...Abram Sheets Mitchell BUSA 3280 3 April 2016 1.) "Michael Phelps is leaving Beijing as a global sports icon. He's now with the likes of the Michael Jordans, Tiger Woods and Roger Federers and he's earned every bit to be in that elite company," said Michael Lynch, head of global sponsorship at Visa. Phelps first got to be marketable in the wake of winning six golds at the 2004 Olympics in Athens. Be that as it may, his prosperity at the 2008 Olympics has placed him in a different level, with a record 14 golds to his name, and on track to end up the wealthiest swimmer ever. "This absolutely changes the game. The values will change, the depth of the programs he is involved with will change, the breadth of these programs will change," said Phelps's agent, Peter Carlisle. As Phelps won gold after gold at Beijing, his allure took off and TV gatherings of people in the United states, the world's greatest media market, watched his triumphs in record numbers. 2.) Morals assumes a part in quality creation and says a great deal in regards to an association. Exploitative conduct or the backing of untrustworthy conduct can spread all through an organization. On the off chance that Kellogg's had kept on embracing Michael Phelps after those pictures were distributed, then Kellogg's image might have been one of a firm that backings the utilization of illicit substances, and that would possibly have harmed interior and outside partners' image. 3.) Not to put all of the cards on...
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...Vitor Franca Mr. Michael Copeland IEP Writing Skills 7 May 2013 The Eight Michael Fred Phelps was born in 1985 and grew up in Baltimore. He decided to start swimming when his two sisters made their first attempt in the US Olympic trials. At first, he was afraid of putting his head under the water, but years passed and he was no longer scared by the water. When he decided to try his first swim meet, it was the moment he made his first decision, among many others, which he would make to achieve eight gold medals years later. "At the age of eleven, his mother took him to the see Bob Bowman, his future coach. Bob laid his eyes on Phelps and predicted Michael Phelps would be an Olympic swimmer by 2000. The decision to join a swim club with Bob Bowman was an easy one. At that time he was engaged in three more sports that he had to give up in order to be a swimmer. At twelve years old he was already winning every event, until one day when he had his first loss. Phelps was extremely upset and made the bad decision of throwing his goggles down. Bob Bowman advised him about his unsportsmanlike behavior. "It's when your body is not in the best situation, your mind is not in the best situation and things are against you those are the times that really count and really matter you overcome and rise to the occasion."" (Schaller 55) Two years later he swam in the U.S. National Championship, where he placed last in the 200-meter butterfly. Very disappointed, he made the decision...
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...In the summer of 2009, swimming legend, Michael Phelps was just coming off a historic Beijing Olympics in which he earned a gold medal in every event he competed in. He was the fastest man in the world for eight events; yet, he was threatening to boycott international meets. Why would a world-class swimmer at the peak of his career intend to exit from the sport? Phelps wanted to bring the integrity of the sport back by refusing to compete in an environment that he deemed unfair. In Phelps’ words, “The one thing that has really really changed over the last few years has been the technology in the sport. It's changed the sport completely. Like I said before, now it's not swimming. The headlines are always who is wearing what suit. It's not swimming and I'm looking forward to the day when we can call our sport swimming again.” Phelps and many others in the...
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...Phelps Group: Building Brands Through IMC Shereko Thrasher sherekot@yahoo.com Course MKTG 578 Professor Lynn Szostek November 25, 2012 Video Case Study: Phelps Group: Building Brands Through IMC How interesting is this topic since my maiden name is Phelps, of course, no relation. As I listened and read through this video case study, it felt as though I was watching a movie and these were the commercials I viewed during the break. The branding strategy the Phelps Group used to implicate Blue Shield 65 Plus is brand extension, where the existing name of Blue Cross Blue Shield extends to a new category. Based on the communications elements shown for Blue Shield 65 Plus (ads, print material, etc.), answer the following. Explain your answers. Describe the target market with which Blue Shield 65 Plus wants to communicate? The target market would include senior citizens that are 65+ who are Medicare recipients, retirees and plan service area residents. These people are also self-reliant and lead active lives. They do not want to have to depend on others to help them if there are sufficient means available. Channel members (those who influence the target-market members) can be communicated with as well. What effect does Blue Shield 65 Plus want its communications to have on the target audience? It wants their target market to understand that nobody knows them like them. They also want them to know that the program is flexible, customized and simple, just...
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...Michael Phelps: ADHD “Your son will never be able to focus on anything,” said Michael’s teacher (Barkham). Michael’s teacher was not able to understand him or Attention Deficit Hyperactivity Disorder (ADHD). Michael Phelps was at a young age when he was tested and diagnosed for ADHD. Having ADHD does not hold people back, but positive effects can come out of it. Just as what happened to Michael Phelps. Attention Deficit Hyperactivity Disorder, better known as ADHD, is a common behavioral condition where children have an inability to focus and are overly active (Vescia 6). Children or adults with ADHD show physical symptoms of not being able to pay attention, hyperactivity, and are easily distracted (7). In addition to physical symptoms, there...
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...their responses to the murder of Matthew. In addition to the various themes suggested by the play, the author wanted to present the varying perspectives toward homosexuality in the Laramie community at the time of Matthew’s death. The author also wanted to explore how these perspectives may have changed as the result of Matthew’s death. Even though the citizens of Laramie persisted that hate is not a value they practice, they still showed contrasting and puzzled views towards homosexuality. Some of the citizens of Laramie, together with Reverend Fred Phelps and his people, displayed extreme hatred towards homosexuals. Reverend Phelps and his people gave an emphasis that Matthew Shepard deserved to die, for he was a sinner and a disgrace to God. They displayed placards with the picture of Matthew burning in the eternal flames of hell. Reverend Phelps says, “If God doesn’t hate fags, why does he put’ em in hell?” (79). Reverend Phelps wanted to tell every member and supporter of the LGBT community that God hates them. The undeniable proof of God’s hate to them was how he didn’t welcome Matthew into heaven and sent him to hell instead. Doug Laws, together with other citizens, showed dislike toward homosexuality. Doug says, “A family is defined as one woman and one man and one child. That’s a family” (25). Doug emphasized that God labeled the families and that there’s no such place for homosexuals in it. A family is consists of a wife, a husband and a child. Another person who displayed...
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...MINICASE 1 Michael Phelps: Strategizing for Gold DISCUSSION QUESTIONS Review Chapter 1: What Is Strategy and Why Is It Important? 1. How did Michael Phelps turn into a “global brand”? Michael Phelps and his manager began with a goal of winning a gold medal in each of his events in the Beijing Summer Olympics. Starting with this goal in mind, Michael and Peter Carlisle mapped out their strategy, and each had a mission: Michael would prepare for the Olympics while Peter prepared Michael’s stardom. Phelps had been gradually building up his exposure on the global market for years in both the real and virtual world. Michael Phelps’s unprecedented eight Olympic gold medal wins and seven new world records, further exposed him as “one of the greatest athletes of all time.” 2. What does the story of Michael Phelps have to do with strategic management? In order to market Michael Phelps as a “global brand,” Michael Phelps and Peter Carlisle followed the AFI framework, allowing them to reach their goals. They analysed Michael’s situation, formulated a strategy on how Michael would win at the Olympics and Peter would increase Michael’s worldwide recognition, and implemented the workout routine and marketing of Michael Phelps. 3. Following the Beijing Olympics, a photo published by a British tabloid showed Michael Phelps using a “bong,” a device for smoking marijuana, at a party in South Carolina. Kellogg’s withdrew Phelps’s endorsement contract. What does this incident...
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...are many of them living in loneliness? Studies have shown that one of the primary sources to human happiness is the close and confident relation we can have to our fellow men. Therefore, the ability to communicate is crucial for how we will evolve in the future. Such issues are being handled in Richard Knight’s short story “Sorry for Disturbing You”, from 2008. In the short story, Michael Phelps is described as an old man, who one evening is knocking on Ian’s front door. He wants to borrow the phone so he can call a taxi. Phelps is intoxicated by alcohol and claims that he used to know the previous owners of Ian’s house, Edie and George Higham. Ian invites him in and tries to help him. To find what connection the drunken man has to this couple; he calls them, but without success. They will not help him at all: “Look, if he’s bothering you I suggest you call the police. I’m sorry he’s disturbing your evening but… I really must go. Sorry.” George Higham seems frustrated and dismissive towards Ian. This reaction is due to the fact that Edie Higman is the daughter of Michael Phelps. The reason why they do not stay in touch anymore is caused by Michael’s drinking problem. In addition, his family has rejected him. Furthermore Michael mentions that he should have been there for his daughter’s wedding: “It’s the alcohol you see. I should have walked her down the aisle you know.” Several times it is seen that Michael...
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...Business Law Snyder v. Phelps Snyder v. Phelps Certainly the case of Snyder v. Phelps is one in which the Supreme Court must tread lightly. The decision is crucial to the preservation of an individual’s right to peace of mind, however, when first amendment rights stand to be updated, the decision requires remarkable foresight and caution. The arguments in Case 09-751, Snyder v. Phelps frequently reference the precedent case of Hustler v. Falwell. The supreme court overturned the appellate court decision, and ruled in favor of upholding Hustler Magazine’s right to make statements (although outrageous and malign) against an established public figure; Falwell. Mr. Summers, the petitioner in Snyder v. Phelps, asserts that private and public figures must be treated differently. In the case of Snyder v. Phelps, the deliberate defamation of the deceased 20 year old marine caused significant emotional distress to the father, Albert Snyder. Furthermore, the petitioner stresses that the emotional distress brought on by Phelps was prolific, egregious, and done with malicious intent. The backbone of the petitioner’s argument is that in contrast to the protection of free speech against public figures, upheld in Hustler v. Falwell, private figures such as Albert Snyder should be protected against cruel publications and protests that cause emotional distress. Matthew Snyder was a marine, and a catholic, and a young American. The Westboro Baptist Church defamed him, and caused grievance...
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...Going The Distance: Plan in place to ensure Michael Phelps’ legacy By Tripp Mickle, Staff Writer July 30, 2012 07:42 AM Font Size Resize Small Resize Normal Resize Large | Print | Share | Swimming icon Michael Phelps plans to retire after the London Games. GETTY IMAGES Call it Michael Phelps 2.0. Long before Phelps won his eighth gold medal in Beijing, his agent, Peter Carlisle, was developing a post-career plan for the swimmer. The time to put it to use will come later this week when Phelps pulls himself out of the pool after competing at an Olympics for the last time. The plan is designed to potentially fulfill Carlisle’s belief that the swimmer could make more than $100 million in his lifetime and further his aim of increasing interest in competitive swimming worldwide. To do so, Carlisle believes Phelps will need to continue signing endorsements, promoting his foundation, traveling to international markets and developing new lines of business like the Michael Phelps Skills Center, a remote training system being piloted in Maine. Octagon's Peter Carlisle has a goal of Phelps earning $100 million in his lifetime. SHANA WITTENWYLER “The goal is still there,” Carlisle, head of Octagon’s Olympic and action sports division, said of the career earnings target he set in 2008. “Just do the math over time. He’s young. He’s not going anywhere. People aren’t going to forget who he is. It’s burned in their memories.” Transitioning an athlete into...
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...Where is the Line Drawn? Freedom of speech: The right, guaranteed by the First Amendment to the U.S. Constitution, to express beliefs and ideas without unwarranted government restriction. The issues of language and whether or not there should be regulation of students’ First Amendment rights can be a summarized in one word for me. Bizarre. College campuses should not be able to put restrictions on students’ right to free expression. Contrary to popular belief that “sticks and stones may break my bones, but words will never hurt me,” I understand that words do hurt; however, it is impossible to regulate language “because we don’t really know how to classify any kind of speech, which we would have to do before we could safely legislate against it”(314). You cannot prescribe a single remedy for the millions of different people on campus. How one person reacts to a word is completely different than how another person would. This is why our First Amendment rights cannot be restricted because there are too many variables attached to it. A UCLA student, Alexandra Wallace, posted a video on YouTube in which she complains about Asian students’ behavior. Wallace's three-minute video had triggered a national discussion about racial stereotyping and what authority, if any, colleges have over students' speech and opinions. When you are given the opportunity to express free speech, you have to act responsibly. Just like if you are given a license, you have to drive responsibly...
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...Chapter 6 Legal Environment Veronica Munoz October 4, 2013 MACU Stanley Balch Page 174 Case 6.1 Snyder v. Phelps 1. The Court holds that the picketing pertained to a matter of “Public concern” because members of the Westboro church basically attacked this funeral. Family members were grieving the loss of their son, their soldier that was killed in Iraq, giving his own life for his country. And the members of this church were throwing verbal attacks, not counting with all the signs they took showing how they hate soldiers because of the homosexuality existing in the service, not having idea that it was the case for this deceased soldier. The fact here is that this was a public matter, because it interrupted the community peace and those are subjects that society (public) are concern in every day basis. 2. A captive audience is a group of people who listen or to watch someone or something because they cannot leave. 3. Because he could not agree with the Court and what the Court rely on. Westboro Church caused this father great pain and the Court denies him for what he suffered. Westboro Church was addressing public issues, but that is different than attacking a person when they are in pain for the loss of a son. He was a victim of their attack. Page 178 Case 6.2 Brown v. Entertainment merchants Association 1. The issue before the Court was the sale of certain violent video games to children without parent’s permission. These video games have violence;...
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...Significant Legal Decisions Involving Hate Speech in America What exactly is Hate Speech? There are many different variations to this answer. According to dictionary.com, it is “speech that attacks a person or group on the basis of race, religion, gender, or sexual orientation” (“hate speech”). Anthony Lewis’ description of hate speech focuses more on the people it aims at: “Hate speech, it is called: virulent attack on Jews, blacks, Muslims, homosexuals, or members of any other group. It is pure hatred, not based on any wrong done by an individual” (157) Throughout history, many cases involving hate speech have been brought to court; each of them differ in their own ways and each brought a significant change to our Constitution. Our country prides itself in having freedom for all, and that includes freedom of speech. But when does freedom of speech cross the line? Many court decisions tried to come up with a solid answer, but there may not ever be a successful way to categorize hate speech. All of the cases covered here played a large part in transforming what the First Amendment covers. America started to recognize the significance of hate speech beginning in 1940, and policies began to form to protect offensive speech. At this point in history, hate speech was better known as “racial and religious propaganda” (Walker 62). The Holocaust was a major turning point for America, because we realized the destruction that it caused, and the government wanted to make sure nothing...
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...Case Study 01- Michael Phelps: Strategizing for Gold Answer: 1) Michael Phelps won eight gold medals at Beijing Summer Olympics and also set seven new world records (“Biography.com”, n.d.). This winning launched him in the sports world to a new height and made him a global brand. His Presence in the real world and also the virtual world grew to new heights. He posts and maintains his own Facebook page with millions of “phans” whose click through rivaled popularity to the site of President Barack Obama (“Urban Dictionary”, n.d.). His presence in the social net working grew at a very rapid pace. His videos on YouTube became a favorite following for people. Numerous online blogs began on his name. The heights reached by Michael were a feat achieved by no other Olympian. After setting the world record, Phelps turned the gold medals into a cash-flow stream of more than $100 million through a variety of business activities (Tate, 2014). His official sponsors were AT&T Wireless, Kellogg`s, Omega, Power Bar, Rosetta Stone, Speedo, Visa and Pure sport. 2) Michael Phelps’s gradual growth over the years is the direct relation to Strategic Management. It involved unique resources and capabilities. Some suggestions towards Michael Phelps`s success were based on his unique physical endowments comprising of his long thin torso which reduces drag, arm span of 204 cm which is disproportionate to his 193 cm height, relatively short legs for a person...
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...337. SUPREME COURT OF THE UNITED STATES Syllabus SNYDER v. PHELPS ET AL. CERTIORARI TO THE UNITED STATES COURT OF APPEALS FOR THE FOURTH CIRCUIT No. 09–751. Argued October 6, 2010—Decided March 2, 2011 For the past 20 years, the congregation of the Westboro Baptist Church has picketed military funerals to communicate its belief that God hates the United States for its tolerance of homosexuality, particularly in America’s military. The church’s picketing has also condemned the Catholic Church for scandals involving its clergy. Fred Phelps, who founded the church, and six Westboro Baptist parishioners (all relatives of Phelps) traveled to Maryland to picket the funeral of Marine Lance Corporal Matthew Snyder, who was killed in Iraq in the line of duty. The picketing took place on public land approximately 1,000 feet from the church where the funeral was held, in accordance with guidance from local law enforcement officers. The picketers peacefully displayed their signs—stating, e.g., “Thank God for Dead Soldiers,” “Fags Doom Nations,” “America is Doomed,” “Priests Rape Boys,” and “You’re Going to Hell”—for about 30 minutes before the funeral began. Matthew Snyder’s father (Snyder), petitioner here, saw the tops of the picketers’ signs when driving to the funeral, but did not learn what was written on the signs until watching a news broadcast later that night. Snyder filed a diversity action against Phelps, his daughters—who participated in the...
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