...Evaluation of Corporate Performance – PetSmart, Inc. PetSmart is the largest pet retail chain that caters to all type of pet needs for the lifetime of the pet. The company employs 52,000 and currently has 1,289 stores. It also has more than 196 in-house pet hotels that specializes in boarding cats and dogs. PetSmart carries more than 11,000 products that include food, bedding, leashes, toys, training products and many books on all type of pets. PetSmart is a solid company and would be a good investment for the conservative investor. This company has a great web presence and offers over 10,000 products from their website http://www.PetSmart.com . This website offers a very convenient way for consumers to order their products online and have them delivered to their home without having to go to the physical store. This is important because not only does PetSmart have to compete with the chain stores such as WalMart and Kmart and Target, they also have to compete with online stores as well. PetSmart also has to compete with the common grocery store chains as well. PetSmart falls in the category of Specialty Stores. When evaluating this company I also had to look at the market sector that it falls into. Market Grade stated that PetSmart was ranked fifth in the Specialty Store sector. In first place was Ulta Salon, Cosmetics & Fragrance, Inc. followed by Bed Bath and Beyond, Inc. and coming in third was Winmark Corporation and in fourth place was Lumber Liquidators...
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...Running head: MKTG522 INVISIBLE LEASH 1 MKTG522 Invisible Leash Marketing Plan -- Final Draft Mike Mateja Keller Graduate School of Management MKTG522 INVISIBLE LEASH Table of Contents 2 1.0 Executive Summary .................................................................................................................. 3 2.0 Situation Analysis ..................................................................................................................... 5 2.1 Market Summary ................................................................................................................... 5 2.2 SWOT Analysis..................................................................................................................... 7 2.3 Competition ........................................................................................................................... 8 2.4 Product (Service) Offering .................................................................................................. 10 2.5 Keys to Success ................................................................................................................... 12 2.6 Critical Issues ...................................................................................................................... 12 3.0 Marketing Strategy.................................................................................................................. 13 3.1 Mission ....................................
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...Purrfect Pets: Marketing Plan Rosalyn Ancrum Dr. Emily M. Crawford Marketing Management May 2, 2014 Purrfect Pets: Marketing Plan Executive Summary Purrfect Pets is a small independently owned company established in March, 2004. There are twenty five full time employees. The store sells distinctive pet supplies and unique apparel for pampered pets. The store brand ranks high in the southeastern region of the United States. Purrfect Pets plans to launch a new organic gourmet pet food. Four employees will be working on this marketing plan. During the economic recession pet parents reduced their personal discretionary spending before spending less on their pets. The emerging trends of pet parents has commanded high demand for premium pet food and services (Brennan, 2014). Purrect Pets is a leading specialty store that caters to the consumers who considers their pet to be a family member. The new pet food is made for the consumer who believes their family member deserves the best. The apparel and spa line is already well established. Purrfect Pets’ products are unique and high end. Catering mainly to dogs and cats; Purrfect Pets offers products such as designer day and party wear, jewelry and accessories, furniture, bowls, toys, and drinks. Prices range from nearly eighty dollars for plush dog beds in a range of colors and fabrics, to fifteen dollars for cat wipes. Popular products include sparkling mineral water bottled in handmade crystal containers and porcelain feeding...
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...By: Angela Tiersma Bus 444 Professor Meilich INTRODUCTION For my Theory-in-Practice Assignment I have chosen the publicly held company PETCO Animal Supplies, Inc. (NASDAQ: PETC). I picked PETCO for several reasons: I worked there in high school and loved it; it is based in San Diego; and it is the number two in its industry. PETCO Company Information PETCO is one of the nation’s top pet superstores with 600 locations in 43 states and Washington D.C. PETCO provides pet-lovers with small pets, supplies and services. The small pets that PETCO sells include fish, reptiles, small animals and birds. They do not sell dogs and cats due to over-population; however they do sponsor pet adoptions and can refer customers to variety of breeders. Even though they do not sell dogs and cats they still offer a variety of products and services that fulfill the needs of these types of animals. PETCO sells a variety of different products amounting to more than 10,000. These products include a variety of foods, toys, medicine, shelter and many other items that pet need on a daily basis. PETCO also provides a plethora of different services including grooming, obedience classes and veterinary clinics. PETCO went public in February of 2002, and is the second largest pet supply specialty store in the United States. PETsMART is the number one in the industry and other competitors include Kroger and Wal-Mart. In 2003, PETCO’s sales were $1,476.5 Million. Their current...
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...Online Exercises 1 1. The American Marketing Association (AMA) is the marketing discipline's primary professional organization. In addition to sponsoring academic research, publishing marketing literature, and organizing meetings of local businesspeople with student members, it helps individual members find employment in member firms. Visit the AMA web site athttp://www.marketingpower.com. a. What type of information is available on the AMA web site to assist students in planning their careers and finding jobs? b. If you joined a student chapter of the AMA, what benefits would you receive? c. What marketing mix variable does the AMA's Internet marketing effort best exemplify? 2. The Blue Cross Blue Shield Association of Independent Plans collectively provides insurance coverage for one in four Americans. To communicate with subscribers, potential customers, and others interested in the health-care industry, research and insurance coverage, Blue Cross has now developed a page on the World Wide Web. Explore this site now at http://www.bluecares.com . a. What types of information are available through Blue Cross's web page? b. How does Blue Cross's web page facilitate relationship marketing?c. What marketing mix variable do Blue Cross's Internet marketing efforts best exemplify? c. What marketing mix variable do Blue Cross's Internet marketing efforts best exemplify? Online Exercises 2 1. Internet analysts have praised Sony's web site as one of the best organized and most...
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...Running head: YORKTOWN TECHNOLOGIES Yorktown Technologies – Case Analysis MKTG610 Case Recap The ornamental fish industry became global more than half a century ago; therefore, a new and uprising company named Yorktown Technologies was developed and founded in 2001 by Alan Blake. Yorktown Technologies was one of its kinds to genetically modify a fish called a GloFish, which actually glows in the dark. What exactly is a GloFish? It is a Zebra fish that has been genetically modified with fluorescent colors that make them glow, thus creating the name GloFish. With an emphasis on distribution strategies, this case study will emphasize on Yorktown Technologies strengths, weaknesses, opportunities, and threats. Problem Identification Yorktown Technologies is current facing challenges within their financial success due to their distribution strategies; therefore, they are searching for way to make improvements so that this will no longer hinder profitability. The reason behind the distribution strategies having difficulties are because there are environmental groups that feel that genetically modifying fish will create ecological ramifications. Consequently, this has lead the Department of Natural Resources (DNR), to work with legislators to either ban possession and/or transportation or both of any somewhat genetically engineered organisms, including the GloFish (Allen, 2012). What these environmentalists failed to...
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...Communications, Clow & Baack, 5th Edition, Prentice Hall, 2011. Integrated Marketing Communications (IMC) is the term used to describe the entire program by which you communicate with your customers. The “face, personality and spirit” of your company and products (all marketing mix variables) should blend together to present a unified message. Note that an IMC plan is NOT a marketing plan. An IMC plan is the portion of the marketing plan that involves all promotional aspects of the marketing plan. All communications with customers, including but not limited to • personal selling • consumer sales promotions • trade (channel) promotions • advertising • public relations • corporate as well as product positioning • customer service experiences are included in a complete IMC plan. Each of these different communication types must be aligned with and in support of each other and the overall positioning (Value Image) of company. To develop a feeling of how this works, you may want to read the Lead-in Vignette from Chapter 4, PetsMart: It’s a Dog’s Life (which ain’t half bad), page 80, and then ask yourself these questions: 1. Can you identify pet owner “market segments”? What types of pet owner groups are present? 2. How is the PetsMart company viewed in relation to its competition? 3. Do you think pet owners will cut back or spend...
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...MANAGEMENT 1. Strategic Management The Nature and Value of Strategic Management Dimensions of Strategic Decisions 4 Formality in Strategic Management 9 Benefits of Strategic Management 11 Risks of Strategic Management 11 The Strategic Management Process 11 Strategic Management as a Process 16 Summary 18 Key Terms 19 Questions for Discussion 19 2 3 PART TWO STRATEGY FORMULATION 2. SM_Prelims.indd 17 Company Mission What is a Company Mission? 23 The Need for an Explicit Mission 24 Formulating a Mission 24 Basic Product or Service; Primary Market; Principal Technology Company Goals: Survival; Growth; Profitability 26 Company Philosophy 28 Public Image 29 Company Self-Concept 33 Newest Trends in Mission Components 33 An Exemplary Mission Statement 35 Boards of Directors 37 Agency Theory 38 22 25 2/8/2012 10:17:09 AM Contents How Agency Problems Occur 39 Problems That Can Result from Agency 39 Solutions to the Agency Problem 40 Summary 41 Key Terms 41 Questions for Discussion 41 Appendix A: Company Vision 43 Appendix B: BB&T Vision, Mission, and Purpose 3. 4. SM_Prelims.indd 18 44 Corporate Social Responsibility and Business Ethics The Stakeholder Approach to Social Responsibility 52 The Dynamics of Social Responsibility 54 Types of Social Responsibility 57 Corporate Social Responsibility and Profitability 60 Sarbanes-Oxley Act of 2002 66 The New Corporate Governance Structure 69 Privatization as a Response...
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...a big phenomena in Japan and Korea. The service offered gourmet coffee along with the entertainment and comfort from playful rescue cats and kittens. After moving to the City of Angels from South Korea, where dog cafes are popular, animal lover Sarah Wolfgang, 21, has launched a crowd funding campaign to open a pooch-friendly parlor called The Dog Cafe where patrons can get a cup of Joe, followed by cuddle time with adoptable pups. This marketing plan will analyze what actions will need to be taken to successfully bring the Asian concept of a Dog Cafe to the American people. Situational Analysis Strengths The business will receive positive views because of the support of sheltered dogs that can end up getting euthanized. The consumers will have a high sense of charity when contributing to animal shelters with their purchases of service and coffee items. Promotion for this company is also well thought out. This café uses multiple channels including social media to attract new consumers to the business. There were many consumers expressing their anticipation for the opening of the café. Weaknesses This a relatively new concept for a coffee shop inhabited by rescue animals in the United States. Visits to the café are...
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...competitive advantage, p. 72 asymmetry, p. 72 first-mover advantage, p. 73 complementary resources, p. 73 unfair competitive advantage, p. 73 perfect market, p. 73 leverage, p. 73 market strategy, p. 74 organizational development, p. 74 management team, p. 74 e-tailer, p. 78 barriers to entry, p. 78 community provider, p. 80 intellectual property, p. 81 content provider, p. 81 portal, p. 84 transaction broker, p. 85 market creator, p. 86 service provider, p. 86 e-distributor, p. 88 e-procurement firm, p. 88 B2B service provider, p. 89 application service provider (ASP), p. 89 scale economies, p. 89 exchange, p. 89 industry consortia, p. 90 private industrial networks, p. 90 industry structure, p. 93 industry structural analysis, p. 94 value chain, p. 96 firm value chain, p. 97 value web, p. 98 business strategy, p. 99 profit, p. 99 differentiation, p. 99 commoditization, p. 99 Brief Chapter Outline Tweet Tweet: What’s Your Business Model? 2.1 E-commerce Business Models Introduction Eight Key Elements of a Business Model Insight on Society: Foursquare Checks Out a Revenue Model Categorizing...
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...Ozark Mutts & Meows Marketing Plan Ozark Mutts & Meows Marketing Plan 1.0 Executive Summary Ozark Mutts & Meow is a start-up company entering a new market of mobile veterinary services and in-home pet sitting services. The pet service industry in 2011 spent $50.96 billion (APPA). In 2012, APPA estimates pet service spending to increase to $52.87 billion. Mobile veterinary services and in-home pet services will change the way pet owners will receive services for their pets. Pets will be allowed to remain in the comfort of their own environment (home or property) which in turn creates less stress on the pet. Pet owners will benefit from these services because they will not need to travel to a stationary location in order to receive veterinary services or pet sitting services. There were 72.9 million homes in the United States with pet in 2011 (APPA). Ozark Mutts & Meow will be creating a unique service to the market with minimal competition from competitors in other markets. The company will achieve fast market penetration through use of online and offline advertisement, building of customer loyalty and brand awareness, and outstanding customer service. 2.0 Section Analysis Ozark Mutts & Meow is entering its initial year of operation. According to the 2011-2012 American Pet Products Association (APPA) National Pet Owners Survey, 62% of United States households own a pet, which equates to 72.9 million homes. The APPA survey shows there were $13...
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...from a broader perspective, the operation of an organization and the market one serves. You must learn to think, act, speak, and process from the “management mind.” This capstone course draws from all functional areas of an enterprise to provide strategic direction to an organization. It also provides engineers with a management perspective as a complement to the engineering orientation, which they currently possess. Strategies are offered to ensure not only success in a competitive “for profit” environment, but the sustainability of success throughout the economic cycle. A framework is developed to understand the interrelation of accounting, finance, operations, engineering, and marketing. Class format will be lecture, case study analysis, open discussion, guest speakers, and student presentation. Student Notice: As a...
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...Team Industry Analysis Paper Overall snapshot of industry The pet care industry entails the comprehensive care of domestic animals. For example, when your pet fish needs food, a consumer purchases the fish flakes from a pet supply store. Another example of a segment in the market is a veterinarian. When your pet is sick, you take it to be treated. The overarching industry also includes buying pets. Since the pet care industry is very broad, and dominated by PetCo and PetSmart, we are focusing on the niche daycare (boarding) segment of the industry. The daycare industry focuses on providing supervision, companionship, and exercise services for a consumer's pet while away. In 2011, 63.2% of pet owners considered their pets to be family members according to the American Veterinary Medical Association.5 The demand for quality care of animals while the “parents” are away is incredibly high. The pet daycare industry provides the supervision and interaction that comforts pet-owners during either a long-term, short-term, or even daily stay. The main reasons pets are dropped off at a daycare are either due to vacations or daily jobs that take owners away from pets. Very often in this industry a pet daycare facility will offer other pet services such as grooming, pet food sales, and pet supply sales as add-ons to the primary service of boarding; however, this makes up a small percentage of total revenue. Industry specific statistics and details re: pet daycare and boarding ...
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...Costco Wholesale Corporation Costco Wholesale Corporation - Financial and Strategic Analysis Review Reference Code: GDRT28577FSA Publication Date: 10-Oct-2014 Company Snapshot Company Overview Key Information Costco Wholesale Corporation (Costco) is membership warehouses chain operator. The company's product portfolio includes sundries, hardlines, food, softlines, fresh food and ancillary. It offers two types of memberships, namely, business and gold star to its customers. Costco operates gasoline stations in the US and Canada. Costco offers its products online through websites including costco.com in the US and costco.ca in Canada. The company carries out the manufacture of products through Costco Wholesale Industries and operates about 663 warehouses. Geographically, the company operates in various countries including Taiwan, Korea, Mexico, Australia, the UK, Canada and Japan. Costco Wholesale Corporation, Key Information Web Address www.costco.com Financial year-end September Number of Employees 103,000 NASD COST Source : GlobalData Key Ratios Costco Wholesale Corporation, Key Ratios P/E 27.81 EV/EBITDA 18.25 Return on Equity (%) 18.82 SWOT Analysis Debt/Equity 0.48 Costco Wholesale Corporation, SWOT Analysis Strengths Weaknesses Operating profit margin (%) 2.90 Diverse Product Mix Dividend Yield 0.01 Dependence on the North American Market Value-Added Services Note: Above ratios...
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...Industry Analysis By Week 3 Industry review The pet grooming industry is one that is steadily growing from year to year. According to the American Pet Products Manufacturing Association, an estimated $2.7 billion was spent on grooming and boarding services in 2006 alone. Then again in 2007, the services grew to $2.9 billion. In this industry it is important to be aware of the demographics and the new trends that develop year to year in order to stay up with the times and accurately identify one’s customers and potential customers. With an estimated 74.8 millions dogs in the U.S. this is evidence that pets are a big part of our lives. According to the 2007-2008 APPMA National Pet Owners’ survey, many pet owners spend an average of $127 on grooming and grooming aids. Furthermore, the 2006 Household Spending for pet services shows the following average spending: • Married couples with no children $38.72. • Married couples with children $30.69 • Single Parent $18.88 The middle and older age group also pamper there furry four legged friends. Average spending: • 35-44 years old $29.04 • 45-54 years old $44.50 55-64 years old $26.72 Regulation review and legal concerns Location of business is in New York, however we are mobile. The type of business that will be set up will more than likely be an LLC to protect our personal assets. We would need to contact the New York Zoning...
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