...of the fact that Photoshop is questioning Photojournalism, there are some cases when this tool really helps to understand the context of the Image and it helps to complement it. Furthermore media is totally subjective. Photoshop is really helpful but it should be used carefully. Within, both of this texts “ Distorted Picture” by Sherry Ricchiardi and “ The Reality of a Fake Image”...
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...O ’ R E I L L Y D I G I T A L S T U D I O Professional Tips & Workflow Strategies for Using Photoshop to Enhance Your Digital Photography Skills Digital Photography Expert Techniques Ken Milburn rs CS ve op Co osh ot Ph Bringing Out the Best Picture So you’ve taken the shot. Is that it? Certainly not. In the world of digital photography, you can use a wide variety of techniques to “bring out” the best picture possible from the shot you’ve taken. You might be wondering, “How is that possible?” Well, in order to explain that, we should provide some background on how cameras differ from our own brains. The human brain can process more color range at any given instant than a computer monitor or a digital print can display. Our eyes don’t actually see more range than film or digital sensors; rather, our brain instructs our eyes to composite different areas of the image into a single whole. The brain does this “multiple-exposure” blending so quickly that we think we are looking at only one image. The camera, on the other hand, doesn’t have our brain inside. It records only one instant in time, which is why we are often so disappointed when we look at a base picture. (“That’s not how I remember the color and the details!”) And it gets worse: cameras are notorious for losing all the little details in the highlights and shadows of a shot. Thankfully, we can use the camera and the computer to minimize these deficiencies, and bring out a wider range of brightness and...
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...girls who learn this stuff. Also the show Botched which is about real people undergoing plastic surgery would make young girls feel incredibly self conscious about themselves. On top of beauty, one of the biggest problems girls are pressured about is in magazines. While women and celebrities are being photoshopped to look slim, anorexic girls are dying in order to look like the celebrities. Not only do we photoshop and fake magazines but also our peers and friends online photoshop and change their appearances on social media like Instagram. One journalist fomt the Washington Post says that “our friends on social media who contribute to this fake reality … Together we create some sort of ideal world online which reality can no longer meet” (Caitlin, Dewey). Reality is easy to distort. In the same article, Dewey talked to someone who photoshopped a video where they faked a trip through Asia and received that person’s input about how easy it is to manipulate photos and videos online. With filters like Clarendon and Valencia, users of social media beguile their followers and portray a lie of themselves in order for them to seem cute or attractive. Not only do girls face the pressure of looking beautiful but girls are also being humiliated for expressing themselves via clothing. In many high schools especially, female students are being down right embarrassed for embracing their choice of clothing to wear. There are some fair dress codes as if a girl is showing a bit too much cleavage or...
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...“Don’t hurry. Don’t worry. You’re only here for a short visit. So don’t forget to stop and smell the roses.” Thank you for the advice, Walter Hagen. But, I have a better idea. How about I take a picture of the roses using my iPhone, open it up with my Photoshop application to enhance the colors, and then upload it to Instagram, Facebook, and Twitter in a matter of sixty seconds? I have to admit, just reading the assignment posted on the syllabus was a painful experience. But I survived, and after 24 hours I am not at all ashamed to review my results. Everywhere I go, media surrounds me; at home, school and most definitely at my workplace. I spent a day this past weekend in a state of isolation. It was difficult to ignore all facets of media, and find other activities to substitute them. I felt alone, bored, out of the loop, and tired. My dependence on media is strong, and I felt as if there were a piece of myself missing. To be more specific, the use of media technology is one aspect that ties my family together. We rely on constant communication for safety purposes. My parents, siblings, and I are on opposite schedules, so it is very important to make sure we keep in contact and update one another. What I missed the most was having my iPhone in hand. I really missed listening to a voicemail from my mom telling me to have a great day, or receiving a text message every twenty minutes from my sister, blabbing on about something cute our cat just did. I use media not...
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...Braun 1 Chloe Braun Professor Fine ENC 1101 22 September 2015 "Dont Blame the Eater" by David Zinczenko In this essay David explains why people shouldn't blame the eater, but instead the environment they grew up in. In the introduction of this essay he explains his background. He grew up in a typical home in the 1980's, his parents were split up so they were on a budget. Growing up as a kid for him, lunch and dinner meant Taco Bell, McDonalds, Pizza Hut or Kentucky Fried Chicken. He goes on to say "by age 15, I had packed 212 pounds of torpid teenage tallow on my once lanky 5-foot-10 frame." (pg. 463) As time went on David eventually turned his life around, went to college, and joined the Navy, where he learned how to eat proper foods and manage his diet. This was when he realized that most teeangers today who live as he did won't turn their lives around. "Today according to National Institues of Health, Type 2 diabetes accounts for at least 30 percent of all new childhood cases of diabetes in this country." That is a large percentage of children that have diabetes, considering in "1994 diabetes was generally caused by a genetic disorder and only about 5 percent of childhood cases were obesity related or Type 2 diabetes." (pg. 463) America went on to donate "$2.6 billion in health care costs in 1969." This action showed that America did realize what obesity was doing to their country. Little did they know it would keep getting worse. Todays...
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...Donald Martinez Professor, Gary Steel WRTG101S 27 November 2012 Social Media Equals Dangers Every day, people are on social media like robots. It is as if the world never existed without it. Social media’s gain in popularity is both exciting and alarming. Facebook is the most popular social media today. “Facebook currently has 901 million active users worldwide.” (Curtan) People sit on sites like Facebook all day and interact with friends and strangers worldwide. Wilber said, “For many people that are stuck at home, for whatever reason, social media opens new doors. Due to the fact that there is a high unemployment rate, I find that there are so many people on different disability websites, and that's their way of connecting so they don't feel isolated." (Curtan) In real life though, these same people are not socializing face-to-face. The human interactions are not there. According to Dr. Aric Sigman, a psychologist and biologist, “Social networking websites like Facebook pose a serious risk to your health.” (NaturalBias.com) In addition, some people use Facebook responsibly, and others do not. Many people neglect their real life for one full of virtual friends. Social media, Facebook in particular, is not only a great invention but also a dangerous invention. These social media friendships on sites like Facebook have two sides. There are people known personally and people not known personally. "I try to reach out to a lot of women in different countries — they...
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...Brain as a Target Advertisement is a tool used by companies in order to draw attention to different products, services, and events. Advertisement is used to promote sales and attract a broader audience. This marketing strategy has been applied by people and companies for hundreds of years. It wasn’t until the 18th century that advertising had started appearing more frequently in people’s everyday lives. The spike in advertising use was caused due to the technological advancements of the printing press. People would notice different advertisements for services and products which would influence their decisions and consumer habits. I have studied many topics related to marketing and psychology. Since our technology is always increasing according to Moore’s Law, our advertising methods are also becoming more and more sophisticated. The marketing method that has been on the rise for a few years now is known neuromarketing. This form of marketing is not a new discovery, although, it is now being understood and studied better as our technology increases. It revolves around the psychological response caused by the brain when consumers look at different forms of advertisements that causes pleasure, such as, food, sex, and social. Neuromarketing, more specifically, revolves around targeting dopamine. Dopamine is the neurotransmitters in our brains which is involved with our survival instincts and pleasure responses (Touhami, 1528-32). Evidently, neuromarketing is not only being...
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...Marketing 401 Name of organization: Nikon Corporation Product analysis and strategy Pricing strategy Promotion strategy Distribution strategy Environmental Analysis Nikon operates in a highly competitive consumer and professional optics environment. The product range in this industry starts with consumer level digital cameras then moves through to pro-level film and digital cameras and includes sport and scientific optics such as binoculars and telescopes. There are a number of competitors all pushing for market share. Smaller competitors include Lumix, Olympus, and Leica. Larger, more dominant, competitors include Nikon, Canon, Sony and Pentax. The largest influence of this environment is the economy. Sales are typically directly inline with expendable cash flow of both businesses and consumers. Technological advancements are also a major influence. Although professional optics and cameras tend to have longer shelf lives, consumer level products are expected to advance a much quicker pace. Advancements in micro-technology assist with making consumer products smaller, faster, and more powerful as the market and consumer spending habits tend to dictate. Finally, in foreign markets such as the UK, political debates about the right to photography in public often influence which type of optics are released and how powerful those optics are. Environmental scanning would be conducted on a continuous basis across all existing products. Closely monitoring...
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...by Lea Verou. Idea & Concept: Smashing Media GmbH Preface Over the past few years, our eBook collection has grown steadily. With more than 50 eBooks already available and counting, we made the decision half a year ago to bundle all of this valuable content into one big lovely package: The Smashing Library1. As a humble gift to you, dear reader, we have now put together this Editor’s Choice eBook. It’s a little Smashing Library treat, featuring some of the most memorable and useful articles that have been published on Smashing Magazine in the last few years — all of them carefully selected and thoroughly edited. Ranging from heavily discussed topics such as responsive Web design, to ideas on UX, to trusty mainstays like nifty Photoshop tricks, to hands-on business advice and design inspiration, this eBook is a potpourri as diverse as your work as a Web designer. We hope you enjoy reading it as much as we do editing and creating each and every eBook page that finds a home in our Smashing Library. — Cosima Mielke, Smashing eBook Producer 1. http://smashed.by/library 2 TABLE OF CONTENTS Designing For The Reading Experience ............................................................. 4 Logical Breakpoints For Your Responsive Design ........................................ 24 Sketching A New Mobile Web............................................................................. 35 Towards A Retina Web ......................................................
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...CHAPTER I The Problem and Its Background INTRODUCTION Many countries around the world are investing in Information and Communication Technology (ICT) to improve and update the education they give to the younger generations. The Department of Education envisions an ICT-Supported system of quality basic education for all. It is stated on the National Framework Plan for ICT’s in Basic Education (2005-2010). It is committed to the appropriate, effective, and sustainable use of ICT’s to broaden access to and improve the quality and efficiency of basic education service delivery. The poor performance of students across the country in national and international tests, and the consistent high school dropout rates in both elementary and secondary school levels, underscore the deterioration of the quality of the Philippine schools system. Computer education offers potential for human betterment, at the same time, it is taught with great dangers that neither the potential can be truly realized, nor the danger avoided, without careful far-teaching critical questions being asked about computers in education. It is clear and evident that whatever this eventual outcome, the debate about computers in education is just beginning and is going to be with us for some time. The mathematician, computer scientist, and psychologist, Seymour Papert conducted renowned projects in the 1970’s at the Massachusetts Institute of Technology with the goal of making children the “builders” of their open...
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...AS Media Studies Assignment AS Media Studies Assignment Week 2, Task, page 15 (Genre) Description of Law and order In the criminal justice system, sexually based offenses such as rape, torture, pedophilia and child-abuse are dealt with in New York City, by a special unit of detectives of the police department known as the Special Victims Unit. These crimes are then passed on to the courtroom for prosecution. Description of Law and order In the criminal justice system, sexually based offenses such as rape, torture, pedophilia and child-abuse are dealt with in New York City, by a special unit of detectives of the police department known as the Special Victims Unit. These crimes are then passed on to the courtroom for prosecution. Law and order is a crime-based drama, with a mixture of ‘court-room’ and ‘detective’, TV series, mainly shown on channel five. By reading the description of the show, I immediately realised that this is a show that is based around the world of crime and how the crime is dealt with within the city of New York. It starts from finding who the criminal is and then we follow the story up to the prosecution in the court room. Words such as ‘courtroom, ‘rape’, ‘victim’, ‘detective’ immediately grabs the reader’s attention, giving us the impression of the type of genre this TV series is. The picture that accompanies the description also shows that the genre of this series is crime as the main detective is pulling out her police badge and is what the...
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...this electronic work beyond a personal use level, or the display of this work for public consumption or viewing requires prior permission from the publisher. This work is furnished for informational use only and should not be construed as a commitment of any kind by Adobe Systems Incorporated. Adobe Systems Incorporated assumes no responsibilities for any errors or inaccuracies that may appear in this work. The software and typefaces mentioned on this page are furnished under license and may only be used in accordance with the terms of such license. Adobe, the Adobe Press logo, Adobe Acrobat, and Adobe Photoshop are trademarks of Adobe Systems Incorporated which may be registered in certain jurisdictions. This work is electronically mastered in Adobe™ Acrobat™. Text was composed in Minion, 13-point. Illustrations were scanned electronically then manipulated using Adobe Photoshop™. CONTENTS I II III IV Copyright How to Use This Book Introduction Numerical First-line Index Alphabetical First-line Index The Sonnets of William Shakespeare V VI Click any line to jump to that section HOW TO USE THIS BOOK • Click the Bookmarks and Page button in the tool bar to display an electronic Table of Contents. Double-click the small page icon to the left of a bookmark name to jump to that page in the book. • Use the Numerical First-line Index to find a sonnet by its sonnet number. Selecting any first line will take you to that sonnet. Select the sonnet number at the top...
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...forward thinking series ‘Evolution of beauty’ Dove Case Study An applied buzz & brand activation research model IS-2007-008 2 ‘Evolution of beauty’: Dove Case Study An applied buzz & brand activation research model Summary / Abstract In traditional campaign post-testings only the impact of direct exposure (people actually having seen the creative) is measured. By doing so, all dynamics behind the buzz in terms of word-of-mouth and word of mouse and how this influences consumer dynamics remains unknown. Insights in the content and dynamics of these conversations could be very useful to understand the success (or failure) of a campaign however. Traditional approaches also neglect the actions people undertake after having viewed a commercial message, while commercials can be found on sites like YouTube and are shared around the world. This study tests Dove’s viral movie ‘Evolution’ and confirms that measuring indirect exposure as well consumer actions undertaken after ad exposure provides advertisers with new and useful insights. 3 Introduction The consumer 2.0 the cocktail party goes digital Today’s empowered 2.0 consumer is very well informed, strongly connected with peers (and millions of surfers in general), has the ability to unify with them & share ideas but also has the tools to create proper content beyond control of marketers. This consumer is more sceptical, questions many things and uses intelligent ways to see through the facade of marketing...
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...Film260 Week 2: iFriends Professor Sydney Matrix May 12, 2013 Lecture Notes Friendship in the Age of Social Media * 7 out of 10 people use social media (this hasn’t changed in 2 years) * 7 out of 10 facebookers check it every day * Many people say they’re spending less time on FB than we used to (but FB says we aren’t) * So do we have a disconnection between perception and reality? * Is FB so habitual that we go on every day for like 20 minutes but we think it’s 5? * Study from Social Bakers says the top reasons for not Facebooking are: * “I’m too busy” * “There’s too much drama” * “It’s too boring/irrelevant” * Migration from Facebook where all the parents and the police are to a more instant gratification like Snapchat (where there’s instantaneity and impermanency) * Younger generations may migrate to things like Snapchat because of the instant gratification and the impermanency of it all * A lot of people freak out over the “once I put it on FB or Twitter, I can never take it off” but Snapchat gives that false sense of security (self-destruct feature) which is why it’s often used for sexting * Social media fatigue – getting tired of social media * Leads to you taking a vacation from the site * But it’s really hard to do so cause FB is integrated into everyday event planning, decision making and networking * People who love FB the most are of course, the ones who are forbidden from...
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...THE TECH-SLACKY HOWTO Author: Santiago Romero http://www.escomposlinux.org/sromero/linux/pringao/techslacky-howto.html Translation: Javier Malonda (supervised by Antonio and Sinner from the Prairy) 30 de mayo de 2002 1. Introduction Welcome to the tech slacky-Howto! The present document is a practical guide to demonstrate the following universal truths: Windows is easy to install (even a child could do it); it’s just about clicking OK. Windows is easy to use (even a child could do it); you don’t need to know anything to start using windows. Windows can perform advanced tasks even if the user doesn’t know a word about computing; you don’t need to know what RAM is or how a computer works. Windows can be learned in a few minutes. It’s plug and play! Thanks to Windows, computers are now easy to use and this is why there’s a computer at each home. People wouldn’t be able to use computers if it weren’t for Windows. To demonstrate all the preceeding premises we will need the help of two special collaborators: Johnny Smartass (myself), an adorable 16 year old youngster son of the woman living at 1354 Evergreen Terrace, next house to... Ralph Jones, our just graduated in Computing Sciende after hard working years, GNU/Linux user and Free Software defender. 2. Required ingredients for the tech slacky-Howto In order to verify the premises exposed before we will need: A user who never owned a Personal Computer (Johnny Smartass in our example). A user with computing knowledge...
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