...single-lens reflex camera, released by Canon on 7 February 2011. It is known as the EOS Kiss X5 in Japan and the EOS Rebel T3i in the Americas. I was one of those who are thinking about getting the very first Digital Single Lens Reflex (DSLR) Camera, when I first laid my eyes on the Canon Kiss X5. At the time, there were only basic features of the product that I could access, based on limited knowledge about technical terms and shooting capacity in Photography. The Canon Kiss X5 is the newest in the Rebel series of cameras that have been produced by Canon, in order to satisfy the demand for great cameras by amateur customers. First we are going to examine the quality of the photos that can be taken. With a DSLR Camera, the quality of images stands beyond the concept of “mega pixels” (often boast about 7 to 10 for regular point shot digital cameras). We can be able to take photos in all lighting conditions with an ISO rating up to 6400 which is expandable to ISO 12800. The camera can also capture video with 1920 x 1080 full HD, is something that lots regular camcorders cannot claim to be able to do. So what makes the gear outstanding among its ancestors (with the same sensor system as the previous model Canon Kiss X4)? Perhaps it is because of the additional new features that can reveal creativity and facilitate the use of customer. By using Basic+, it provides settings whereby we can shoot by ambience or by lighting effect. When ambience is chosen, the camera makes adjustments...
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...| FASHION PHOTOGRAPHY | | TABLE OF CONTENTS 1. Executive summary 1 2. Introduction 2 3. History 4 4. Popular digital cameras 6 5. EXECUTIVE SUMMARY The purpose of writing this report is to enhance my knowledge on the topic that most interests me. Fashion photography is an essential part in the fashion world. The scope of writing this report is to learn all I can about fashion photography and use my findings in the future. I began my research by referring to some books from the library. Then I referred to the web. I learnt many interesting facts. I learnt about the techniques used in fashion photography, the lighting used, famous photographers, various cameras and its features and the types of fashion photography. It was a lot of fun working on this report. INTRODUCTION Everyone wants to see exciting pictures of beautiful people and great products presented with incredible artistry. Nonetheless, the phrase fashion photography means different things to different people. Whether they are involved with the fashion industry or just a viewer of the final results makes a difference. To a photographer, fashion photography is a way to express himself, the models, and the products as one coherent piece of art. The fashion photographer tries to bring to all three a liveliness that transcends each one individually, and to simply make...
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...Kudler fine foods is a rapidly growing online retail business that needs photography services just like any other business. This makes the company reach a decision-making point on whether or not to outsource its photography services. Such initiative has both advantages and disadvantages that come the managers of all the decision-making must put in place before making a move. Some of the disadvantages of outsourcing photography services include: the possibilities of losing total control over the process of the professional resulting in results that may have not been envisioned by the company owners. The photography process is always an internal and in-line with the photographer’s imagination that an external party may not fully understand. After photography charges or costs may incur, a professional photographer is likely to charge extra costs and what would obviously be attained at minimal cost is conducted internally by the company representatives. The risk of privacy and confidentiality issues may occur, and external photographer may not put into considerations the necessary security and privacy needed in using the company images and information. This may result in some images going to the competitors business and may work against the company owners. Outsourcing professional photographer may eventually lead to job losses within the company. However, there are some advantages to outsourcing photography services for Kudler Fine Foods. First, outsourcing provides an opportunity...
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...Digital Photography and Its Effects on Humanity: A Brief Examination of Three Examples Communication, Rapid Modification, Digital Artistic, & Advertising Laura Tavera DeVry University, Decatur Campus December 09, 2011 The digital world of photography change how humanity communicates and exchange images in a matter of few seconds provoking to have less privacy in your everyday life. Digital photos in the Web are very common, which is a useful tool for people to share memories and personal events, but once the pictures are downloaded and shared it’s impossible to erase. Almost everyone have digital access from either a camera phone or digital camera, which creates a whole new era of artistic art that helps humans to express feelings and emotions. Technology made it easier to play and experiment with common features of devices and programs to have a variety of pictures with different effects that creates artistic photos. Digital Photography transforms the view on how humanity has access to instant photos from family and friends, editing, and digital artistic. Events that Led to the Advancement Capturing digital images comes back in 1960s where NASA use digital signals to capture the surface of the moon with the help of computer technology to improve the images that the space probes were sending. The government used satellites to spy and helped to advanced digital imaging. The private sectors made big contributions like Texas Instruments invented a film-less electronic...
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...inventor and philanthropist in the 1880‘s with a passion for photography had a dream.1 At the time photography was a very rare past time that only professionals had the knowledge and equipment to partake in. Eastman’s vision was to provide photography for the everyday consumer at low cost. Eastman accomplished this by starting the Eastman Dry Plate Company, which was a global leader in mass producing dry plates for many years. Within four years of of the commencement of research, negative paper was introduced and would be used for the next century. Film became so efficient and cheap, Eastman invented the first commercial camera called the “Kodak” which revolutionized the “point and shoot” concept as the world know its today. 1 The Kodak camera was so popular that Eastman decided to integrated Kodak into the company name. The newly founded and named Eastman Kodak Company in 1892 became so big they had to expand their facilities to New Jersey for access to new trade routes. This was the beginning of Kodak and the start of photography. Kodak’s history is mainly responsible for making the Kodak name what it is today. The initial products invented by Kodak like the camera and film opened doors and provided a foundation for innovation and success in the photography and developing industry. Furthermore, Kodak’s business model, although a failure, taught the world of business how to run a business. In today’s world, cameras range from expensive professional models to dollar store disposables...
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...Abstract Eastman Kodak Company and Fujifilm are competing corporations in the photography supply and equipment industry. When the industry changed both companies were impacted, but due to very unique management styles and ability to adapt to change one Fujifilm excelled while Kodak faltered and eventually declared Chapter 11 Bankruptcy in 2012. History of Kodak George Eastman founded Kodak, in 1888. The company’s early success was based on the new technology for cameras. The camera simplified the photo taking process (Williams, C. 2013) Kodak’s main focus was photography and imaging. They had an array of products that ranged from photography equipment, film, paper and color chemicals. In the1980’s, Kodak’s market share reached 90%. This was a very special moment in the company’s history. Kodak developed the first concept of the digital camera in 1975. Their executives could not imagine the world without traditional film; unfortunately, the idea was dropped because they feared it would threaten the company’s film business (Snyder, 2013). Digital cameras would become common; the technology started to spread and film sales dropped considerably at the late 1990’s. Kodak made a slow transition to digital technology. Unfortunately, their competitors adapted to change. This lead to Kodak’s loss of market shares both in the United States and worldwide. The company filed for Chapter 11 bankruptcy protection. After one year of continuous battle to keep the company “alive”, the...
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...Table of Contents Introduction 1 Influence 2 The Camera 3 Invention & the Early Years 3 The 20th Century & Lead up to the Digital Era 5 The Digital Era 6 Product Life Cycle 9 Innovation 11 Patents 13 Marketing 14 Market Analysis 14 Difference in the Marketing Mix 4P’s and 7P’s 15 Product 16 Price 18 Why Nikon P500? 18 Promotion, Place and Diffusion 20 Influence on Society 20 UPS and Nikon 21 Conclusion & Future Outlook 22 References 23 Appendix 25 Introduction The purpose of this paper is to show the writer’s choice in choosing, the product, the camera and the effects of Marketing, Design and Innovation of the Camera. Influence From the onset of this course, the writer was told to choose a product that has influenced the writer’s life; the only item would and has been the Camera. As a child the writer has always been intrigued by the ideas of a story, a story that little words but great impact. These short stories can only be told through pictures, through the technology of the camera. As the wise ones say, “A picture paint a thousand words." The camera allows for the indulgence of the writer’s greatest pastime and hobby. The camera allows for a unique view of the world, a view of one’s perspective of the one’s world. Behind the lens give reveals the beauty of the life, the beauty of a first kiss, the beauty of the first valentine, the beauty of true love, the beauty of a first born and his first step. Behind the...
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...Samsung- “we are David Bailey” About the Product: Samsung launched its NX 1000 Smart Camera range in May, 2013 worth £ 55 million (Advertolog, n.d.). The NX 1000 is Samsung’s new entry level mirror-less compact camera with high resolution and Wi-Fi connectivity. It has a plastics body with a 3 inch screen with sharp angles and a 330 shots battery life capacity according to Camera & Imaging Products Association (CIPA) standards. The body of the camera has a textured finger grip on the rear of the camera making it easier to use. Other features include a shooting continuity of 8 frames per second (fps), 20.3 Advanced Photo System type-C sensors (APS-C), pop-up flash and Interchangeable lens. There are a number of lenses available by Samsung...
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...began in 1888 with its introduction of the Brownie camera priced at $1.00. By 2000, Kodak was one of the most recognized and trusted brands in the world. However, by the year 2000, the company faced many challenges. Its stock price had plummeted, and it had begun laying off workers. Even worse, when the September 11tragedy hit, consumers began to flock to digital cameras, and cell phone manufacturers beganto offer camera phones. As if all that were n¶t enough, Fuji was slowly but surely exposing the cracks in Kodak¶s marketing strategy. This was especially true of the move toward one-hour photo processing. In early 2003, the company began a major reevaluation of corporate strategy. In the years following, Kodak reduced its dependence on traditional photography. The new direction for the company would focus on non-photographic markets, digital markets (such as inkjet printers and high-end digital printing), and medical imaging. The company would no longer invest in traditional consumer film, which, along with photography, accounted for 70 percent of Kodak¶s revenue and all its profits. By 2004, the company had been significantly restructured in a manner reflective of the new strategic directions. By 2006, it appeared that the new strategic plan was not working, as evidenced by heavy losses and a declining stock price. Discussion Questions 1. How are the market structure and demand, the nature of the buying unit, and the typesof decisions and decision processes...
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...Does having more control over the camera enable better photographs to be taken? Introduction The digital world of photography change how humanity communicates and exchange images in a matter of few seconds provoking to have less privacy in your everyday life. Digital photos in the Web are very common, which is a useful tool for people to share memories and personal events, but once the pictures are downloaded and shared it’s impossible to erase. Almost everyone have digital access from either a camera phone or digital camera, which creates a whole new era of artistic art that helps humans to express feelings and emotions (Helmut and Alison, 2011). Technology made it easier to play and experiment with common features of devices and programs to have a variety of pictures with different effects that creates artistic photos. Digital Photography transforms the view on how humanity has access to instant photos from family and friends, editing, and digital artistic. Discussion Capturing digital images comes back in 1960s where NASA use digital signals to capture the surface of the moon with the help of computer technology to improve the images that the space probes were sending. The government used satellites to spy and helped to advanced digital imaging. The private sectors made big contributions like Texas Instruments invented a film-less electronic camera in 1972. Sony released an electronic camera that recorded images onto a mini disc (Helmut and Alison, 2011). According...
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...digital SLR cameras, precision lenses, projectors, and professional printers deliver the advanced imaging performance and capabilities that HDTV program producers, broadcasters, ad agencies, filmmakers, and other digital content creators rely on for making dynamic visual media” (Canon Film & Television, 2012) Offering new camera concepts to fundamentally and continuously introduce change in photography is key in aligning the Canon brand and image to be synonymous with reliability, ease in functionality, and quality to the professional consumer and establishing itself as the brand to beat in the digital camera marketplace with its lens technology that can produce super sharp, high-resolution pictures (“Red for still & motion.,” 2011). Canon’s brand dominance and notable achievements separates them from other competitors, such as Fujifilm and RED and with the current competition trend of HD production, Canon will surpass expectations and cavort its dominance over the competition with the long awaited Digital SLR EOS Renegade 3D (Renegade 3D). Canon was first to begin the motion capture craze with their innovative introduction of the seditious Canon EOS 5D Mark II back in 2008 and since then Canon has surpassed the competition with a production development line of cinema EOS model cameras that obtain similar, if not more advanced, digital stills and motion capture as recently seen with the previous release of their EOS C300 digital cinema camera and its 4k...
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...THE MANS’ GUIDE TO BE A PHOTOGRAPHERS HUSBAND… * FIRST AND MOST IMPORTANT RULE… DON’T TOUCH HER CAMERA. EVER. * SECOND. HAPPY WIFE = HAPPY LIFE. KNOW THIS. IT WILL COME IN REALLY HANDY. * KNOW THAT YOUR WIFE WILL MAINLY WEAR YOGA PANTS OR PAJAMA PANTS WITH A HOODIE MOST DAYS YOU GET HOME FROM WORK. * EVERY PIECE OF JEWELRY YOU PASS BY IN THE STORE WOULD LOOK GOOD HANGING AROUNT THE FINGER, WRIST, OR HAND OF THE HER UPCOMING CLIENT. * DON’T BE WORRIED WHEN YOUR WIFE COMES TO BED AT 2 AM BECAUSE OF EDITING. * YES, WATCHING THE BACHELOR OR VAMPIRE DIARIES IS CONSIDERED A FORM OF WORK IF YOU HAVE AN OPEN LAPTOP AND ARE SORTING/EDITING PICS WHILE ADVERTISEMENTS PLAY. * REST EASY KNOWING THAT EVERY LITTLE TAIL-WAG AND WOOF OF YOUR DOGS’ LIFE IS DOCUMENTED THROUGH PHOTOGRAPHS. THIS COULD ALSO RING TRUE OF ANY VISITING CHILDREN UNDER THE AGE OF 3. * JUST KNOW YOU’LL NEVER EVER END UP BUYING HER A USEFUL OR SUFICIENT CAMERA BAG. SHE’LL SMILE AND SAY “THANKS” AND YOU’LL NEVER SEE IT LEAVE THE CAMERA CLOSET… THIS BRINGS ME TO MY NEXT POINT… * YOU WILL HAVE A “CAMERA CLOSET.” (A CLOSET FULL OF EVERYTHING/ANYTHING RELATED TO TAKING A PHOTO. FYI.) * KNOW THAT THE CAMERA ITSELF MEANS NOTHING. IT’S ALL ABOUT THE LENS. GET THIS RIGHT AND YOUR LIFE WILL BE MUCH EASIER. SO HINT HINT… YOU WILL OWN MANY (AND I MEAN MANY) LENSES. AND YES SHE WILL TAKE ALL OF THE LENSES AND TELL YOU THEY ARE ALL NEEDED FOR THIS SHOOT… BUT KNOW SHE’LL ONLY USE A MAX OF 2 OF THEM...
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...“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customer will find credible and aligned with their values”. Simon Mainwaring “Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customer will find credible and aligned with their values”. Simon Mainwaring Jessops Marketing Analysis BaBS: Marketing Management LSC| Cardiff Metropolitan University Jessops Marketing Analysis BaBS: Marketing Management LSC| Cardiff Metropolitan University Students (Group 12): * Abdelmalek Jib, L0299ZALZAL1014 * Barbaros Donmezer; LO295KGSKGS1014 * Diogo Figueira, L0317VSAVSA1014 * Supachai Tangthamphoonphon L0304RCGRCG1014 * Zacharia Peter, L0313AAHAAH1014; Students (Group 12): * Abdelmalek Jib, L0299ZALZAL1014 * Barbaros Donmezer; LO295KGSKGS1014 * Diogo Figueira, L0317VSAVSA1014 * Supachai Tangthamphoonphon L0304RCGRCG1014 * Zacharia Peter, L0313AAHAAH1014; Table of Contents Table of contents………………………………………………………………………….. Page 1 Introduction……………………………………………………………………………….. Page 2 Marketing Environment: PESTLE………………………………………………………………………………... Pages 3-4 SWOT analysis………………………………………………………………………. Pages 5-6 Mission and objectives……………………………………………………………………...
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...wet plates. The outfit was so big and cumbersome that he thought he could simplify the process. He read British magazines that explained how they were making their own gelatin emulsions to coat the plates so that they would not be wet plates. He perfected the process and began making his own gelatin emulsions and coated plates. By 1880 he invented a dry plate formula and patented a machine for preparing a large number of plates and that is how Eastman Kodak began. His company began to grow but faced collapse when the dry plates began to go bad in the hands of dealers. He recalled the plates and replaced them to make good on the plates and saving his reputation. He realized that what he was doing was making photography an everyday affair and strived make the camera as convenient as the use of the pencil. By 1885 he developed a film that was lighter than dry glass plates and that could be used...
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...with his family to Rochester, New York in 1859. He dropped out of school in 1868, at the death of his father. He was poor, but even as a young man, he took it upon himself to support his mother and two sisters, one of whom was severely handicapped. He began his business career as a 14-year old office boy in an insurance company and followed that with work as a clerk in a local bank at age 19. He studied accounting at night to be able to advance in his job. His passion for photography began with the purchase of his first camera in 1878. The invention of the dry-plate process took one year and many sleepless nights trying different formulas. According to his mother, sometimes he was too tired to undress and slept on the kitchen floor. In 1879 he filed first patent for a machine that coated dry photographic plates and founded the Eastman Dry Plate Company. He didn't concentrate on perfecting lenses and trying to rival sophisticated European makers of photo equipment. Instead, he developed the Brownie, a box camera that went on the market in 1900 with an all-American price tag of $1. A roll of film went for 15 cents. With the slogan "you press the button, we do the rest", George Eastman put the first simple...
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