...Community, and War, goes in-depth on what occurred in those fifty years and even King Philip’s War itself. Once friends who heavily relied on each other would become enemies in arguably the deadliest war of North America. The reasoning behind the outbreak of this devastating war was due to Philip’s growing hatred of the pilgrims that would eventually make him burst. The death of Massasoit would allow Alexander, his eldest son, to assume leadership of the Pokanokets. There were disturbing rumors that the new leader was joining forces with an enemy native tribe. When Alexander did not come to Plymouth court as asked, Josiah Winslow was to bring him in. After the meeting, Alexander suddenly fell ill and died a few days later. Philip, Alexander’s younger brother placed blame on the English and was “convinced that Winslow had poisoned the sachem” (Philbrick...
Words: 709 - Pages: 3
...‘ THE BUSINESS OF MASS MEDIA Advertising and Commercial Culture 345 Early Developments in American Advertising 351 The Shape of U.S. Advertising Today 359 Persuasive Techniques in Contemporary Advertising 366 Commercial Speech and Regulating Advertising 374 Advertising, Politics, and Democracy Back in 1993, the trade magazine Adweek wrote about “The Ultimate Network”— something called the Internet: “Advertisers and agencies take note: It has the potential to become the next great mass/personal medium.”1 The prediction was correct, if not understated. The Internet has become a huge medium for advertisers, targeting audiences more precisely than any medium before it. Yet, none of the venerable ad agencies at that time could have guessed that an Internet start-up—Google— would become bigger than the leading multinational advertising holding companies like Omnicom, WPP, Interpublic, and Publicis. Nearly 99 percent of Google’s $16.6 billion revenue in 2007 came from advertising. THE BUSINESS OF MASS MEDIA B 343 ‘ ADVERTISING However, Google is different from the Madison Avenue agencies. It doesn’t design witty, slick ad campaigns. Instead, it facilitates the dull but effective text-based sponsored links that appear in Google searches or on affiliated sites. “We are in the really boring part of the business…the boring big business,” Google’s CEO Eric Schmidt says.2 What Google’s ads lack in creativity, they make up in precision. Google’s AdWords advertising...
Words: 19085 - Pages: 77