...BLEND TWO COUNTRY ANALYSIS ITALY Task: You will carry out an analysis of Italy today in order to have a general idea of its current state of affairs. To do this you will visit several sites to gather the necessary information. This information should then be transferred in note-form onto the table below. You will then use these notes to give a short, informal presentation during the following class session. Procedure: You will use a well-known analytical tool: THE PEST ANALYSIS. Although this tool was originally created for the business environment, it is now used in many sectors to analyse organisations, projects and systems. STEP ONE: WHAT IS A PEST ANALYSIS 1. First you need to find out what a PEST analysis is: Go to http://www.rapidbi.com/created/the-PESTLE-analysis-tool.html#political Read quickly through the information and write short answers to the following questions: What sort of picture does a Pest analysis offer? Why is it important to take these factors into account? What are some common uses of the Pest? In what situation might you use a Pest in your own professional context? The Table below gives some of the indicators which may be relevant for each category. Can you think of any other factors to consider? Add them to the corresponding column. PEST ANALYSIS TEMPLATE Political / Legal Economic Social Technological - Government organisation / attitude - Economic growth (overall; by industry sector) - Income...
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...[pic] BLEND TWO COUNTRY ANALYSIS ITALY Task: You will carry out an analysis of Italy today in order to have a general idea of its current state of affairs. To do this you will visit several sites to gather the necessary information. This information should then be transferred in note-form onto the table below. You will then use these notes to give a short, informal presentation during the following class session. Procedure: You will use a well-known analytical tool: THE PEST ANALYSIS. Although this tool was originally created for the business environment, it is now used in many sectors to analyse organisations, projects and systems. STEP ONE: WHAT IS A PEST ANALYSIS 1. First you need to find out what a PEST analysis is: Go to http://www.rapidbi.com/created/the-PESTLE-analysis-tool.html#political Read quickly through the information and write short answers to the following questions: What sort of picture does a Pest analysis offer? Why is it important to take these factors into account? What are some common uses of the Pest? In what situation might you use a Pest in your own professional context? The Table below gives some of the indicators which may be relevant for each category. Can you think of any other factors to consider? Add them to the corresponding column. PEST ANALYSIS TEMPLATE |Political / Legal |Economic |Social |Technological...
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...Country Profile Series United Kingdom In-depth PESTLE insights PESTLE Country Analysis Report: United Kingdom REFERENCE CODE: ML00002-031 PUBLICATION DATE: May 2013 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00002-031/Published 05/2013 Page 1 © MarketLine. This report is a licensed product and is not to be photocopied OVERVIEW Catalyst This profile analyzes the political, economic, social, technological, legal and environmental (PESTLE) structure in the UK. Each of the PESTLE factors is explored on four parameters: current strengths, current challenges, future prospects, and future risks. Summary Key findings The UK has a strong democratic system, but differences between coalition partners in the incumbent government pose a challenge The UK adheres to a democratic, parliamentary system of governance known as the Westminster system. This system ensures adequate distribution of power between the executive branch led by the prime minister, the bicameral legislature and the judiciary. Growing ideological differences between the Conservatives and Liberal Democrats in the current government is making the coalition vulnerable. Tensions between pro-Europe Liberal Democrats and euroskeptic Conservatives continue to plague British politics. Further, conflicting views on issues such as welfare reforms, immigration and the economy are straining relations. The UK economy is developed, but rising government debt...
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...Assignment by :Chandandeep SINGH Executive Summary This is a critical assessment of Giorgio Armani 'The Leading Fashion Brand'. In this report there would be the critically review of the current status of the organisation. There would be the analyse of current business strategies of the organisation and would try to develop a future strategy for the company. Content Pages Title page1 Executive Summary2 Content summary3 Introduction4 Current position5 The Brand segmentation5.1 BCG Matrix5.2 SWOT Analysis7 Competitive Advantage 7.1 Competitors7.2 PESTLE Analysis8 Market Philosophy8.1 Market Analysis8.2 Bargaining Power9 Future & Recommendations9.1 References 10 Introduction Armani is one of the worlds leading fashion brand. The Armani group has 250 outlets in 37 countries. Giorgio Armani the founder of Armani brnad was born on July 11, 1934 in Northern Italy. Giorgio Armani worked as a buyer for ''La Rinascente'' department store for seven years. Then he worked as a fashion designer for Hitma, Nino Cerroti's men's clothing company. Armani established his own company ''Giorgio Armani'' on July 24,1975 with his partner Sergio Galeotti. And by the end of the decade Armani fashion house has been counted in worlds leading fashion house. Current Position Today Armani organisation has a great retail network around the world. It has its own 60 Giorgio Armani Boutiques, 11 Collezioni, 122 Emporio Armani, 94 Armani Exchange, 13 Armani Junior...
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...Ayesha Mushtaq Roll no: M12MBA002 Samia Tahir Roll no: M12MBA004 Faiza Amjad Roll no: M12MBA020 Rakhshanda Jabin Roll no: M12MBA040 Amina Saeed Roll no: M12MBA047 Sobia Sarwar Roll no: M12MB054 Table of Contents Content | Page | a. Introduction | 4 | * Nature of Business | 6 | * Vision Statement | 7 | * Mission Statement | 7 | | | b. Market Competitive Analysis | | * Industry Analysis | 10 | * Competitor Analysis | 10 | * Product | 11 | * Target Market | 11 | * Size of a business | 12 | * Set-up | 12 | * Suppliers | 12 | * Setup cost | 12 | | | c. Marketing plans | | * PRICE | 14 | * PRICE ADJUSTMENT STRATEGIES | 14 | * DISCOUNT AND ALLOWANCE PRICING | 15 | * COST SHEET | 16 | * PRICE COMPARISON | 17 | * FACTORY AND BRANCHES | 18 | * PLACEMENT STRATEGY | 19 | * PROMOTION | 20 | * TASK TO ACCOMPLISH THESE OBJECTIVES | 21 | * SWOT ANALYSIS | 22 | * PESLTE analysis | 25 | * Conclusion & Recommendations | 28 | INTRODUCTION TAIPAN Textile pleased to introduce itself as one of the well- known Manufacturers of Hosiery knitted T shirts in the country with all sort of fabric in Bleached, Dyed and printed of 100% cotton and poly cotton. The team here strongly believes that customer satisfaction is the essence of business today. We are manufacturing our products under strict quality control...
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...Introduction In this proposal, we are going to enter into a new market with an existing product. In the case, we use UNIQLO as our topic. We try to analysis and prove UNIQLO to enter the Italy market. First of the proposal, we will analysis the existing products of UNIQLO with BCG matrix to see which products are belong to their relative segments. Then, we will analysis the company’s internal and company’s external. We use marketing assets such as Value Chain, PLC and Marketing Mix to find out the company internal situation to see whether the company has a standardized product. On the other hand, we use PESTLE framework or SWOT analysis to analysis the company external situation. Moreover, we will analysis the new market: Italy in different aspects: accessibility, profitability, market size and competition. Finally, we will make the conclusion to see whether UNIQLO can enter Italy. Company background UNIQLO was founded in 2 September 1984 in Japan by Tadashi Yanai and enter Hong Kong in 31 March 2005. Their full name of the brand was UNIQLO Hong Kong Limited. In 1984, the first UNIQLO store was opened in Hiroshima, Japan. Since then, the brand has evolved from a chain of roadside stores to an international leader in style, quality and fun. UNIQLO clothing is made for all with highly finished elements of style in cloths that suit your values wherever you live. This unique concept sets us apart from apparel companies whose sole purpose is the pursuit of fashion trends. Until...
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...S.W.O.T Analysis in Project Management Md. Mashreki Islam Sami Bachelor of Science in Civil Engineering International University of Business Agriculture and Technology Dhaka, Bangladesh Abstract The main objective of this paper is to give an extensive knowledge on SWOT Analysis. In this paper SWOT analysis is discussed in the case of project management. SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. Such analysis can be a part in a project or in a business venture. A SWOT analysis can be carried out for a product, place or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute now called SRI International, in the 1960s and 1970s using data from Fortune 500 companies. Performing SWOT analysis allows setting achievable goals or objectives for the organization. SWOT analysis is important for organizations to plan future steps that are to be taken for development or to compete with other companies. Through SWOT analysis, a company or organization come across advantages, disadvantages, possibilities, capabilities and problems that they may face in a project takes visual. In this paper different sectors are considered where SWOT analysis is done successfully. Some other techniques of analysis such as Benchmarking, PESTLE...
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...powerful pressures on buying power. (Johnson, 2006) In 2011, several blockbuster drugs patent like Lipitor will expire, possibly endangering the revenues of the pharmaceutical industry for the next three to five years. On the global level, the historical supremacy of the US was being challenged with the highest market growth rates recorded in emerging markets. The industry more than ever need to get a handle on the slippery business by offering a true step change in strategy. This will critically analyse the Global Pharmaceutical Industry with PESTEL, Porter’s five forces, SWOT analysis and plausible views of industry in the future. PESTLE PESTLE analysis used to help organisation to understand in depth the current status of the organisation and the external factors which are effecting it. It also helps to the Management to make strategy for the future and overcome the weak areas of the organization. PESTLE is comprises of political, Economic, Social, Technological, Legal and Environmental factors. Political The both policies (domestic and foreign) of government have a great effect on the industry innovation as compare to the other factors. To get the attentions of firms due to increase the economic importance, government offer special incentives which encourage to the industry to globalisation. For example GSK increase their operations in Singapore due to low taxes and others government support. Same like, United States purchase more than 45% of drugs, the main reason is to allow...
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...exporting because, joint venture provides companies with the opportunity to gain new capacity and expertise. It will allow us to enter new geographic markets, that is, India or China and gain new technological knowledge access to greater resources, including technology and sharing of risks with them. China and India is not an easy market to enter, as from geographic point of view, they are vast and also they possess a total different culture. Again, it will be difficult for us to monitor and sustain. So, by joint venture, we will be able to penetrate their market and also to their culture easily and quickly through them as they already have enough knowledge about their market. EXTERNAL ANALYSIS – PESTLE ANALYSIS THE PESTEL ANALYSIS OF INDIA Political: (Stable) After researching the taxation and government policies, it can be said that India is politically stable and it will not upset doing business or growth of the company. India has an open system for the foreign entry. But sometimes the country faces ups & downs in the political sector. Tax rate in India is 30% for Indian companies and 40% for foreign companies. The foreign investments are highly encouraged as 100% Foreign Direct Investment and Joint Ventures are...
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...PESTLE Analysis on the Advertising Agency Saatchi & Saatchi London Political | * Governmental pressure about advertising about dangerous products * Stable political environment in the UK guarantee a safe business in the UK – recent election gave another 4 years of stable planning. Even a change of government wouldn’t affect the business to much * UKs point on the European Union and the upcoming referendum might affect Saatchi & Saatchi in the future though. Due to the international business it might get very difficult to sustain the current structure since business will become much more difficult if the UK leaves the EU | Economic | * Since Saatchi operates on a pan-European level the economic situation in Europe affects Saatchi despite being based in the UK * Lower economic growth in parts of Europe (Italy, Greece, France) affect their clients and therefore the business of Saatchi. This will affect the hire of new employees in London as well as in the country offices. Headcount needs to be reviewed strongly and needs to be adjusted, based on the future developments. Freelancers vs full time hires need to be considered * Good economic situation in the UK means that lots of companies hire which means high competition will affect the hire and HR process. Therefore less people are available. Benefit competition will affect financials. Recruitment process needs to be reviewed and adapted * Taxes increasing * Ads prices are increasing * Raw material`s...
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...competitive environment. Marketing is a coordinated process, which makes the best use of available resources to present a product proposition to a target market in order to attain objectives, and then evaluating how successfully this has been done. According to Malcolm McDonald, it is the management process, which identifies, anticipates and supplies customer requirements. According to Quinn (1980) ‘Strategy is the pattern or plan that integrates an organization’s major goals, policies and action (s)...into a cohesive whole’ The business model used to assess the marketing strategies and …is Tesco, Which is one of the largest `retailers in the world. Strategic evaluation tools such as PESTEL, Porter’s Five Forces, and SWOT and value chain analysis have been used by researchers to achieve this aim. Company overview Tesco is among the largest food retailers in the world with revenue in excess of £54 billion in 2009 and employing over 530,000 people. They operate approximately 6,784 stores in 12 countries around the world. The company operates primarily in the USA, Europe and Asia and their Head Office is based in Hertfordshire, UK. According to Data monitor (2012), the commercial network portfolio of Tesco comprises: over 1,547 Express stores which sell approximately 7,000 products including fresh foods at suitable localities; 192 Metro stores which sell a variety of food products in town and city centres; and 481 superstores which sell both food and non-food items including DVDs...
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...The Global Pharmaceutical Industry: Conduct an external analysis Introduction The pharmaceutical industry is described by high levels of risky and lengthy R&D process, tough competition for intellectual property, tighter government regulations and powerful pressures on buying power. (Johnson, 2006) In 2011, several blockbuster drugs patent like Lipitor will expire, possibly endangering the revenues of the pharmaceutical industry for the next three to five years. On the global level, the historical supremacy of the US was being challenged with the highest market growth rates recorded in emerging markets. The industry more than ever need to get a handle on the slippery business by offering a true step change in strategy. This case study will critically analyse the Global Pharmaceutical Industry with PESTEL, Porter’s five forces, SWOT analysis and plausible views of industry in the future. PESTLE PESTLE analysis used to help organisation to understand in depth that what is the current status of the organisation and the external factors which are effecting. It also helps to the Management to make strategy for the future and overcome the weak areas of the organization. PESTLE is comprises of political, Economical, Social, Technological, Legal and Environmental factors. Political The both policies (domestic and foreign) of government have a great effect on the industry innovation as compare to the other factors. To get the attentions of firms due to increase the economic...
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...be accepted unless all fields below are completed Course Code: | BUSM3311 | Course Name: | International Business | Location where you study: | SGS Campus | Title of Assignment: | BUSM3311_s3258162_G4_Final assignment | File(s) submitted | 1 | Student name: | Nguyen Thai Hang | Student e-mail address: | S3258162@rmit.edu.vn | Learning Facilitator in charge: | Mr. Adrian Wee | Assignment due date: | December 17th, 2012 | Date of submission: | December 17th , 2012 | Number of pages including this one: | 23 | Word Count: | 2506 | Table of Contents Executive summary 3 Introduction 4 Company overview 4 Products 5 Country overview (PESTLE analysis) 5 Politics 5 Economy 6 Social 7 Legal 8 Environmental 9 SWOT analysis 9 Strengths 9 Weaknesses 11 Opportunities 12 Threats 12 Mode of entry 13 Marketing strategies 15 Market targeting 15 Geographic 15 Demographic 15 Psychographic 15 5Ps 15 Product 16 Price 16 Promotions 16 Packaging 17 Place (Channel of distribution) 17 Conclusion 17 References 18 Appendices 21 Executive summary...
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...PESTEL ANALYSIS AND THE MAIN CHARACTERISTICS OF THE LUXURY FASHION 4 MARKET SEGMENTATION 8 Haute Couture- Luxury Brand 9 High Fashion - High Cost 10 Exclusive Expensive Haute Couture Fabrics 10 Ready-to-Wear (RTM) - Designer Brands: 11 Diffusion / Designer and Premium Brands 11 Upper Bridge / Premium Brands 11 Mass / Retailers: 12 Segment Analysis: Haute Couture & Ready-to-Wear 12 Buyer’s Power - Moderately Weak 13 Supplier’s Power - Weak 13 New Entrants - Moderately Weak 14 Competition from Substitutes - Weak 14 Rivalry Between Establish Brands - Moderately Strong 15 Conclusion 15 References 17 INTRODUCTION The luxury fashion industry is a global multi-billion dollar business, and employs large numbers of people with different talents and skills to bring luxury style apparel to the customers. The global luxury fashion sector is estimated to be worth US$130 billion and the sector is one of the few industrial segments that have remained a constant world economy contributor with an annual growth rate of approximately 20 per cent (Okonkwo, 2007). Although the fashion industry developed first in Europe and America, today it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold world-wide. For instance, an Italian fashion company might source fabric in China and have the clothes manufactured in Thailand, finished in France, and shipped to a warehouse in the Italy for...
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...r﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽ section 8) e peak at 119.1 in January 2014 - Wyrzykowska, E. sYNOsed in only USA from 18% to 21%.n custoxc | | PESTLE ANALYSIS FOR POLAND I- Political factors 1. Government stability and likely changes Poland’s political landscape has evolved into a stable democracy since the fall of communism in the country. Its strong foreign policy assures it political and economic security. Ever since the setting up of a democratic framework, various governments of Poland have undertaken initiatives to privatize companies in several industries. The government is in the process of privatizing numerous financial institutions, as well as companies in the power, chemical, and petroleum sectors. The privatization of companies is one among many measures the government is taking to reduce its budget deficit. However, Poland’s political and bureaucratic systems face widespread corruption, which has been a barrier to foreign investment. 2. Tax policy The Polish tax system is comprehensive and tightly regulated. Any taxpayers conducting a business activity in Poland may be subject to the following taxes: All taxes are imposed entirely based on Acts passed by the Polish Parliament, which means that taxes cannot be imposed based on decrees issued by the Ministry of Finance or any other authority. This ensures the certainty of law and protects taxpayers from unpredictable changes in legislation. Additionally, in case of uncertainties regarding the interpretation...
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