Starting out Landslide limousine services will be at the bottom of the marketplace and will not be able to afford comparable packages to their larger competitors. According, to the Bureau of Labor Statistics Limousine drivers earn nationally an average of about 25,000 yearly. While in Austin, Texas they earn about 22,000 yearly. Landslide would be best served to retain its skilled employees a benefits package commensurate to its earned profits and its competitors place in the market. This small business firm seems to have great opportunities for growth and innovative promise to improve into the market of Limousine services.

Create a total compensation and benefit strategy
There are five components to consider when creating a total compensation and benefits package. And they are: Strategic planning, creativity, production, interactive, media. All of these are components to consider implementing when starting a small business demonstrating the competitive edge in the limousine service. Strategic planning entails some of the following business components such as setting up a timeline, establishing a budget, creating brand identity, targeting consumers, refining your message, choosing media outlets and delivering your message. Next, the creativity aspect includes branding, concept development, copywriting, corporate identity, direct mail, outdoor, digital, print, signage. Moreover, production is an essential piece for creating compensation and benefit strategy. And they are: T V commercials, radio commercials, infomercials, product videos, video testimonials, web video, and photography. Interactive ensures that these others pieces are set which includes the following: web development design; email marketing, ad words campaigns, search engine optimization & marketing, and social networking. Lastly, media employs these: strategy,