Section A
Introduction
German is the birth place for modern automobile mobiles. German automobiles are unlike other motorways. In some model you can drive as fast as you can and each has its own class and style. It has three premium brands in the global market. They are BMW, Mercedes-Benz and Audi from the Volkswagen group. Their functioning meets the demand for outstanding engineering, stunning motor and stylist look. Especially the rising world’s rich community loves them. Furthermore, their domestic car market also doing great not like other European markets. The sales figure rise around 9% in the previous year.
In contrast with the rest of Europe, car sales in France fell down by 2%, Italy experienced 11% fall and 18% down in Spain last year. It clearly states that their domestic market is almost saturated in Europe. But they have strong presence in emerging countries like BRIC. They are making more profits through export boom which in turn raise their production by 6%. Thus, the continuous shift in sales and environmental regulation drives the automobile industry to footprint their production in different countries to follow the customers.
How are the auto industry and marketplace evolving?
After the economic crisis, the global automobile industry has recovered last year. The industrial profit during 2012 is 54 billion EUR. This figure is comparatively higher than in 2007 which is 41 billion EUR. It clearly represent in the bar chart blow. Where you can notice that, there is substantial grown in all geographies during 2007. If you come further down during the precise year 2012, there is no contribution in sales from Europe and insignificant progress by Japan and South Korea. On the other hand, North America, BRIC (Brazil, Russia, India, and China) and rest of the world have astonishing profit in 2012 and their future growth is also further better. By