...Breakfast Balance Phase III A duty that marketers face is to decide how their merchandise will fit in the marketplace and what will make the product stand out. The purpose of the manager is first to decide how to set the product apart from the competition and how to employ the difference to capitalize on sales. The marketer should also know the lifecycle of the goods and know when to take advantage of the success of the good. Marketers do these things by studying the competitiveness of the good and take a more practical approach to accepting when the goods lifespan will end. The first step in finding the market fit for a product is market differentiation. Attributes and Bargaining Power The PepsiCo industry and others in which produce carbonated soft drinks are characterized in five forces. The biggest treat of entry force by major private labor manufactory is Coca Cola Corporation. Threat of new entrance is the first of the five forces. In the soft drink corporation private labors hold 8.1% share in the carbonated soft drinks (CSD) market. The biggest challenge to Pepsi and Coke is to further build brand labor in their core cola products; cheaper and private labors imitations will not sway. Pepsi uses the bargain power of buyers in a group of many buyers. The retailers distribute and bottlers have significantly bargaining power more than consumers do. Wal-Mart and other huge retailers can extract perfect profit from soda manufactory; wherefores, through incentives such as...
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...Marketing Plan: Phase III Team C University of Phoenix MKT/421 Jared Oakley December 14, 2010 Marketing Plan: Phase III Phase three of the marketing plan focuses on the details of the new service Comcast is introducing to the market. This phase outlines elements of the new “Pick Your Channel” service in more detail than previous sections of the new marketing plan. The expected product life cycle is revealed, and the marketing team explains in detail the pace at which the product is expected to move through its life cycle and describe the factors predicted to affect the movement. The typical product life cycle consists of four stages and the marketing team will document plans for each of these stages. The “Pick Your Channel” service is different from any other service currently in the market, and this portion of the marketing plan identifies Comcast’s plan for positioning of the new service and differentiation strategies. The “Pick Your Channel” service needs to be positioned in the market so that consumers recognize the need and value it fulfills. The marketing team also introduces the pricing strategy for the new service. The new service is not intended for every consumer, so the team needs to keep the target market in mind when setting a price. The marketing team further explains these issues concerning the “Pick Your Channel” service in the following paragraphs. Attributes are properties of any product, brand, or service. Attributes of a product...
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...Marketing Plan Phase III When a new product is introduced to the market, consumers go through a phase, which influences their decision to accept it or not. Different groups of consumers accept new products or ideas at different rates. Some accept the new item as soon as it is introduced to the market, but others wait until the item has been on the market for a length of time; meaning it usually takes time for a new product to saturate or diffuse a market (Bearden, Ingram, & LaForge, 1995). Team A will describe the attributes of the new product, elaborate on the products lifecycle, determine a differentiation and positioning strategies and introduces a pricing strategy. Product Attributes McDonald’s is proud to present its’ New Healthy Fish Sandwich. It is tasty, filling with a low calorie intake. It has special benefits for diabetics, people with high blood pressure, and high cholesterol, giving them a place to grab fast food on the go. The Healthy Fish Sandwich is excellent for consumers who want to make and maintain a healthy lifestyle. The fish remains sealed and packaged in a special wrapping FDA approved to keep fish fresh longer. The wrap is biodegradable, foil insulated, and un-waxed with the McDonald’s logo. This special sealing is important because the fish is imported from the colder waters and the deeper sea regions of the North Atlantic Ocean, and delivered too many destinations. Infrastructure is important while importing and exporting the fish for a timely...
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...Marketing Plan: Phase III JoAnn Butcher, Amber Culwell, Kyle Grant, Omayra Moreno, Mathew Parish August 29, 2011 Michael Ricco Marketing Plan: Phase III In this paper Marketing Plan Phase III we will be discussing the description of our products attributes and service fully in depth. Team B will discuss how our product will evolve through the products life cycle as well as describe what will take place through that time and what will affect that time period for our product. Team B will also discuss how the life cycle affect the marketing of product introduced in phase I. This paper will identify the positioning and differentiation strategies for the product and the services our product will provide for our potential clientele and how it will provide them the protection they will need for all of their electronic WIFI required devices and the cost for our product that will suit our customers. Attributes of the Product The product created by Team B, security software to protect from the dangers of using Wi-Fi hotspots, is an extremely valuable product. It offers many favorable attributes like lifetime protection of the user’s personal information, easy installation and free updates over the lifetime of the service. The information age requires technology users to be plugged in at all times. Because of this constant need to be updated, the convenience of public Wi-Fi hotspots is ideal. Even with great convenience, Wi-Fi hotspots are one of the...
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...Marketing Plan: Phase 2 MKT/421 Marketing Plan: Phase 2 Market Segmentation In doing market research and conducting how a company is going to sell a product that company needs to take the time to focus on a target market. In this phase of the marketing plan we are going to focus on the segmentation we will use to market our product. Needs The Market Segmentation Company states that, “Market Segmentation, correctly applied, is about understands the needs of customers and, therefore, how they decide between one offer and another” (The Market Segmentation Company, 2012). When we focus on the needs of our target market we can consider needs such as the need for extra space or the need to save time and forgetting about your laundry once you’ve started a load. Geographic Simply put, this segmentation is done by the geography of our target market. In this instance it may be best to focus on the urban consumer that lives in apartments where space is limited. However, it is also a way for us to break into the larger home community and offer this product to those who would like additional space in their washrooms for more storage or even a second All-in-One to do two loads simultaneously. Demographics Dictionary.com defines Demographics as “the statistical data of a population, especially those showing average age, income, education, etc” (Dictionary.com, n.d.). As we target our demographic we must look at who most likely does laundry and focus on them. Statistically...
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...Positioning and Differentiation Strategies Concerning positioning and differentiating a new product such as Sherwin-Williams makeup “Face Paint” it is important to understand the target market. The positioning strategy must align with the product differentiation strategy. This means focusing the product on delivering a valued and distinctive product to a specific market and delivering in a way that customers accept. The product they have developed is different from what is available from competitors, but it is a very mature market segment, one that can be difficult to break into without a very unique approach Sherwin-Williams has a well-known and strong brand in its current market, paint and painting accessories. They should be able to take that brand power and apply it to the positioning strategy for the new makeup line. Sherwin-Williams has more than 3000 stores throughout the United States, positioning within the stores will be important to ensure that the new product line is visible and placed in a logical location. Considering the target market is for females aged 12 – 24, the largest consumers of makeup and makeup tools, it would be a good decision to place the makeup line in a well-lit area close to the front of the store. This way women would not need to walk through the greater part of the store to find the products they are pursuing. . Differentiation from what is already available was created within the product itself. This does not mean that Sherwin-Williams...
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...Marketing Plan Phase III MKT/421 December 1, 2013 Pareesa Naveed Marketing Plan Phase III Incorporating a home delivery and catering service for Starbucks is a different and exciting avenue the company will be taking to expand their products and services to their customers. The attributes of these services differ from Starbucks other service. This overview will look at the different attributes of the product along with the life cycle of the new services provided. Starbucks has already differentiated its products in the market as some of the finest atmosphere oriented coffees on the market. Starbucks will employ, differentiate, and position strategies to separate its new services. They will also have use an appropriate pricing strategy for these new services. This overview will evaluate how Starbucks will use these strategies to provide the best marketing for the new services they intend to provide. Starbuck’s new coffee home delivery is available for customers to sign up online or in a store. Starbucks coffee lovers can have the coffee they love delivered to their front door monthly. The convenient sign up process will provide the customer with an auto-shipment of coffee direct from Starbucks monthly. The customer selects the date and duration between shipments. Consumers quickly sign up with a credit card and receive their Starbuck’s coffee delivered to their home every month without worrying about purchasing coffee at a retail location. Coffee lovers...
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...Gaussian Beams Enrique J. Galvez Department of Physics and Astronomy Colgate University Copyright 2009 ii Contents 1 Fundamental Gaussian Beams 1.1 Spherical Wavefront in the Paraxial region 1.2 Formal Solution of the Wave Equation . . 1.2.1 Beam Spot w(z) . . . . . . . . . . 1.2.2 Beam Amplitude . . . . . . . . . . 1.2.3 Wavefront . . . . . . . . . . . . . . 1.2.4 Gouy Phase . . . . . . . . . . . . . 1.3 Focusing a Gaussian Beam . . . . . . . . . 1.4 Problems . . . . . . . . . . . . . . . . . . . 1 1 3 6 8 8 9 10 12 15 15 17 20 21 25 25 26 26 27 29 30 31 31 33 35 35 36 39 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 High-Order Gaussian Beams 2.1 High-Order Gaussian Beams in Rectangular Coordinates 2.2 High-Order Gaussian Beams in Cylindrical Coordinates . 2.3 Irradiance and Power . . . . . . . . . . . . . . . . . . . . 2.4 Problems . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Wave-front interference 3.1 General Formalism . . . . . . . . . . . . . . . . 3.2 Interference of Zero-order...
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...Phases of Organizational Change: Concord Bookshop Conflict University of Phoenix Phases of Organizational Change: Concord Bookshop Conflict Organizational change is a never-ending process. Knowing how to approach, present, and effectively implement change depends on several factors. The three phases of Lewin’s Force Field Model: unfreezing, change, and refreezing allow the change process to take place (Borkowski, 2005). Using these phases change can be presented, discussed, and ultimately implemented with success. For organizations to continue to grow and become ever more prosperous, change has to be continuously refined. In this paper, a brief discussion of the phases of organizational change as well as an examination of the organizational change processes not implemented in the Concord Bookshop conflict will be conducted. Lewin’s Phases of Organizational Change Unfreezing Borkowski (2005) states, “The forces and workers involved in perpetuating resistance acquire an understanding of variances that exist between current practices and behavior and desired activities and behavior” (pp. 384-385). The organization must perform an investigation to see what type of resisting forces they may face in regard to the proposed change. An organization will not be effective in creating change unless motivation within the organization is manifested. Understanding that change requires some new knowledge to be learned and some old knowledge to be unlearned. This fact is...
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...CHEG 231011 Thermodynamics I Project Report Compound: Dimethyl Sulfide (C2H6S) Abstract: This project focuses on the thermodynamic properties of dimethyl sulfide (C2H6S). This report mainly consist of a basic introduction for C2H6S from chemical, physical, environmental, industrial sights, a methodology part to show how to generate the thermodynamic charts and a rankine refrigeration cycle for C2H6S, a result part of all the charts and cycle I get from mat lab and other calculation methods, a brief discussion part between the thermodynamic charts and the chemical, physical, environmental, industrial significance. Introduction 1. Basic chemistry. C2H6S: Structure: [pic] [pic] Molecular weight: 62.134 Boiling Point: 38 °C (311 °K) Freezing Point: -98.72 °C (174.88 °K) Triple Point Temperature (Ttri): 174.85°K Critical Temperature (Tc): 503 °K Critical Pressure (Pc): 55.30 bar Critical Molar Volume (Vc): 0.2066 L/mol Critical compressibility factor (Zc):0.273 Acentric factor (ω): 0.191 Antoine Equation Parameters A: 4.28713, B: 1201.134, C: -29.906 2. Compound uses. Dimethyl sulfide (DMS) is a key compound in global sulfur and carbon cycles. a) chemical reactant Dimethyl Sulfide will undergo some types of reactions and used as a source to produce several chemical compounds. [pic] (b) Food and Beverage Component DMS is a primary aroma and flavor compound to make beer character. It is also used in other food applications...
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...reduction of a very simple front-end block for the calculus of phase transition metrics on a continuous phase modulation (CPM) receiver. A quasi-optimum receiver of very low complexity is attained by splitting the function of the optimum receiver bank filters in two blocks: calculus of projections coefficients on a low dimensional space of Walsh functions followed by simple matrix calculus. A sequence detection algorithm follows this block. The presented approach enables the reduction of the matched filters or correlators to just two integrators, regardless of the CPM scheme. Research on the reduction limits of the space dimension is conducted using catastrophic M-ary CPM schemes, taking advantage of their very low number of phase states. Performance of 1REC h=1/2 16-ary scheme is for the fist time presented. A rule is defined concerning the number of Walsh functions that must be used. That outcome proves to be valid for two CPM schemes of high power gain. The receiver is tested under additive white gaussian noise (AWGN). The carrier frequency is fc, where ωc=2πfc, ϕ0 is the arbitrary initial phase and Es is the energy per symbol, related with the bit energy by Es=log2(M)⋅Eb. Channel symbols are γi∈{±1, ±3, ⋅⋅⋅, ±(M-1)}, forming the M-ary sequence γ . Each symbol γi carries log2(M) bits as a result of a natural mapping of the information bits stream α. The information carried by NS channel symbols is keyed in signal’s phase: ϕ (t , γ ) = 2π...
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...Johnathan Yow Jian Jia (13084413) Marketing Management Tutorial Group: 4 Reading 6: Collaborative advantage 1. Collaborative advantage is synergy achieved by integrating resources plus expertise of one organization and provides a foundation or counterbalance to “Competitive Advantage” 2. The 3 main fundamental characteristics of collaborative advantage is that they must yield benefits for the partners and they are more than just the deal. They are also alliances that both partners ultimately deem successful involve collaboration rather than mere exchange. Collaborative advantage cannot be controlled by formal systems but require a dense web at interpersonal connections and internal infrastructures that enhance learning. 3. There are also 3 varieties of relationships which are mutual service consortia that means similar industries pool their resources together to gain benefit too expensive to acquire alone. Joint ventures are companies pursuing an opportunity that requires capabilities from each of them and value-chain partnerships are supplier-consumer relationships. 4. Relationships between companies begin, grow and develop much like relationship between people. Like romances and alliances, they are built on hopes and dreams, what might happen if certain opportunities are pursued? 5. The 8 I’s that create a successful we are first individual excellence, importance, independence, investment, information, integration, institutionalization and integrity. ...
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...Time and Cost Management Plan: A detailed Time and cost plan have been itemized for the Website development project. The Budget over time phase has been itemized based on the phases of the project and further it has been itemized based on the different activities of the project taking place in a definite week. The budget has been tabulated based on the activity and the on the week. The final budget has been calculated based on the phases. The detailed information is as follows: Time and Cost: Phase | Activities | Tasks | Deliverables | Dates | Cost | Project Requirements | Develop Business Requirements. | Collect Requirements from client and register a domain name.Draft the proceedings and document them.Produce a final version of the Business Requirements.(User Signoff) | Preliminary Business Requirements | 6/16/2014 | $360 | | Develop Technical Requirements. | User need to fill the form and register.Provide security by using secure pages such as HTTPS.Estimate hosting space for website.Identify appropriate website development platform and suggest to the client.Draft the proceedings and document them.Produce a final version of the Technical Requirements.(User Signoff) | Preliminary Technical Requirements. | 6/23/2014 | $400 | | Develop User requirements. | Collect required webpages names.Collect menu navigation requirements.Collect Access Requirements from client. | User Requirements. | 06/30/2014 | $160 | | | Draft the proceedings and document them.Produce...
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...estimated cost, expected rate of return and profitability (this should be easy as the company is been run from the garage of the band leader who is not expecting to receive any pay for the next 3 years. Introduction/Launch: Once the CDs have been tested to make sure it works the way it should, it is made available to customers, most times some companies will launch it at once or launch it to a select group or in phases. The similarities can be seen the ideas stated above and the New-Product development process in the text book such as the Concept Development which can be compared to the idea generation, development stage some of the stages intertwine with another. The Product design which is the stage of designing the actual product which is similar to the development and testing phase of the product to ensure it meets the specifications and durability expected. Pilot Production/ Testing in this stage the products requires testing before they are put into full production, this stage can be compared to introduction and launch phase, it can be launched in phases to get feedback before the full launch of the product. Schroeder, R.G., Goldstein, S.M., Rungtusanatham, M.J. (2013). Operations Management in the Supply Chain: Decisions and Cases. New-Product Development process, Pg...
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...206. What is Half Power Frequency? A) Voltage gain reduced to 50% B) Voltage gain reduced to 60.7% C) Voltage gain reduced to 70.7% D) Voltage gain reduced to 80.7% ANSWER: C 207. If the voltage gain drops to 70.7% of its midrange value, it is said to be _______ A) attenuated B) down 6 dB C) down 3 dB D) down 1 dB ANSWER: C 208. What is the gain that occurs between the lower and upper critical frequencies in amplifier? A) midrange gain B) critical gain C) bandwidth gain D) decibel gain ANSWER: A 209. What can be measured using the decibel? A) voltage gain B) power gain C) attenuation D) all of these ANSWER: D 210. Voltage gain in dB is ______ A) log Av B) 10 log Av C) 20 log Av D) Av ANSWER: C 211. Power gain in dB is ________. A) log Av B) 10 log Av C) 20 log Av D) Av ANSWER: B 212. For the low-frequency response of a BJT amplifier, the maximum gain is at ________. A) RB = 0 Ω B) RC = 0 Ω C) RE = 0 Ω D) RS= 0 Ω ANSWER: C 213. Where the Miller effect capacitance is not involved in BJT configuration? A) Common-emitter B) Common-base C) Common-collector D) All of the above ANSWER: B 214. What does positive and negative sign of dB represents? A) positive-amplification, negative-attenuation B) Positive-attenuation, Negative-amplification C) Zero value D) sign can be neglected ANSWER: A 215. At the midrange of the amplifier, the voltage gain of 100. If 6 dB gain decreases, what happens to the gain? A) 0 B) 70.7 C) 50 D) 20 ANSWER: C 216. If the frequency changed from 1 kHz to 10...
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