution for cases like these. The first mitigating factor involved in the National Semiconductor case is the uncertainty, on the part of the employees, on the duties that they were assigned. It is plausible that during the testing procedure, an employee couldnt distinguish which parts they were to test under government standards and commercial standards...
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...This chapter focuses on the method of controlling juvenile mosquitoes while in life stages (larvae & pupae) which only occur in water. To safely alter our aquatic environments, even temporarily, for the purpose of controlling mosquitoes, requires a good working knowledge of both the target species and larvicides, which include commercial pesticides and natural predators. Products and techniques currently used in Florida are discussed in detail, and the benefits and risks of each are considered. Commercial pesticide information includes summaries and information provided by manufacturers. Minor differences between various formulations of the same or similar active ingredients are detailed so that the competency of each product may be compared. The old days of smothering everything with one pesticide such as waste oil are gone, and mosquito control is rapidly approaching an age of prescription applications where a competent operator will apply one or a combination of larvicides in an environmentally friendly manner under a given set of conditions. Commercial pesticide sections summarize data found in manufacturers’ current product literature and labels. Two of many additional sources of information on mosquito larvicides are: • U.S. Environmental Protection Agency HTTP://WWW.EPA.GOV/PESTICIDES/HEALTH/MOSQUITOES/LARVICIDES4MOSQUITOES.HTM • Alameda County, California Mosquito Control HTTP://WWW.MOSQUITOES.ORG/BIORAT.HTML The University of Florida published a handbook (Dean...
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...Saimaa University of Applied Sciences Business Administration Lappeenranta Corporate and Financial Law Riina Liutu SUBWAY MARKET RESEARCH Bachelor‟s Thesis 2010 ABSTRACT Riina Liutu Subway Market Research, 114 pages, 7 appendices Saimaa University of Applied Sciences, Lappeenranta Degree Programme in Business Administration Corporate and Financial Law Bachelor‟s Thesis 2010 Instructor: Sari Jokimies Manager of Degree Program The main goal of this thesis is to find out whether Danish entrepreneurs can become successful in the Danish market as Subway franchisees. Three specific cities, namely Århus, Horsens and Vejle, are looked at in depth. In the thesis, these three cities will represent the Danish market. An evaluation of the most suitable location for a Subway restaurant is made. To reach the above objective, the Subway franchising concept, the market situation, the customers and the competitive situation will be analyzed and evaluated. In order to understand the market in which the franchisee would operate, the size of the market, historic growth, potential growth, trends and macro environmental factors will be analyzed. The analyses will show that the fast food market is mature, and that it still holds some growth potential. To find out who the potential customers of the Subway franchisee might be, a survey was made. A questionnaire was used as a main tool to analyze customer preferences and the prospects of opening a Subway restaurant in Århus, Horsens or...
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...Saimaa University of Applied Sciences Business Administration Lappeenranta Corporate and Financial Law Riina Liutu SUBWAY MARKET RESEARCH Bachelor‟s Thesis 2010 ABSTRACT Riina Liutu Subway Market Research, 114 pages, 7 appendices Saimaa University of Applied Sciences, Lappeenranta Degree Programme in Business Administration Corporate and Financial Law Bachelor‟s Thesis 2010 Instructor: Sari Jokimies Manager of Degree Program The main goal of this thesis is to find out whether Danish entrepreneurs can become successful in the Danish market as Subway franchisees. Three specific cities, namely Århus, Horsens and Vejle, are looked at in depth. In the thesis, these three cities will represent the Danish market. An evaluation of the most suitable location for a Subway restaurant is made. To reach the above objective, the Subway franchising concept, the market situation, the customers and the competitive situation will be analyzed and evaluated. In order to understand the market in which the franchisee would operate, the size of the market, historic growth, potential growth, trends and macro environmental factors will be analyzed. The analyses will show that the fast food market is mature, and that it still holds some growth potential. To find out who the potential customers of the Subway franchisee might be, a survey was made. A questionnaire was used as a main tool to analyze customer preferences and the prospects of opening a Subway restaurant...
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...Saimaa University of Applied Sciences Business Administration Lappeenranta Corporate and Financial Law Riina Liutu SUBWAY MARKET RESEARCH Bachelor‟s Thesis 2010 ABSTRACT Riina Liutu Subway Market Research, 114 pages, 7 appendices Saimaa University of Applied Sciences, Lappeenranta Degree Programme in Business Administration Corporate and Financial Law Bachelor‟s Thesis 2010 Instructor: Sari Jokimies Manager of Degree Program The main goal of this thesis is to find out whether Danish entrepreneurs can become successful in the Danish market as Subway franchisees. Three specific cities, namely Århus, Horsens and Vejle, are looked at in depth. In the thesis, these three cities will represent the Danish market. An evaluation of the most suitable location for a Subway restaurant is made. To reach the above objective, the Subway franchising concept, the market situation, the customers and the competitive situation will be analyzed and evaluated. In order to understand the market in which the franchisee would operate, the size of the market, historic growth, potential growth, trends and macro environmental factors will be analyzed. The analyses will show that the fast food market is mature, and that it still holds some growth potential. To find out who the potential customers of the Subway franchisee might be, a survey was made. A questionnaire was used as a main tool to analyze customer preferences and the prospects of opening a Subway restaurant...
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...266MKT Market Place Analysis Word Count: 3,291 Brand and Competitors This report will look at the first of Porter’s five forces ‘the degree of rivalry’ (Marketing Revealed, 2008); the possible competitors that a new product may come up against when launching onto the market. The product that will be launched is a new perfume. The perfume – called ‘XX’ for this report – will be targeted at 21-30 year old women who enjoy fashion and high branded products. The price of XX will be justifiable by the quality of the perfume and will symbolise success and wealth to those that buy it. According to research by Mintel in ‘Market Share’ of their 2010 Women’s Fragrances report; ‘L’Oréal[->0] has become the largest fragrance house in the UK by a significant margin’ and ‘Coty a[->1]nd Chanel c[->2]ontinue to grow their fragrance businesses by focusing on their key strengths within the market’; so combined with the statistics in figure one, the main competitors for XX are L’Oreal, Chanel and Coty. This report will focus on Armani Code for Women by Giorgio Armani; who are owned by L’Oreal, as stated on their website; and Chanel No.5 as the two main competitors for XX. Armani and Chanel are two well established, high class brands. Armani has a vast range of products; clothes for men, women and children, watches, jewellery and beauty products. Armani sells glasses, sunglasses, accessories and have...
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...ISEG – MBA PROGRAM | | COURSE : STRATEGIC MARKETING | | | | MAUD KAYAT – 2C | TABLE OF CONTENTS INTRODUCTION 3 1. The Ansoff Matrix 4 2. PEST Analysis of China 5 2.1 Political 5 2.2 Economical 5 2.3 Social 5 2.4Technological 6 3. The 3 V’s Business Model 6 3.1 Valued Customers – Who to serve ? 6 3.2 Value Proposition – What to offer? 6 3.3 Value Network – How to deliver? 7 4. Marketing Mix 7 4.1 Product 7 4.2 Price 9 4.3 Promotion 10 4.4 Place 11 5. Brand Positioning 13 6. The Porter Five Forces 14 7. The Value Chain 15 8. SWOT Analysis 16 CONCLUSION 18 INTRODUCTION Caroll Paris is a French ‘fashion house’ created in 1963 by Raphael Levy and Joseph Bigio. Originally the French brand was called "Les Tricots Caroll". The brand was first known for knitwear, more precisely for Shetland woolens. Then the brand expanded its range to offer entire women’s ready to wear collections. In 1986, the brand Caroll joined the group André; now known as Vivarte since 2001. This Group owns several brands such as André, La Halle aux Chaussures, Kookaï, Liberto, Minelli… In 1994 the brand changed its name to "Caroll Paris", it opens up franchises all over France and was launch on the market stock exchange. The challenge was to become a major player in the ready to wear market. In the same time, the brand changed its positioning to become a dynamic brand that offers fashion products. Today...
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... Saur Karina Lakhman Chris Musk Josh Caldwell 2 Table of Contents : Executive Summary ……………………………………………... 3 Introduction …………………………………………………….... 4 - - - - - - Mission Statement ……………………………………. 4 Company History & Present Situation ……………… 5 Elon Musk’s History ………………………………….. 6 Business Model & Retail Strategy ………………......... 7 Product Mix & Marketing Activities …………………. 9 The 4 M’s of Advertising ………………………………. 10 Internal Analysis ………………………………………………….... 11 - - - Organizational Culture ………………………………… 11 Organizational Structure ………………………………. 12 Unique Resources and Capabilities ……………………. 13 External Analysis ………………………………………………….... 14 - - - Customers and Competitors ……………………………. 14 Porter’s 5 Forces ………………………………………… 16 PEST Analysis …………………………………………… 18 SWOT Analysis ………………………………………………………. 21 Innovation …………………………………………………………….. 22 Strategic Framework & Strategic Alternatives …………………….. 23 Implementation ……………………………………………………….. 24 3 Executive Summary : The intent of this project was to learn more about Tesla’s present situation and learn about what their goals are for the future. We chose Tesla for this...
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...Report on Air Tel Company Introduction Bharti airtel is a leading telecommunications company with services in 20 countries across south Asia, Africa and the channel islands.it was established in 7 July, 1995 as a public limited company, its headquarter is in new Delhi, India and employed 15,563 people approximately. The Bharti airtel have been organized their businesses into four strategic business units by the services such as Airtel Tele media (fixed line), mobile services, digital TV and enterprise services means carrier and services to corporates. This company ranks amongst the top 4 mobile service companies in terms of its customers. In India, company offer products include 2G, 3G, and 4G mobile services, mobile banking, DSL broadband services, DTH, fixed line services, national and international long distance services to transporters through enterprise services and it offers 2G,3G wireless services and mobile banking services. Airtel had approximately 299 million subscribers at the end of June 2014(Airtel.in, 2014) Bharti airtel limited offers its services to the customers under the name, Airtel brand and is running by Sunil Bharti Mittal.it is the first telecom company to get Cisco gold certification, to earn this certification company had to meet the requirements which is set by Cisco, it includes networking proficiency, satisfaction among customers, services( slide share.net,2014)Company’s proportionate revenues are Rs.229, 616 million ,audited 30, june2014 and the...
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...Law Environment and Development Journal LEAD REVIEW OF NESREA ACT 2007 AND REGULATIONS 2009-2011: A NEW DAWN IN ENVIRONMENTAL COMPLIANCE AND ENFORCEMENT IN NIGERIA Muhammed Tawfiq Ladan COUNTRY LEGISLATION 8/1 VOLUME LEAD Journal (Law, Environment and Development Journal) is a peer-reviewed academic publication based in New Delhi and London and jointly managed by the School of Law, School of Oriental and African Studies (SOAS) - University of London and the International Environmental Law Research Centre (IELRC). LEAD is published at www.lead-journal.org ISSN 1746-5893 The Managing Editor, LEAD Journal, c/o International Environmental Law Research Centre (IELRC), International Environment House II, 1F, 7 Chemin de Balexert, 1219 Châtelaine-Geneva, Switzerland, Tel/fax: + 41 (0)22 79 72 623, info@lead-journal.org Country Legislation REVIEW OF NESREA ACT 2007 AND REGULATIONS 2009-2011: A NEW DAWN IN ENVIRONMENTAL COMPLIANCE AND ENFORCEMENT IN NIGERIA Muhammed Tawfiq Ladan This document can be cited as Muhammed Tawfiq Ladan, ‘Review of NESREA Act 2007 and Regulations 2009-2011: A New Dawn in Environmental Compliance and Enforcement in Nigeria’, 8/1 Law, Environment and Development Journal (2012), p. 116, available at http://www.lead-journal.org/content/12116.pdf Muhammed Tawfiq Ladan, Professor of Law, Department of Public Law, Faculty of Law, Ahmadu Bello University, Zaria, Nigeria, Email: mtladan@gmail.com Published under a Creative Commons Attribution-NonCommercial-NoDerivs...
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