...Equipment INC. A Company that Rules Social Media and the Internet. Taryn Joyner 19 February 2016 Capella University MBA6044 Professor Leinaweaver Introduction to REI A. REI stands for Recreational Equipment, INC and was founded by Lloyd Anderson in 1936. REI is a national outdoor specialty retailer and the Nation’s largest consumer co-op with 5.5 million active members in addition to its own line of Apparel. REI offers products from many anyone may join or shop at REI, members pay a one-time $20.00 membership fee, receive voting privileges to elect REI’s board of directors and share in the co-op’s profits through an annual member refund based on their purchases. REI has recognized by Fortune magazine as one of “100 Best Companies to work for in America” for 18 Consecutive years. (2015) REI is headquartered outside Seattle in Kent, Washington. REI recognized as a leading multi- channel retailer with 143 stores in 35 states; telephone and mail order operations; two online stores- REI.com and REI.com/outlet and an adventure company, REI Adventures. B. This paper will discuss REI’s current use of Social Media and Internet use. Analyze the implications of the Internet and Social Media for the future use of business and identifying the (SWOT) or Strengths, weakness, opportunities, and threats. Evaluate ethical questions on Internet and Social Media use in the Business. Propose...
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...Alisha Moore Foundational Skills for Business Leaders -MBA-FP6004 Strategy Recommendation Capella University February, 2016 Introduction Under Armour, Inc. was founded by Kevin Plank, a former University of Maryland football player, in 1996. The company’s mission is “to improve all athletes through passion, design, and relentless pursuit of innovation” (The Business of Under Armour website, 2016). Plank had a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it (The Business of Under Armour website, 2016). All of its products are designed with the athlete in mind. The company has developed different product lines for athletes to be used according to the seasons of the year. They include Heat Gear®, Cold Gear®, and All Season Gear®. Other product lines include footwear for men, women and youth and accessories, including headwear, bags, and gloves. Kevin Plank started Under Armour, Inc. using $20,000 of his own money, $40,000 from credit, and a $250,000 Small Business Loan (Lyster, 2006). The company has now developed into a corporation that serves not only the U.S., but also over 80 countries around the world including, Japan, Canada, and the United Kingdom. Under Armour, Inc. is one of the fastest growing athletic brands. According to a Sterne Agee and SportsScanInfo report, in 2014, Under Armour replaced Adidas and took the No. 2 spot in the sportswear brands...
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...Current Use of the Web……………………………………………………. 4 Web Design Analysis ……………………………………………………………………. 5 What Works………………………………………………………………………. 6 Recommendations for Improvement……………………………………………… 6 Web Use for Future Growth …………………………………………………………….. 7 Strengths…………………………………………………………………………... 7 Weaknesses………………………………………………………………………... 8 Opportunities…………………………………………………………………….... 8 Threats…………………………………………………………………………….. 9 Ethical Considerations…………………………………………………………………….. 9 Conclusion………………………………………………………………………………… 10 References…………………………………………………………………………………. 11 Abstract Founded in 1992 and with more than 400 stores now nationwide, HomeGoods prides itself in finding one-of-a-kind, discounted home décor merchandise. HomeGoods offers a variety of products from “around the world, such as giftware, home basics, table-top, accent furniture, lamps, rugs, bath and bedding, decorative accessories, children's furniture, seasonal merchandise, and wall décor.” With weekly shipments, HomeGoods huge stores are constantly changing with merchandise. Their consumers come for the hunt. HomeGoods website is carefully designed with inspirational photos and decorating ideas, but it does not offer online shopping. Although it is very interactive, it can drive its consumer to online competitors like Wayfair, Joss & Main or Etsy, which also has one-of-a-kind décor items. HomeGoods uses many social media tools like Pinterest, Facebook, Twitter, and Instagram to showcase their customer...
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...The Digital Footprint Analysis of FamilyFun Magazine: Examining the Importance of Social Media for Magazines Capstone research prepared for: NYU M.S. in Public Relations and Corporate Communication by Priyanka Mulimani, New York University Kerry Lee O‘Grady (Advisor) September 2013 Priyanka Mulimani Page 1 Abstract This paper researches the evolution of the magazine industry, its transitional phases and its adaptation to new technologies. The study examines the role of the Internet and social media for the magazine industry and the resulting impact on readership. It involves research and analysis of different social media elements and ways in which print magazines embrace them. The overall objective of this project is to examine the digital footprint of FamilyFun magazine and successfully devise a measurable social media strategy (with tactics) for it. The research highlights different ways present-day magazines use social media channels. The results of FamilyFun magazine‘s social media audit are tabulated in the presentation that follows. The presentation also includes the competitive analysis of FamilyFun magazine, which forms the basis for developing strategies and tactics for it. Additionally, the social media analysis of FamilyFun magazine provides an in-depth understanding of social media presence of parenthood magazines. Finally, based on the overall research and analysis, a list of best practices for effectively using different social media channels...
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...Bachelor Thesis Degree programme International Business 2013 Benjamin Ach THE CURRENT DEVELOPMENT AND TRENDS OF SOCIAL MEDIA MARKETING STRATEGIES FOR BUSINESSES – CASE STUDY ON AN INTERNET MARKETING COMPANY: LEAD CREATION BACHELOR´S THESIS | ABSTRACT TURKU UNIVERSITY OF APPLIED SCIENCES Degree programme | International Business Completion of the thesis| 59 + 18 Instructor: Emmanuel Querrec Benjamin Ach THE CURRENT DEVELOPMENT AND TRENDS OF SOCIAL MEDIA MARKETING STRATEGIES FOR BUSINESSES The purpose of this thesis is to highlight the evolution of the marketing strategies of businesses and more specifically of their communication strategies, with the important rise of social media influence, which is changing the way people get informed as well as their purchasing decision process. Indeed, this research is about underlining the fact that businesses, small or big sized, have to get online and to use social media and to adapt their business models if they want to stay on top of the competition on their markets. The research is supported by a case study of an Australian internet marketing company, in order to get valuable insights from internet marketing experts, which will strengthen the points explained by the different authors in the literature review. KEYWORDS: Marketing strategies, communication strategies, social media, community, online presence, brand image 2 TURKU UNIVERSITY OF APPLIED SCIENCES THESIS | Benjamin Ach TABLE OF CONTENT List of abbreviations...
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...University The impact that social media has had on business communication is nothing short of phenomenal. “Embracing social media is no longer a strategic business option, but a necessity, and a huge opportunity”, wrote Argenti (2011). Since the beginning of the age of technology, the internet has proven to be an effective way for business to communicate, whether it be with buyers, sellers, internal, or external staff. The internet is a gateway of information and a quick way to communicate with many different people simultaneously. Information can be sent to anyone, at any time, and at any place. Not long after the spike in the popularity of the internet came the emergence of social media. Social media generally refers to media used to enable social interaction. Social media usually takes place within a social networking site. As defined by Ellison (2008), social network sites are web-based services that allow individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, and view and converse with their list of connections and those made by others within the system. Since their emergence, social network sites such as MySpace, Facebook, and Twitter have attracted millions of users, many of whom use these sites on a daily basis. Furthermore, it is no surprise that businesses have found ways to incorporate social media into their business practices and use it as a powerful medium to reach customers...
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...Betriebswirtschaftslehre Thema: Entwicklung und Erstellung eines Pinterest-Konzepts für den Online Shop Impressionen * Inhaltsverzeichnis Inhaltsverzeichnis ii Darstellungsverzeichnis iv 1 Einleitung 5 1.1 Problemstellung 5 1.2 Zielsetzung 7 1.3 Gang der Analyse 8 2 Theoretische Grundlagen 10 2.1 Online Marketing und Web 2.0 10 2.2 E-Commerce 13 2.3 Social Media 14 2.3.1 Definition von Social Media 14 2.3.2 Social Media-Werkzeuge 15 2.3.2.1 Soziale Netzwerke 15 2.3.2.2 Social Sharing 16 2.3.2.3 Wikis 16 2.3.2.4 Weblogs 17 2.3.2.5 Microblogs 17 2.3.3 Social Media-Plattformen 18 2.3.3.1 Facebook 18 2.3.3.2 Twitter 19 2.3.3.3 Pinterest 19 2.3.4 Social Bookmarks 20 2.4 Empfehlungsmarketing 23 2.4.1 Empfehlungsmarketing im Social Media-Bereich 24 2.4.2 Der Managementprozess des Empfehlungsmarketings 26 2.4.3 Die Analyse 27 2.4.3.1 Die Strategie 28 2.4.3.2 Maßnahmenplanung und Umsetzung 28 2.4.3.3 Kontrolle und Optimierung 29 3 Pinterest 32 3.1 Der Grundaufbau 32 3.2 Die Zielgruppe 36 3.3 Empfehlungsmarketing durch Pinterest 38 3.4 Das Beispiel von Nordstrom 39 4 Der Weg zur Konzepterstellung 43 4.1 Aufbau eines Konzepts 43 4.2 Ziele 43 4.3 Strategien 45 4.4 Maßnahmen 47 4.4.1 Boards 48 4.4.2 Pins 49 4.4.3 Follower 51 4.4.4 Wettbewerbe 53 4.4.5 Pinterest und andere soziale Netzwerke 53 4.5 Monitoring 54 5 Pinterest-Konzept für Impressionen 58 5.1 Die Impressionen Versand GmbH 58 ...
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...photos, email, browsing history, camera, contacts, passwords, and all information posted in mentioned applications. Mission Statement McAfee Spyware Blocker for the iPhone and Android follows the same mission as the products for its personal computer software. Our mission for the McAfee Spyware Blocker application is to protect each client’s identity and personal information while using their mobile device with an advanced innovative software program designed to protect all information on the mobile device. The McAfee Spyware Blocker will filter all movements on mobile devices and warn the user with unwanted tracking, or spying from developers of applications. This also includes third party applications such as the popular Facebook, Pinterest, Yelp, Instagram, and other social media sites who require access to the users information. Customer Need As the first of its kind, McAfee Spyware Blocker, has set itself apart from other spyware blockers. The software provides protection on mobile devices, and from unwanted sharing of information when downloading applications. The software creates a separate profile based on user preferences, which block all real information of the user. It then forces...
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...E-Business (QRT2) Task 1 Proposal for Online Business Expansion E-Business (QRT2) Task 1 Proposal for Online Business Expansion A1. Viability of Product Connor’s is a family owned and operated, retail chain comprised of 10 stores that run from the southernmost border of Ohio to Birmingham, Alabama. For over 70 years, all Connor’s locations have offered a selection of high quality, and brand merchandise. Shoppers can find fashion goods for men and women, along with top name work wear, shoes, and boots. The bargain hunter can find quality items for the home like rugs, candles and curtains. Connor’s best-selling product is the handmade, dried floral arrangements that are produced by the Connor family themselves. Recently, the company has made the decision to retire the older family members in the next six months and replace them with the younger family members whose ages range from 22 to 40 years of age to run the company. With that being said, the new store operators are looking to expand the store's customer base for online shopping as well as promotion of their brick and mortar stores. At the present time, the company has a basic web page referring customers to the different locations of the various stores located in Alabama and Ohio. All sales include mostly local shoppers, but also serve customers from all over the country who are traveling on vacation near the store's location sites. Although sales in the local markets are strong, the new owners are relatively...
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...Business plan Zoltany Inc. 200 Cashflow Ave Suite 100 Irvine, Ca 92614 949-555-4545 949-444-5454 949-345-8588 Excecutives@ZoltanyInc.com www.ZoltanyInc.com Contact: Laszlo Zoltany, Founder, CEO (Writing Partner: Derek Basset) Contents Page 1. Executive Summary.........................................................................................................................3 2. General Company Description.....................................................................................................4 3. Products and Services......................................................................................................................6 4. Marketing Plan..................................................................................................................................8 5. Operational Plan..............................................................................................................................12 6. Management and Organization..................................................................................................15 7. Startup Expenses and Capitalization.........................................................................................20 8. Financial Plan.....................................................................................................................................27 9. Appendices.......................................................................................
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...Advertising Project MKTG 3140-M50 Anthony McCants Jr. Section I. Toys R Us is the biggest name in retail when it comes to toys and children entertainment. Founded in 1948, Charles Lazarus at the age of twenty-five made his dream of cultivating a child-oriented company into a reality. Of course this plan did not come to mind of night, Lazarus started off with having his very own baby furniture stores, Children’s Bargain Town, in Washington D.C. to aid to the post-war baby boom era. Over time Lazarus was always searching new ways to satisfy customers and reel in new customers as well. He introduced infant products and toys for older children into his store’s growing product variety. Years later Lazarus inherited the supermarket presentation for his store, this allowed customers to fully examine and search out products on their own accord. His second store with the legendary name Toys “R” Us, what caught the eyes of consumers was the backward “R” in the name. Of course it was criticized due to is insane grammatical error; however Lazarus new he was on to something huge. The goal was to create an environment where kids could feel at home as they shop for the things they desire, to bring out the kid in everyone who stepped through the door. This vison inspired the slogan founded in 196, “I Don’t Want to Grow Up, I’m a Toys “R” Us Kid”. In 1983, the company decided to take action and introduce Kids “R” Us, it held the same concept as Toys “R” Us, except with children’s clothing...
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...Executive Summary The company chosen for this assignment will be the Crocs, the product will be an adjustable high heels. The company will be analyzing based on their internal and external analysis which includes competitors, environment, consumers, market segmentation, targeting and positioning. Besides that a budget of RM 1 million will be given to spend for implementing the marketing channel within a 12 months period Table of Content No. | Title | Page No. | 1 | Executive Summary | 1 | 2 | Introduction | 3-4 | 3 | Situational Analysis | 5-8 | 4 | Creative Strategy | 9 | 5 | Campaign Objective & IMC Mix | 9-11 | 6 | Media Choice | 12-13 | 7 | Synergy between Media & Scheduling | 14 | 8 | Costing | 15 | 9 | Conclusion | 16 | 10 | References | 17 | I. Introduction About Crocs Crocs were founded in Boulder, Colo in the year of 1999. Project a simple, comfortable boat shoe image, Crocs footwear comes along with 120 styles and more for men, women and children. Colorful, lightweight comfort for all kind of occasion and all season has become Crocs distint collections & trademark. (About Crocs, 2012) All Crocs shoes are special designed and manufactured with the company's proprietary closed-cell resin- Croslite, an unique technology that makes each pair of shoes with soft, comfortable, lightweight, non-marking and odor-resistant qualities. Crocs footwear is ideally for casual wear, as well as for professional use and recreational activities...
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...Cited…………………………………………………………………10 Pg. 1 Introduction As one of the Divisional HR Managers at Sail, I will be looking to recruit four Administrative Assistants that will each report to their Divisional HR Manager. Before starting the process of recruitment and selection, I have conducted a job analysis in order to determine what kind of people will be the best fit for the position. I will be looking for applicants that possess the knowledge, skills, abilities or other attributes that will allow them to preform successfully for the tasks required for the position. In order to do that, I have used the job analysis process to collect current information that has allowed me to analyze, document, and gather data about the work required for the position. Through work-oriented job analysis, I have conducted interviews, questionnaires, and observations from those employees currently in the position, to determine the work outcomes and descriptions of the various tasks preformed to accomplish those outcomes. After completing the job analysis process, I have determined that in order to find qualified applicants, I am going to be placing job advertisements in multiple mediums using a variety of venues. Our company budget is $900. I will be looking for applicants that are open-minded enthusiasts who love the outdoors, have at least 1-year experience in an administrative role, possess excellent customer service...
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...Running head: Social Media Social Media and Global Business Cheryl L. Medley King College Dr. George Darko BUSA 5085 September 30, 2012 Information overload: the knowledge, ideas, and creativity that spin around us daily. Television broadcasts information on weather and sports while lifestyle programs show us how to cook and exercise. Radio stations flood us with music and entertainment news. Businesses that succeed have learned how to bundle all this information and share it so that they cut through all the noise and met the challenge head on from being invisible to being visible. Social media can help reveal that information, know-how, and talent to the world and spread your brand (Bullas, 2012). Getting closer to customers can be done by successfully manipulating social media in delivering experiences of tangible worth in return for their time, attention, and recommendation. With the worldwide eruption of social media, CEO’s around the world have adopted at least one form of social media into their company business model. Approximately 80% of companies surveyed by IBM have a presence on a social media site, 67% of company’s state this presence is needed to attract the best employees while 58% believe their competition is effectively reaching customers through social sites, 60% say it will profoundly change the way they do business (Baird & Parasnis, 2011) and 90% say they see some degree of benefits (Chui, 2011). A yearly survey conducted by Burson-Marsteller...
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...Integrated Global Marketing Case Study Capella University MBA 6012 Integrated Global Marketing COMPANY Since 1971 Starbucks Coffee and Tea has set out to be a different kind of company. Starbucks started out as a single store in Seattle’s historic Pike Place Market with a narrow storefront and some of the world’s finest fresh-roasted whole bean coffees. In 1981 a customer named Howard Schultz walked into Starbucks and had his first cup of Sumatra coffee. From then on Schultz was drawn to the company and joined a year later. In 1987, with the help of some investors, Schultz purchased Starbucks. Schultz’s mission for the company was to inspire and nurture the human spirit. Today, Starbucks is located in 62 countries having over 18, 000 stores in the world. MARKETING BASE When Starbucks opened, they use an undistinguishable marketing strategy and created a mix as a single segment. The difficulty in using this strategy is developing a brand that to caters to all customers. Considering that Starbucks has superior quality and only a few base products, the company developed a target strategy that did not compromise quality and satisfied all customers through relationship marketing. The goal was to foster customer loyalty, interaction and, long-term engagement which are attributed through the company’s quality, product class, and prices. Products 1. Starbucks specializes in coffee, tea, and associated beverages. a. Italian-style Espresso and Cold-blended...
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