Running head: PETCO DEVELOPS

PETCO Develops Successful Stakeholder Relationships
Ethics and Advocacy for HR Professionals
Professor Brown
November 8, 2011
About PETCO
PETCO is one of the largest pet supply specialty retailers nationwide. They are known for offering a wide array of pet supplies and services including food, grooming products, toys and grooming. PETCO strives to provide these products and services at a competitive price while offering high quality customer service both on location and on the website. They believe that the business should operate on the ideal that pets come first and they strive to promote the well being of companion animals and foster the bond between humans and their pets (Ferrell, Fraedrich, & Ferrell, 2011). This mission is the main focus of the nearly 22,000 people who work for PETCO in their 950 nationwide locations.
Although PETCO is one of the largest pet supply operations they still have serious competition. There are many retailers who offer pet supplies at a lower cost to the customer and this is a real risk to the operation of PETCO. They are in direct competition with Petsmart, Walmart, Target, and even local grocery stores for consumer business. For that reason PETCO finds it extremely important to focus on their mission and strives to stand out in the crowd. In a steadily growing market segment where people generally spend 41.5 billion dollars each year, PETCO must stay ahead of the competition or they are bound to fail.
Stakeholders
PETCO has many stakeholders to be concerned with including customers, employees, the activist groups, and most importantly the animals they provide the supplies and care for. It is imperative that PETCO makes sure they are providing the highest of quality products and services for the pets and their owners. Pets are like family members to most people and they expect that their