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Phantom of the Opera

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Submitted By chingaum
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STRATEGIC MANAGEMENT FINAL PAPER

PEPSICO CASE STUDY ANALYSIS

LECTURER:
Sisdjiatmo K. Widhaningrat

Composed by
Chalinee Kunkaweeprad (1206323306)
Karisma Maharani Anisakusuma (0906490790)
Prasya Aninditya (0906532540)
Shafa Tasya Kamila (1006663096)

UNIVERSITAS INDONESIA DEPOK
2012

1

STATEMENT OF AUTHORSHIP

“Kami yang bertandatangan di bawah ini menyatakan bahwa makalah/tugas terlampir adalah murni hasil pekerjaan kami sendiri. Tidak ada pekerjaan orang lain yang kami gunakan tanpa menyebutkan sumbernya. Materi ini tidak/belum pernah disajikan/digunakan sebagai bahan untuk makalah/tugas pada mata ajaran lain kecuali kami menyatakan dengan jelas bahwa kami menyatakan dengan jelas menggunakannya. Kami memahami bahwa tugas yang kami kumpulkan ini dapat diperbanyak dan/atau

dikomunikasikan

untuk

tujuan

mendeteksi

adanya

plagiarisme.”

Nama :

Chalinee Kunkaweeprad

Nama :

Kharisma Maharani A.

NPM

1206323306

NPM

0906490790

:

Tanda Tangan

:

:

Tanda Tangan

:

Nama :

Prasya Aninditya

Nama :

Shafa Tasya Kamila

NPM

0906532540

NPM

1006663096

:

Tanda Tangan

:

:

Tanda Tangan

:

2

EXECUTIVE SUMMARY

This report provides an analysis and evaluation of the Marketing
Strategy of PepsiCo. Methods of analysis include the internal and external analysis of the company.
The research draws attention to the competition PepsiCo in the Cola and Snacks industry. With its main competitors, Coca Cola Company and
Kraft Foods. Despite being a strong second opinion against Coca Cola, Pepsi has become the largest selling soft drink in the world and is liked by people of all ages. Therefore, this reearch analyses the strategies used by PepsiCo to compete with its competitors and the effectiveness of it. Including how well
PepsiCo. can manage its SWOT

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