Free Essay

Pitch for Music Tech Product

In:

Submitted By coffeecup0
Words 296
Pages 2
Imagine, a world in which sound is intuitive. A world in which all the devices that you own are merged. Imagine, one, innovative, Rosetta Stone, linking all the audio entertainment technology of your everyday. You, the world, and audio, as one.

Now, please imagine you are rushing home from a stressful day at work. The traffic grinds to a dead halt, and with each heinous meter you drive closer to home, the meter on your heart beat approaches red. Stress. Jamming your key into the door, you have arrived. The stress of the day, the deadlines, the sounds of traffic, awkward interactions you’ve overheard, stay with you in the silence of your home. As you turn on some music, all you want is to relax, the phone rings and you miss it. Who was it? Your boss. What was it? You’re fired. How does it feel now? The coffee machine splutters, in tune with Flo-Rida. Realization sets in, Itunes, Spotify, 8-Tracks, they don’t know you. Only you know you. Only you, you, and Axon.

Now, please imagine you are coming home from a stressful day at work. The traffic grinds to a dead halt, but your vibe’s going strong, because you have Axon. Sensing your mood and the perfect song to play, Axon carries you smoothly through your commute home. As you jam your way back home, the moment you step in, the song changes perfectly, and so do you. The phone rings, Axon senses this, and swiftly pauses the song. The phone rings and you answer it. Who was it? Your boss. What was it? You’ve been promoted. How does it feel now? The coffee machine purrs in tune with Sunday Morning. Realization sets in, you, the world, and audio, are one.

Similar Documents

Free Essay

Automation in Music Industry

...OF KNOWLEDGE WORK INFLUENCES MUSIC INDUSTRY For Music production and recording industry YUXIN GONG 2014.4.6 Excusive summary Introduction 1.0 Automation effects amateur music player 2.0 Automation highly influences Professional music industry 2.1 Auto-tune 2.2 Low Frequency Oscillation Conclusion References 2 Executive summary People from all ages and races love music. Since everything is under rapid development, music industry has a huge improvement with the use of technology. It is still controversial whether the high-tech used in music is good. Some music fans are no longer satisfied with the music industry while some people become more enthusiastic than before. Artists also have contrasting views in the innovation of technology, especially automation of knowledge works. I did some research both online and in the library and did interviews with different music players to support this background report. The interviewees are from different levels and working on distinguished styles of music. Thus, I can get enough information from various aspects. Here, I am going to divide music players into two groups: amateur and professional. It will be easier to evaluate the automation’s effects. At the end of this report, there is an expectation of how automation will influence the music industry more in the future and whether humans’ talent will be replaced by these automation works someday. For amateur music player, automation gives them...

Words: 2282 - Pages: 10

Premium Essay

Inventions Affected Music Throughout The 20th Century

...Music, an entity throughout mankind has evolved alongside us as modern society formed. Similar to entities such as transportation or agriculture, man has added new inventions and innovations onto music due to the new technologies of their current times. This paper will look at these pieces of technology throughout the 20th Century, leading towards the use of music . Furthermore, in terms of “digital technology” this paper will encapsulate pieces of technology that utilized one or more of the following: electronic instruments, digital instruments, computers, software, and digital audio equipment. Also, while looking at these inventions, the paper will dive into the ways the invention effected music at that time and how their effects are still...

Words: 991 - Pages: 4

Premium Essay

Learning

...ENTREPRENEUR WORKBOOKS Business Planning and Financing Management Series Building Block 2 The Business Plan and Executive Summary MaRS is a member of MaRS Discovery District, © December 2009 See Terms and Conditions MaRS – Business Planning and Financing Management Series  THE BUSINESS PLANNING AND FINANCING MANAGEMENT WORKBOOK Introduction: What to expect In his book Outliers, Canadian author Malcolm Gladwell looks at the relationship between statistical probabilities and the chance of success in your chosen field of work or sports. His essential claim is that you need around 10,000 hours of practice to become really good in a particular field. This workbook guide will not take 10,000 hours to complete, so you should not expect that you will become an expert in business planning and financing management by going through the activities outlined within. Rather, the purpose of the workbook guide is to help you understand and focus on the key issues in the field of business planning and financing management, and to introduce you to frameworks within which to think and discuss essential areas of your business. The process offered will provide sufficient grounding in the topic so that you will know what questions to ask advisors and consultants, and, in the case of consultants, how to evaluate their work. Additionally, this workbook guide provides a launch point for a number of vital business decisions you will have to make to develop your start-up. As a best practice, it...

Words: 5454 - Pages: 22

Premium Essay

Wipro Bps

...Name of the Student | ANIRUDH CHAUHAN | Program | MBA-HR | Class Roll Number | B-14 | Enrollment Number | A0102314024 | Name of Faculty guide | MS. AMANPREET KANG | Case study title | WIPRO: Strengthening employee engagement and implementing effective Rewards and recognition system. | Student Declaration I declare (a) That the work presented for assessment is my own, that it has not previously been presented for another assessment and that my debts (for words, data, arguments and ideas) have been appropriately acknowledged (b) That the work conforms to the guidelines for presentation and style set out in the relevant documentation. ( c ) The Plagiarism as taken by Turnitin is ________ %. Date : Anirudh Chauhan MS. AMANPREET KANG Assistant Professor Department of marketing/IB WIPRO: Strengthening employee engagement and implementing effective Rewards and recognition system. Anirudh, Ms Amanpreet Kang ABSTRACT Employee engagement, rewards and recognition are integral part of human resources of any organization as they show the level of involvement and commitment of the employees towards their organizations. These not only motivates the employee in performing better but also enables HR in recognizing and rewarding the ones performing better than the other as per the set standards . It increases overall efficiency and also identifies the training needs if any. Attrition rate in BPO industry is very high and this is why...

Words: 3585 - Pages: 15

Premium Essay

Ngdfb

... qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwe...

Words: 3453 - Pages: 14

Premium Essay

Markup

...‘11 Page 2 Ad-o-holic is an annual marketing and advertising extravaganza orchestrated by MarkUp (the official marketing club of IMT Ghaziabad). It is an inter B-school marketing event and focuses on promotion strategies thereby challenging contestants to come up with innovative communication decisions. The purpose of this event is to provide a platform for budding advertisers to showcase their creativity and ingenuity. Ad-o-holic is the predecessor event to Marketing World Cup, the biggest b-school marketing event in India. Ad-o-holic‘11 carries the practical case of TV show promotion. The participants will be formulating promotion strategies for three shows, each belonging to different genre. It thus gives the opportunity to participating students to advertise ‗Dance‘, ‗Dare‘ and ‗Ditch‘ism and win the 7 P.M. war of reality. Students can read the coverage of Ad-o-holic in Markezine‘s September edition. From The Desk Of the Editor Page 3 Dear Readers, Greetings from Club MarkUp, the Marketing Club of IMT Ghaziabad!! After a short sabbatical for summer internships, we are back with the August Edition of Markezine. This time around, the team has conceptualized some brand new sections like Mark -toons, Mark-efeeds: happenings and trends and WOW (Words on Wall). The theme for this edition was ―Co-Marketing: Cost Collaboration or Smart Strategy ‖ and we have been overwhelmed with the response both in quality and quantity. Co -marketing or cooperative ...

Words: 4700 - Pages: 19

Premium Essay

Apple Imc

... | Arjit | 9/2/2011 | | Contents About Apple 1 Product Portfolio 2 Apple Marketing Strategy 2 Presentations 2 Brand Strategy 3 The Apple Brand Personality 3 The Apple Customer Experience 3 Brand Loyalty 3 Effective Advertisement 3 Apple PR strategy 3 Apple Communication Strategy 4 Apple Communications. 5 iPod Marketing Strategy 5 The iPod Launch in 2001. An Absolute Flop 5 Who Invented the iPod? 5 The iPod. The Merits of Apple. 6 iPhone Marketing Strategy. 6 iPad Strategy 7 The Evolution of Apple Ads 8 1970s 9 1980s 9 1990s 10 2000-Present 15 About Apple Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system. As of October 2010, the company operates 317 retail stores in ten countries, and an online store where hardware and software products are sold. As of August 2011, Apple is one of the largest companies...

Words: 3930 - Pages: 16

Premium Essay

Marketing Plan

...see a product on television that captures my attention, I’ve always had this feeling overcome me. It was at that very moment that new things become a priority for me. I can remember always shouting that I must have that particular item in my life immediately. This is the very same projected ideal and sentiment intended to manifest within the marketing demographics of the newly popular Hoverboard. This technological prototype seems to offer a wide range of impressive but also simplistic hoverboard models. Living in today’s technologically advanced society, creators have been able to provide buyers with our most basic purchasing desire; variety. Some offer consumers the ability to mobilize themselves through the motor-powered two-wheeled model. Others that are bit higher-end offer consumers the ability to levitate off the ground onto the board using a magnetic gravitational technology. Never the less, regardless of the budget or style, the new popular fad has caught on with consumers and is certainly carving out its own place in the market. Features The Hoverboard features are limited but tend to range from Bluetooth capabilities to the synchronicity of GPS mapping and assisted personal transport at speeds between 5 to 8mph. Creators have also found ways to add cosmetic appeal to the devices that directly is reflective in pricing such as LED lighting or AM/FM radio. Some celebrities have gone as far as special ordering all gold or platinum in case Hoverboards. Product Life...

Words: 6196 - Pages: 25

Premium Essay

Apple Case

...S w W12774 APPLE A1 Tom Watson wrote this case under the supervision of Professor Mary Crossan solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2012, Richard Ivey School of Business Foundation Version: 2012-03-05 APPLE INCORPORATED In the fourth quarter of 2011, Apple Inc. posted record results and overtook Hewlett-Packard as the world’s largest vendor of personal computers, thanks to booming demand for its tablet computer, which helped drive global industry sales to 120 million, up 16 per cent from the same period a year earlier.2 The Cupertino, California-based company’s sales of 15.4 million iPads and 5.2 million Macintosh computers accounted for 17 per cent of total shipments. Apple, which also sold 37 million iPhones during...

Words: 5670 - Pages: 23

Premium Essay

Failed Products

...Strauss spent $2 million on an artsy, misguided Super Bowl commercial that confused viewers. Going against common practice, they placed Type 1 in retailers with inconsistent prices, ranging from $30 at a retailer like JC Penney’s to over $100 at Barney’s, with no discernable difference in quality. Levi Strauss pulled the entire line after less than two years and Type 1 proved to be the proud clothier’s most spectacular flop.  How marketing can cause a product to fail? [Tata Nano Case Study] by DR VIKRAM VENKATESWARAN on MAY 30, 2012 |  * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- 6 inShare * ------------------------------------------------- I have discussed in the past many good examples of marketing helped a product to succeed. Apple is the first brand that comes to mind when we talk about marketing. The communication and design of the products has led to its wide spread success and Apple becoming one of the most valuable companies in the world. But what about marketing failures? For every Apple there are...

Words: 4790 - Pages: 20

Premium Essay

Project Management

...and news websites enjoyed advertising growth of 18% last year according to the Association of Online Publishers (AOP) and Deloitte. Their data indicates that digital revenues grew at their fastest rate since 2008; this has been attributed to the rise of mobile, since advertising on smartphones rose by 60% in the last quarter of 2013. Deloitte says it expects publishers to innovate with flexible pricing such as a mixture of paid-for and free ad-funded models. Some publishers are already indicating that digital revenues are making up for the decline in print revenues. The Guardian newspaper expects its digital revenue to grow by over 20% in the year to March. The Independent, 5 March 2014, p51 Agencies Performance on the pitch VCCP is the ad agency which had the most new business wins and opportunities in 2013 according Don’t forget, reading this publication can count towards your annual CPD record....

Words: 9903 - Pages: 40

Premium Essay

Presentation Secret of Steve Jobs

...The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience Carmine Gallo Columnist, Businessweek.com New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by Carmine Gallo. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-163675-9 MHID: 0-07-163675-7 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-163608-7, MHID: 0-07-163608-0. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work...

Words: 72152 - Pages: 289

Premium Essay

Creative Entrepreneurship - Kbs Ventures

...Note from the Authors: “Creative Entrepreneurship” was born out of the desire, want and curiosity of kbs+’s staff to understand the crazy world of entrepreneurship. “Creative Entrepreneurship” curates the perspectives of leading entrepreneurs and venture capitalists as a guide for people interested in learning more. Each writer graciously contributed their work to create a curated resource for creative entrepreneurs. This book is the teaching and inspirational aid for our kbs+ Ventures Fellows – a highly select group of kbs+ staffers from all levels and areas of the agency – who go through a six-month educational program to immerse themselves in the startup and venture capital world. Share this entrepreneurial inspiration with friends using @kbspvc or #kbspvcbook. If you would like to share any inspiration, thoughts or feedback, please contact us at @kbspvc anytime – we look forward to hearing from you. Thank you for downloading our book! Darren Herman Taylor Davidson Creative Entrepreneurship Darren Herman Taylor Davidson a kbs+ partner We have received explicit permission from all authors of the works found in this book. Unless otherwise stated, we do not claim to have written or own any of this work. We are purely aggregating it into a simple book format for the education of anyone who picks up this book. The price of this book is free; if anyone tries to sell this book to you, please report them to us. Hopefully this book inspires you as much as it does...

Words: 88947 - Pages: 356

Premium Essay

Brand Audit of Vodafone

...| VODAFONE | A Strategic Brand Management Project | | Submitted to : Dr Lubna Nafees | Submitted by:Ram Narayan 11HR-023Shilpi Pachauri 11HR-027Shravani Kosana 11HR-028Indraneal Balasubramanian 11FN-043Aparna Vyas 11FN-019Prashant Garg 11FN-134 | | | TABLE OF CONTENTS Section one: Brand Campaign Descriptors…………………………………………………..03 1. Brief Description of the campaign……………………………………......................04 2. Communication………………………………………………………………………05 3. Advertising Agency…………………………………………………………………..05 4. Frequency of the campaign and the media used………………………………….......06 Section Two: Campaign Analysis……………………………………………………………07 1. Video………………………………………………………………………………....07 2. Introduction…………………………………………………………………………..07 3. Striking features of the campaign…………………………………………………….08 4. Execution of the campaign…………………………………………………………...09 5. Target Audience……………………………………………………………………...09 6. Critique/Recommendations…………………………………………………………..09 Section Three: Brand analysis………………………………………………………………11 1. Value Proposition…………………………………………………………………….11 2. Brand Essence………………………………………………………………………..11 3. Brand Elements………………………………………………………………………11 4. Vodafone Brand Equity………………………………………………………………12 5. Segmentation……………………………………………............................................13 6. Brand Positioning…………………………………………………………………...

Words: 6462 - Pages: 26

Free Essay

My Paper

...1.5 user guide Table of Contents Chapter 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Welcome . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Torq Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Decks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Main Waveform Display . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Mixer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 PFL/Headphone Cue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Browser/Database . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Effect Racks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Sampler . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Snapshots. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Master Module . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Chapter 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 System Requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Windows XP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Windows Vista . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Mac . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Installation . . . . . . ...

Words: 33920 - Pages: 136