Table of Content
Introduction/Overview……...………………………………………………….........2-3
Strengths...………………………………………………………………………......3-4
Weaknesses...……………………………………………………………..…………...4
Opportunities…………………………………………………………………….......4-5
Threats…….……………………………………………………………..………….....5
External Factors Impacting Decisions………………………………………………5-7
Possible Future Scenarios…………………………………………………………...7-8
Recommendations for Changes in Culture, Leadership, and/or Structure…………..8-9
Summary/Conclusions………………………………………………………………...9
Reference…………………………………………………………………………10-11

Introduction/Overview
To start a company, a person or group of people must realize that it is a bumpy ride from the beginning, and that only those who are prepare enough will succeed. They have to follow multiple rigorous steps and come up with innovative strategies to prove that they have what it takes to be successful in the business. Pfizer Inc. is a company that has proven itself throughout time. They are the world’s largest research based pharmaceutical company and were also recognized by Fortune magazine as the world’s largest pharmaceutical company by profit and second largest by revenue, only next to Johnson and Johnson (Fortune, 2013). Pfizer Inc. have evolve throughout the years along with science and have been responsible for the discovery and marketing of some of the world’s most innovative drugs like, Lipitor (use to decrease cholesterol), Lyrica (use for treatment of fibromyalgia), Zithromax (a renown antibiotic), and many others. Although they focus mainly on human drugs, they also produce animal and consumer healthcare products. The company have apply their science and global resources to help and make a positive impact in the quality of life and health of millions of people and animals around the world. To prove their commitment and dedication to health and business improvement, in 2012