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UK’s most supermarket chain - Tesco
Tesco is the biggest supermarket in the United Kingdom. It has more than 1700 stores in the U.K alone and has about 2318 stores in the whole world. Why Tesco can be so successful? I will talk about this topic in the following paragraphs.

Firstly, Tesco always sets up its branches near the gas station, residential district, city center, subway station and other convenient place. Different from other supermarkets, some stores of Tesco are open for all day, so people can buy things anytime. It also sells its products through online store. It is more convenient for people who disabled or who don’t have time to go outside to buy goods.

Secondly, Tesco engages a lot of students, disable people and old people as its staffs and pay them in lower wages. Tesco has been employing a large number of British people and it facilitating it by allowing the new branded product into Tesco which helps the new companies to grow and employ more people.

Moreover, Tesco not only provides food at very competitive prices, it also has non food items and clothing to their customers. And Tesco produces a loyalty club card. Customers get points from every purchase they made, and then they can get product with their points. This activity will stimulate customer consumption. It also operates others business as well which includes retail banking, Tesco insurance, Tesco mobile as well.

In addition, Tesco has taken to expand in other countries like China, India, Japan, America and so on. So it has the fame in the world. It has continuing working on the improvements of services to its customers.

Tesco has done well by successfully implementing the four parts of its business strategy: a strong UK core business, non food, retailing services and international stores. Recently, Tesco is facing stiff competitions from Sainsbury and Asda, the goal of Tesco

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