CASE ANALYSIS

STEP 1

IDENTIFY THE FIRM’S EXISTING VISION, MISSION, OBJECTIVES AND

STRATEGIES

This is the current vision and mission statement of our bank.

VISION:

We help fulfil the dreams of Filipino SMEs, their families and their communities

MISSION:

We are the total bank for SMEs.

We customize our products and services to the needs of our chosen market.

We are proud of our developmental role that we go out of our way to live it.

Our clients are happy with us that they link us up with potential clients, other entrepreneurs and their business partners.

Our people are high performing and passionate about their jobs.

Our stakeholders are proud to realize their development mission and are rewarded by increased shareholder value.

We strive to be responsible stewards of the environment.

We contribute to the growth of the communities we serve and assist in poverty alleviation and nation building.

OBJECTIVES:

Plantersbank has the honor of being one of three banks in the world cited in a paper presented at the Harvard Business School Conference on Global Poverty for its strong "double bottom line," an approach that combines profitability and pursuit of social development projects.

Now, Plantersbank defines its framework for a triple bottom line approach by combining profit, social returns, and environmental management and fair practices on equal and equivocal terms.

STRATEGIES:

1. Plantersbank chairman Ambassador Jesus P. Tambunting declared Small and Medium Entrepreneurs key contributors to wealth creation, employment generation and social mobility in the country today and urged the promotion of the SME sector as the more promising strategy for stimulating