Phase 5 Individual Project
CTU Online
Professor N. Combs
MGM340-1204B-03
Vicky Robinson
December 22, 2012

Introduction
The two companies that I will be conducting my research on and presenting will be in the Fast Food Industry. The two companies are McDonalds and Burger King. Bothe companies are doing well and have shown considerable amounts of profit for the last five years. These companies are ranked No. 1 and No. 2 in the industry.
Background Industry A
McDonalds- The McDonalds Corporation is the world’s largest fast food chain in terms of sales. McDonalds is a restaurant that specializes in fast food such as; hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes and desserts. McDonalds currently has 31,489 restaurants in 118 countries, and about 80% are run by franchises or affiliates. McDonalds competition in the fast food industry are; Yum! Brands Inc. In order to compete with its rivals, the company focuses on “being better, not just bigger” by making their products more affordable.
Background Industry B
Burger King- Burger King is the second largest fast food restaurant in the world. Burger King is the original Home of the Whopper, and is committed to premium ingredients, signature recipes, and family-friendly dining experiences. Burger King’s menu consists of hamburgers, French fries, soft drinks, milkshakes and desserts. Burger King competes in the industry by revamping their stores, and increasing their advertisement.
History of Company A
McDonalds is known as a pioneer in the fast food industry and is best known for their strong branding that is known in 119 countries around the world. The Golden Arches are the most recognizable brand including the clown called Ronald McDonald. In 1940, two brothers named Dick and Mac McDonald started the brand in California, which became very popular. A short time