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Peter Sawchyn

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1. Who are the main players within the organization affected by the challenges?
The main players within the organization are Peter Sawchyn and his wife Kendra Sawchyn, who affected by the new challenges.
2. In what business and industry is the company operating? Describe the characteristics of the industry.
Sawchyn Guitars company makes handmade custom guitars and mandolins, also offer their repair service. The company deals with two main products, acoustic guitars, and mandolins. It had total 23 guitar models, out of that 12 were standard models (acoustic six string), 3 signature model (acoustic six string), 1 acoustic twelve string, 3 classical, and 4 flamenco. Remarkably, the company had a wide range of mandolins models, including Beaver Tail, traditional mandolins, mandolas, octave mandolins, mando-cellos, and Irish bouzoukis. All these guitars and mandolins models could be custom ordered and upgraded per customer’s precise requirements.

3. Briefly describe the history of the organization and milestones.
Sawchyn Guitars company was founded by Peter Sawchyn in 1970. It was a small private business solely owned and operated by Peter Sawchyn. He began his career by repairing instruments, when he was a teenager. Forty years he spent in operating his business from …show more content…
In addition to that, he produced CNC-free instruments, this also gave him a competitive advantage over the companies that used CNC to produce instruments. He can use his custom handmade CNC-free instruments competitive advantages to create a strategy to compete his industry. To create a strategy, he needs to hire experienced workers for production or train new employees about the process of handmade custom instruments. With the help of experienced and skilled workforce, he will be able to establish his business challenging for other competitors of his

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