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Peter Holley Big Brother On Wheels

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“Big Brother on wheels: Why your car company may know more about you than your spouse.”

The automotive industry has delved quite deep into big data, Peter Holley of The Washington Post states. According to Holley a new car is actually “a sophisticated computer on wheels that offers even more access to our personal habits and behaviors than smartphones do” such as “how fast he drives and how hard he brakes to how much fuel his car uses and the entertainment he prefers. The company can determine where he shops, the weather on his street, how often he wears his seat belt, what he was doing moments before a wreck — even where he likes to eat and how much he weighs.” Companies say that this data is being used for everyone's benefit, but privacy

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