...plague) and... | 5. | 6. | 7. Verb 8. Cause continual trouble or distress to. | 9. | 10. | 11. Synonyms 12. noun. | 13. pestilence - pest - scourge - calamity - disaster | 14. 15. verb. | 16. pester - harass - worry - bother - harry - torment - vex | 17. | 18. More info - Dictionary.com - Answers.com - Merriam-Webster - The Free Dictionary 19. 1. Noun A contagious bacterial disease characterized by fever and delirium, typically with the formation of buboes (see bubonic plague) and... | | | Verb Cause continual trouble or distress to. | | | Synonyms noun. | pestilence - pest - scourge - calamity - disaster | verb. | pester - harass - worry - bother - harry - torment - vex | | More info - Dictionary.com - Answers.com - Merriam-Webster - The Free Dictionary 1. Noun A contagious bacterial disease characterized by fever and delirium, typically with the formation of buboes (see bubonic plague) and... | | | Verb Cause continual trouble or distress to. | | | Synonyms noun. | pestilence - pest - scourge - calamity - disaster | verb. | pester - harass - worry - bother - harry - torment - vex | | More info - Dictionary.com - Answers.com - Merriam-Webster - The Free Dictionary 1. Noun A contagious bacterial disease characterized by fever and delirium, typically with the formation of buboes (see bubonic plague) and...
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...Child Advertising, How Companies Target Children In the past generation, many companies have been targeting children as their main customers and consumers. Eric Schlosser described them as “kid kustomers”, meaning companies are targeting children in their advertisements and getting them to want their products instead of the parents. On the business side of this, it makes sense. If children want the product due to advertising in a commercial they will be more likely to purchase that product when they become older. Schlosser, the Journal of Adolescent Health Care, and Health Economics give examples of the effects that are caused from child advertising. Personally, I believe it is smart for the companies and business to target children in their ads but it should be for the companies and businesses that are for children. Many companies have been targeting children in their commercials with their cartoons and mascots for a while. Personally when I was younger I thought that the Camels cigarette cartoon camel with the sunglasses smoking a cigarette was cool, and I wanted to look cool. This technique has been used for many different companies after they realized that it worked. One example Schlosser gave was how children are susceptible to liking animals or toys and they can be drawn to that product; The fast food industry has forged promotional links with the nation’s leading toy manufacturers… The major toy crazes of recent years, including Pokémon cards, Cabbage Patch Kids,...
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...Intense competition to tap this young aspiring segment has seen big players relying on high spends advertisements, cross-selling, licensed merchandising, program length commercials, product placement and promotions involving free gifts. The researcher has tried to analyse the association of cartoon characters with brands in inducing Brand Preference among kids. Key Words: Branding, Cartoon characters, Kids, Endorsements, Consumer buying behavior, Advertising Effectiveness Introduction Children have a big say in family decision to purchase many products. Marketers are trying to cash on the children’s ability to nag their parents to induce purchase. Pester power is a child’s ability to affect their parents purchase decision, often through the use of nagging or pestering. Seth Gaurav et al. (2008) defines pester power as “the nagging ability of children to purchase the Journal of Economic Development, Management, IT, Finance and Marketing, 6(1), 61-76, March 2014 62 product they desire due to some reason”. This nagging or pestering finally results in the adult purchasing products for kids. It can mold the consumer buying behaviour of adults to a great extent. With the advent of nuclear families and family planning efforts of the government the power of...
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...Ethical Objectives The way the business responds to such issues is depend on their ethics Definition of ethics – individual’s moral beliefs and values about what is right and what is wrong, good or bad that guide his behavior. It is code of behavior that is acceptable to a person/organization to follow in a given society. It is a value judgment that may differ in importance and meaning between different individual. Ethics are based on individual beliefs and social standards; vary from person to person, from situation to situation and from culture to culture. Social standards of individual influence by; - The behavior af parents and other adults - Influenced by peers - Experience shapes our lives and contributed to aur ethical beliefs and our behavior How employees (managers) make a decisions is depends on their moral and belief. Business ethics is a term used to refer to ethical and unethical behaviors by employee of commercial organizations. Ethical behavior – behavior which is conforming to generally accepted social norms concerning beneficial and harmful actions. Ethical objectives – are targets based on a moral code(ethical code) for the business, for example ‘doing the right thing’. The growing acceptance of corporate social responsibility has led to businesses adopting an ‘ethical code’ to influence the way in which decisions are taken. Ethical code – a document detailing a company’s rules and guidelines on staff behavior that must be followed by all employees...
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...Markel Stavro Seema Kurup English 101 W01 October 8, 2014 Advertising towards children should be banned A child has a vulnerable mind. He is attempting to understand how the world works, and constantly absorbing all kinds of impressions by scanning the environment he lives in. Television advertisements are very stimulating to adults, let alone to a child that lacks the knowledge of knowing whether an advertisement message is good or bad for his wellbeing. I believe that there should be a restriction on television advertisements aimed at children because they have immature minds and are easily influenced. Nowadays, children spend most of their time in front of TV screens and as a consequence, allowing TV to manipulate their minds to a great extent. It alters their way of thinking. Children’s mind is not mature enough to differentiate what is right and wrong. For that reason, they majorly rely on the feedback they receive from their parents and school. They are told in school or by their parents that something is not good for their health or dangerous but on TV there are advertisements going on that say those acts or things are completely fine and they should be followed. Eventually, kids will develop a bad mindset of how happiness is achieved. They will grow up with the delusion that they will get fulfillment from objects, however, the reality is that materialistic products will only briefly satisfy them. This leads...
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...Introduction Children form a significant consumer group in their own right and, in addition, influence the purchasing choices of their families and friends. They represent a huge market offering significant financial returns to companies. Children are also the adults of the future so building a strong bond with a child could lead to significant customer lifetime value to a company. However there are inherent risks in marketing to children bound up in the fact that many feel that it is intrinsically unethical to market to children. As a result of this, companies that market to children and get it wrong face a moralistic and significantly stronger backlash. Applying a PESTLE analysis highlights the external factors companies that market to children face; Political - Changes in government and legislation affect ways in which companies can approach marketing for children and young people. In December 2003, the British Secretary of State for Culture, Media and Sport, Tessa Jowell MP, asked the British Office of Communications (OFCOM) to consider proposals for strengthening the rules on television advertising of food aimed at children, with new restrictions put in place in 2007. Economic - In the US, companies are estimated to spend $17billion a year marketing to children, (1) an increase from the $100 million spent in 1983. (2) A de facto recognition of the great economic value children represent. Social – Marketing to children and young people has become a topic for...
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...The Marxist view of the family is that the primary responsibility of its existence is to continue to develop the industrial society due to the fact that, in the eyes of Marxists, its main role is to perpetuate capitalism. The bourgeoisie, or higher class, remain rich whilst the proletariat, otherwise known as the lower class, remain poorer. The proletariat are socialised by the family to not question their role in society and to always remain hard working employees in order to keep society in the order that it is in now. The Marxist views of the nuclear family can be assessed in whether or not they are effective theories as they can be compared to other theorists’ views of the family. Functionalists and Feminists have varying theories on the existence of the family that both coincide with the Marxist view and also contrast with it. Marxists have concluded that one of the sole reasons the nuclear family exists is the inheritance of property. A theorist named Fredrich Engels believes the existence of monogamous marriage – being married to one person in one time – exists exclusively in society so that the inheritance of private property can be easily passed down throughout generations without confusion of which child it should go to. This aims to aid money staying within the family, which therefore means the bourgeoisie can pass down property to their heirs and the rich stay rich, while the poor who have nothing to pass onto their future generations stay poor. However, this theory...
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...Cadbury Dairy Milk as a brand has evolved from just another chocolate to an array of products. When the brand was initially launched it was meant to be for children. Their main target group was always children who would pester their parents to have a bar of dairy milk. But as time evolved they wanted to tap other segments in the market. Hence their famous ad ‘Kuch Khaas hain Zindagi’ which targeted the youth segment. It had right ingredients: a fun loving girl and cricket the religion of India. The ad was extremely successful and tapped the youth brigade of the country to get them hooked to chocolates. Indians have a sweet tooth inherently and we like to have sweets as companion at every celebration big or small. Though it’s a huge industry, it is a highly unorganized one. Hence, the Cyrus Broacha ad ‘Khaane wale ko khaane ka bahaana chahiye’ which showed a wedding scene and traditional sweets were replaced smartly by Cadbury Dairy Milk. It was done to seed in the minds of consumers that a CDM can be a good replacement for our ladoos and pedas. Cadbury has a vision that CDM being seen as a right replacement for the Sweets. To continue this they signed Amitabh Bachchan and the ‘Pappu Pass Ho gaya’ again giving a similar message. They also launched a premium version of CDM i.e Cadbury Silk to target the metros. And finally now they are targeting the entire family and hence we can see CDM on dinner table with the tagline ‘Kuch Meetha Ho...
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...The thesis of Of Mice and Men could certainly be; the world conspires to crush the weak. The novel contains a nearly Darwinian trend of survival of the fittest. Characters that are either physically or mentally weak suffer more so than those that are not. A symbolic representation of this trend is the scene in which Carlson kills Candy’s old dog. Carlson pesters Candy to allow him to put the old dog out of misery, to which Candy reluctantly agrees. Candy is in some ways much like his dog, old and past his prime working years, Candy realizes that when he loses his job he, “won’t have no place to go, an, … can’t get no more jobs.”(60). In the society Steinbeck describes, there is no place for those unfit to work, and as a result the weak end...
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...along the sand, stopping every so often to pick up a small rock-pebble-stick- anything they find interesting. I can see an elderly couple walking a long the sand, a yellow labrador running happily ahead.The smooth weathered rocks of the cliff side whisper in the wind.The crisp seaweed pushed onto the rocks by the waves, lay baking at the sea's edge, occasionally moving with the tide. The clear blue sea's waves rattle the tiny pebbles embedded in the golden sand. The foam from the waves cover a small child's forgotten sandcastle, bringing it down with a dull crash. The high tide pushes back the crowd of people to the beach's edge. Ice cream stalls and candy floss stands wafts a sickly sweet smell of sugar to a group of little children, who pester their parents for an ice cream in loud, whining voices that carries across the beach. The clinking of glasses at the bar and the low hum of conversation mingle in with the loud seagull's squawking. The swooping of the gulls to capture food littered across the sand scare a couple of people into dropping their ice creams and hotdogs. The Smell of salt consumes me as the water splashes along the sandy...
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...The main role of the family IS to serve the interest of Capitalism NOT everyone The main role of the family is NOT to just serve the interest of Capitalism- it serves everyone Pester Power- children will see things on television/ in the media that will indoctrinate them into thinking they want/ need something- be it sweets, a certain kind of trainers, or a haircut. Functionalists believe that the family serves to ‘give back’ to the economy, keeping the money and economy FLOWING, through shared processes, thereby profiting everyone (eventually). Good for individual (taken care of/ food, water, travel, etc.)- good for society (a unit that buys things- sustains economy) Families maintain the Base- providing the means of production through labour. The family socialises the newest members into ones that show respect, which benefits them by giving SOCIAL SOLIDARITY through SOCIAL NORMS AND VALUES (the new members are not drones, but are members of society that continue it onward) =Harmonious Society = Benefits Everyone Families themselves are UNITS OF CONSUMPTION- they will ‘keep up with the Joneses’ and buy the latest fridge, or car, etc. VALUE CONSENSUS + SPECIALISED DIVISION OF LABOUR = SOCIAL ORDER The breadwinner(s) will not see quitting as a way to stop the status quo- they need to provide for their families, and do not want to endanger that position. The individuals are genuinely happy with their lives- The Functions of a family has been reduced to two. Stabilisation...
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...Evaluate the view that contemporary families have become more child centred Firstly , child centred society is where children have become more valued and therefore focused on and protected. In this essay I will be evaluating the view that modern families have become more child centred. I will do this by including childhood in the past compared to childhood now , and how childhood has improved through rights and economic improvements and so on. Firstly , childhood is a phase of life between infancy and adulthood and can be said as a modern development as it didn’t develop in western society until the 16th and 17th centuries. For example , a historian Phillip Aries explained that in medieval times childhood did not exist as a separate status. That they were seen as “Little adults” even though they required constant care they were expected to take on adult roles and responsibilities as soon as they were physically able to do so. Such as child labour. It wasn’t until the nineteenth century until that there were restrictions (laws) made to protect children from exploitation and hardship. Which therefore greatly separated children from the adult work life and responsibilities. Children began to be seen as innocent and needed to be protected , as they are also vulnerable. This emphasizes that as attitudes changed towards children there was a social change over time , which has led to child centeredness today. Secondly , strong discipline was used to teach children appropriate behaviour...
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...In addition, we frequently remind our children that the house is not a play area, and tell them be respectful of the neighbor’s peacefulness. Sammy, our youngest child, takes naps during the afternoons, meaning that the apartment is silent during this time period. Despite all these efforts to contain the noise coming from our children, our neighbor continues to pester us with threats of suing Bielinski and listing us in the report. Furthermore, he states that it is noisy all the time, even though I explained we are frequently out of the apartment. In response to this statement, he walks away (unwilling to engage in conversation) and proceeds to claim, “I’ll handle the situation.” Needless to say, he means to intimidate us through unreasonable threats, something we do not wish to tolerate as three-year residents at Wyndridge apartments. My wife also recognized that he get disgruntled when she is vacuuming the apartment. Are we not allowed to perform simple activities like cleaning our apartment without feeling...
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...today, are very similar in terms of psyche. If by some bizarre anomaly five-year-old me were to meet the current me as I am today he would hopefully be overjoyed that I stayed true to my nature. He would also probably remind me to let go every once in a while and have fun. Both present me and five-year-old me are extremely inquisitive, ambitious, and above all compassionate individuals. The only difference between me and that naïve little boy would be the cumulative experience and knowledge that I have acquired since being five. As a five year old I can remember constantly pestering my dad with questions ranging from “Why are trees green?” and “Why is the water blue?” to the occasional “Why is your hair turning grey?”. To this day I still pester my family, teachers, and professors with a multitude of questions ranging from “What is hastatic order?” to “How are diffuse low grade gliomas treated” or “How did nucleotides spontaneously organize to create RNA?” My curiosity has stayed the same but these days I seem to be receiving fewer and more complex answers. The ambitions I had as a five-year-old were, like any kid, farfetched to say the least. I can clearly remember wanting to be an astronaut, a double agent, and the president all at once when I grew up. Although I now realize that this is no longer a feasible option, today I still aspire to be extraordinary, but within the context of altruism and my ultimate goal of helping people. Currently I have chosen medicine as my career...
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...1003MKT Introduction to Marketing Ethan Low – S2801767 Kevin Abraham – S2806106 Scott Zheng – S2824947 Janith Mahaliyanage-s2806100 anne ASSESSMENT 2: MARKETING PLAN Contents Executive Summary 3 Company Analysis 4 PESTL Analysis 5 Political 5 Economic 5 Socio-cultural 5 Technology 5 SWOT Analysis 7 Strengths 7 Weakness’s 7 Opportunities 7 Threats 7 Objectives Mission Statement 8 Market Objectives 8 Sales objectives 8 Communication objectives 9 Competition 9 Competitive Advantage 10 Customer Analysis 10 Target market Segmentation and Positioning 10 Geographic segmentation 10 Demographic segmentation 10 Psychographic segmentation 11 Targeting 11 Tweens (11 - 12) 11 Young Adults (16 – 25) 11 Other 26+ 12 Select Target Segments 12 Positioning 12 Marketing Mix 13 Product 13 Place 14 Price 14 Promotion 15 Television 15 Printed Media 15 Public Transport 16 Official website and Forums 16 Evaluation and Control 16 Implementation/ Action Plan/ Schedule 18 Conclusion 19 Recommendation 20 References 21 Executive Summary The following report is a marketing plan for Sony Ericsson Mobile in Australia for the 2012-2013 financial years. The purpose of this report is to present a study of the opportunities for Sony Ericsson to expand its business and to become a dominant player. Sony Ericsson has focused on its resources on the young adult market for its mobile phone the Xperia play...
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