. PESTLE analysis of the motor bikes industry in UK

PESTLE analysis{Palmer Clive }of motorbike industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. It is also perfect tools for mangers and policy makers of motorbike industry,helping them to analyzing the factors which are affecting while driving their industry to different countries of the world. Throughout the last few year,the acronym PESTLE has been suffering a numbers of changes,but it seem to be the most important factor which is helpful for decision-makers of royal-Enfield to analysis the current situation of the that country where industry expands.There are six factors which are influencing PESTLE analysis.
Political factors include areas such as taxation policy, law labor of law,transportation problems and stable political environment. Furthermore, governments have great influence proposal that limit number of motorcycles being sold in the country because Indian currency changes everyday with the comparison of UK pounds.The changes of currency means the changes of price of products and demand of product like royal Enfield are also changes which means recession are enter into the market so UK government take some steps to solved the this problem.Royal Enfield sales would affect by this issue.Furthermore UK consumers pay higher pre-tax prices for Motorbikes than anyone else in the Europe.Government is keen to attract foreign firms to invest in UK.

Economical factors include economical stability,rate of interest,currency rate[market Recerch report{2013}] . These are factors which puts impacts on the operation of business and accrucul decisions. This is because the rate of interest and the currency rate changes day by day so there is no economical stability in the country and current recession is having a significant impact on the whole UK economy including the motorcycle industry.

Social factors include the demographic and cultural aspects of the external macro environment. These factors affect customer needs and the size of potential markets.In UK, consumers have a strong beliefs in their local brand instead of other country brand such as Indian brand Royal Enfield.Language barrier Royal Enfield is moving to worldwide business so they deal in the English language to the customer in different countries of the world which is helpful for customers to understand easily.

Technological factors include some technological things such as Recerch and development activity,automation,technology incentives and the rate of technological changes.Nowadays, people too rely on GPS( Global Positioning System) to search a location they want to go due to GPS had developed by new technology. Therefore, Royal Enfield have already included Satellite Navigation System in their newer model Bullet 350 classic. Royal Enfield has always been passionate in innovating technology and challenging boundaries of mobility advancements.

Legal factors include employment law,consumer law,health and safety law.These factors put a bad impacts on the cost of products,the demand of product and the production of product.Due to employment laws in UK, employee working hours and the wages are . UK government has proposed all the company workplace must be as safe as is reasonably practical. They cover issues such as training, reporting accidents and the appropriate of safety equipment to make sure employee are in safety situation.
Environmental factors include ecological and environmental factors such as weather, climate conditions, and climate changes. Moreover,with the increasing of awareness among the potential climate changes is affecting demand of product so company operator take quick decision by creating new markets and diminishing or destroying existing market. REFERENCES

Palmer Clive.(pestleanaysis):http://pestleanalysis.com/pestle-analysis-business-environmental-analysis/.com

MarketRecerchreport.[2013]:report linker,http://www.reportlinker.com/ci02301/Motorcycle.html