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Pinnacle Bank Arena

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Hotel tax. Car Rental tax. Bar and restaurant tax. This is what Lincoln has increased to help fund the new Haymarket Arena. 350 million dollars is the bottom line amount when someone asks how much this new arena costs. That would include the cost to move railroad tracks, buy railroad property, build a new Amtrak station, build new roads, the arena itself, and three parking garages and two surface lots. I am going to look at the details of the new arena and the effects this new arena will have on the Lincoln community. Targeted to open for the 2013 Nebraska Basketball season, the new arena will be a much-needed addition for Lincoln. Currently the arena we have, Pershing Center, is really old and beat up. It’s time for change in the capital city. As for the Huskers, they have been playing in the Bob Devany Sports Center since 1976. That is quite some time to play in the same arena. There are no suites in the Bob either. In the new arena, there will be about 15,000 club seats, with 2,000 left for the students. When Executive Associate Athletic Director Marc Boehm talks about the arena he emphasizes branding. This is important to the University because it will be the new home for Nebraska men’s and women’s basketball teams. With recruiting being as huge as it is these days, the importance of a big ‘N’ on the outside of the arena was very important. On the inside the renderings also show a lot of dedication to the University. Whether it’s banners from the rafters or the posters on the walls, there will be a Husker presence in there. Restaurant owners aren’t the happiest about the new taxes. A new 2 percent occupation tax was added at the beginning of 2011. The goal however was to finance it without new property tax. And with the added 4 percent tax on hotels, that brings Lincoln almost up to the national average. A big plus for the Nebraska Basketball Programs, the arena is mainly designed for basketball, and has a really big basketball presence to it. For instance, the arena is going to have student seating around three of the four sides including midcourt and behind each basket. This will actually be standing room for the students on rafters seven to eight rows deep. As Marc Boem re-emphasized for the public, the season ticket holders who sit behind the students will still be able to see. They are going to leave enough room to raise the bleachers so you can see over the standing students. This is going to give the Huskers a huge home court advantage. There are only a small number of teams who have the standing student section around three sides of the court. This seating arrangement is closest to Louisville’s new 22,000-seat arena. Another important aspect this brings new to Nebraska Basketball is the 36 suites that will be in the Arena. The Haymarket Arena will seat about 16,000 with room for expansion along the north end to 18,500 seats in the future if needed. Another cool new feature of this arena is going to be the loge boxes. These include food and beverage counters, chairs on casters and a television monitor. Based on the renderings I saw, these look like they will be in the end zone of the arena. The Haymarket arena will bring 7,600 jobs during the construction period and around 1,200 permanent jobs. There is around $260 million worth of economic impact surrounding the arena. The main categories of this will include annual maintenance for the arena, admission revenue going to the event sponsors, and the spending on lodging food and beverage by arena spectators. The City of Lincoln is expected to have an estimated $3 million increase in local sales and property tax receipts. In addition to the arena, the Breslow Ice Center will be built. This ice center will rent ice time to various hockey leagues, including University intramural and club teams, high school teams, local youth and adult leagues. Skating clubs, clinics, camps, and personal and private lessons will also be renters. It will have two ice sheets. With a new arena, usually comes a new hotel. And with the Haymarket Arena that will be no different. A 200 room hotel will be built as part of the arena project. The hotel is expected to produce a gross revenue of approximately $7 million annually. In addition to the hotel, a 100,000 square foot office space will be built. It will house 380 employees. The study predicts $77 million annual revenue from the new offices. A 100,000 square foot retail space will be constructed as well. This is projected to generate $38 million in annual sales volume. Overall, this new arena is going to be a very good thing for the city of Lincoln. The current auditorium, Pershing Auditorium is very old and needs replaced. This is going to bring more money into our city through restaurant and bar revenue, hotel purchases, and car rentals. Also to mention all the ticket sales this is going to bring. We are going to have the opportunity that we never had before to bring big named stars here for concerts. Economically it isn’t too big of a hit for the city. They raised a few food taxes and hotel taxes to help pay for this and their plan is going smooth. This is a good thing for Lincoln, and it will stimulate the economy in a positive way, and I cant wait until 2013 when the West Haymarket Arena opens up for business.
Sources:

Winter, D. (24 March, 2010) Forum;s topic: Haymarket arena pros, cons. Lincoln Journal Star. Retrieved from: http://www.journalstar.com

Winter, D. (25 April, 2010) CEO Roger Dixon sheds light on Quest Center’s Impact. Lincoln Journal Star. Retrieved from: http://www.journalstar.com

Lincoln Journal Star. (12 April, 2011) Interactive: The economic impact of a new downtown arena. Lincoln Journal Star. Retrieved from: http://www.journalstar.com

Hicks, N. (4 March, 2011) Hotel near arena on Monday council agenda. Lincoln Journal Star. Retrieved from: http://www.journalstar.com

Lincoln Journal Star. (31 January, 2010) UNL, city must agree on arena rights, policies. Lincoln Journal Star. Retrieved from: http://www.journalstar.com

Hicks, N & Lincoln Journal Star. (13 March, 2011) Arena tax seems to be hitting target. Lincoln Journal Star. Retrieved from: http://www.journalstar.com

Hicks, N. (31 March, 2011) Work to begin soon no north ‘door’ to arena area. Lincoln Journal Star. Retrieved from: http://www.journalstar.com

Rosenthal, B. (13 April, 2011) West Haymarket Arena will be basketball-friendly. Husker Extra. Retrieved from: http://www.huskerextra.com

Lincoln Haymarket Arena. http://lincoln.ne.gov/city/mayor/arena/index.htm

HaymarketNOW! http://www.haymarketnow.com/

Leib Advisors, LLC. (May 2009) The Economic and Fiscal Impacts of the West Haymarket Mixed-Use Project. Journal.

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