Executive summery
The object of this report is to assess the nature and the external environment that a business operates in. Any kind of changes can affect and influence the operation of the business. To examine the environment of the firm we can develop the PESTEL analysis (which stands for political, economic, social, technological, environmental and legal environment). This model helps us to understand the environmental factors which can affect the activities of a company.
The stability of the government and functioning of the parliament can have great impact on the company. Furthermore, the extent to which the government intervenes to the activities of the companies is crucial for the company. Economic conditions also have a huge role in the business; the company has to take into consideration the domestic economic situation and trends in order to remain successful. As far as the social factors are concerned, we have to examine social changes, trends, different consumer patterns and not last but least, how the costumers react to different goods and services. As technology develops it provides more opportunities for the firm to be more profitable. New innovations may curb the company’s cost or increase the efficiency of production. Environmental surrounding of the company is also a major aspect which includes natural resources climate change or any other impact on the environment. Legal environment relates to those changes in the law which has to be complied with the company’s policies.
The report draws attention to the macro-environment which determines the present and prospective situation of the company called Szerencsejáték Zrt. The data and the information were obtained from different official websites, books and journals. The following paragraphs will give more detailed discussion
