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Phase 1

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Submitted By patricia204
Words 314
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Swot Analysis

“IHOP restaurants is known for their signature pancakes, omelet ted and other breakfast specialties, IHOP restaurants through the day and evening and offer a broad array of lunch dinner and snack item as well”. The company relies on the experiences and feedback that the company receive from the client every time that customer eat at their restaurant. Our company was establish in 1958 and is rapidly growing and this increase demonstrate the work that we had done during all this year, and as our gratuity we want to create specialties breakfast for our client which is breakfast image that will personality the pancake or waffle in which the customer decide such as personal picture, family, kid, friend and animal picture too. The strengths that our company had is our values which are Integrity, Excellence, Innovation, Accountability, Inclusion, Trust, Community. The company also values and recognize the diversity of our workforce whether is race, gender, age, religious,culture, ethnicity, sexual orientation, veterans statues, or physical disability. Another strengths that the restaurant have is green initiatives such as energy saving products such as devices that automatically turn off lights, heating, ventilation, air condition controls that coordinate with kitchen equipment to maximize efficiency, solar reflective windows and much more.
The opportunities that our company offer is to keep growing international by more than 99 percent of IHOP restaurant owned and operated by franchise and $2.5 billion in system wide sales nearly 1,500 location and more than 52 years delivering great food and friendly services. One of the threat that IHOP have is that has expand their restaurant in the middle east during the 52 years that IHOP have been providing the best breakfast and have won numerous award such as Halo awards, Elliot, Ame, restaurant news and more.

Reference
The Seattle Times
Published Monday June,2011 www.ihop.com media contacts
Patrick Lenow

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