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Pirelli

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PIRELLI TYRE 2009-2011 MANAGEMENT PLAN
Francesco Gori
CEO & Managing Director Pirelli Tyre

Agenda

2008 Tyre Results

Industrial Business

Consumer Business

2009-2011 Tyre Targets

| 1

In 2008 Pirelli Tyre performance was adversely impacted by

unforeseeable market conditions
Million €, Percent

Key Facts 2008 yoy Q1

Q2
31

Q3
76

Q4
74

∆ Price/Mix

+7.3%

Profit & Loss
Revenues EBITDA (before restructuring costs) %

∆ Exchange Rate -2.8%

FY '07 4,162 549 13.2 358 8.6 358

FY '08 4,100 443 10.8 250 6.1 150

∆% -1.5 -19.2

∆ Volume

-6.0%

Impact of raw materials

14 103

88 41 18

EBIT (before restructuring costs) % EBIT (after restructuring costs)

-30.2

EBIT

+191 ∆ Commercial ∆ Efficiencies -4 ∆ Unit costs & other -295

A dramatic increase in all input costs (raw materials, energy, etc.) A collapse of the OE market, driving sales down by 10.2% in Q4 (5% organic) The decision to provision in 2008 results restructuring initiatives and costs worth 100 ml €
Note: unaudited results, pre-closing

| 2

Pirelli Tyre 2008 operating and financial performance
Million €

Raw materials: Labour / energy / other: (72)

-195 -73

EBIT bridge
(before restructuring costs)

358

263

(268) (268)

(5)

(15)

(11)

250
EBIT 2008

EBIT 2007

Price & mix

Volume

Cost of inputs

Efficiencies

Exchange rate

Depreciation / other

NFP evolution
* of which stock: -212

PBIT: Investments & Depreciation: ∆ NWC: Other variations: Financial / fiscal charges:

+250 -106 -156* +8 -172 ( ) (175)

14

1,266

560

(452)

(93)

NFP 2007

Minorities repurchase and debt restructuring

Dividends

Net Cash Flow before dividends

Other variations

NFP 2008

| 3

Pirelli Tyre restructuring program

100

million



have

been

committed to

speed

up

restructuring in Europe:
Headcount reduction in WE (-15% on ~10,000 people at YE 2008) Industrial footprint reshape in WE factories

Funding required to execute

additional restructuring

is already

included in 2009-2011 costs / EBIT targets

| 4

Agenda

2008 Tyre Results

Industrial Business

Consumer Business

2009-2011 Tyre Targets

| 5

Industrial Business in 2008
Truck Tyre shipments, Percent (yoy) Million €, Percent

2008 Market
OE

Q4

FY
-1%

Pirelli Economics
∆ Price/Mix +9.1% -2.7% -6.6% ∆ Exchange Rate

Europe

-13% Replacement -27%

FY '07 Revenues 1,300 156 12.0 106 8.1 EBITDA (before restructuring costs) % EBIT (before restructuring costs) %

FY '08 1,299 160 12.3 112 8.6

∆% - 0.1 2.6

∆ Volume

-12% 18%

6.1

Mercosur

OE -9% 7% Replacement -17%

Worsening trend in all OE and Replacement markets, including China (Q4: -23% yoy)
Source: ANIP, Europool, Pirelli

+2.6% organic business growth Q4 volume down 2-digits Q4 price / mix up 2-digits

| 6

Industrial Business: a unique competitive position

SALES BREAKDOWN BY AREA
% of sales volume

PIRELLI MARKET STRENGTH

PRODUCTION BY AREA
% of production volume

100%

100% ~25%

Area
Mercosur

Pirelli rank #1
High cost

100%

100% ~13%

Mature

40%
Southern EU and Near-East

~40% ~87%

#2 #1 new entry
Top 4 competitors in 2008 Pirelli in 2008

~75%
Emerging

60%

North Africa China

Low cost

~60%

Market in 2008

Pirelli in 2008

Sales focus in high

growth

Leading position in Pirelli key markets

Product cost leadership supported by a low-cost production base

areas

Source: TyreBusiness Report, Pirelli estimates

| 7

Industrial: Market Outlook & Pirelli response

MARKET OUTLOOK
Mln pieces, Percent, Radial + truck tyres

OUR GROWTH STRATEGIES

140 120

Total: -12%
Replacement

Europe
Share growth in premium segments: Highway, Regional and Megatrailer, Green products

Africa, Near and Middle East
100 80 60 40 20 0 2008 2009 2010 2011 2012
2009 Replacement: Mature: Emerging: -8% -10% -5%

Market leadership consolidation

LatAm
Market leadership and growth in Mexico

2009 OE: Mature: Emerging:

-25% -35% -15% OE

China, Far East and Pacific
Leverage local sourcing and market share growth

SteelCord
Leverage vertical integration and innovation on Premium Products

Source: LMC, Global Insight, Pirelli estimates

| 8

Industrial: success built on cutting-edge technological backbone
PERFORMANCE EVOLUTION ANTICIPATING MARKET NEEDS
OLD customer needs NEW customer needs PATENTS Tread grooves / sipes: 9 patents Tread pattern: 8 patents Belts design: 10 patents (6 for 0° technology) Bead core: 4 patents Side wall profile: 1 patent

TECHNOLOGY / INNOVATION

ECO-IMPACT AREA

COST EFFICIENCY AREA Fuel Efficiency

Low Emission

5 4 3 2 1 0

Mileage

Bead structure: 2 patents

Comfort Load Capacity

MATERIALS Last generation of SSBR functionalized polymers

New HEP Cord generation

Plasma coating on steel cords

Safety
KEY BREAKTHROUGHS OF 01 SERIES

Retreadability
New 0° Cord generation Full Compound penetration Cords New SHT carcass cords

Large Aggregate Size Distribution Carbon Black

Mileage: 350,000 km on highway Retreadability: 4 lives Weight reduction Overall step-gain in eco-performance

High molecular weight BR polymers

| 9

Industrial: cost structure is increasingly lower

PRODUCTION CAPACITY
% of production volume

RAW MATERIALS
Brent (US$ per barrel) TSR 20 (US$ per ton) Steel scrap (€ per ton) EU butadiene (€ per ton)

100%
High cost

100%
11%
Index (Jan 2006 = 100%) Fcst IQ 2009

13%

220% 180%

Low cost

87%

89%
140% 100% 60%

2008

2011

2006

2007

2008

2009

Competitive advantage hardly replicable by major competitors Russia operation starting in 2011
Source: Pirelli data

Raw materials cooling down already since Q4 2008 Effects materializing starting from 2009: ‘08 high stock allow for full benefits only after 1Q ’09

| 10

Targets for the industrial business
€ Million, Percent

REVENUES

EBIT %

1,300

1,299

8.4% 8.1%

8.6%*

8.0 ÷ 8.5%

1,214

-8÷-10%

+9÷+10%

7.0 ÷ 7.5%

2006

2007

2008

2009

2011

2006

2007

2008

2009

2011

Historical

profitability level restored after expected slowdown in 2009

Unmatchable cost-competitive structure
Best cost / benefit ratio for fleet users

Favourable product / mix balance on a geographical basis
2009 results affected by production
Note: at current exchange rates *Before restructuring costs

slowdown needed to adjust inventories

| 11

Agenda

2008 Tyre Results

Industrial Business

Consumer Business

2009-2011 Tyre Targets

| 12

Consumer Business in 2008
Car tyre shipments, Percent (yoy)

2008 Market Europe
OE Replacement

Q4
-23% -9%

FY
-5% -5%

Pirelli Economics
Million €, Percent

∆ Price/Mix ∆ Exchange Rate

+6.5% -2.8% -5.8%

FY '07 Revenues 2,861 393 13.7 253 8.8 EBITDA (before restructuring costs)

FY '08 2,801 283 10.1 139 5.0

∆% - 2.1 -28

∆ Volume

North America

OE -26% Replacement -17%

-17% -9% 8%

% EBIT (before restructuring costs) %

-45

Merco-sur

-26% -6%

4%

Q4 collapse of Light Vehicle production De-stocking at Trade (Replacement channel)
Source: Global Insight, Europool, Rma, Anip, Pirelli

+0.7% organic business growth Q4 volume down 2 digits Q4 price / mix up 2 digits

| 13

Pirelli Tyre positioning in the consumer business

SALES BREAKDOWN BY AREA
% of sales volume

PIRELLI STRENGTH
Segment Pirelli segment share (08)

PRODUCTION BY AREA
% of production volume

100%
North America

100% 10%

100%

100% 39%

29% 54%

Prestige

#1

High cost

60%

Europe

32%

10% 26%

Premium

Strong, 2-digits

Asia – Pac & Africa Latam

33% 6%
Market in 2008

Low cost
Synergic

61% 40%
Top 4 competitors in 2008 Pirelli in 2008

Low, 1-digit

Pirelli in 2008

Historical leadership in LatAm Low exposure to North America Solid foothold in Europe, due to high OE pull-through Growth opportunities in Asia-Pacific markets with new China source
Source: Tire Business Report, Pirelli estimates

Leading brand in Prestige niche Development partner of most premium car makers Key supplier to the Automotive Industry in LatAm and Turkey

Only high-end, high added-value products in high-cost countries

| 14

Consumer: tough 2009 market outlook with replacement demand

recovery from 2010
MARKET OUTLOOK
Car tyres, Mln pieces, Percent

OUR GROWTH STRATEGIES

Total: -7%
1000 Replacement

North America
Keep increasing market share in the Replacement market: new products, new customers, brand pull

800
2009 Replacement: Mature: Emerging: -2% -3% 0%

Europe
More selective and focused on OEMs, while increasing sales in Replacement with new Cinturato brand and new Winter products

600
2009 OE: Mature: Emerging: -18% -20% -15% OE

400

LatAm
Defend OE leadership and improve Replacement market share thanks to better competitiveness vs low cost imports from Asia

200 0 2008 2009 2010 2011

Asia-Pacific
2012

Exploiting competitive China source to increase service and coverage in Asean, Japan, Pacific, Taiwan, Korea

Source: LMC, Pirelli estimates

| 15

Three drivers for deep sustainable change

Cost competitiveness
Industrial restructuring & cost-cutting

360-Degrees eco-innovation
Bio-materials Green factory: Settimo Torinese Processes NEXT MIRS & TCM Supply Chain

Enter and establish position in Green segments with “Cinturato P7” and “Snowcontrol II”

Market

| 16

Cinturato: introducing the Green Performance concept
THE TECHNOLOGY

Distinctive features offered by new biomaterials, such as silica derived by rice husk ash, enhancing LRR

performance at

lower cost
THE SEGMENT

Environment-sensitive consumers choosing low-impact products

THE PRODUCTS
New Cinturato P7, the green performance tyre for premium cars New Snowcontrol II, the green performance tyre for the Winter Season

| 17

Production Footprint is moving forward

PRODUCTION CAPACITY
% production volume

COMPETITIVENESS

Increased focus in high cost plants:
100% 100% Germany: UHP, Winter, Runflat UK: SUV Italy: “Green” factory (New Polo Settimo Torinese operative by 2H 2010)

High cost

39%

~29%

Footprint rationalisation: the equivalent capacity of one European factory shutdown completed by 2009

Low cost

61%

~71%

World Class Manufacturing
20 plants involved on a total of 23 Transformation cost target: -5% p.y.

2008

2011

Decomplexity and Target Cost Management projects

| 18

“Emergency” cost reduction program, aiming at 300€ mln gross savings

2008 PROFIT & LOSS
% of total sales

COST REDUCTION INITIATIVES 15% rightsizing in high-cost countries; bonus and pay freeze for Management and staff in 2009 360° purchasing contracts renegotiation Selective adoption of “spot purchases” to capture at best the benefits of price decrease Reduction of usage and weight Increase stock rotation Crash program for the reduction of discretionary / indirect expenses (except R&D and marketing) Savings from lower energy costs, lower transportation / logistic tariffs

100% Labour

21

Cost Structure

Expected savings
200 mln € in 2009 100 mln € in ‘10-’11

Raw materials

43

Other

25

EBITDA

11 2008

| 19

Motorbike: world leader with Pirelli and Metzeler

PRODUCT TWO PREMIUM BRANDS

RACING

Performance, Passion, Lifestyle

Technology & Touring

A CONSUMER ORIENTED BUSINESS
Passion and Fun, no Cyclic Business Internet: 1.5 million surfers connected Co-marketing (Events, Promotions) OE Partnerships

TECHNOLOGY AND INNOVATION
New product / process Patents First Winter Tyre First 0° Front on Enduro Street Continuous stream of New Products

“We Race What We Sell, We Sell What We Race” World Superbike: exclusivity until 2012 Moto Cross: 51 World Championship Victories DAKAR ‘09: 1° and 2°

| 20

Targets for the consumer business

REVENUES
€ Million, Percent

EBIT % 8.8% 8.8%
8.0÷8.5% 6.5 ÷ 7.0%

2,861 2,735

2,801

-4÷-6%

+9÷+10%

5.0%*

2006

2007

2008

2009

2011

2006

2007

2008

2009

2011

2009 sales reduction driven by lower OEM demand Channel mix (Replacement vs. OE) improving margins in all markets, supported by new product family (CINTURATO) Strong cost reduction supporting EBIT improvement from 2009
Note: at current exchange rates *Before restructuring costs

| 21

Agenda

2008 Tyre Results

Industrial Business

Consumer Business

2009-2011 Tyre Targets

| 22

Pirelli Tyre R&D expenses still top of the sector, getting

greener and
“GREEN” TYRE

greener
R&D EXPENSES
2007, % of Tyre revenues

KEY PROJECTS PRODUCT

% of total sales

Traditional Green

Pirelli Michelin Yokohama* Toyo* Hankook Bridgestone* Continental Goodyear

3.5% 3.4%

Cybertyre

100%
PROCESS 2.8% 2.7% 2.7% 2.5% 2.4% 1.9% Next MIRS “TCM” low energy high quality compound mixer MATERIALS Organic-derived, bio-ingredients such as Rice husk ash

100%

40% 20% 2008 2011

* FY ending at 31 Dec 2008

Note: at average 2007 currency rates Source: Companies’ Websites

| 23

Pirelli Tyre Capex and Cash management plan
€ Million

NET INVESTMENTS RENEWAL RATIO
Capex / Depreciation

NET CASH FLOW BEFORE DIVIDENDS

NET FINANCIAL POSITION BEFORE DIVIDENDS

-20% 250

1.4

1.0-1.1

1,266 1,016

0 2006-2008 2009-2011 2009 2010-2011 2009 2011

Industrial: “lean” business system Consumer: China, Romania, new green factory in Italy

EBITDA recovery Strong reduction in raw material & finished good inventory Tight / safe credit policy

Including 150 mln € cash-out for restructuring

| 24

Pirelli Tyre Targets: back to full steam by 2011
€ Million, Percent

REVENUES
8.7% 8.6%

EBIT %
8.0÷8.5% 6.5 ÷ 7.0%

4,162 3,950

4,100
6.1%*

-6÷-7%

+9÷+10%

2006

2007

2008

2009

2011

Top line recovery after a negative growth in 2009 Higher cost efficiencies and lower raw materials prices impacting progressively on P&L, from 2009 onwards In current scenario, 2009 profitability can be better than 2008 Additional restructuring will support increasing profitability beyond 2011
Note: at current exchange rates *Before restructuring costs

| 25

ANNEXES

| 26

Our Brand Equity is superior to all competitors
Pirelli Tyre Brand most recent awards 2008 2007 Top of mind brand (Research International Survey) Brand preferred by consumers (Autop of Mind 2007– Mais Automotive magazine)
CHINA

BRAZIL

2008

“Best Tyre Manufacturer of the year” award (China Auto Service Golden Finger Awards) Customer Satisfaction Index for Pirelli OE tires significantly above the sector average “Mass Market/Non luxury segment CSI” award (JD Power Original Equipment Tire CS study) “Best brand for sportiness and excitement” (SportAuto magazine) “Best Customer Satisfaction Index” award for Pirelli OE tyres (JD Power Original Equipment Tire CS study) “Best brand” award (Auto Illustrierte magazine)

2008/2007
USA

2006

GERMANY

2008 2007

SOUTH AFRICA

SWITZERLAND

2008/2007/2006

| 27

The Organizational Model
F. GORI Pirelli Tyre

U. FORNER BU Car M. BOIOCCHI R&D H. PACE North America G. KELLY Latin America

G. FIOCCHI BU Moto

A. PIRONDINI BU Truck

C. COSTA BU Steelcord

Super-flat organization (19 direct reports to CEO) Strong accountability (4 independent Bus and 3 Regions) Global support processes, cross-BUs The youngest, in-bred, well experienced management line in the industry

| 28

2008 Pirelli Tyre

People by region
Europe 41% North America 1%

People by contract
Permanent 91%

People by cluster
Staff 81%

Asia Pacific 7%

MEA 10%

Latin America 41%

Temps & Agency 9%

Management 1%

Staff 18%

| 29

2008 Pirelli Tyre
Sales by segment
Car 60% Moto 9% Steelcord & other 2%

Sales by region
Latin America 33% Europe 45%

Truck 29%

MEA 11%

North America 7%

Asia Pacific 4%

Raw material mix
Natural Rubber 28% Synt. Rubber 22% Carbon black 12% Chemicals 14% Steel 13% Textiles 11%

Sales by channel
Replacement 76%

OE 24%

| 30

2008 Pirelli Tyre factories
U.K.
Burton-on-trent Carlisle Car Car

Italy
Bollate (Mi) Car Carlisle Torinese Car Settimo Car Settimo Torinese truck Figline Valdarno steelcord

Germany
Breuberg Merzig Car/motorcycle steelcord

Spain
Manresa Car

Turkey
Izmit Izmit Car/truck steelcord

U.S.A.
Rome (GA) Car

Romania
Slatina Slatina car steelcord

Venezuela
Guacara Car

China
Yanzhou Car/truck

Brazil
Campinas Car Brazil Feira de Santana Car/truck truck Santo André Gravatal Motorcycle/truck steelcord Sumaré

Argentina
Merlo car

Egypt
Alexandria truck

| 31

Tyre world market
2007 by segment
Car 60%

2007 by region
Japan 7% China 11%

Europe 29%
Aircraft 0,5%

Asia Pacific 11% MEA 8% South America 5%

2 Wheel 3%

Truck 28%

Agro 2,5% EM 6%

North America 29%

2007 by manufacturer*
Others 19,5% Cooper 2,3% Good Year 14,8%
Triangle 1,0% Hangzhou 1,0% Giti+GT 1,9% Max 1,7% Kumho 2,0% Hank 2,7% Toyo 1,7% Yoko 2,9% Sumi 3,2%

Michelin 17,1%

BS 16,9% Nokian Conti 0,9% Pirelli 5,9% 4,5%
Source: Tire Business Report

* Tire Business Report, 9/08

| 32

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