Free Essay

Photoshop Ethics in Journalism

In:

Submitted By ybknerd
Words 4016
Pages 17
The Fine Line Between Art and Truth
Photo manipulation has been around for over a century, but the recent focus on Photoshop has caused news photography to be looked at in a new light. As a result, pictures that have been manipulated have been called into question, and therefore have had a significant effect on the credibility of various forms of print media. In this new age of media, where circulation is down and corporations are cutting employees, credibility is a much talked about commodity. Although photo manipulation has a great effect on the credibility of media, it should be considered an art form and given a certain amount of freedom.
To accurately understand the argument, the history of pre-Photoshop manipulation opens the paper, followed by modern manipulation and the backlash it has caused, what credibility is, how newspapers are addressing photo manipulation, and how modern manipulation should be handled and the standards that it is held to.
Photoshop is a tool that has made the practice of photo manipulation both easy and affordable. But what is photo manipulation? It is simply altering an original image, taking the negative or digital image and changing it in some way. This practice has always been common, as photographers have enhanced lighting or used filters to eliminate a certain color. However, in the context of this paper most of the examples addressed deal with the current, narrower view of photo manipulation. According to the 2006 edition of Merriam Webster, photo manipulation is defined as “the application of image editing techniques to photographs in order to create an illusion or deception (in contrast to mere enhancement or correction), through analog or digital means.” Historically this definition was much more broad, however, the current media environment has created a very concrete definition in an attempt to prevent confusion about what is acceptable.
Haney Farid, a professor and researcher at Dartmouth University, has developed algorithms for image analysis. He is an expert in the field of digital forensics and tampering, and in dozens of other image-based fields. His expertise has enabled him to compile a website called “Photo Tampering Throughout History”, and I used his data and background information for all of my history, and every image attached below.
Photo manipulation is not a new thing in any sense; its reach extends back to the presidency of Abraham Lincoln. There is an iconic lithograph of President Lincoln, in which he is standing with a globe, a pen and parchment (Figure 1). Yet, the photo is actually a composite of Lincoln’s head and southern politician John Calhoun’s body. This is the first of many famous photos that have been manipulated. To understand the full extent of photo manipulation in history, I will go in depth on many famous cases.
Figure 1: Abraham Lincoln, 1860

In the 1860s two other major photo manipulations occurred. The best and most extensive of the two is a war photo of General Ulysses S. Grant, which consists of 3 separate photos that were merged together (Figure 2). The first photo was a portrait of the general, the second of him astride his horse, and the third was a shot of a battlefield. The resultant image was a marvelous shot of Grant, astride a horse with a battle raging on behind him. The other photo was one of General Sherman, posing with his generals (Figure 3). The final shot was a composite in which an absent general, Francis P. Blair, was added to photograph.
Figure 2: Ulysses S. Grant, 1860

Figure 3: General Sherman,1865

Throughout the 1900s there were many more instances of photos being manipulated before the invention and implementation of Photoshop. The predominate purpose of photo manipulation in the early 20th century was for famous leaders to either add or purge people from their photos. Famous examples of this practice include: Stalin eliminating his enemies in photos (Figure 4); Mao tse-Tung had men removed from shots who had fallen out of favor (Figure 5), and Hitler did the same, exterminating members of his party from photographs when they fell out of favor (Figure 6). In addition, William Mackenzie who was running for prime minister in England, had King George IV removed from a shot of him and Queen Elizabeth for a campaign poster in which he wanted to seem powerful and close to the queen. (Figure 7)
Figure 4: Stalin, 1930

Figure 5: Mao Tse-tung, 1936

Figure 6: Adolf Hitler, 1937

Figure 7: Prime Minister William Lyon Mackenzie King, 1939

One of the most shocking examples of pre-Photoshop manipulation was the John Filo photograph, which won a Pulitzer Prize in news photography. It is the photograph of the 1970 shooting at Kent State University where the National Guard shot into a group of student protestors (Figure 8). The picture is of a young woman, Mary Anne Vecchio, screaming as she kneels next to the body of Jeffery Miller. In the original photo, there is a pole coming out of her head. This pole is a part of a fence that runs behind all the students in the shot. But the photographer took out the fence post behind her head before it was published in Time magazine.
Figure 8: Photograph by John Filo, Pulitzer Prize 1970

This provokes the question, why are these not a big deal? Why are they still in textbooks? Why was the Pulitzer Prize not revoked? Are these types of photo manipulation ethical, or did these photographers step over this invisible line? When these manipulations were revealed, did they create a backlash? Is removing a fence post, a sign, or a power line okay? What about removing or adding people from photos? Where do we draw the line? This question of ethics in photography is one that is addressed in newsrooms across the countries. Are highlighting photos so the lighting is more dramatic, or using a filter to distort color going too far? This string of questions defines photojournalism today, since newspapers are incredibly worried about their credibility and do not want a huge scandal to mar their reputation. But what is credibility, and how does it relate to news?
The Merriam Webster definition of credibility is “the quality or power of inspiring belief.” Tony Burman, ex-editor and chief of CBS news elucidates, “Every news organization has only its credibility and reputation to rely on.” If that is the case, no wonder media outlets are so focused on the reputation and accuracy of their information and photographs. As John Royban, editor of the Toledo Ohio Blade, stated, “Journalism, whether by using words or pictures, must be an accurate representation of the truth” (Saltzman 1). So how exactly does a single photo affect the credibility of a major media organization? Below is an in depth look into three modern cases of photo manipulation and the direct effect each had on their media organization. Specifically, how a single case of photo manipulation can alter public perception of a media organization. This “deception” changes how people can view events, but one must remember that a photograph is part art and part truth.
A career was ruined the day Brian Walski, Los Angeles Times news photographer, created a composite of two Iraq war photos (Figure 9) Picture a man with two cameras around his neck, and a hard hat for coverage crouching amid the shellfire in Iraq. He took 300 photos of British soldiers fighting Iraqi insurgents and civilians escaping the scene that day. When he got back to his tent that night, and looked through the shots, not one spoke to him. So in a split second decision he merged two photos that he had taken just seconds apart and created a composite that related true emotion. This created an amazing shot that just happened to end his career.
Figure 9: Brian Walski, Los Angeles Times, 2003

When the manipulation was revealed, the response of the Los Angeles Times was harsh yet justified in their eyes as they immediately fired Walski. The immediate backlash consisted of photographers discussing how this event could threaten the credibility of their job. This might sound strange, but in order for a reporter or news photographer to have credibility, they must have a spotless reputation. Furthermore, the reputation of the few unethical photographers transfers to many, and the many credible photographers were afraid they would lose their reputation due to the actions of a single individual. Johnston, an assistant editor for the American Journalism Review, explained this event caused such a stir in part because an outstanding photographer in a hard news setting combined two photos, and this was a fairly new ethics breach. Walski himself expressed genuine remorse after his manipulation was brought into the light, “After a long and difficult day, I put my altered image ahead of the integrity of the newspaper and the integrity of my craft. These other photographers are there [in Iraq] risking their lives and I’ve just tarnished their reputation.”
This event sparked ample discussion about the ethics that govern a photojournalist. Joe Elbert, managing editor for The Washington Post, proclaims, “You never change reality.” He goes on to state, “Photojournalists sometimes have to take the hit and come in and say they don’t have anything. It’s totally black and white.” It just comes back to the fact that reputation and credibility in a news-oriented field are inseparable, like a traveler and their passport. So the next step is to figure out what causes a photographer to cross the ethical line. The self-imposed pressure many photographers place upon themselves to create the best photo possible may be one possible cause. Photographers straddle two purposes: truth and art. These opposing purposes cause immense pressure toward photographers, especially in a war zone, which could cause a photographer to breach their own ethical code to create the perfect shot. The perfection of movies and advertisements leads photographers to expect their photos to be perfect as well. Walski said it best, “The push in the industry is to go to that line where news becomes art.” Many of the most famous photographs in our history are ones that defined an important event or horrific moment. However, photos are no longer news of what has happened but an example of art; symbolic of our beliefs and memories. In an attempt to reach that ideal image, Walski crossed the line for the first time and brought this idea of photography ethics to the forefront.
Many of us may ask ourselves, why is this so wrong? The man took both photos merely seconds apart and created an image that was able to resonate in our hearts. He captured emotion, and the composite also had composition that many artists strive for. In the world of art, the artist can use creative license to alter what is there, and create something that has more meaning. Unfortunately, photojournalists are held to different standards, and in a way the Los Angeles Times did have a point. If a picture truly is worth a thousand words, and the picture is false, then the paper published 1000 falsehoods. In truth, the ethical question is subjective, although we can physically see that this one small case of manipulation had a major effect on the Los Angeles Times.
Sherry Ricchiardi, senior writer for the American Journalism Review, told the story of Allan Detrich, a man who manipulated over 69 photos in the Toledo Blade, and probably would have continued doing so if he had not been caught. This case, unlike Walski’s, was not a one-time deal, but a habit that continued over a span of years. For Detrich, photo manipulation became a habit, his reach for perfection, or at least to eliminate blatant flaws, made him cross an ethical boundary for photojournalists. But more than that, he damaged the credibility of the Toledo Blade. The unwritten rule for all journalists is to never change reality, and a photo without a certain person in it, or an object in the background is no longer reality. Detrich not only ruined his own career, but also showed that photo manipulation is becoming a part of journalism.
The photo of a basketball game between Toledo and Kent State, where he added a basketball to the photo cutting off the legs of a man in the background, broke the camel’s back (Figure 10). Detrich was a famous photographer, who had won multiple awards for his photography, including: Pulitzer finalist in 1998 and twice named Ohio photographer of the year. When confronted with evidence of his photo manipulation, he claimed that he submitted the wrong photo; this was an illustration that he planned on framing for himself. Following this incident, the newspaper analyzed all photos that Detrich had submitted in the last three months.

Figure 10: Alan Detrich, Toledo Blade, basketball shot, 2007

The next altered photo they found was a photo of Bluffton University’s baseball team, who lost five players in a bus crash (Figure 11). The paper looked at photos taken by different photographers shot at the same angle, and each had a pair of feet peeking below the banner in the background of the photo. But Detrich’s shot contained no feet, simply grass.
Figure 11: Alan Detrich, Toledo Blade, Bluffton University, 2007

This second case of manipulation exhibited that Detrich repeatedly doctored photos to eliminate flaws. After this second manipulation came into light, Detrich immediately resigned, before the paper had a chance to fire him. After the paper went through all of his submissions, they noticed a trend. He regularly erased unwanted elements from photos. He took out everything from tree limbs and utility wires, to actual people. Additionally, he would add foliage to a tree, or a shrub to a shot. In the end, the paper found that 69 of his photos had been clearly doctored after going through over 900 photos that Detrich had submitted in the three months prior to the basketball game.
Reputation dominates any job that is dictated by public opinion. The case above, of repeated photo manipulation, troubles the entire journalistic community. This event shows that people can skillfully use Photoshop to distort their photos without an organization catching them. Thus, not only are the photographers at the Toledo Blade now being called into question, but photojournalists as a whole. New organizations are now strengthening their code of ethics to try to prevent breaches and reassure the public that what they are selling is the unadulterated truth.
Another scandal hit the Toronto Star, but a photographer was not the one targeted, but the entire paper and its art department were. In response to the scandal the Toronto Star published an article, “Of Photos and Illustrations”, which is summarized and analyzed below. In a single issue of the Toronto Star, a young girl appeared in the issue twice, once as the original color photo and again in another section as a photo illustration. Each photo was clearly labeled as either photo or illustration, but the paper received criticism from many of its subscribers regarding the manipulation of the photo of a young girl using a milk dispensing vending machine into something sinister (Harvey 1). The illustration was of the same girl standing in front of a locker in a school hallway, while an adult male loomed over her. The original picture of innocence was transformed into a piece meant to warn about the dangers of sexual predators in the school environment.
This incident caused many readers of the Toronto Star to call the paper into issue. One man, who had received the paper for over 30 years, now questioned the credibility of the paper, “Was I just not supposed to notice?” The integrity of the paper was also called into question. Another reader with a good eye noticed that the sub-headline of the story that went along with the illustration said, “The people who abuse you are the people you know and trust.” The reader then commented on that sub-headline, saying, “In the interest of preserving ethical journalism, it is imperative that a photograph of one person should not be superimposed onto another photograph in an entirely different context” (2).
The newspaper responded to this incident by defending their stance on illustrations while acknowledging that a mistake had been made. Due to this mishap, they have strengthened their policy when identifying illustrations. Now they not only identify illustrations in the byline but also obscure the identities of the individuals to prevent future sensationalism. In addition they realized that they should specifically state that the photograph is not real, that they have no intention of duping the audience with the illustration. The paper concluded their statement by conceding “the downside is they [photo illustrations] can make our jobs just a little too easy - and perhaps, at times, make us a little too careless” (3). Again this showed how one small photo manipulation could cause extreme backlash and alter the perception of readers.
Though credibility and photo manipulation is an important topic, many people outside of the journalistic community do not analyze photo manipulation and credibility since it does not define their field. In Australia, an unnamed doctoral student supervised by Geoff Turner and John Henningham, both journalism and ethics professors, did immense research on how journalists in different countries react and accept digital retouching in photojournalism. In a particular study, editors, photographers, and other journalists took a survey on what they found as acceptable photo manipulation. They found that American journalists were much more likely to disapprove of manipulation techniques in any type of journalism than their international counterparts. The results of this study were classified by each region, and allowed for the comparison of countries’ ethical standards on photo manipulation. The author stated that there is an international “need for those who carry out the work to have appropriate training and to be aware of what their public might see as unethical standards” (Elgar 1).
The paper contrasted the different techniques that cause a scandal in each country. In Australia, changing the apex of lighting in a photo created a large scandal. Basically, this means that parts of the photo were lightened and other parts darkened so that there would be better contrast. While in the UK it took much more than that to get attention. Two examples that caused a ruckus were when a beer bottle was replaced with champagne in order to label John Prescott as a champagne socialist; and when a woman in a wheelchair was taken out of the background of a cricket photograph. While in France, small changes such as lighting and color are overlooked for the sake of art.
The scenario-based survey gave different examples of photo manipulation, and the journalists were to state if they thought the practice was ethical or not. The results reported, American photo-journalists were most likely to disapprove of the manipulation techniques in news photographs, their approval rating was a measly 2.1%, “whereas British and French photographers were the most likely to believe the same practices were justified (31.7 %). Australian photographers’ approval rating for manipulation techniques in news photographs fell between these extremes (9 %) but was closer to the American ideals. However, when it came to news feature photographs,” photographs that are of everyday life, for example: a portrait, rose garden, restaurant, or human-interest photo. “British photographers supported far higher levels of manipulation without acknowledgment (58.5 % approval), compared with Australian and French photographers (38 %). However, American photographers were still reluctant to use any enhancement techniques on their feature photographs (9.7 %).” (2).
This jumble of percentages boils down to the fact that American journalists are wary of any sort of photo manipulation, much more so than their international counterparts. The survey also showed that journalists in all countries had a higher tolerance for photo manipulation in feature photographs, or photos of everyday life. So the question now is, how can the US media prevent photo manipulation?
Our society as a whole is based on a system of structure and rules, which extends into all forms of business. Thus, the best way to prevent photo manipulation is to create a thorough set of guidelines that dictate the extent of photo alteration. Many newspapers have already created a set of ethics, but some of them are not specific enough. Therefore, it is in the newspaper’s best interest to spell out all limitations so that the photographers have a road map, and the newspaper cannot be penalized. I spent much time trying to qualify this statement but Carlson truly said it best.
The persistence of image editing raises questions about the applicability of blanket ethical statements in accounting for all situations: ‘LA Times policy forbids altering the content of news photographs but doesn’t define precisely what the term ‘content’ means, just what is acceptable and what crosses the line and who really is qualified to judge?’ These are key questions that must be addressed by the entire journalistic community. On its own, objectivity is insufficient to guide photojournalistic practice. Instead, the question of craft must be invoked. What makes a ‘‘good’’ picture should not be reduced to simply a ‘‘true’’ or ‘‘real’’ picture. Photojournalism has its own formal criteria that must be respected and admired as a way of communicating about the world. (Carlson 9).
Many articles that deal with photo manipulation relate it to changing a quote to make it more poignant or powerful. But photography is its own form of media that needs to be considered apart from other types. It answers to different rules, and though written and photographic journalism go hand in hand, they are addressed in a slightly different way. There need to be guidelines that are tailored to what the paper expects and should be tempered to the reality that photojournalists face. Credibility is not something that can be bought; it must be earned over time. It is a form of trust, one that we have in our media; it is hard to build but easy to break.
The biggest worry is that “in the future, readers of newspapers and magazines will probably view news pictures more as illustrations than as reportage, since they will be aware that they can no longer distinguish between a genuine image and one that has been manipulated.” That quote is 21 years old, said by acclaimed photo critic Andy Grundberg in 1990 (Ricchiardi 4). But I believe through strictly enforced ethics on the part of media organizations, the general public will not lose faith in their media organization. Regrettably though, the more scandals that are brought to the surface, the more photojournalism will lose its credibility. If the photography world were viewed as one large illustration, there would be some great artistic shots, but where would the truth be? I can’t imagine our marketplace of ideas without true un-manipulated photos. True photos will always survive, but if people do not have trust in their media, they might as well be just another illustration.

Works Cited

Carlson, Matt. "The Reality of a Fake Image; News norms, photojournalistic craft, and Brian Walski's fabricated photograph." Journalism Practice 3.2 (2009): 125-139. Communication & Mass Media Complete. EBSCO.

Elgar, Kerri. “Fuzzy Rules on Digital Images.” The Australian 23 September 2004: 22. Print.

Farid, Haney. “Photo Tampering Throughout History.” cs.dartmouth.edu. Dartmouth, n.d. Web, 25 April 2011.

Harvey, Robin. “Of Photos and Illustrations.” Toronto Star 9 June 2001: K06. Print

Johnston, Cheryl, and Jill Rosen. "Digital Deception." American Journalism Review 25.4 (2003): 10. Academic Search Complete. EBSCO.

Reaves, Shiela. "Digital Retouching: Is There A Place For It In Newspaper Photography?." Journal of Mass Media Ethics 2.2 (1987): 40-48. Communication & Mass Media Complete. EBSCO.

Ricchiardi, Sherry. "Distorted Picture." American Journalism Review 29.4 (2007): 36-43. Academic Search Complete. EBSCO.

Saltzman, Joe. "A Picture Is Worth 1,000 Lies." USA Today Magazine 136.2750 (2007): 55. Academic Search Complete. EBSCO.

Zuppa, Chris. “Looking at the Truth of a Photo.” St. Petersburg Time (Florida) 11 Oct. 2009: 6. Print

Similar Documents

Premium Essay

The Reality Of A False Image Analysis

...of the fact that Photoshop is questioning Photojournalism, there are some cases when this tool really helps to understand the context of the Image and it helps to complement it. Furthermore media is totally subjective. Photoshop is really helpful but it should be used carefully. Within, both of this texts “ Distorted Picture” by Sherry Ricchiardi and “ The Reality of a Fake Image”...

Words: 1116 - Pages: 5

Free Essay

Photo Manipulation: Where Should We Draw the Line?

...The ever popular debate about photo manipulation is known to all photographers; amateurs and experts alike. Does this process enhance images or distort the truth? Photo manipulation has been around about as long as photography. There are examples that date back to as early as 1860. With the digital age, photo manipulation has taken huge leaps. You can see examples of digital manipulation in almost everything in today’s digital age, from advertisements to high end photo galleries. It is second nature. So second nature that we do not even think about some aspects of it and how it has changed and is continuing to change the world of photography. Is the subtle alterations to color balance or contrast considered photo manipulation?” That depends. Are you trying to change a mood, or trying to deceive the viewer in any way? Or are you making an artistic illusion? Does it matter which you are doing? Therein lays the debate: Photo Manipulations; is this a new dilemma and where do we draw the line? So what exactly is photo manipulation? According to Reference.com photo manipulation is the application of image editing techniques to photographs in order to create an illusion or deception (in contrast to mere enhancement or correction), through analog or digital means. (reference) So what exactly is photo editing? Thefreedictionary.com defines edit as a means to revise, correct, or improve… (reference), so that would mean revise, correct, or improve a photo. Photo...

Words: 2007 - Pages: 9

Premium Essay

Communications

...or changing the current social order. Critical Tradition-May be very oppressive Chapter 2: Media Ethics, Culture, Education and Society ƒ Formal or aesthetic aspects. ƒ Students are familiarised with the conventions of the language of different media. As a result students will be able to “read" the media. ƒ Content aspect ƒ Students are also empowered to assess critically the message that the media present and be able to judge the values and life styles portrayed. ƒ Societal aspects ƒ Students learn that media messages are produced by organizations with definite ownership structures and which operate according to particular production techniques. These organizations work within a society which influences the media while it is itself influenced by the media. Production aspects Students are helped to "write" with the media by being given the possibility and the opportunity to express themselves through their own productions Chapter 3: Good News is No News Inverted pyramid- a good hard news story Boyd keys to success believes that one must believe in himself, has a passion for what he does and have a balance in order to succeed. Chapter 4: Journalism Censorship refers to the violation of media content Chapter 5: Printing Processes Printing process: pre-press, printing, print finishing Three professional programs: Microsoft publisher, adobe indesign, photoshop Chapter 6: Presentational Techniques 3 important qualities a speaker must have: Persuasion, thrust...

Words: 710 - Pages: 3

Premium Essay

Career Opportunity

...be made with either a Degree in Psychology or Mass Communication should the members of this group are unable to secure the jobs listed above. Three alternative job options will be highlighted, which includes jobs in the field of Advertising, Public Relations and Human Resource. Advertising For a job as an Advertising Sales Executive, the academic requirement is to have a Diploma/ Higher Diploma/ Degree in Marketing/ Business/ Advertising/ Media & Mass Communication or equivalent. The job also requires a minimum of two years working experience in the field. After graduation, the skills a graduate will have acquired will include the ability to come up with creative designs with Photoshop and Illustrator, have an understanding of media use and ethics as well...

Words: 1874 - Pages: 8

Free Essay

Customer Satisfaction

...Transforming Lives Communities The Nation …One Student at a Time Disclaimer Academic programmes, requirements, courses, tuition, and fee schedules listed in this catalogue are subject to change at any time at the discretion of the Management and Board of Trustees of the College of Science, Technology and Applied Arts of Trinidad and Tobago (COSTAATT). The COSTAATT Catalogue is the authoritative source for information on the College’s policies, programmes and services. Programme information in this catalogue is effective from September 2010. Students who commenced studies at the College prior to this date, are to be guided by programme requirements as stipulated by the relevant department. Updates on the schedule of classes and changes in academic policies, degree requirements, fees, new course offerings, and other information will be issued by the Office of the Registrar. Students are advised to consult with their departmental academic advisors at least once per semester, regarding their course of study. The policies, rules and regulations of the College are informed by the laws of the Republic of Trinidad and Tobago. iii Table of Contents PG 9 PG 9 PG 10 PG 11 PG 11 PG 12 PG 12 PG 13 PG 14 PG 14 PG 14 PG 14 PG 15 PG 17 PG 18 PG 20 PG 20 PG 20 PG 21 PG 22 PG 22 PG 22 PG 23 PG 23 PG 23 PG 23 PG 24 PG 24 PG 24 PG 24 PG 25 PG 25 PG 25 PG 26 PG 26 PG 26 PG 26 PG 26 PG 26 PG 27 PG 27 PG 27 PG 27 PG 27 PG 27 PG 28 PG 28 PG 28 PG 28 PG 28 PG 33 PG 37 Vision Mission President’s...

Words: 108220 - Pages: 433

Premium Essay

No Paper to Upload

...REGENT UNIVERSITY COLLEGE OF ARTS & SCIENCES UNDERGRADUATE CATALOG 2013-2014 (Fall 2013-Summer 2014) Regent University 1000 Regent University Drive Virginia Beach, VA 23464-9800 800.373.5504 admissions@regent.edu www.regent.edu PREFACE Regional Accreditation Regent University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associates, baccalaureate, masters, and doctorate degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Regent University. National and State Accreditation Regent University’s undergraduate school is accredited or certified by the following bodies:   Council for Higher Education Accreditation (CHEA) (www.chea.org/) The Teacher Education Accreditation Council (TEAC) The Regent University School of Education's educational leadership and teacher preparation programs and the College of Arts & Sciences interdisciplinary studies program, which are designed to prepare competent, caring, and qualified professional educators are accredited by the Teacher Education Accreditation Council for a period of seven years, from January 9, 2009 to January 9, 2016. This accreditation certifies that the educational leadership, teacher preparation and interdisciplinary studies programs have provided evidence that they adhere to TEAC's quality principles. Teacher Educational Accreditation Council, One Dupont Circle, Suite...

Words: 74326 - Pages: 298

Premium Essay

Mba Syllabus

...SRM UNIVERSITY (Under section 3 of UGC Act, 1956) FACULTY OF MANAGEMENT SCHOOL OF MANAGEMENT MBA FULL TIME CURRICULUM AND SYLLABUS - 2013-14 1 Code MB 13101 MB 13102 MB 13103 MB 13104 MB 13105 MB 13106 SRM University MBA - Revised Curriculum - 2013-14 Semester –I Thinking and Communication Skills (Practical) Accounting for Decision Making Philosophy for Management Economics for Managers Managerial Statistics Managerial Skills (Practical) Semester-II Financial Management Management Information System Marketing Human Resource Management Production And Operation Management Legal Aspects of Business Semester- III Summer Internship (8 weeks)(Practical) Entrepreneurship Strategic Management Business Analytics (Practical) Elective-1 Elective-2 Elective-3 Elective-4 Semester- IV Elective-5 Elective-6 Industrial Elective (Practical) Total Credit L 0 2 3 2 2 0 T 0 4 0 2 4 0 P 4 0 0 0 0 6 C 2 4 3 3 4 3 19 4 3 4 2 4 3 20 2 3 3 2 3 3 3 3 22 3 3 5 11 72 MB 13207 MB 13208 MB 13209 MB 13210 MB 13211 MB 13212 MB 13313 MB 13314 MB 13315 MB 13316 2 2 3 2 3 2 0 2 2 0 2 2 2 2 2 2 0 4 2 2 0 2 2 0 2 2 0 2 2 2 2 2 2 0 0 0 0 0 0 0 4 0 0 4 0 0 0 0 0 0 10 MB 13417 Functional Electives Marketing Finance Systems Human Resource Operations Vertical Electives Pharma Hospitality Enterprise Resource Planning Agriculture Hospital and Health Care Retailing Auto Industry Project Management Media and Communication Banking Financial Service Insurance   2 MB...

Words: 53231 - Pages: 213

Free Essay

Flattner 4 and 5

...Open-Sourcing Self-Organizing Collaborative Communities Alan Cohen still remembers the first time he heard the word "Apache" as an adult, and it wasn't while watching a cowboys-and-Indians movie. It was the 1990s, the dot-com market was booming, and he was a senior manager for IBM, helping to oversee its emerging e-commerce business. "I had a whole team with me and a budget of about $8 million," Cohen recalled. "We were competing head-to-head with Microsoft, Netscape, Oracle, Sun-all the big boys. And we were 82 playing this very big-stakes game for e-commerce. IBM had a huge sales force selling all this e-commerce software. One day I asked the development director who worked for me, 'Say, Jeff, walk me through the development process for these e-commerce systems. What is the underlying Web server?' And he says to me, It's built on top of Apache.' The first thing I think of is John Wayne. 'What is Apache?' I ask. And he says it is a shareware program for Web server technology. He said it was produced for free by a bunch of geeks just working online in some kind of open-source chat room. I was floored. I said, 'How do you buy it?' And he says, Tou download it off a Web site for free.' And I said, 'Well, who supports it if something goes wrong?' And he says, 'I don't know-it just works!' And that was my first exposure to Apache . . . "Now you have to remember, back then Microsoft, IBM, Oracle, Netscape were all trying to build commercial Web servers. These were...

Words: 12980 - Pages: 52

Premium Essay

Police

...BELHAVEN UNIVERSITY Jackson, Mississippi A CHRISTIAN UNIVERSITY OF LIBERAL ARTS AND SCIENCES FOUNDED IN 1883 CATALOGUE 2014-2015 EFFECTIVE JUNE 1, 2014 Directory of Communication Mailing Address: Belhaven University 1500 Peachtree St. Jackson, MS 39202 Belhaven University 535 Chestnut St. Suite 100 Chattanooga, TN 37402 Belhaven University 7111 South Crest Parkway Southaven, MS 38671 Belhaven University – LeFleur 4780 I-55 North Suite 125 Jackson, MS 39211 Belhaven University 15115 Park Row Suite 175 Houston, TX 77084 Belhaven University Online 1500 Peachtree St. Box 279 Jackson, MS 39202 Belhaven University 1790 Kirby Parkway Suite 100 Memphis, TN 38138 Belhaven University 4151 Ashford Dunwoody Rd. Suite 130 Atlanta, GA 30319 Belhaven University 5200 Vineland Rd. Suite 100 Orlando, FL 32811 Traditional Admission Adult and Graduate Studies Admission – Jackson Atlanta Chattanooga Desoto Houston Memphis Orlando Alumni Relations/Development Belhaven Fax Business Office Campus Operations Integrated Marketing Registrar Student Life Security Student Financial Planning Student Development Online Admission Online Student Services (601) 968-5940 or (800) 960-5940 (601) 968-5988 or Fax (601) 352-7640 (404) 425-5590 or Fax (404) 425-5869 (423) 265-7784 or Fax (423) 265-2703 (622) 469-5387 (281) 579-9977 or Fax (281) 579-0275 (901) 896-0184 or Fax (901) 888-0771 (407) 804-1424 or Fax (407) 367-3333 (601) 968-5980 (601) 968-9998 (601) 968-5901 (601) 968-5904 (601) 968-5930 (601) 968-5922...

Words: 151104 - Pages: 605

Free Essay

Strobist Lighting 101.Pdf

...Strobist Lighting 101 (all text by David Hobby, taken from http://strobist.blogspot.com/2006/03/lighting-101.html, version 05/06/07) Intimidated by the idea of off-camera lighting? Don't be. We are pretty much starting from scratch, so no worries. The first posts will be about what kind of gear you will need to do the minimalist strobe thing. When we are done having our way with your wallet (remembering that light gives you far more bangfor-the-buck than does fast glass or the latest digital camera or 300/2.8) we'll move into basic technique. And after that, we'll keep it going with periodical essays and ideas on how to improve (or refresh) your lighting ability. When you've worked your way through the basics of designing your light kit and learning how to use it, make a point to browse some of the examples in the "On Assignment" section. Those will be updated constantly, too. So keep checking back. You will likely have some questions along the way. Sadly, it is not possible for me to take the time to personally answer all of the one-to-one lighting questions that pop up. So try to resist asking them in the comments section. The only people reading this behind you are the people who are, well, behind you. You will find the one-to-one knowledge bank you seek in the Strobist Group on Flickr. There, you can ask away and get the diversity of response that you need. These are the lighting grad students, so to speak. They know this stuff, and are very enthusiastic about sharing...

Words: 16013 - Pages: 65

Premium Essay

Marketing

...S E C O N D E D I T I O N POWER MARKETING, SELLING, and PRICING A Business Guide for Wedding and Portrait Photographers Amherst Media ® PUBLISHER OF PHOTOGRAPHY BOOKS Mitche Graf Dedication I would like to dedicate this book to one of the greatest men I have ever met, Pat Wright. Although he is no longer with us, he left behind a legacy that will not soon be forgotten. As my stepfather, my supporter, and my friend, he showed me the value of not only a hard days’ work, but also the importance of taking time to enjoy the precious moments life has to offer. By example, he taught me to take my work seriously, but to take myself lightly. His playful spirit will forever be an integral part of my daily life, and his gentle approach to loving others will always help guide me in each of my relationships. I am honored to have known such a tender and loving man. Copyright © 2009 by Mitche Graf. All rights reserved. Published by: Amherst Media, Inc. P.O. Box 586 Buffalo, N.Y. 14226 Fax: 716-874-4508 www.AmherstMedia.com Publisher: Craig Alesse Senior Editor/Production Manager: Michelle Perkins Assistant Editor: Barbara A. Lynch-Johnt Editorial Assistance: John S. Loder, Carey A. Maines, C. A. Schweizer ISBN-13: 978-1-58428-246-4 Library of Congress Card Catalog Number: 2008926666 Printed in Korea. 10 9 8 7 6 5 4 3 2 1 No part of this publication may be reproduced, stored, or transmitted in any form or by any means, electronic, mechanical...

Words: 83440 - Pages: 334

Premium Essay

Damsel

...2014-2015 Undergraduate Academic Calendar and Course Catalogue Published June 2014 The information contained within this document was accurate at the time of publication indicated above and is subject to change. Please consult your faculty or the Registrar’s office if you require clarification regarding the contents of this document. Note: Program map information located in the faculty sections of this document are relevant to students beginning their studies in 2014-2015, students commencing their UOIT studies during a different academic year should consult their faculty to ensure they are following the correct program map. i Message from President Tim McTiernan I am delighted to welcome you to the University of Ontario Institute of Technology (UOIT), one of Canada’s most modern and dynamic university communities. We are a university that lives by three words: challenge, innovate and connect. You have chosen a university known for how it helps students meet the challenges of the future. We have created a leading-edge, technology-enriched learning environment. We have invested in state-of-the-art research and teaching facilities. We have developed industry-ready programs that align with the university’s visionary research portfolio. UOIT is known for its innovative approaches to learning. In many cases, our undergraduate and graduate students are working alongside their professors on research projects and gaining valuable hands-on learning, which we believe is integral...

Words: 195394 - Pages: 782

Premium Essay

Researching and Writing

.... ReseaRching and WRiting a disseRtation a guidebook foR business students Colin Fisher second edition . Researching and Writing a Dissertation: A Guidebook for Business Students . We work with leading authors to develop the strongest educational materials in management, bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints, including Financial Times Prentice Hall, we craft high-quality print and electronic publications which help readers to understand and apply their content, whether studying or at work. To find out more about the complete range of our publishing, please visit us on the World Wide Web at: www.pearsoned.co.uk . Researching and Writing a Dissertation: A Guidebook for Business Students Second edition Colin Fisher with John Buglear Diannah Lowry Alistair Mutch Carole Tansley . Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: www.pearsoned.co.uk First published 2004 Second edition 2007 © Pearson Education Limited 2004 © Pearson Education Limited 2007 The right of Colin Fisher to be identified as author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical...

Words: 142971 - Pages: 572

Premium Essay

Creative Entrepreneurship - Kbs Ventures

...Note from the Authors: “Creative Entrepreneurship” was born out of the desire, want and curiosity of kbs+’s staff to understand the crazy world of entrepreneurship. “Creative Entrepreneurship” curates the perspectives of leading entrepreneurs and venture capitalists as a guide for people interested in learning more. Each writer graciously contributed their work to create a curated resource for creative entrepreneurs. This book is the teaching and inspirational aid for our kbs+ Ventures Fellows – a highly select group of kbs+ staffers from all levels and areas of the agency – who go through a six-month educational program to immerse themselves in the startup and venture capital world. Share this entrepreneurial inspiration with friends using @kbspvc or #kbspvcbook. If you would like to share any inspiration, thoughts or feedback, please contact us at @kbspvc anytime – we look forward to hearing from you. Thank you for downloading our book! Darren Herman Taylor Davidson Creative Entrepreneurship Darren Herman Taylor Davidson a kbs+ partner We have received explicit permission from all authors of the works found in this book. Unless otherwise stated, we do not claim to have written or own any of this work. We are purely aggregating it into a simple book format for the education of anyone who picks up this book. The price of this book is free; if anyone tries to sell this book to you, please report them to us. Hopefully this book inspires you as much as it does...

Words: 88947 - Pages: 356

Premium Essay

世界是平的

...The World is Flat Thomas L Friedman Kq p K To Matt and Kay and to Ron Kq p K Contents How the World Became Flat One: While I Was Sleeping / 3 Two: The Ten Forces That Flattened the World / 48 Flattener#l. 11/9/89 Flattener #2. 8/9/95 Flattener #3. Work Flow Software Flattener #4. Open-Sourcing Flattener #5. Outsourcing Flattener #6. Offshoring Flattener #7. Supply-Chaining Flattener #8. Insourcing Flattener #9. In-forming Flattener #10. The Steroids Three: The Triple Convergence / 173 Four: The Great Sorting Out / 201 America and the Flat World Five: America and Free Trade / 225 Six: The Untouchables / 237 Seven: The Quiet Crisis / 250 Eight: This Is Not a Test / 276 Developing Countries and the Flat World Nine: The Virgin of Guadalupe / 309 Companies and the Flat World Geopolitics and the Flat World Eleven: The Unflat World / 371 Twelve: The Dell Theory of Conflict Prevention / 414 Conclusion: Imagination Thirteen: 11/9 Versus 9/11 / 441 Acknowledgments I 471 Index I 475 Kq p K :::::How the World Became Flat ::::: ONE While I Was Sleeping Your Highnesses, as Catholic Christians, and princes who love and promote the holy Christian faith, and are enemies of the doctrine of Mahomet, and of all idolatry and heresy, determined to send me, Christopher Columbus, to the above-mentioned countries of India, to see the said princes, people, and territories, and to learn their disposition and the proper method of converting them to our...

Words: 170179 - Pages: 681