...PESTAL Analysis: Political | Economical | * Bad global relations, wars, and terrorism can affect the business of Apple as international sales accounted for 63% (Apple, 2011). * Apple manufactures most of its products & components outside the U.S. like Czech Republic, Korea, Ireland, Cork, and China. Recently, China is preparing for its leadership transition later this year that may influence the business of the Apple (Carnegie Endowment, 2012). | * Despite inflation rate being high, while the earning of the consumer’s has not significant changed; Apple in 2012 was able to end a fantastic fiscal year with record September quarter sales (Apple, 2012). * Apple uses financial instrument like foreign currency forward and option contracts, this is to safeguard it for making any losses if a particular currency devalues (Apple annual report, 2009). | Social | Technological | * Apple has created the largest virtual media store of digital music known as iTunes. The average age of world’s population is growing due to decline in fertility and a 20-year increase in during the second half of the 20thcentury. These factors will lead to an increase in the number of persons aged above 65 years during 2010-2030. However, Apple targets ages between 12-35 years. Therefore, creating a challenge for Apple as above 65 population is increasing in the recent years (Cdc gov, 2013). * The rising use of social networking sites like Facebook, Twitter, etc; has led to the increased...
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...1) Estrategia de mercadotecnica: Producto: Caracteristicas que buscan las ninas que tenga su muneca: 1) Que este de moda y que sea la mas innovadora, para obtener reconocimiento en su circulo social. 2) Que cuente con una amplia variedad de accesorios y ropa. 3) Que muestre un rostro de ternura caracteristico de los bebes. 4) Que sea lo mas real posible con mecanismos que les permitan reproducir la satisfaccion de las necesidades fisiologicas de los bebes. Principales marcas de Mattel> Little Mommy: Despues de Nenuco, es la marca mas recordada por las ninas. Cuenta con una amplia linea de accesorios. (Pertenece a Fisher Price – seguridad y calidad). Miracle Baby: Cuenta con muchos accesorios , como babero, sonaja y mamila, ademas de que cuenta con caracteristicas fisiologicas. Otras marcas: Princesa Alexa y Bebe Estrella> Ofrecen caracteristicas unicas como certificado de nacimiento y adopcion, aparte de contar con accesorios innovadores. Bebe estrella es percibida como la muneca mas abrazable. Niveles de producto> Base: Es el concepto principal de cuidar algo que es suyo. Estimulan las emociones de las ninas relacionados a la maternidad, que imitaran las actitudes de sus madres. Se desarrolla el respeto, reponsabilidad y cuidado de algo que les pertenece. Real: Las distintas caracteristicas que tienen las muñecas son de textura de cuerpo suave o duro, variedad de tamanos, cabello imitacion natural, y amplia variedad de ropa y accesorios...
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...behind-the-scenes designer and manufacturer of many of the most popular OEM-branded mobile devices on the market. Since 2006, we have regularly introduced many critically-acclaimed mobile devices under our own brand, and our portfolio includes smartphones and tablets powered by the Android and Windows Phone operating systems. We are dedicated to creating a customized user experience and believe that each mobile device needs to fit its owner, and not the other way around. What we make is not merely the product of focus group tests, but of observing and honoring how individuals choose to interact with technology. Our customers guide everything we do at HTC, and it’s this commitment that defines the company. PESTAL ANALYSIS: Environment: We aim to continuously find innovative ways to reduce energy consumption, eliminate waste, and reuse materials to minimize our impact on the environment and develop a sustainable footprint. * HTC is proud to be a leader in the development of new environmental technologies. * Proper management system to reduce or eliminate substances of environmental concern. * HTC have obtained the ISO 14000 series of certifications for environmental management. * HTC does not affect environment Social: HTC has always cared for the community, promoting public service as a duty and hoping to make a contribution. * HTC has Social Welfare Foundation. * HTC also provide scholarships to improvised...
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...Assignment 2 – External Analysis Oracle: Software License Update and Product Support Computer Systems Design Support Industry By Catherine Wowk Oracle operates six different business segments. Software License Update and Product Support is a segment of Oracle’s Software and Cloud Business which provides support services such as Oracle Lifetime Support, upgrades, enhancements, and technical support. It is roughly 47% of Oracle’s total revenue and produce the highest business margin at 89% and 77% of total business margins. (3) Oracle’s Software License Update and Product Support is in the IT Consulting Industry, more specifically the Computer Systems Design Support segment. Oracle makes up 3.7% of the industry’s total revenues. (Appendix A) As Software License Update and Product Support makes up the majority of Oracle’s profits, we will analyze the Computer Systems Design Support industry in which it operates for the remainder of this paper. (3) Overview: The Computer Systems Design Support (CSDS) industry provides installments, training and support to system users. IT Consulting is highly fragmented, offering many different services including Computer Systems Design Support. CSDS, in turn, is more concentrated. The industry SIC and NAICS codes are 7373 and 541512, respectively. (2) It has been in the growth stage of the industry life cycle since the early 1990’s, only recently slowing down in growth rate, it is still expected to be one of the fastest growing industries...
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...6-2 Final Project Milestone Three: PEST Analysis Wilhelmina Williams MBA 515 July 3, 2016 Dr. Jonathan Sturtz 6-2 Final Project Milestone Three: PEST Analysis A PEST Analysis is used to assess a business’ external factors. PEST stands for Political, Economic, Social, and Technological. The analysis will help to establish how the four elements will affect the behaviors and operation of the company in the long-term. The significance of the four sections means: • Political – Legal elements and government guidelines are evaluated for the ability that affects the trade markets and corporate environment. The relevant topics to address include tax guidelines, trade regulations, political stability, work laws, and safety regulations. • Economic – is examining the economic matters that develop an impact on the company. The factors contain interest rates, price increases, economic growth, commerce cycle the country follows, and unemployment rate and procedures. • Social – analyzing the socio-economic environment of the market through fundamentals of consumer demographics, lifestyle assertiveness, cultural limitations, and education. With this analysis, the company can identify the customer needs and determine what to bring to the market for purchasing. • Technological – whether it can negatively or positively impact the presentation of products and services to the marketplace. The issues include lifecycle of technologies, advancements, and the government spending for...
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...advent of the industrial revolution and the development of modern management practice. Many modern day theorists and students of the subject, me included, are of the viewpoint that Strategy in business is an ever evolving subject. Strategy can be interpreted and utilised in a number of ways and no theory or viewpoint should be disregarded as each question asked and each framework devised can be beneficial when applied to any situation which merits strategic evaluation. Industry definition is an integral part of the strategic process as a business needs to establish where it will be active, i.e. which market it will be involved in, how to access this market and then how to control the market. This could be equated to The ‘P’ in the well known PESTAL Analysis framework, where the business establishes its position in the marketplace. In Hambrick and Fredrickson’s framework ‘The Five Major Elements of Strategy’ the authors list Arenas, Vehicles, Differentiators, Staging and Economic Logic as the five most important areas to consider when formulating a strategy for a business. Industry definition can be applied primarily to arenas as the business needs to establish in which market it will be active. This process is of extreme importance as ‘in articulating arenas, it is important to as specific as possible about the product categories, market segments, geographic areas, and core technologies as well as the value...
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...CMI Level 7 Diploma in Strategic Management & Leadership Organisational Direction (7006) Unite Code Unit Name Unit Lecturer Submission Date 7006 Organisational Direction Raheel Asghar Ginai See Assignment Submission Policy ASSIGNMENT QUESTION With reference to your organisation, write a report on Organisational Direction. Your report should cover the following learning outcomes and assessment criteria:LO1: Review and determine the organisational strategic aims and objectives. Assessment Criteria 1.1Identify the current strategic aims and objectives Note: The candidate is expected to choose an organisation of his/her choice and describe briefly its current strategic aims and objectives. For example the organisation might be aiming at becoming market leader in providing high quality products, or aiming at providing low cost products to target customers who are cost conscious. Some organisations might have other aims. 1.2Undertake an evaluation of the component parts of a strategic plan Note: The strategic plan may be evaluated by taking their components individually like vision and mission. Vision may be judged by five ways suggested by Hamel and Prahalad as applied to the organisation selected by the candidate. Similarly the mission may be judged by assessing how far it meets the formulations seen by Lynch. 1.3Analyse the factors affecting the strategic plan Note: The candidate can list and explain briefly those factors which are affecting the organisation so much that their...
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...Contents Introduction 3 Microenvironment 3 Macro-environment 3 PESTAL 4 Political/Legal 4 Economical 4 Social 4 Technological 4 Environment 5 Porters 5 force analysis 5 Threat of New Entrant 5 Threat of Substitutes 5 The bargaining power of buyers 6 The bargaining power of suppliers 6 The intensity of rivalry among competitors in the industry 6 Structure of industry 6 Conclusion 7 List of References 9 Bibliography 10 Appendix 1 11 Introduction For this assignment I will be investigating the structure and analysing the environment of the music retailing industry. To analysis the industry I will be using three main techniques. These techniques will be a macro and micro environment analysis, porter’s five forces and a PESTEL analysis. Microenvironment The microenvironment is the environment which has a direct effect on the business or industry, such as customers, staff, rivals and etc. The microenvironment is also not confined to one country either because in today’s market suppliers for example often come from all over the world. The effect of the microenvironment is often what leads a business to be a success or failure. The main players in the music retailing industry are Apple, Amazon and HMV (Datamonitor, 2007). The biggest and most recently change in the music industry has been its distribution channels. The only way music could once be purchased was through buying a CD from a music retailer. Now music can be downloaded via a computer...
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...Introduction: Westlake Bowling Lanes is sixteen lanes, Ten-pin bowling alley located in Raleigh, North Carolina. It is currently being operated by Shelby Givens, but it originally belonged to her maternal grandfather Dane Sugar. Dane stared this business in the early 1970s. At that time the bowling alley had been profitable because it was the only bowling alley being constructed in Raleigh downtown. Dane started this business, as he was a passionate bowler himself. At his time the bowling alley prospered and became a place for families and other competitive league players to come and bowl. Upon Dane’s death someone had to step in and run the business so the board members, consisting of one of his son and his son’s close friends, offered the job of being the general manager to their oldest employee, Shirley Smith. As she had worked along with Dane for the longest time, she knew all the in’s and out’s of the business. But she lacked the appropriate managerial skill and experience and she couldn’t do much for the business and the bowling alley had not been doing well. One of the board members, Shelby’s uncle, contacted her and asked to step in and take control of the business. Shelby, an MBA graduate was considering her options when her uncle approached her. She decided to step in because the business belongs to her grandfather and she did not want it to go down the drain. She had worked with her grandfather at Westlake Lanes for two summers while she was still in college...
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...Internal Environment Ch6 -Mini Lecture Last session I exposed you to two tools that you will use in the analysis phase of the strategic management process. More specifically, tools which helped you analyze the external environment. Now I want to introduce you to three (really two and a half) tools that help you analyze the internal environment. SWOT Analysis Chapter 6 of your text describes how to conduct a SWOT analysis. In short the S’s and O’s are good, the W’s and T’s are not. The S’s and W’s are internal and the O’s and T’s are external. Last module we gave you two tools to use when you look at the T’s (PESTEL and P5F). Remember, T’s are about the environment so we know that real well. I am not going to spend any time on the O’s, that will be for a later discussion on entrepreneurship but let’s now turn our attention to the internal stuff – the S’s and W’s. What we most want to focus on today is the S’s - the strengths. So how do we know what our strengths really are, where do we look for them within our organization and what criteria do we use to determine whether or not it truly is strength. Value Chain Analysis Michael Porter didn’t only focus on the external environment but he also gives us a tool for the internal environment – The value chain. He proposes that there are nine core activities in which organizations engage which have the potential of providing the organization with a sustainable competitive advantage over its rivals. Looking at exhibit...
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...Marketing Environment Analysis for India We would see on what is the marketing Environment analysis with the PESTAL ANALYSIS, which stands for Political, Economic, Social, Technological, Legal and Environment, all areas affecting a business. * POLITICAL: The capital market of India is very vulnerable. This is because of its democracy way and also the extremely unbalanced growth and rampant corruption. India has been politically instable in the past but it is a little politically stable nowadays. The political instability of the country has a very strong impact on the capital market. The share market of India changes as the political changes took place. This is clearly seen in the Hindus and Muslims crisis between 2003 and 2004. The capital market of India is too weak and is based on speculations. The political stability of the country is very important for the stability and growth of capital market in India. The political imbalance or balance of the country is the major factor in deciding the capital market of India. The political factors include: 1. employment laws 2. tax policy 3. trade restrictions and tariffs 4. political stability * ECONOMICAL: The economical measures taken by the government of India has a very strong relationship with the capital market. Whenever the annual budget is announced the capital market goes up and down with the economical policies of the government .If the policies are supportive to the companies then the...
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...Industry Forecasting: Ford Motor Company John G. Warner III BUS620: Managerial Marketing Dr. Susan Sasiadek March 18, 2013 Industry Forecasting: Ford Motor Company When Alan Mulally took over as Chief Executive Officer at Ford Motor Company in 2006 the organization was losing billions of dollars. According to Tony Schwartz (2010), “It had just come off reporting a $14.6 billion loss for 2008, its fourth losing year in a row” (para.1). The article Alan Mulally-Making Ford a Model for the Future illustrates the progress of Alan Mulally and the four simple principles that are making the company become profitable. Principles are important in any organization and an employee needs to feel important and motivated to come to work. These are a few of the principles that Alan Mulally have implemented since 2006: Stand for something beyond profit. Rally your employees around a shared mission. Practice a realistic optimism. Tell the truth without fear (Schwartz, 2010). The turnaround at Ford Motor Company was not overnight. He invested in the vision “One Ford” which has the idea of creating vehicles that will appeal to both American and European consumers by utilizing a common design theme that would move beyond the three-bar infatuation of the United States (Lavrinc, 2007). The transformation of the American icon was due to the One Ford vision and one year after 2008, Ford Motor Company reported a profit of $2.7 billion. This transformation would not have happened if...
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...Gross profit + Operating margin * Increase * Good * Sales increase more than costs * full interior design service. In 2012, customers prefer this service (due to trend – Increase in purchasing power and prefer their own design). Generated $50m additional revenue but cost also increases. However the sales increase more than the cost. Thus, gross profit increase. * More efficient in terms of cost and operating expense and finance cost. (Reductions) * Fully utilized resourcers – hire competent workers,etc - reduce cost * Finance cost reduce – In 2012, they buy another $200m of bank loan which has 10% of interest. However, due to the overdraft of 126-120 = 6. Their current finance cost is 20-6 = 14. Thus there is changes in the EBT – cost reduce * Sales increase 8% more than the market share in 2012. X In 2011, there might incur some sales but we only recognize it after 2012. One of its policies stated that, if the completion of works is 20%, we only recognize it into financial statement in sales. X In 2012, goods in progress in 2011 will be fully paid by customers after completion. Thus, the incurred amount will be recognize in 2012 after the completion. Asset turnover * Reduce * Bad * Capital employed increase more than sales * There are chges in the capital employed in 2012 due to Alberto Blanc (held the roles of Chairman and Chief Executive) In November 2012, the floatation issued 120 new shares. * Borrowing increases. * It’s bad because...
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...INDUSTRIAL RELATIONS TABLE OF CONTENTS List of Illustrations Page No Acknowledgement……………………………………………………...02 Executive summary……………………………………………………..03 Question 01……………………………………………………………..04 Question 02……………………………………………………………..06 Question 03……………………………………………………………..07 Question 04……………………………………………………………..08 Question 05……………………………………………………………..09 Conclusion……………………………………………………………...10 . 2 Executive summary Transition from closed economic system to an open economic system invariably has its positives and negatives. Most importantly if manufacturing companies do not completely read the signs of the times and completely respond adequately to this transition this can have heavy toll on the company. What happened to the Bolts & Nuts Co. is a classic example of failure to make this necessary required transition. It also shows the complicated and complex issues that are involved in such a transition especially in terms of Industrial Relation and how to cope with the problems that emerge as a result of such conflicts. Had the company made the right decision it could have been a winner. The wrong decisions it made pushed it to be a loser. 3 QUESTION 01: EVALUATE CRITICALLY THE ABOVE FACTS AND TRY TO FIND OUT WHAT EXACTLY THE CAUSE FOR THIS UNFORTUNATE SITUATION. Bolts and nuts was the company which was manufacturing bolts and nuts which had a fair share of the market in the said product during the time when there was the closed economy which restricted imports from...
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...analysis, the SWOT analysis as well as the PEST analysis. Abstract This report is meant for Japanese SME Elecdyne and by the use of analytical frameworks to analyse the internal and external business environment of the electronic industry, aims to provide Elecdyne with and conclude the most suitable country to internationalize in. The later part of the report will cover the different types of FDI and through critical evaluation, the most suitable type of FDI will be decided on. In this report, academic references are used to provide a basic understanding of internationalization and the purpose of analytical frameworks such as the STEEP analysis, the SWOT analysis as well as the PEST analysis. Key words: internationalization, STEEP, SWOT, PESTAL, electronics industry, FDI, joint ventures, greenfield investments, mergers and acquisitions | Index | About Elecdyne 3 1 Current and Future Business Environment 4 1.1 STEEP Table 1.2 STEEP Diagram 2 Choices for Elecdyne 6 2.1 China 2.2 Germany 2.3 Singapore 3 SW-OT/PEST Analysis for Elecdyne 7 3.1 Internal Analysis: Strengths and Weaknesses 3.2 External...
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