...Better The difference between virtual reality and augmented reality is that virtual reality is a computer generated three dimensional world where individuals become involved and augmented reality users keep a real world presence. Augmented reality is favored by marketers because it is the responsibility and mission of marketers to use innovative and memorable ways to communicate with consumers. Augmented reality is useful for real estate shopping applications because users are able to point their phones at desired properties and obtain information such as value per square meter. This application is convenient and time saving method in shopping for real estate. There are many applications that use augmented reality. One suggestion for individuals who travel would be the ability to point their phone at a recognizable land mark and be able to see the history of that location. The Flash Crash The conditions prior to the flash crash can be described as down and continually trending downward. There were also issues with Greece and the potential that this country would default. Some of the benefits of electronic trading include speed, reduced costs, and more liquid markets. The systems have the capability of processing large amounts of data in short periods of time and the ability to adjust strategies on the spur of the moment. In the case of the flash crash that occurred in May of 2010, the computer algorithm was not sufficient to handle the severity and complexity of the...
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...our text; Management Information Systems: Managing the Digital Firm, (12th Edition), by Kenneth C. Laudon and Jane P. Laudon. The case studies are varied and entitled, “Reality Gets Better”, Chap. 11, p, 429; “The Flash Crash: Machines Gone Wild?”, Chap. 11, p. 439; and “Piloting Valero with Real-Time Management”, Chap. 12., p. 476. Business and Support Systems Case Studies Reality Gets Better 1.1. The differences between virtual and augmented realities are very distinctive. With virtual reality the person experiencing the alteration often wears some type of head gear or device to facilitate the change in realities from normal to virtual. With augmented reality (AR) they have a cognitive presence in the real world while experiencing and enhanced perception of reality so the view of the surrounding “reality” is augmented, to become interactive with and improving it (Laudon & Laudon, 2012). 1.2. Marketers actively embracing AR as an “icing on the cake” as it were, to their media advertisements and articles by attaching interactive print and designs to magazines Laudon & Laudon, 2012). For example, such as Sports Illustrated did with its annual swimsuit issue enabling readers to scan editorial pages and thereby being able to access behind-the-scenes videos (Tode, C., 2012). 1.3. AR is so attractive to marketers primarily for its video streaming capabilities particularly in areas such as real estate for virtual real-time home tours...
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...Piloting Valero with Real-Time Management If you haven’t heard of Valero, don’t worry. It’s largely unknown to the public although investors recognize it as one of the largest oil refiners in the United States. Valero Energy is a top-fifty Fortune 500 company headquartered in San Antonio, Texas, with annual revenues of $70 billion. Valero owns 16 refineries in the United States, Canada, and Aruba that produce gasoline, distillates, jet fuel, asphalt, petrochemicals, and other refined products. The company also owns 10 ethanol plants located in the Midwest with a combined ethanol production capacity of about 1.1 billion gallons per year. In 2008, Valero’s chief operating officer (COO) called for the development of a Refining Dashboard that could display real-time data related to plant and equipment reliability, inventory management, safety, and energy consumption. Using a series of monitors on the walls of the headquarters operations center room, with a huge central monitor screen showing a live display of the company’s Refining Dashboard, the COO and other plant managers can review the performance of the firm’s 16 major refineries in the United States and Canada. The COO and his team review the performance of reach refinery in terms of how each plant is performing compared to the production plan of the firm. For any deviation from plan, up or down, the plant manager is expected to provide the group an explanation, and a description of corrective actions. The headquarters group...
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...of electronic systems caused a flash crash because the systems were not set up to catch things like the selling off futures at a rapidly dropping rate. The productivity of Valero is being measured on a dashboard that has access to current and historical production data. Business and Support Systems Introduction There are different digital realities that are currently available; two of these are augmented reality and virtual reality. A flash crash happened because electronic systems were not programmed to stop the sale of futures if the price dropped. Valero is managing their business using a dashboard to measure the productivity of their refineries. Reality Gets Better Augmented reality and virtual reality use similar technology, however, virtual reality immerses a person into an entirely new reality, while augmented reality enhances the real world reality. In augmented reality, a computer can supply a person with sensations, images and sounds. Digital data is added to the real world, so the virtual reality world is not nearly as exciting as the enhanced real world. Virtual reality immerses the user, and all of their senses, into a digital world that is entirely made up of media. Users of virtual reality generally have to wear a headset that provides them with a way to block out the real world while supplying them with a 3-D space. Marketers have found an exciting option, augmented reality, in which they can attract consumers with this new technology....
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...Unit 4 IP Christina Connell MGMT305-1104-01 AIU Online Reality Gets Better What is the difference between virtual reality and augmented reality? Virtual reality computer programs are designed to simulate real life. The user wears special clothing and head gear that allows them to be completely immersed in the program. The clothing helps them to navigate through the system because it takes the body movements of the user and communicated that to the computer. For example, if you are taking a virtual tour of a house and you want to walk to the next room your feet moving communicate to the computer the direction to take you. Augmented reality is technology that allows the user to enhance visualization of reality. It takes real life images and enhances them with graphics to give the user a different perspective of reality. A great example of this is used in the medical field. During surgery they can use augmented reality software to superimpose ultrasound images on the patient to help the surgeon know where the problem is. Of course it is used in our everyday or at least every weekend life when we watch sports and they show those lines on the field showing where the first down goal is (Laudon, 2010). Why is augmented reality so appealing to marketers? Marketing is a business that is all about appealing to the customer. How do you get the attention of the consumer? You have the flashier ads and the attention getting signs. How about having the newest technology...
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...Reality Gets Better Virtual reality generates images through the computer. Augmented reality is real-word images that are augmented by computer. What makes virtual reality and augmented reality different are: The goal of augmented reality is to confuse consumers so they cannot tell the difference between real world images and augmented reality. The goal of virtual reality is to give consumers the perception of the virtue world (Laudon and Laudon, 2012). More companies are using augmented reality to make their products more appealing to consumers. Cell phones are basically portable computers and consumers are basically using their cell phones for everyday use. Augmented reality is so appealing to marketer because it sell products. Real estate shopping applications allow consumers to drive or walk past properties that are for sale, point their cell phones at the property of choice and information about the property will be displayed on the cell phone. This is helpful if you are a consumer that does not like to deal with real estate agents (Laudon and Laudon, 2012). The Apple iPhones has various augmented reality applications. One that is popular with my neighbor is the Golf Rangefinder. My neighbor Mr. Barnes is an avid golfer and uses the golf application every time it is time for him to find a course to play. Golf rangefinder can display the range of the golf course and golf rangefinder is not a free application (Apple, 2012). The AR Soccer application is popular by my 10...
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...requires handling. Electronically generated and stored information is also exposed to change and manipulation in quite a different way to that involved with paper-bound information. The e-government services, where the whole idea is to exchange information electronically, will radically redirect paperbound information and documents towards electronically generated and managed information and documents. A 10-year period is a long time when dealing with the preservation of electronic records. This is of course due to the rapid technological development, and includes, for example, the problems associated with obsolete software and file formats. Goldstein [2004]0 stresses the need for a quick solution to the problem of archiving electronic information for the future. Furthermore, he states that the major threat to archived material today is not the fire hazard but the rapid development of different file formats for documents, sound and images. Vital functions in society such as social insurance and national registration have to be accessible for long periods of time. Without authentic, accessible, searchable, and reliable records these functions in society...
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...SYLLABUS – UNDERGRADUATE Course Title: Management Information System Semester: Spring 2012 Instructor: Professor Tang Qingquan Sun Yat-Sen Business School, SYSU Part 1: Course/Faculty Information |Course Title & Code |Management Information System | |Class schedule |2012.9----2013.1 | |Classroom location |SYSBS East Campus | |Course Duration： |54 | |No. of credits： |3 | |Level： |[√] Bachelor Core Course |[ ] Bachelor Elective Course | |Prerequisites： | | |Instructor name： |Tang Qingquan | |Office hours |14:30-18:00 on Thursday | |Instructor’s contact info (office, |SYSBS MBA centre M408 ...
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...reporting, and auto-assignment grading? (Less time grading means more time teaching…) Want an instant view of student or class performance relative to learning objectives? (No more wondering if students understand…) Need to collect data and generate reports required for administration or accreditation? (Say goodbye to manually tracking student learning outcomes…) Want to record and post your lectures for students to view online? With McGraw-Hill's Connect Management, ™ INSTRUCTORS GET: • Interactive Applications – book-specific interactive assignments that require students to APPLY what they’ve learned. • Simple assignment management, allowing you to spend more time teaching. • Auto-graded assignments, quizzes, and tests. • Detailed Visual Reporting where student and section results can be viewed and analyzed. • Sophisticated online testing capability. • A filtering and reporting function that allows you to easily assign and report on materials that are correlated to accreditation standards, learning outcomes, and Bloom’s taxonomy. • An easy-to-use lecture capture tool. STUDENTS... Want an online, searchable version of your textbook? Wish your textbook could be available online while you’re doing your assignments? Connect™ Plus Management eBook If you choose to use Connect™ Plus Management, you have an affordable and searchable online version of your book integrated with your other online tools. Connect™ Plus Management eBook offers features like: • Topic search...
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...reporting, and auto-assignment grading? (Less time grading means more time teaching…) Want an instant view of student or class performance relative to learning objectives? (No more wondering if students understand…) Need to collect data and generate reports required for administration or accreditation? (Say goodbye to manually tracking student learning outcomes…) Want to record and post your lectures for students to view online? With McGraw-Hill's Connect Management, ™ INSTRUCTORS GET: • Interactive Applications – book-specific interactive assignments that require students to APPLY what they’ve learned. • Simple assignment management, allowing you to spend more time teaching. • Auto-graded assignments, quizzes, and tests. • Detailed Visual Reporting where student and section results can be viewed and analyzed. • Sophisticated online testing capability. • A filtering and reporting function that allows you to easily assign and report on materials that are correlated to accreditation standards, learning outcomes, and Bloom’s taxonomy. • An easy-to-use lecture capture tool. STUDENTS... Want an online, searchable version of your textbook? Wish your textbook could be available online while you’re doing your assignments? Connect™ Plus Management eBook If you choose to use Connect™ Plus Management, you have an affordable and searchable online version of your book integrated with your other online tools. Connect™ Plus Management eBook offers features like: • Topic search...
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