...24/2/2014 Picard International Expansion CONTENTS PAGE 1. EXECUTIVE SUMMARY 2 2. INTRODUCTION 2 2.1 Picard overview 4 2.2 Picard´s corporate strategy 5 2.3 SWOT analysis 6 3. PEST ANALYSIS 6 4. PORTER´S FIVE FORCES Analysis of entering the UK Market 7 5. CONCLUSION 11 6. BIBLIOGRAPHY 12 7. APPENDICES 13 1. EXECUTIVE SUMMARY The aim of this report is to analyse Picard´s market performance as well as challenges in its operating market using the PEST analysis tool, in order to identify if the company has prospects of entering and succeeding in the UK based on Porter´s five forces model. Picard is a French frozen food retailer focusing exclusively on its own brand product lines. The company has grown to be France´s leading frozen food specialist capturing 20% market share with a network of over 800 stores, and it is also the largest specialised network of frozen food in Italy. Picard also offers a leading home delivery service from internet and telephone orders, including in other countries such as Spain, Luxemburg and Belgium. The retailer´s overall strategy is characterised as a premium proposition with a vision of convenience, quality and innovation, firmly positioning itself on the high end of the market. Picard currently aims to continue opening approximately 50 new stores per year given its successful and consistent performance, allowing the company to potentially expand further overseas. Using the PEST analysis tool it was identified that Picard´s major challenges in...
Words: 3426 - Pages: 14
...Company Perspectives: Picard is unique on the French frozen food market because it is both a distribution label and a brand name. The strength of this innovativ e concept enables us to offer our customers the double guarantee of a well-known brand and our own distribution network that now comprises more than 600 points of sale and 23 home delivery bases. For 30 year s Picard has selected and created the best products and perfected the best recipes in order to enable our customers to enjoy the pleasure of eating well every day. History of Picard Surgeles Ads by Google VMware® Virtual Servers Get the Reliability of VMware® with a Cost-Effective Package for SMBs. www.VMware.com/vSphere Business Opportunity Connect with suppliers & exporters from China & Asia. Free Service. www.hktdc.com Invest in Land in Brazil Double your investment in a short period, with a low risk investment www.landcorpnews.com FundCount Software Private Equity Accounting Software for Professionals www.fundcount.com Picard Surgeles is France's leading frozen foods specialist. The Font ainebleau-based company operates as both a manufacturer and a distrib utor, with a network of more than 500 retail stores throughout most o f France. The company also operates an e-commerce capable web site an d offers home delivery services. Picard's revenues of more than EUR 7 85 million ($890 million) gives it a market share of more than 12 percent of the total French frozen food market, as...
Words: 7738 - Pages: 31
...Fetzer, Bolla, Bel Arbor, and Michel Picard. The Brown-Forman Corporation is one of the largest American-owned companies in the wine and spirits business. They are considered a top diversified producer and marketer of fine quality consumer products within their industry. Headquartered in Louisville, Kentucky, Brown-Forman was founded in 1870 by George Brown and John Forman as small town distillery producing Old-Forester brand bourbon. They compete in the distillery industry that includes about eighty companies with combined annual revenues of $ 6 billion. Today, the company employs approximately 3800 people in the U.S. and abroad. For fiscal year 2008, the Brown-Forman company had sales revenue of approximately $ 3.3 billion with a net income of $ 440 million. In 1956, Brown-Forman purchased the Lynchburg, Tennessee-based Jack Daniel’s. They maintained the simple black Jack Daniel’s label. The Brown-Forman Corporation has found global success by introducing Jack Daniels to overseas markets. The Jack Daniel’s product is the company’s leading brand and is the largest selling American whiskey by volume in the world. Brown-Forman has been able to grow the Jack Daniel’s brand in the U.S. and internationally through building a strong brand strategy. They have built their success through promoting the image of a small town Tennessee distillery for the brand with strong company’s values which has worked within in their international expansion as well. The company continued...
Words: 423 - Pages: 2
...large company or organization changes its working methods or aims, in order to develop and deal with new situations or markets: Sometimes deep organizational change is necessary in order to maintain a competitive edge. EXAMPLE OF AN INDUSTRY BASED: THE NEWSPAPER INDUSTRY AND ITS ASSOCIATIONS Industry associations pay significant roles in the newspaper industry at the national, regional, and global levels. They are particularly important to members because newspaper firms engage in little research and development on their own, have historically exhibited low levels of innovation, and generally do not have organized strategy or business intelligence offices. The industry is highly domestic with only a few international firms and few papers are exported (Picard & Brody, 1997). The industry is three centuries old, has undergone relatively few major technological changes in its history, and became extraordinarily profitable during the second...
Words: 6434 - Pages: 26
...Standardized and Localized Strategies and the Role of Culture in Marketing and Consumption Delroy A. Jefferson This paper is submitted in partial fulfillment of the requirements for International Marketing Doctorate of Business Administration SMC University Dr. Babu P. George July 26, 2014 Abstract The paper seeks to examine the arguments surrounding the issue of standardization versus localization as it highlights specific advantages and disadvantages of both as obtained from a review of the prevailing literature. It links cultural patterns with consumerism and seeks to outline an effective approach to market research for entry into international markets. There are strong arguments for implementing standardization and localization but the literature seems to suggest that either strategy in its purest form represent polar extremes and most strategies consists of some elements of both whereby a middle ground is found. Appropriately designed market research unearth local appeals and cultural patterns which play a crucial role in informing the international marketer of the best suited marketing strategy. Keywords Multinational Corporation, Global Corporation, Standardization, Localization, Cultural pattern Introduction For several years there has been an interesting ongoing debate on the subject of what is the most suitable marketing strategy to be implemented; that of standardization across national markets as opposed to a strategy which espouses an adaptation...
Words: 5126 - Pages: 21
...at Sea Robert E. Wood Rutgers University-Camden, USA Abstract: Caribbean cruise tourism provides a particularly illuminating vantage point for understanding the processes of globalization in the world today. After documenting the rapid expansion of this business, the paper explores three central manifestations of globalization at work in the Caribbean cruise industry: the restructuring of the industry in the face of global competition, capital mobility, and labor migration; new patterns of global ethnic recruitment and strati®cation, including their incorporation into the product marketed to tourists; and deterritorialization, cultural theming, and simulation. The paper asserts that this ``globalization at sea'' illustrates the contradictions, ambiguities, and unchartered course of contemporary globalization processes. Keywords: globalization, tourism, cruise industry, Caribbean, migration, ethnicity. 5 2000 Elsevier Science Ltd. All rights reserved. ReÂsumeÂ: Le tourisme de croisiÁere aux CaraÈõbes: la globalisation en mer. Le tourisme de croisiÁere aux CaraÈõbes fournit un point de vue particuliÁerement appropriÂe pour comprendre le processus de globalisation dans le monde d'aujourd'hui. AprÁes avoir passÂe en revue la rapide expansion de ce genre de commerce, l'article explore trois manifestations centrales de la globalisation aÁ l'úuvre dans l'industrie des croisiÁeres aux CaraÈõbes: la restructuration de l'industrie confrontÂee Áa la concurrence globale, aÁ la mobilitÂe...
Words: 12509 - Pages: 51
...Case Study Bernie Madoff’s Ponzi Scheme: Reliable Returns from a Trustworthy Financial Adviser By Denis Collins Denis Collins is a professor of management in the School of Business at Edgewood College in Madison, Wisconsin. His research interests include business ethics, management, and organizational change. Contact: dcollins@ edgewood.edu A [person] is incapable of comprehending any argument that interferes with his revenue. Rene Descartes Overview This case study is a chronology of the largest Ponzi scheme in history. Bernie Madoff began his brokerage firm in 1960 and grew it into one of the largest on Wall Street. While doing so, he began investing money as a favor to family and friends, though he was not licensed to do so. Over a period of fifty years, these side investments became an investment fund that mushroomed into a $50 billion Ponzi scheme. Bernie1 pled guilty without a trial on March 12, 2009, and was sentenced to 150 years in prison. Thousands of wealthy clients, philanthropic organizations, and middle-class people whose pension funds found their way into Bernie’s investment fund lost their life savings. What to Do? Bernie Madoff, at age 69, owned three very successful financial companies—a brokerage firm, a proprietary trading firm, and an investment advisory firm. On December 10, 2008, the brokerage and proprietary trading firms, managed by his brother and two sons, were performing as well as could be expected in the middle of a deep recession. His investment...
Words: 10275 - Pages: 42
...made sure that all possible revenue streams were channeled into the group without intermediary-related losses. Despite its precarious financial situation, Disney further extended its vertical reach by investing in the development of a new cable venture, The Disney Channel, launched in 1983, which allowed the exploitation of Disney content on the additional distribution platform cable television. Disney also decided to vertically integrate into syndication in order to exploit further revenues by licensing the individual film rights of Disney’s by now extensive television content library to independent television stations. The merger presented substantial benefits for both sides: Miramax gained guaranteed access to Disney’s national and international distribution network, and Disney could increase its content product diversity by securing content of the type that it lacked in its Disney, Touchstone and Hollywood Pictures output (Lyons, 2003). Through the Miramax acquisition Disney increased movie output from 18 films per year in 1988 to 68 new films in 1994. Summary of Disney’s Corporate Strategy Disney’s core competencies involve drawing upon new and classic entertainment brands through its film studios and content library, and exploiting them through ancillary assets. Animated films are an ideal product for the global media market. There are no royalties to pay stars, large cross-selling and cross-promotional...
Words: 7416 - Pages: 30
...rnlr vul. 46. 2006/1. pp. 85-107 William P. Wan/Amy J. Hillman mir Mo_", International Review © Gabler Verlag 2006 One of These Things is not Like the Others: What Contributes to Dissimilarity among MNE Subsidiaries' Political Strategy? Abstract • We study why multinational enterprise (MNE) subsidiaries adopt dissimilar politic'll strategies. and seek to advance the understanding of international political strategy from an MNE parent-subsidiary perspective. • Drawing on the MNE parent-subsidiary literature. we contend factors at the subsidiary. corporate. and host country levels contribute to subsidiary political strategy dissimilarity. We test our hypotheses with a sample of U.S. MNE subsidiaries within Western Europe. Key Results • The results demonstrate that dissimilarity in MNE subsidiary political strategy is attributed to a combination of subsidiary. corponlte. and host country factors. Authors William P. Wan. Associate Professor of Management. Departillent of Global Business. Thunderbird. The Garvin School of lmernalional Managcment, Glcndale. Arizona. USA. Amy J. Hillman. Associate Professor and Dean's Council of 100 Scholar. Departmcnt of ManagemCIlt. W.P. Carey School of Busilless. Arizona State University. Tempe. Arizona. USA. Manuscript receivcd July 2004. final rcvision rcceived Septcmber 2005. mlr vol. 46. 200611 85 William P. Wan/Amy J. Hillman Introduction Multinational enterprises (MNEs). defined as those corporations that "engage...
Words: 9884 - Pages: 40
...of New Hampshire Honors Thesis in Accounting Kristin Kennedy ADMN 799 Professor Le (Emily) Xu Fall 2012 Table of Contents I. II. III. IV. V. VI. VII. Background……………………………………………………………........1 a. What is accounting and what role does financial reporting serve?..........1 b. History of accounting standards………………………………………..2 c. Role of auditing………………………………………………………...5 Fraud……………………………………………………………………….6 a. Two types of fraud……………………………………………………..6 i. Misappropriation of Assets…………………………………….7 ii. Misrepresentation of Financial Statements…………………….7 b. Fraud Triangle………………………………………………………….8 c. What to look for in a fraudster…………………………………………9 Past Cases of Fraud……………………………………………………….10 a. WorldCom…………………………………………………………….11 b. Tyco International Ltd………………………………………………..15 c. Adelphia Communications Corporation…………………………....…17 Sarbanes-Oxley Act of 2002………………………………………...…....20 a. Analysis of SOX: Costs vs. Benefits…………………………………34 i. Interview of...
Words: 14962 - Pages: 60
...The current issue and full text archive of this journal is available at www.emeraldinsight.com/0265-1335.htm IMR 24,1 The fundamentals of standardizing global marketing strategy Nanda K. Viswanathan Delaware State University, Dover, Delaware, USA, and 46 Received February 2004 Revised February 2006 Accepted February 2006 Peter R. Dickson Florida International University, Miami, Florida, USA Abstract Purpose – To examine issues of standardization and adaptation in global marketing strategy and to explain the dynamics of standardization. Design/methodology/approach – This is a conceptual research paper that has been developed based on gaps in prior frameworks of standardization/adaptation. A three-factor model of standardization/adaptation of global marketing strategy was developed. The three factors include homogeneity of customer response to the marketing mix, transferability of competitive advantage, and similarities in the degree of economic freedom. Findings – The model through the use of feedback effects explains the dynamics of standardization. Research limitations/implications – Future research needs to empirically test the model. To enable empirical validation, reliable and valid measures of the three factors proposed in the model need to be developed. Additionally, the model may be used in future research to delineate the impact a variable may have on the ability of a firm to follow a standardized global marketing strategy. Practical implications – The...
Words: 9134 - Pages: 37
...[pic] “To Study the Current Market Scenario and the Future Prospect of Leather Chemical Industry of Bangladesh” Internship Report Submitted To: MR. AZMAL HOSSAIN Executive Director ACI Trading Limited. Submitted By: Mohammad Tawhid Reaz Internee, ACI Trading Limited. [pic] A D V A N C E D C H E M I C A L I N D U S T R I S L I M I T E D 245, Tejgaon Industries Area, Dhaka- 1208. Date: 25 June, 2006. June 24, 2006 Mr. Golam Mohammed Chowdhury Chairman Internship & Placement Office Institute of Business Administration University of Dhaka Dhaka-1000 Dear Sir: Subject: Internship Report on “To study the current market scenario and the future prospect of the leather chemical industry of Bangladesh”. It is my pleasure to present this Report on “To study the current market scenario and the future prospect of the leather chemical industry of Bangladesh” as a requirement for completing my Masters in Business Administration with concentration in Marketing. The report presents my findings and analyses on the Leather chemical industry of Bangladesh and the project I worked on for the last 10 weeks in ACI Trading Limited. I am grateful to you and my supervisors; Mr. Mustaque Ahmed, Assistant Professor, IBA and Dr. Azmal Hussain, Executive Director, ACI Trading Limited, for giving me the opportunity to carry out this report. With kind regards Sincerely yours, Mohammad Tawhid Reaz Roll 037 ...
Words: 22565 - Pages: 91
...Canada From Wikipedia, the free encyclopedia Jump to: navigation, search For other uses, see Canada (disambiguation). Page semi-protected Canada Vertical triband (red, white, red) with a red maple leaf in the centre A shield divided into four rectangles over a triangle. The first rectangle contains three lions passant guardant in gold on red; the second, a red lion rampant on gold; the third, a gold harp on blue; the fourth, three gold fleurs-de-lis on blue. The triangle contains three red maple leaves on a white background. A gold helmet sits on top of the shield, upon which is a crowned lion holding a red maple leaf. On the right is a lion rampant flying the Union Flag. On the left is a unicorn flying a fleurs-de-lis flag. A red ribbon around the shield says "desiderantes meliorem patriam". Below is a blue scroll inscribed "A mari usque ad mare" on a wreath of flowers. Flag Coat of arms Motto: A Mari Usque Ad Mare (Latin) "From Sea to Sea" Anthem: "O Canada" Royal anthem: "God Save the Queen"[1][2] Projection of North America with Canada in green Capital Ottawa 45°24′N 75°40′W Largest city Toronto Official language(s) English and French Recognised regional languages Chipewyan, Cree, Gwich’in, Inuinnaqtun, Inuktitut, Inuvialuktun, Slavey (North and South) and Tłįchǫ[3] Demonym Canadian Government Federal parliamentary democracy and constitutional monarchy[4] - Monarch Elizabeth II - Governor General David Johnston - Prime Minister Stephen...
Words: 14190 - Pages: 57
...Wikipédia est un projet d'encyclopédie universelle, multilingue (287 langues mi-2013) sous licence CC-BY-SA créée par Jimmy Wales et Larry Sanger le 15 janvier 20011 en wiki sous le nom de domaine wikipedia.org. Le wiki est hébergé sur internet grâce aux serveurs financés par la Wikimedia Foundation, organisation de bienfaisance américaine et dépositaire de la marque Wikipédia. Sommaire [masquer] 1 Historique 2 Autres formes de diffusion 2.1 Distribution papier et CD/DVD 2.2 Consultation de Wikipédia hors connexion 2.3 Consultation sur des assistants personnels 3 Nature 3.1 Objectifs du projet 3.2 Caractéristiques 3.3 Filiations culturelles 3.4 Projets frères 4 Contenu 4.1 Organisation et fonctionnement 4.2 Couverture thématique 4.3 Images 5 Versions linguistiques 6 Rédaction 6.1 Rédacteurs 6.2 Contrôle des modifications des articles 6.3 Conflits d'édition 7 Critiques 8 Aspects techniques 8.1 Logiciel 8.2 Serveurs 9 Wikimedia Foundation et associations locales 10 Influence 10.1 Positionnement 10.2 Récompenses 10.3 Influence culturelle 11 Financement et impact économique du projet 11.1 Financement 11.2 Impact économique 12 Notes et références 12.1 Notes 12.2 Références 13 Annexes 13.1 Bibliographie 13.2 Articles connexes 13.3 Liens externes Historique Articles détaillés : Histoire de Wikipédia et Wikipédia:Historique de Wikipédia en français. Logo de Nupedia. En mars 2000, Jimmy Wales met en ligne sur le Web Nupedia, une encyclopédie...
Words: 5703 - Pages: 23
...Sarah Dixon School of Management, Bath University June 2009 URN 09/1031 Contents EXECUTIVE SUMMARY i 1. INTRODUCTION, RESEARCH OBJECTIVES AND METHODS 1 2. RESEARCH CONTEXT 1 2.1 Defining Difficult Economic Conditions 1 2.2 The Current Crisis 1 3. ANALYTICAL FRAMEWORK 1 4. THE BUSINESS STRATEGY AND MANAGEMENT LITERATURE 1 4.1 Business Strategy: General Considerations 1 4.2 Strategic Adaptation to Environmental Jolts, Turbulence and Radical Institutional Change 1 4.3 Strategic Adaptation to Recession 1 4.4 Retrenchment Strategies 1 4.5 Investment Strategies 1 4.6 ‘Ambidextrous’ Strategies 1 4.7 Business Size as an Influence on Strategic Adaptation to Difficult Economic Conditions 1 4.8 International Experience 1 5. CONTEMPORARY COMMENTARY ON THE CURRENT CRISIS 1 6. STRATEGIC RESPONSES IN THE RECESSION: DELIBERATIONS FROM A THINK-TANK 1 6.1 Introduction and Objectives 1 6.2 Business Responses in Recession 1 6.2.1 Knowledge Base 1 6.2.2 Unevenness of Recession 1 6.3 Modelling Strategic Change 1 6.3.1 Typologies of Strategic Change 1 6.3.2 Strategic Thinking and Strategic Actions 1 6.4 The Role of Innovation under Recession Conditions 1 6.5 Roles for Public Policy 1 6.5.1 Legitimise Change and Innovation within Organisations 1 6.5.2 Stimulate Experimental Approaches to Supporting Innovation 1 6.5.3 Promote the Provision of Finance 1 6.5.4 Pay Attention to Business Exits 1 6.5.5 Consider Small...
Words: 24838 - Pages: 100
