...PEST Analysis of Grameenphone Limited” Submitted to: Asheka Mahboob Submitted by: Zerin Tasnim Haq (12304009) Rifat Tasfiha (12303039) Syeda Tamanna Nawar Neha(12204062) Farhana Ahmed- 12104016 Section : 02 Submission date: 11.08.2014 Table of contents: WHAT IS PEST ANALYSIS | 3-4 | ANOVERVIEW OF THE TELECOMMUNICATION INDUSTRY | 4-5 | THE STORY OF GRAMEENPHONE | 6 | PESTLE ANALYSIS-POLITICAL | 7 | PESTLE ANALYSIS-ECONOMICAL | 8 | PESTLE ANALYSIS-SOCIAL | 8-9 | PESTLE ANALYSIS-TECHNOLOGICAL | 9-10 | PESTLE ANALYSIS-LEGAL | 11 | PESTLE ANALYSIS-ETICAL | 11-12 | Swot analysis of grameenphone-strengths | 13-14 | Swot analysis-weakness | 14-15 | Swot analysis-opportunities | 15-16 | Swot analysis-threats | 16-18 | Recommendation | 18-19 | Conclusion | 20 | REFERENCE | 21 | PESTLE analysis, which is sometimes referred as PEST analysis, is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc. PESTLE is a mnemonic which in its expanded form denotes P for Political, E for Economic, S for Social, T for Technological, L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many different angles that one wants to check and keep a track of while contemplating on a certain idea/plan. The framework has undergone certain alterations, as gurus of Marketing have...
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...the analysis of major economic factors that show predictable patterns and trends, and of their influence on one another. Introduction to Grameenphone Grameenphone, widely known as GP, is the leading telecommunications service provider in Bangladesh. With more than 37.7 million subscribers (as of April 2012), Grameenphone is the largest cellular operator in the country. It is a joint venture enterprise between Telenor and Grameen Telecom Corporation, a non-profit sister concern of the internationally acclaimed microfinance organization and community development bank Grameen Bank. Telenor, the largest telecommunications company in Norway, owns 55.8% shares of Grameenphone, Grameen Telecom owns 34.2% and the remaining 10% is publicly held. Grameenphone was the first company to introduce GSM technology in Bangladesh.[5] It also established the first 24-hour Call Center to support its subscribers. With the slogan Stay Close, stated goal of Grameenphone is to provide affordable telephony to the entire population of Bangladesh. | 1.1 PESTLE Analysis A PESTLE analysis, sometimes referred to as a PEST Analysis, is a useful tool for understanding the industry situation as a whole, and is often used in conjunction with a SWOT analysis to assess the situation of an individual business. A PESTLE Analysis is one of the most important frameworks of...
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.... PESTLE analysis of the motor bikes industry in UK PESTLE analysis{Palmer Clive }of motorbike industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. It is also perfect tools for mangers and policy makers of motorbike industry,helping them to analyzing the factors which are affecting while driving their industry to different countries of the world. Throughout the last few year,the acronym PESTLE has been suffering a numbers of changes,but it seem to be the most important factor which is helpful for decision-makers of royal-Enfield to analysis the current situation of the that country where industry expands.There are six factors which are influencing PESTLE analysis. Political factors include areas such as taxation policy, law labor of law,transportation problems and stable political environment. Furthermore, governments have great influence proposal that limit number of motorcycles being sold in the country because Indian currency changes everyday with the comparison of UK pounds.The changes of currency means the changes of price of products and demand of product like royal Enfield are also changes which means recession are enter into the market so UK government take some steps to solved the this problem.Royal Enfield sales would affect by this issue.Furthermore UK consumers pay higher pre-tax prices for Motorbikes than anyone else in the Europe.Government is keen to attract foreign firms...
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...providing cars for hire. Initially, they had marketed themselves as a ride sharing company to make travelling around San Francisco streets easier. It was created by entrepreneurs Travis Kalanick and Garett Camp. In a span of a few years, their Uber smartphone application revolutionized travelling around cities for millions of people around the world (Telegraph). The idea came to light when Kalanick and Camp could not hail a cab on a snowy night in Paris in 2008. They decided to solve the problem by creating an application that would be as simple as pushing a button and getting a car (Vanity Fair). Service The mobile application which is compatible on Android, iOS and Windows Phone enables riders to connect with drivers using their phones GPS capabilities. Thus, allowing both parties to know their locations and eliminating the question of when the ride will actually arrive. Payments are made through the mobile application via credit card – all in the background and completely cashless. Uber operates in 45 countries and cities from Abu Dhabi to Zurich. Furthermore, Uber offers this particular service at different levels:- UberX - which runs daily with economical cars that can seat up to four passengers and costs relatively lower than a taxi UberXL - which runs daily as well with economical cars however, it can seat up to 7 passengers. Thus, resulting in a cost that almost matches what a taxi would charge. UberBlack - which costs more because of the high-end town cars with professional...
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...The Business Idea We have come to a time in Singapore where the cost of owning a car has rocketed skyhigh. Just when people in Singapore are still dwelling on the exorbitant Certificate of Entitlement prices, moods were dampened further with the recent declaration concerning cars. With reference to the Singapore Budget 2013, the maximum loan tenures have been reduced to five years which will also mean that there is a possibility where banks might increase their car loan interest rates. In addition, loan for cars is to be capped at 60% LoantoValue and cars with more than $20,000 of vehicle’s purchase price is capped at 50%. That is to say, if a car cost $100,000, the car buyer will have to fork out at least $40,000 to $50,000 in cash(Singapore Government 2013). Hence, many citizens in Singapore has found it increasingly challenging to cope with the tough new curbs on car loans immediately on the following day of the introduction. On top of that, owners of luxury cars will also have to fork out more money to pay for the increase in tax rates introduced in the budget. Bundling the 2013 budget with ever increasing fuel prices and maintenance cost, it will be hard for Singapore to not be the most expensive country to own a car. Despite all these new measures, there will still be a strong need for people in Singapore who...
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...GROUP Business Technology Strategy Coursework about Apple iPhone Cai Bichu, He Yubei, Lv Mengyu, Tu Hongting, Wang han, Wang Yian, Yang Tong 2015/12/10 Catalog 1. Abstract ......................................................................................................................................... 3 2. Background ................................................................................................................................... 3 2.1 Background of the apple company ...................................................................................... 3 2.1.1. Steve jobs ................................................................................................................ 4 2.1.2. Products -- iPhone ................................................................................................... 4 2.2 The analyses of apple’s porter 5 forces ............................................................................... 6 2.2.1. Competitive Rivalry or Competition with Apple .................................................... 7 2.2.2. Bargaining Power of Apple’s Customers/Buyers .................................................... 7 2.2.3. Bargaining Power of Apple’s Suppliers .................................................................. 8 2.2.4. Threat of Substitutes or Substitution ....................................................................... 8 2.2.5. Threat of New Entrants or New Entry.....................................
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...The strategy of the mobile phone industry: A comparative analysis of Apple, Sony, Xiaomi The strategy of the mobile phone industry - a comparative analysis of Apple, Sony, Xiaomi I Executive summary The paper sheds lights on the strategy of three mobile phone industry and that task is to perform comparative analysis on Apple, Sony and Xiaomi. The author has first started with the analysis of the macro-environment using strategic analytic tool called PESTLE. The author has used tools such as Porter’s Five Forces and SWOT to analyze the micro-environment of a mobile phone industry and define Key Success Factors that are essential to be included in company’s strategy. Moreover the paper characterizes the comparative analysis such as objectives, strengths, weakness, financial analysis (quantitative), Vario analysis (Qualitative), merger and acquisitions, market share and competitive advantage strategy, of Apple, Sony and Xiaomi. At the end, the author of this assignment has given his recommendation to these three industries and concludes with a set of challenges being faced by mobile phone industry to create and maintain customer values and profit margins for present and future business successes. The strategy of the mobile phone industry - a comparative analysis of Apple, Sony, Xiaomi II Table of Contents LIST OF ABBREVIATION ..................................................................................................................
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...Marketing Case study examination 2013 “Renova” Purpose & Mission * Definition (What business are we in?) * Renova is a private Portuguese-owned company that manufactures disposable tissues and hygiene products under the brand name “Renova”. * Purpose (What do we want to be in? * They would like to be Europe’s leading brand that loves the customers, care about them and has a culture * Expand new market in Western EU * To promote the well-being brand of both body and mind, while supporting successful relationship not only of a person with oneself, but also with the whole environment. Company/Organisation Analysis SWOT Analysis Strength: (Internal) * Strong domestic brand-awareness. Using its already established brand awareness in people’s minds. * Furthermore strong brand awareness helps Renova to introduce new products or modifications for instance “moist toilet paper” to the market. - Innovative advertisement the company can differentiate itself (Creative, art). Renova is able to conduct its advertisement campaigns and promotions in a very effective and direct way.- Flat company structure (medium-sized family business) build creative - Wide range of product with wide range price (Exhibit 6) | Weakness: (Internal)- Generally high domestic prices- Innovative and broad product-line - High price could be a weakness, because it’s considered important by the customer compared to private label.- Renova...
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...AMSPAR Diploma In Primary Care Management Unit 602 Financial Management And Budgeting In a Primary Care And Health Environment By Graham Morrison Task 1 1a. Evaluate the information and processes required to be able to set a budget, which supports the organisation's business goals. Discuss how you would use them to prepare, formulate and monitor a budget. The objectives of budget preparation are shown in the table below. Objective | Comment | Planning | Compelling managers to plan is probably the most important feature of a budgetary planning and control system. Planning forces management to look ahead, to set out detailed plans for achieving targets for each department and operation and ideally each manager and to anticipate problems. It thus prevents management relying on ad-hoc or uncoordinated planning which may be detrimental to the performance of the organisation. It also helps managers to foresee potential threats or opportunities, so that they make take action now to avoid or minimise the effects or threats and to take full advantage of the opportunities. | Responsibility | Objectives are set for the organisation as a whole, and for individual departments and operations within the organisation. Quantified expressions of these objectives are then drawn up as targets to be achieved within the timescale of the budget plan. Budgetary planning and...
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...2 2.1 The General Environment The General Environment 2.2 Scanning, Monitoring, and Forecasting Changes in the Environment 2.3 Scenario Planning 2.4 PEST Analysis 2.5 SWOT Analysis 2.6 The General and the Competitive Environments Key Work Strategic decision making under conditions of uncertainty Key Work Strategic inflection points and their impact on strategy Tools and Techniques Writing a PEST analysis Tools and Techniques Undertaking scenario planning ➜ Main Reference Schoemaker, P.J.H. (1995). Scenario planning: a tool for strategic thinking. Sloan Management Review, 36(2), 25. Learning Objectives After completing this chapter you should be able to: • Define what constitutes the general environment • Evaluate the role of scanning and monitoring in detecting environmental trends • Apply scenario planning to decision making in uncertain environments • Evaluate PEST as a framework for analysing the macro-environment • Explain the use of SWOT analysis • Evaluate the relationship between the general and the competitive environment 37 Introduction In the previous chapter we looked at what strategy is and introduced a number of different perspectives on strategy formulation. We addressed the importance of values in determining why an organization exists, and looked at how an organization’s values, its vision, and its mission guide individuals’ behaviour by signposting what is important to the organization. We explained the importance...
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...7/15/2014 Image source| canon Canada Canon Marketing Plan Prepared for Phillip Fletcher Red River College P411-160 Princess Street Winnipeg, MB R3B 1K9 Prepared by Rafid Hasim, 0267906 13 August 2014 Contents Overview 4 Executive Summary 5 Company Profile 6 Mission Statement 6 Vision 6 Product Categories 6 Recent awards 7 Recent Success 7 Principal Competencies 8 Situation Analysis 10 Pestle Analysis 10 SWOT Analysis 11 Competitor Analysis 11 Market Segmentation Strategy 12 Target Market 12 Product 14 Product Life Cycle 14 Branding 15 Adoption curve 15 Pricing Strategy 17 Strategy 17 Evaluation 17 Policy 17 Circulation Chanel and Strategy 18 Retailing Strategy: 18 Straight marketing 18 Promotion 19 Sales promotion 19 Events and experiences 19 Media Advertising 20 Bibliography 21 Overview This paper covers Canon Inc. various aspects of the marketing mix. It talks about their new entry-level camera Canon Rebel T3II or 600d. This paper is structured to show Canon Inc. four categories of marketing such as product, price, placement, and promotion. This paper also goes over benefits and potential competitors, as well as company profile and there mission & vision. The Company overview section focuses on the opening to the company, its business, financial overview, market share and competitors. The second part inspects the situation analysis of the company in...
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...Strategic Human Resource Management Submitted by: Obuba Okwara October 25, 2014 Lecturer: Dr. Leonidas Efthymiou Word count: 3,713 Report submitted to the University of Nicosia Online in partial fulfilment of the requirements of the MBAN-609DE, ‘Organizations and HR Management’ INTRODUCTION: Modernizing Medical Careers (MMC) is a United Kingdom government national health scheme(NHS) initiative in 2003; to resolve the concerns of its citizenry on existing medical workforce, level of training, future prospects for doctors, quality of services delivered and its impact on the health care needs of the people. In its report, the independent inquiry panel led by Prof. Sir John Tooke, stated that,” Modernizing medical career (MMC) was an honest attempt to accelerate training and assure the fundamental abilities of the next generation of doctors”. MMC is basically an online program designed and implemented for post graduate medical training intended to improve UK health care system with a transparent and efficient career path for doctors. It was intended to change the structure of the UK medical training by introducing the ‘Foundation training program’ and later the ‘seamless run-through training grade’. These training programs coincided with the introduction a new selection process called the MTAS recruitment system. Junior doctors were required to complete a web based questionnaire...
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...the week To sell at least 65,000 bottles throughout the week To create a functional database upon which consumer data can be used in the future Increase awareness of the week through promotional activities A specific action plan is set to meet the objective targets. All activities will be through off-trade retailers and targeting consumers in the ABC1 categories predominately in the South East of England. Due to targeting these consumers we aim to create a premium perception of our product to take advantage of slumps in sales of Champagne. We aim to generate a vibe of interest from our campaign, advertising and events in which people want to get more involved with wine and events orientated around it. For instance through our created app GPS will locate local wine events, vineyards and merchants that sell English wine, and customers will be able to use this at will. Currently English wine have 1785 consumer details from details given to them from vineyards. Database software will be purchased so that EWP can collect data from their consumers so that in the future they are able to retain the consumers. The media which will be used has been selected as we feel that this attracts our target consumers and in turn will help meet the objective targets. We will attend events such as Badminton Horse Trials and RHS Spring Gardening Show that will likely to attract a large portion of our target audience to allow them to text the product and to educate them to the week. A period of testing...
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...CONTENTS I. Introduction……………………………………………………………………………….2 II. Company Overview……………………………………………………………………..3 Company Background……………………………………………………………...3 Services Offered……………………………………………………………………..4 SWOT Analysis……………………………………………………………………...5 III. Environmental Analysis………………………………………………………...……13 PESTEL Analysis…………………………………………………………………..13 Competition Analysis………………………………………………………………16 IV. Marketing Plan…………………………………………………………………………16 Marketing Goals…………………………………………………………………….16 Marketing Strategies……………………………………………………………….17 Marketing Mix……………………………………………………………………….20 Marketing Budget…………………………………………………………………..22 V. Recommendation………………………………………………………………….…..23 INTRODUCTION The competition in the business arena has been very stiff and complex. In this regard, the organization must be able to utilize a strategy and management system that will enhance the performance of the business so as to outgrow its rivals (2000; 2003). There are certain ways or techniques that can be considered in order to emerge and continue to be competitive within the market place. The marketing concept has been defined as ‘the key to achieving organizational goals’ and the marketing concept rests on ‘market focus, customer orientation, coordinated marketing and profitability’. In a profit making business the firm obviously has to try and achieve this level of customer satisfaction as a way of staying ahead of the competition and making a profit. Traditionally, marketing...
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...Managing a Business Strategy - Apple Inc 1.0 Executive Summary This study is to examine and analyse the strategic decisions of Apple Inc. that has enabled it to sustain its competitive advantages one of the world’s third leading electronic company. Before providing recommendations for future strategy choices it is necessary to integrate the diverse strategies in both external and internal environments, identify the opportunities, threats, strength and weaknesses, examine the core competencies, which can create sustainable competitive advantages. The research will reveal critical analysis relevant to analyse the company’s environment in the electronic industry which includes SWOT, the PESTEL framework, Porter’s 5 forces and 3 generic theories, value chain analysis and core competencies, as to how it has successfully penetrated into the electronic market. 2.0 Introduction 3.1 Background of Apple Apple is a Californian multinational corporation founded in 1stApril 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007, to show its change in focus towards consumer electronics. Apple is the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker. On November 25, 2014, in addition to being the largest publicly traded corporation in...
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