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Pixar Case Study

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Pixar Case Study

1. How does Pixar use strategic management? Strategic management consists of the analyses, decisions and actions an organization undertakes in order to create and sustain competitive advantage” (Dess, Lumpkin, Eisner, & McNamara, 2014). Strategic management focuses on the entire organization and is used by Pixar by putting their ideas to reality. They use strategic planning to create valuable products for their audience. Through computer animation and cooperation between employees in the organization Pixar creates unique characters and stories that relates with their audiences and it how they have created their competitive advantage. Pixar’s competitive advantages are their employees and technologies, which is how the company can compete and how they have reached success. Their vision, mission and strategic objectives are the foundation of the way they work, and they make decision based on their external and internal environment and then take action to create a story and characters that will be remembered. Pixar’s innovative ideas, decisions and actions have created their success. What they want is create quality stories that last with each generation. So they have used that idea to direct the organization towards overall goals and objectives. Pixar leaders/managers include their stakeholders in the decision making, which created a culture that shares knowledge and information. Their long term perspective to move the hearts and minds of family audiences and short term perspective of creating quality story telling is the principle of how people work within the organization and how they move to be successful.

2. What elements in the external environment might affect Pixar’s strategy?

There are three elements in the external environment that might affect Pixar’s strategy, which are the sociocultural, technological and economic

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