...Entrenched in the Digital World Executive Summary: In 2009, British luxury brand Burberry, like its competitors, was still unsure of how to build a valuable presence in social media. This case study looks at how it eventually capitalised on the new medium - without eroding the exclusive, aspirational qualities that are core to the world of luxury. In 2009, fashion house Burberry was feeling the pressure of the economic downturn, even though its financials had been strong over the past decade. Revenue growth dropped from 18 and 15 per cent in the previous two years to seven per cent that year, excluding the impact of foreign exchange rates, while operating profit margin shrank from about 15 per cent to 9.8 per cent. In this harsh retail environment, Burberry recognised the potential value of the digital media. In March 2009, with 175 million users on Facebook and 600,000 more joining it each day, Burberry began allocating marketing and public relations spend and dedicated personnel to pursue tech-age marketing. Building a social media presence seemed critical, but the question was, "how"? Burberry was founded in 1856 when 21-year-old Thomas Burberry, a former draper's apprentice, opened his own outdoor apparel store in Basingstoke, Hampshire, England. Soon after, the company introduced the gabardine, a water-resistant but breathable fabric, and started producing the trench coats that would become famous in England and around the world. By the end of the 20th century the...
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...CHAPTER ONE 1.0 Introduction 1.1 Background of the study The mass unemployment of qualified and able-bodied men/women has generated much concern all over the world. ILO (2011) noted that despite the rapid recovery in the global economy that took place in 2010, following two years of severely adverse labour market condition, global unemployment remained elevated in 2010. According to ILO (2011) the number of unemployed stood at 205 millions (6.2%) in 2010. The above scenario propelled Nigerian like other nations’ government around the world to take some practical steps towards alleviating unemployment. Despite the frantic efforts towards the eradication of this phenomenon, it is sad to know that Nigerian economy continues to experience increase in unemployment rate. Lack of employment opportunities in Nigeria has resulted in poverty, in turn poverty needs to alienation of poor people from political-economic function of the society. The population of Anambra State according 2006 census is 4,055,048. Out of this figure, 2,500,000 are unemployed amounting to 45% unemployment rate in Anambra State. Lack of employable skills is no doubt, a major contributing factor to the problem of unemployment world over and especially in Nigeria. This is so because, the educational system operated at post-independence era in the country placed emphasis on liberal education rather than acquisition of vocational skills, which prepare the individual for better employment opportunities...
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...A Term paper On Training & Development of Employees A case study of An Orascom Telecom Company (Banglalink™) Course Title: Human Resource Management Course Code: HRM 363 University of Information Technology & Sciences (UITS) Submitted to: Ayesha Binte Safiullah Lecturer Faculty of School of business University of Information Technology & Sciences Submitted By: |Name |ID | |Diponker Saha |09310065 | |Sree Shuvo Kumar |10420102 | |Md. Rohimul Islam |10420246 | |Md. Jamal Uddin Masoom |10410399 | |Abdur Rahman Roman |10310750 | |Shahidul Islam |10310764 | Program of BBA School Of Business ...
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...Japan’s Motorcycle Wars alexander.indd 1 4/14/2008 9:29:25 PM alexander.indd 2 4/14/2008 9:29:25 PM Jeffrey W. Alexander Japan’s Motorcycle Wars alexander.indd 3 An Industry History 4/14/2008 9:29:25 PM © UBC Press 2008 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without prior written permission of the publisher, or, in Canada, in the case of photocopying or other reprographic copying, a licence from Access Copyright (Canadian Copyright Licensing Agency), www.accesscopyright.ca. 17 15 14 13 12 11 10 09 08 54321 Printed in Canada with vegetable-based inks on FSC-certified ancient-forest-free paper (100% post-consumer recycled) that is processed chlorine- and acid-free. Library and Archives Canada Cataloguing in Publication Alexander, Jeffrey W. (Jeffrey William), 1972Japan’s motorcycle wars : an industry history / Jeffrey W. Alexander. Includes bibliographical references and index. isbn 978-0-7748-1453-9 1. Motorcycle industry – Japan – History. 2. Motorcycling – Japan – History. I. Title. HD9710.5.J32A43 2008 338.4’762922750952 C2007-907431-6 UBC Press gratefully acknowledges the financial support for our publishing program of the Government of Canada through the Book Publishing Industry Development Program (BPIDP), and of the Canada Council for the Arts, and the British Columbia Arts Council. This book has been...
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...1. Executive Summary 1.1 Brief Summary While the Trump organization continues the expansion of its entertainment/luxury conglomerate through the recent acquisition of half ownership over the sports entertainment giant The World Wrestling Entertainment (WWE) and its recent entry into the higher-tier water business with its new brand, Trump Ice, it’s Casinos in Atlantic City (AC) do not seem to be doing so well. With increased competition, mounting regulations, and a relatively depressed economy the overall revenue of the Trump Organization’s AC hotels are diminishing, with administration expecting lower market shares in the coming years (“Trump buys raw”, 2009) (“The Trump Brand, 2012) (“Trump Entertainment Resorts, Inc”, 2010) (Bary, A., 2011). The organization’s failure to systematically allocate resources for periodic improvements/updates to these facilities have cost it the inability to attract or retain customers. In fact, just recently the organization relinquished one of its AC properties, The Trump Plaza to its competitor, The Golden Nugget (Wittowski, 2011). This is allocation of resources is critical in an industry where customer retention is correlated to the amount of expenditure and improvements made to the facilities. This slump in the organization competitive performance has been the case for quite some time. The Trump Organization has repeatedly fell at the brink of filing for bankruptcy – due to high leverage, low liquidity, and poor operating performance...
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...CHAPTER I CONTEXTUAL FRAMEWORK 1.1 The problem and its importance Education is the means of learning and for which the society can develop and sustain the people that live in it. In schools and high schools, students must read for any subject, so the reading must be a skill with which they can study properly. However, lately, the students are having reading problems what affects them in the grades and scores. The root of the problem is that the students do not like to read or because they do not feel motivated by their teachers. Many times, the teachers do not use the proper techniques of reading. Also, the students have problems by reading in their own language. This occurs because they really do not like the type of literature used in the high school. On the other hand, learners must read in English, this is another problem because the students find English difficult because English has a different structure from Spanish. In this work, different theories will be cited in order to analyze the problem and what techniques can be useful for improving when reading. Some of those techniques that can help to improve reading in English in the classroom are scanning, skimming, previewing, predicting among others, which will be explained later. Another point is that the students do not read for lack of help of their parents at home. This thesis will encourage the connection of the three elements, teacher-student-parents. The idea is that parents and teachers help the student to read...
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...Need Assessment Report on Need Assessment Report on Trainers’ Skills Trainers’ Skills In Vocational Employability In Vocational Employability Building Building Disclaimer NSDC engaged MART to conduct the study and prepare this report, which is based on independent research and analysis done by MART. This report is not based or derived from any other report or research paper. Any similarity with any other paper may purely be a co-incidence. All rights reserved. All copyright in this report and related works is solely and exclusively owned by NSDC. The same may not be reproduced, wholly or in part in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or incidentally to some other use of this presentation), modified or in any manner communicated to any third party except with the written approval of NSDC. This report is for information purposes only. While due care has been taken during the compilation of this report to ensure that the information is accurate to the best of MART’s and NSDC’s knowledge and belief, the content is not to be construed in any manner whatsoever as a substitute for professional advice. MART and NSDC neither recommend nor endorse any specific products or services that may have been mentioned in this report and nor do they assume any liability or responsibility for the outcome of decisions taken as a result of any reliance placed in this report. Neither MART nor NSDC shall be...
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...CHILD DEVELOPMENT ESSAY Sensitive Mothering is essential to the social and emotional development of the child. Discuss this statement in the context of relevant development theory. • Explain what is meant by the term Sensitive Mothering. Explain why sensitive mothering is important in building a positive emotional base. • Link this explanation to Bowlby’s attachment theory and Ainsworth’s studies. You will need to show an understanding of the internal working model of attachment and how sensitive mothering impacts the quality of attachment. • Links also need to be made to Erikson’s relevant psychological stages of personality development, emphasizing the importance of a supportive social environment. • Consider research that determines how early attachment impacts social and emotional development of three to five year olds and adults. Bowlby (1969 cited in Nicholls & Kirkland, 1996, p.55) states that an important element in the development of secure attachment is maternal sensitivity. This is necessary in order to engender an infant’s confidence in a mother's accessibility and responsiveness. Ainsworth et al (1978 cited in Barnes, 1995, p.14) opine that maternal sensitivity predicts the extent of attachment between mother and infant. “Mothers who are more sensitive, responsive, accessible and cooperative during their child’s first year are likely to have a child who develops a secure attachment”. Ainsworth et al, (1978 cited in Barnes, 1995...
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...ENTREPRENURESHIP SKILLS AND PRACTICES 1.0 Introduction Entrepreneurial skills and practices is one of the General Studies introduced in the curriculum for every undergraduate student in Osun state University regardless of the student’s course of study. The introduction of this course provides opportunity for the University to deliver on its vision and mission to students, national and international community. Specifically, the course help to challenge students to positively utilize the high quality teaching and learning experiences from other courses become entrepreneurial graduates capable of impacting on their environment while being globally competitive. Ideally, entrepreneurship education should be an off shoot of all disciplines. The primary discipline should provide skills capable of generating goods and services that would be demanded and create income. This education will thus help students to utilize learned skills to generate self employment thereby reducing the population of our graduate seeking jobs to the barest minimum. This will also reduce the level of unemployment nationally. The materials in the book are contributed by scholars from different intellectual backgrounds to produce a rich and highly stimulating compilation. The book gives a vivid background of the history of entrepreneurship from the rudimentary to the modern age. It provides ideas on principles and skills involved in sustaining entrepreneurship, potentials of businesses and entrepreneurs...
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...A Research Paper On Why Capitalism Succeeded In Generating An Industrial Revolution In Other Countries But Failed In The Philippines Submitted by Manuel Ortega Abis Student No. 11-71-003, BPA Special Program Batch 8-A CAPA, Universidad de Manila Professor Ronaldo J. Navata PREFACE The research materials and references used in this research paper were managed to be gathered through unlimited internet hours and limited library hours, but the pages on the web and the pages of the book offered equal enlightenment and enjoyment. The premises and conclusions built and reached in this paper are products of the researcher’s serious analysis of the Philippine economic situation. The researcher, however, is praying that his objectivity and the sincerity of his language shall not fail him in his own humble attempt to bring this mini-thesis to its just and proper course and closure. The twin causes formulated in this paper are generally subdivided into two: the concept of economic will (policy system of governance) and the concept of economic ownership (property system of the governed). Further reading is advised on critical and related topics of this paper. For the economy, these words: there is no such thing as the co-existence of freedom and equality. God bless the Philippines! ______________________________________________________________________________ ...
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...Chapter 1 [pic] Introduction 1.1 Background Of The Report As being one of the biggest hospitals in Bangladesh, Apollo Hospitals Dhaka is at the forefront of medical technology and expertise and provides a complete range of the latest diagnostic, medical and surgical facilities for the care of its patients. The hospital is having all the characteristics of a world-class hospital with wide range of services and specialists, equipment, & technology, ambience and service quality. But the quality of a hospital service is not defined by the appearance of its facility. Rather the service quality depends more on the sincerity of the hospital and its human resources to serve the patients. In Bangladesh, the health care sector is not yet developed. A large number of people go abroad for treatment due to low quality of medical facilities in Bangladesh. And the main target market of Apollo Hospitals Dhaka is the people who want to get world class treatment inside the country with affordable cost. To ensure the proper customer satisfaction, the hospital management has to employ the right people in right place. Prior to this a detailed job Analysis is almost essential. With Job Descriptions and a sophisticated Job Evaluation system, management will be able to recruit and determine pay levels better, determine the types of training the hospital staff should go on and have a basis to appraise them. Job Descriptions furnished by business units are current and accurate...
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...1.EXECUTIVE SUMMARY Executive summary: While studying the HR procedures it was conspicuous that the recruitment and selection procedures are of greater importance for any organization. As GlaxosmithKline Pharmaceuticals Ltd. is an esteemed organization in Nashik the response to recruitment advertisement was huge. During my training period I was a part of recruitment and selection procedure. My primary task was to screen the resumes of the applicants and thus to select the candidates for the interview sessions. The selection procedures included written tests and interviews. After every stage the selected candidates are moved to the next level while the rejected candidates are again called for the feedback. The objective with which the study was conducted are as follows, To understand: 1. The functioning of Recruitment and Selection. 2. To have exposure to recruitment process 3. Whether the recruitment process and selection process are satisfactory or not. The major findings about the recruitment and selection procedures are as follows, * The overall satisfaction level is high. * Job profile communication, evaluation of experience is the factors where Glaxosmithkline is scoring well. * The recruitment is mainly done through print media. * The selection procedures are having three phases. * The executives want the procedure to be future oriented. Following were the suggestions given for the improvement in the procedures. ...
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...MARKETING COMMUNICATIONS To Caroline, Arthur, Dan and Becky MARKETING COMMUNICATIONS JOHN EGAN Australia G Canada G Mexico G Singapore G Spain G United Kingdom G United States Marketing Communications John Egan Publishing Director John Yates Production Editor Lucy Mills Typesetter Newgen, India Text Design Design Deluxe Ltd, Bath, UK Publisher Jennifer Pegg Manufacturing Manager Helen Mason Production Controller Maeve Healy Printer Rotolito Lombarda S.p.A. Italy Development Editor Tom Rennie Marketing Executive Leo Stanley Cover Design www.mulcaheydesign.co.uk Copyright © 2007 Thomson Learning The Thomson logo is a registered trademark used herein under licence. For more information, contact Thomson Learning High Holborn House 50-51 Bedford Row London WC1R 4LR or visit us on the World Wide Web at: http://www.thomsonlearning.co.uk This edition published 2007 by Thomson Learning. All rights reserved by Thomson Learning 2007. The text of this publication, or any part thereof, may not be reproduced or transmited in any form or by any means, electronic or mechanical, including photocopying, recording, storage in an information retrieval system, or otherwise, without prior permission of the publisher. Every effort has been made to trace all the copyright holders, but if any have been inadvertently overlooked the publisher will be pleased to make the necessary arrangements at the first opportunity. Please contact the...
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...文勇的新托福精选阅读（原黄金29篇）真题[2010年4月3日 5.8版本] 俺常常收到同学们的邮件，要我推荐各种各样阅读材料,问我iBT的复习资料中 Barron, Longman, Delta等等哪个更好。我其实很无奈---因为尽管这些机构很大牌,但大牌丝毫都不意味着文章“质量高”(比如你可以想想三鹿奶粉)---说这些机构的文章质量不高,并不是说文字写得不好,而是说这些文章的句子结构, 论述方式, 出题思路与ETS的并不一致(有时候甚至大相径庭)：用这样的材料训练，实在是 事倍功半。 于是，我们实在应该去找找由ETS出的iBT文章来做：（我们能够找到的|由ETS编纂的标准iBT文章有） 1. OG[1]之中的13篇文章[2]；（其中3篇为第三版OG之中的文章） 2. 13次（套）TPO[3]之中的3*13=39篇文章[4]； 3. 早期[5]报名之时ETS赠送的3篇在线测试题 4. ETS官方给出的模考软件之中抽出的1篇文章； 于是这个文档在我的一时兴起之下，出现了： OG拿在手上，可以一个个字的敲成电子版；TPO的所有考试都是在自己的计算机进行，于是可以一边花钱参加考试,一边截图与录像---再利用截下来的图片，逐个的敲下来；早期的ETS赠送的3篇在线测试题，我也恰好有电子版本；官方的模考软件稍微用点功夫，就能将文章提取并复制出来。虽然工作有些繁杂，但总算完成了所有文章的敲打工作。再花了些时间，把这53篇文章都做了答案，附在文章的后面。（由于TPO之中有3篇文章与OG中完全重复,于是减去3篇,只剩下53篇。）同时我还更正了OG上几个明显的错误（详见文后附录）当然，我还做出了方便大家理解文章的参考译文，附在文章的后面。 在这53篇由ETS出的文章没有做完之前，我们实在不应该花时间在任何其他的题目之上。我有时候甚至会对着我的弟兄们高呼：“没有把这53篇做３遍，你好意思上考场么？你好意思花钱在任何一本垃圾书上面么？[6]” 另外，如果你正在准备iBT-SAT-GRE的作文部分或者写留学文书，也应该仔细的琢磨一下这些文章：经过ETS打磨的文章，无一不是精妙绝伦，极具模仿价值。常常有同学拜托我帮她（他）写PS，也说起自己的句子怎么看都像是小学生写的（尽管用上了GRE里面的单词），于是会随口问我“勇哥，您的写作能力是怎么训练出来的。”我说，“看呗，看呗：托福文章看多了，写作能力自然就提高了。” “这ETS的这些文章真的那么好？”。每当听到这个问题，我都会装做赵本山的样子来一句“谁用谁知道～～” 文勇 欢迎进行未删节的转载|且不必告诉我你转载到哪里去|都是一个战壕里面的弟兄啊… 告诉大家一个好消息，本文档中的TPO1-TPO9，以及在线测试题和官方模考题目的解析已经在市面上可以买到了！（好吧，我承认以下显然是广告部分）： 这本《托福真题详解-阅读分卷-第一册》是给弟兄们现在市面上可以获得的TPO1-TPO9阅读部分的文章解析，题目解析，中文翻译和每篇文章的必备词汇：文章解析是为了让大家养成从整体抓文章结构的感觉，题目解析是为了使大家能够在做完题之后知道正确选项为什么对，错误选项为什么错——并且因此来培养良好的做题思路，中文翻译是为了帮助大家扫除那些自以为理解对但实际理解有误的句子，在每篇文章后面配上必备词汇无非是为了节省大家的一些查单词而已。 另外，这本书还包含了一张CD（我想你可能第一次听说阅读书...
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...INTRODUCTION TO MANAGEMENT Objective: The objectives of this lesson are to enable to define management; to describe the nature and scope of management; to know the difference between management and administration; to understand various levels of management; and to describe the various skills that are necessary for successful managers. Lesson Structure: 1.1 Introduction 1.2 Definition of Management 1.3 Characteristics of Management 1.4 Management Functions/ the Process of Management 1.5 N ature of Management 1.6 Management Vs. Administration 1.7 Levels of Management 1.8 Managerial Skills 1.9 The Manager and his job 1.10 Principles of Management 1.11 Significance of Management 1.12 Summary 1.13 Self Assessment Questions 1.14 Suggested Readings 1.1 INTRODUCTION A business develops in course of time with complexities. With increasing complexities managing the business has become a difficult task. The need of existence of management has increased tremendously. Management is essential not only for business concerns but also for banks, schools, colleges, hospitals, hotels, religious bodies, charitable trusts etc. Every business unit has some objectives of its own. These objectives can be achieved with the coordinated efforts of several personnel. The work of a number of persons are...
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