...Petsmart Company Analysis In 2014 there were twenty five top pet specialty chains in North America. Petsmart is number one with 1,289 stores nationally as of January 1st, 2014. All of these chains have strengths and weaknesses. They also have opportunities to improve in several areas. Many of the threats that they face are the other big competitors. This analysis will focus on Petsmart strengths and weaknesses while touching on the history of the company. Many opportunities will be addressed as well. Petsmart is a well-known brand that lacks motivated employees but has the opportunity to grow outside of the United States unless there is another economic decline. (Kalaygian) In 1987, Jim and Janice Dougherty opened a company called, The Pet Food Warehouse selling large bags of dog food at discount prices. This concept was new to the pet industry. In less than two years the warehouse was losing money and not attracting investors. The Dougherty’s were removed and Sam Parker was hired as a chairman because he could exert managerial control. He turned Pet Food Warehouse into Petsmart, Inc. Petsmart, Inc is the largest operator of pet food, pet supplies, and pet services in the United States. It is a $29 billion industry. All of their stores were larger than 18,000 square feet and had more than 12,000 items. In 1999, they launched their website PetsMart.com which became the leading provider of pet information and products that were available on-line. The firm...
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...Day 2 - Angles…Headlines and a following quote EXERCISE Your task in this exercise is to create an angel for a feature about Donald Beaver, Senior Vice President and Chief Information Officer at Petsmart Corporate office in the USA. 1. Here are a few very short pieces of information about him…read them and decide which pieces might make for the most interesting angle…yes, there is more than one interesting angle here! Donald Beaver joined PetSmart in May 2005 as senior vice president and chief information officer. Beaver previously held the position of senior vice president and chief information officer for H-E-B Grocery Company from 1999 to 2005. Prior to that, he served 14 years at Allied Signal Aerospace, Inc. Beaver started his career at Eastman Kodak. Since 1994, PetSmart Charities, Inc., an independent, nonprofit 501(c)(3) organization, has created and supported programs that save the lives of homeless pets, raise awareness of companion animal welfare issues and promote healthy relationships between people and pets. The largest funder of animal welfare efforts in North America, PetSmart Charities has provided more than $165 million in grants and programs benefiting animal welfare organizations and, through its in-store adoption program, helped save the lives of nearly 5 million pets. Dogs and their pet parents grow smarter each year with help from our accredited pet training instructors. In addition to ensuring pets are happy, well-behaved members of...
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...Control Procedures For Petsmart Jayla West University of Phoenix August 31, 2014 I chose Petsmart as my topic for my paper. Mainly because I have pets and that is where I purchase all my necessities for the animals that I truly treat like my kids. I thought it would be interesting to see what the internal procedures for this company are. Petsmart has an audit committee which is selected by the Board of Directors, and is comprised of at least three board members who remain independent of the company and the management team. This is mainly because of the NASDAQ National Market rules that are in place and must be followed. By following these rules outlined, all committee members will meet the financial literacy requirements of the NASDAQ, and at least one member will meet the financial expertise required by the NASDAQ. The purpose of the Committee is to assist the Board in fulfilling its oversight responsibilities relating to the integrity of the Company’s financial statements and accounting and financial reporting processes; the audit of the Company’s financial statements; the compliance by the Company with its systems of internal accounting and financial controls and legal and regulatory requirements; the independence of the Company’s external auditors and the performance of the Company’s external and internal auditors. The committee is allowed access to all financial books, records, facilities, and personnel of the company in order to properly discharge...
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...I chose Petsmart as my topic for my paper. Mainly because I have pets and that is where I purchase all my necessities for the animals that I truly treat like my kids. I thought it would be interesting to see what the internal procedures for this company are. Petsmart has an audit committee which is selected by the Board of Directors, and is comprised of at least three board members who remain independent of the company and the management team. This is mainly because of the NASDAQ National Market rules that are in place and must be followed. By following these rules outlined, all committee members will meet the financial literacy requirements of the NASDAQ, and at least one member will meet the financial expertise required by the NASDAQ. The purpose of the Committee is to assist the Board in fulfilling its oversight responsibilities relating to the integrity of the Company’s financial statements and accounting and financial reporting processes; the audit of the Company’s financial statements; the compliance by the Company with its systems of internal accounting and financial controls and legal and regulatory requirements; the independence of the Company’s external auditors and the performance of the Company’s external and internal auditors. The committee is allowed access to all financial books, records, facilities, and personnel of the company in order to properly discharge the responsibilities of the committee to the company. The committee has the power to investigate anything...
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...Running head: MKTG522 INVISIBLE LEASH 1 MKTG522 Invisible Leash Marketing Plan -- Final Draft Mike Mateja Keller Graduate School of Management MKTG522 INVISIBLE LEASH Table of Contents 2 1.0 Executive Summary .................................................................................................................. 3 2.0 Situation Analysis ..................................................................................................................... 5 2.1 Market Summary ................................................................................................................... 5 2.2 SWOT Analysis..................................................................................................................... 7 2.3 Competition ........................................................................................................................... 8 2.4 Product (Service) Offering .................................................................................................. 10 2.5 Keys to Success ................................................................................................................... 12 2.6 Critical Issues ...................................................................................................................... 12 3.0 Marketing Strategy.................................................................................................................. 13 3.1 Mission ....................................
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...Online Exercises 1 1. The American Marketing Association (AMA) is the marketing discipline's primary professional organization. In addition to sponsoring academic research, publishing marketing literature, and organizing meetings of local businesspeople with student members, it helps individual members find employment in member firms. Visit the AMA web site athttp://www.marketingpower.com. a. What type of information is available on the AMA web site to assist students in planning their careers and finding jobs? b. If you joined a student chapter of the AMA, what benefits would you receive? c. What marketing mix variable does the AMA's Internet marketing effort best exemplify? 2. The Blue Cross Blue Shield Association of Independent Plans collectively provides insurance coverage for one in four Americans. To communicate with subscribers, potential customers, and others interested in the health-care industry, research and insurance coverage, Blue Cross has now developed a page on the World Wide Web. Explore this site now at http://www.bluecares.com . a. What types of information are available through Blue Cross's web page? b. How does Blue Cross's web page facilitate relationship marketing?c. What marketing mix variable do Blue Cross's Internet marketing efforts best exemplify? c. What marketing mix variable do Blue Cross's Internet marketing efforts best exemplify? Online Exercises 2 1. Internet analysts have praised Sony's web site as one of the best organized and most...
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...By: Angela Tiersma Bus 444 Professor Meilich INTRODUCTION For my Theory-in-Practice Assignment I have chosen the publicly held company PETCO Animal Supplies, Inc. (NASDAQ: PETC). I picked PETCO for several reasons: I worked there in high school and loved it; it is based in San Diego; and it is the number two in its industry. PETCO Company Information PETCO is one of the nation’s top pet superstores with 600 locations in 43 states and Washington D.C. PETCO provides pet-lovers with small pets, supplies and services. The small pets that PETCO sells include fish, reptiles, small animals and birds. They do not sell dogs and cats due to over-population; however they do sponsor pet adoptions and can refer customers to variety of breeders. Even though they do not sell dogs and cats they still offer a variety of products and services that fulfill the needs of these types of animals. PETCO sells a variety of different products amounting to more than 10,000. These products include a variety of foods, toys, medicine, shelter and many other items that pet need on a daily basis. PETCO also provides a plethora of different services including grooming, obedience classes and veterinary clinics. PETCO went public in February of 2002, and is the second largest pet supply specialty store in the United States. PETsMART is the number one in the industry and other competitors include Kroger and Wal-Mart. In 2003, PETCO’s sales were $1,476.5 Million. Their current...
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...Running head: YORKTOWN TECHNOLOGIES Yorktown Technologies – Case Analysis MKTG610 Case Recap The ornamental fish industry became global more than half a century ago; therefore, a new and uprising company named Yorktown Technologies was developed and founded in 2001 by Alan Blake. Yorktown Technologies was one of its kinds to genetically modify a fish called a GloFish, which actually glows in the dark. What exactly is a GloFish? It is a Zebra fish that has been genetically modified with fluorescent colors that make them glow, thus creating the name GloFish. With an emphasis on distribution strategies, this case study will emphasize on Yorktown Technologies strengths, weaknesses, opportunities, and threats. Problem Identification Yorktown Technologies is current facing challenges within their financial success due to their distribution strategies; therefore, they are searching for way to make improvements so that this will no longer hinder profitability. The reason behind the distribution strategies having difficulties are because there are environmental groups that feel that genetically modifying fish will create ecological ramifications. Consequently, this has lead the Department of Natural Resources (DNR), to work with legislators to either ban possession and/or transportation or both of any somewhat genetically engineered organisms, including the GloFish (Allen, 2012). What these environmentalists failed to...
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...Communications, Clow & Baack, 5th Edition, Prentice Hall, 2011. Integrated Marketing Communications (IMC) is the term used to describe the entire program by which you communicate with your customers. The “face, personality and spirit” of your company and products (all marketing mix variables) should blend together to present a unified message. Note that an IMC plan is NOT a marketing plan. An IMC plan is the portion of the marketing plan that involves all promotional aspects of the marketing plan. All communications with customers, including but not limited to • personal selling • consumer sales promotions • trade (channel) promotions • advertising • public relations • corporate as well as product positioning • customer service experiences are included in a complete IMC plan. Each of these different communication types must be aligned with and in support of each other and the overall positioning (Value Image) of company. To develop a feeling of how this works, you may want to read the Lead-in Vignette from Chapter 4, PetsMart: It’s a Dog’s Life (which ain’t half bad), page 80, and then ask yourself these questions: 1. Can you identify pet owner “market segments”? What types of pet owner groups are present? 2. How is the PetsMart company viewed in relation to its competition? 3. Do you think pet owners will cut back or spend...
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...Instructor’s Manual: Chapter 2 E-commerce Business Models and Concepts Teaching Objectives • Identify the key components of e-commerce business models. • Describe the major B2C business models. • Describe the major B2B business models. • Explain the key business concepts and strategies applicable to e-commerce. Key Terms business model, p. 65 business plan, p. 65 e-commerce business model, p. 65 value proposition, p. 66 revenue model, p. 66 advertising revenue model, p. 67 subscription revenue model, p. 67 transaction fee revenue model, p. 67 sales revenue model, p. 67 affiliate revenue model, p. 67 market opportunity, p. 68 marketspace, p. 68 competitive environment, p. 72 competitive advantage, p. 72 asymmetry, p. 72 first-mover advantage, p. 73 complementary resources, p. 73 unfair competitive advantage, p. 73 perfect market, p. 73 leverage, p. 73 market strategy, p. 74 organizational development, p. 74 management team, p. 74 e-tailer, p. 78 barriers to entry, p. 78 community provider, p. 80 intellectual property, p. 81 content provider, p. 81 portal, p. 84 transaction broker, p. 85 market creator, p. 86 service provider, p. 86 e-distributor, p. 88 e-procurement firm, p. 88 B2B service provider, p. 89 application service provider (ASP), p. 89 scale economies, p. 89 exchange, p. 89 industry consortia, p. 90 private industrial networks, p. 90 industry structure, p. 93 industry structural analysis, p. 94 ...
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...Q. WHEN SHOULD A CORPORATION CONSIDER A MAJOR SOCIALLY RESPONSIBLE BUSINESS PRACTICE INITIATIVE? A. The following are the reasons when corporations must consider a major socially responsible business practice initiative: 1. When a company has been offered a financial incentive to alter a business practice for the benefit of the environment, most typically from an external public or regulatory agency (e.g., Cisco’s incentive from the local energy supplier to meet or exceed guidelines for energy conservation). 2. When the adoption of a new practice would reduce operating costs, as well as contribute to a social issue (e.g., Chiquita saving millions each year after reducing its use of select chemicals). 3. When a current business practice can be identified (in part) as contributing to an important social problem, and modifications and improvements would help address the issue (e.g., McDonald’s deciding to phase out supersize options). 4. When there is an opportunity to improve employee health, safety, or well-being by altering a business practice or investing in infrastructures and educational communications (e.g., Coca Cola’s HIV/AIDS workplace program). 5. When engagement in this practice can add an important point of differentiation to target markets in a crowded, undifferentiated marketplace (e.g., Nike offering a line of products made with environmentally friendly materials). 6. When there are opportunities for alliances that will strengthen the...
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...Industry Analysis By Week 3 Industry review The pet grooming industry is one that is steadily growing from year to year. According to the American Pet Products Manufacturing Association, an estimated $2.7 billion was spent on grooming and boarding services in 2006 alone. Then again in 2007, the services grew to $2.9 billion. In this industry it is important to be aware of the demographics and the new trends that develop year to year in order to stay up with the times and accurately identify one’s customers and potential customers. With an estimated 74.8 millions dogs in the U.S. this is evidence that pets are a big part of our lives. According to the 2007-2008 APPMA National Pet Owners’ survey, many pet owners spend an average of $127 on grooming and grooming aids. Furthermore, the 2006 Household Spending for pet services shows the following average spending: • Married couples with no children $38.72. • Married couples with children $30.69 • Single Parent $18.88 The middle and older age group also pamper there furry four legged friends. Average spending: • 35-44 years old $29.04 • 45-54 years old $44.50 55-64 years old $26.72 Regulation review and legal concerns Location of business is in New York, however we are mobile. The type of business that will be set up will more than likely be an LLC to protect our personal assets. We would need to contact the New York Zoning...
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...The purpose of this report is to conduct a comprehensive business performance analysis using financial historical information/analysis of Costco. While Costco may not seem to have the revenue, assets and market share like similar and larger companies such as Wal-Mart and Target they are without a doubt a very profitable and successful company. What Costco lacks in high margins, they make up for in being a highly efficient company boasting high asset and equity turnover while maintaining optimum liabilities and debt to equity ratios. Costco is a great company that is seeing profitable success due to their business model that prioritizes quality for both its customers and employees. However, emerging with the 21st century are new ways of doing business. Online companies like Amazon.com are quickly taking market share not just from Costco but also their biggest competitors: Wal-Mart and Target. In order to stay relevant, Costco will need to maintain their business growth in the coming years and also find ways to compete against online retail giants like Amazon.com. 1. Company Background Costco is a multi-billion dollar warehouse company that operates on a global scale. Consumers can frequent Costco to find merchandise including but not limited to groceries, electronics, furniture and home goods, pharmaceuticals and gasoline. Costco specializes in purchasing its merchandise wholesale and re-selling to consumers. Consumers who frequent the warehouse club are required to pay...
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...families can rely on Costco to offer high quality goods and services at everyday low prices. Rapid inventory turnover, high sales volume per warehouse, leveraging an efficient operating structure, reduced handling of merchandise, and making themselves the low cost operator in retail are all key elements that make the company so successful. Costco’s main priority is to benefit their members by creating value for purchasing everyday products and services. Company Description: The company was founded by James Sinegal, current President and CEO of Costco, and Jeffrey Brotman, Chairman of the Board of Directors. In October of 1993 Costco merged with a company called Price Club to form Price/Costco, Inc. Price Club was the first company to establish the concept of a membership warehouse. In 1999, the company changed its name to Costco Wholesale Corporation and moved back to Washington. Costco is currently one of the largest retail stores in the industry. Business Mission: Costco’s mission statement is to focus on bringing high quality goods and services to the market at the lowest possible prices every day, but to do it with integrity at every level of the company while valuing the interests of the stakeholders. The mission statement is well understood...
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...FAR EASTERN UNIVERSITY INSTITUTE OF TOURISM AND HOTEL MANAGEMENT Super Dog’s Gym & Training Center ---------------------------------------------------------------------------- A Business Plan Presented to the Faculty of the Institute of Tourism and Hotel Management Far Eastern University Nicanor Reyes Street, Sampaloc, Manila ---------------------------------------------------------------------------- In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Tourism Management ---------------------------------------------------------------------------- BASAT, JOLINA BELLE C. HUANG, YA-HUI E. MATAYA, TRIZIAMAE D. PAREDES, CHIT JANSSEN A. TELAN, DERREN KRISTELLE J. October 2015 FAR EASTERN UNIVERSITY INSTITUTE OF TOURISM AND HOTEL MANAGEMENT APPROVAL SHEET In partial fulfillment of the requirements for the degree of BACHELOR OF SCIENCE TOURISM MANAGEMENT, this business plan entitled “Super Dog’s Gym and Training Center”, prepared and submitted by JOLINA BELLE C. BASAT, YA-HUI E. HUANG, TRIZIAMAE D. MATAYA, CHIT JANSSEN A. PAREDES, and DERREN KRISTELLE J. TELAN, is hereby recommended for submission to the Oral Presentation. _____________________________________________ Adviser Approved by the Research Committee at the Oral Examination conducted on October 4, 2015 with the grade of __________ %. THE RESEARCH PANEL COMMITTEE ______________________________ Chairman ______________________________ ...
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