...different problems that came up because of Reorganization or the restructuring design of Pizza Hut.inc. Before we proceed we would like to acknowledge the presence of our CEO, Mr. Gary Miner, members of the executive committee of pizza hut, and the representatives of the different branches of pizza hut inc. Before we continue we the case presentation we would like to introduce the members of our department………… 2. Situational Analysis a. Brief History - June 15, 1958 Brothers Dan and Frank Carney opened the first Pizza Hut restaurant in a small rented building in Wichita, Kansas, using $600 borrowed from their mother and some second-hand equipment. -1966 The first pizza hut home office was built in Wichita to oversee 145 restaurants. -1968 The number of restaurants had reached 300, and Pizza Hut had opened its first restaurant outside the United States in Canada. -1969 Pizza Hut went public. -1977 Pizza Hut was acquired by PepsiCo, Inc. infusing Pizza Hut with additional capital and marketing expertise. PepsiCo later acquired Taco Bell and Kentucky Fried Chicken (KFC). -1985 Home Delivery which contributed substantially to the growth and totaled about one fifth of all Pizza Hut sales. -1990 It generated U.S sales of $3.8 Billion from 6, 688 restaurants, which represented 24 percent of the 15.8 Billion U.S pizza market. b. Assumption -The largest pizza restaurant company in the world with 34,000 outlets in 100 countries Employing more...
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...a small building on in their hometown Wichita, Kansas and opened the doors of first Pizza Hut in 1958. A year later, the company incorporated and opened the their first franchise in Topeka. By 1966, Pizza Hut established a large home office in Wichita to help oversee the 145 Pizza Hut franchise restaurants that were established. It didn't take long for Pizza Hut to become the No. 1 pizza restaurant chain in the world. In 1971, only 13 years after the Carney brothers started their first Pizza Hut, Pizza Hut became the world's most successful pizza restaurant in terms of sales as well as in the number of restaurants around the world. Pizza Hut has aggressively sought out franchise owners. It has made itself more attractive to franchise owners is by aligning itself with other restaurants such as Taco Bell, Kentucky Fried Chicken and Long John Silvers (ultimately all becoming a part of the Yum! Franchising group). One of the more unique items of note, Pizza Hut sets itself apart from a lot of its competitors because it allows Franchisee's autonomy in deciding some of the items they will carry on their menus such as being free to use different kinds of toppings from different suppliers. While there are differences in ingredients, the basic elements in each pizza are the same. This allows consumers to get the familiar taste they love, but also allows franchise owners to branch out. Pizza Hut Franchise Submarine Sandwiches and Salads Company Website: www.pizzahut.com 2012...
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...Pizza Hut Durand D’Silva Alex Evans Armando Perez Frank Rivero Kevin Speakman Table of Contents Executive Summary 3 Product Place Promotion Pricing Executive Summary Pizza Hut’s headquarters is located in Dallas, Texas. Pizza Hut is a multinational company which operates in the United States, Philippines, Malaysia, and 83 other countries. Overall, Pizza Hut has almost 13,400 restaurants-including 7,800 units in the United States and more than 5,500 outside of the United States. Pizza Hut has built a reputation for excellence that has earned the respects of consumers and industry experts. Pizza Hut is considered a quick service restaurant (QSR) and is a division of Yum Brands! Which operates the fast food restaurants, as well as KFC and Taco Bell. Pizza Hut’s began in 1958 when a couple of entrepreneurs came up with their vision. “Two brothers, mom, and $600 turned into the recipe for the world’s largest pizza company in 1958, when a family friend with the idea of opening a pizza parlor approached two college-age brothers in Kansas.” Pizza Hut is not only the acknowledged leader of the pizza industry worldwide, but it is also amongst the top of the world’s largest pizza chains, with over 12,000 restaurants across a mass variety of countries, employing more than 300,000 people, and serving 1.7 million pizzas every day to more than seven...
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...PROJECT REPORT ON PIZZA HUT Submitted By: * Shruti Bhatia (70) * Vikas Bansal (88) * Vipul Agarwal (90) * Dhruv Sahni(22) * Neha(42) * Aakanksha Vashistha(1) INDEX S. NO | PARTICULARS | PAGE | 1. | Pizza Hut – The Introduction | 3-5 | 2. | Ansoff Matrix | 6 | 3. | Quality Management | 7 | 4. | Perceptual Mapping | 8 | 5. | Technological Changes | 9-11 | 6. | Pizza Hut Service Quality Dimensions | 12--13 | 7. | Chase Strategy | 14 | 8. | SWOT | 15 | 9. | 7Ps of Services | 16-18 | 10. | Service Process | 19-20 | 11. | Fishbone | 21 | 12. | Servicescape | 22 | 13. | Gap Model | 23 | 14. | Research & Development | 24 | 15. | Variability | 25 | 16. | Maintenance & Materials Management | 26 | 17. | Our Experience with Project | 27 | PIZZA HUT-The Introduction Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries In India, Pizza Hut has 137 restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country Pizza Hut is known for its * Good Quality Food (Hygiene) * Brand Name * Food worth its...
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...Pricing Submitted by Group 9 Deepak V - PGP/17/144 Girish Ganapath J – PGP/17/207 R Gayathri – PGP/17/228 S Akshaya - PGP/17/233 Shraddha S - PGP/17/240 Sonakshi J - PGP/17/358 Determining Willingness to Pay at Pizza Chains Determining Willingness to Pay at Pizza Chains ACKNOWLEDGEMENT We would like to extend our thanks to Prof. Kausik Gangopadhyay, Prof. Rajesh Srinivas Upadhyayula and Prof. Sumit Mitra, coordinators of the “Pricing” course at Indian Institute of Management Kozhikode, for giving us the opportunity to work on this project. We also express our gratitude to the students of PGP-17 and PGP-18 who volunteered to participate in our survey. This helped us to get a good sample size to analyze the data. TABLE OF CONTENTS ACKNOWLEDGEMENT 1 ABSTRACT 3 INTRODUCTION 4 OBJECTIVE 5 METHODOLOGY 5 ANALYSIS AND RESULTS 6 RECOMMENDATIONS 8 LIMITATIONS 9 APPENDIX 10 ABSTRACT Our study identifies the most important and influencing factors for consumer preferences to eat at a pizza outlet like pizza hut, dominoes and pizza corner. With the help of factor analysis and regression we are trying to find out the willingness of a customer to pay at a particular outlet and hence what should be the pricing strategy of the pizza chain. The main elements in our study which affect the spending capacity and willingness are combo offers, services and variety offered by the outlets. Hence using this analysis we have also tried to find the premium which...
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...CASE STUDIES PIZZA HUT INDIA Overview Launch of a New Pizza Crust - Freshizza Create awareness for the introduction of the new pizza crust ‘Freshizza’, highlighting FRESHNESS of the dough as a key ingredient for a perfect pizza. Situation Analysis Each Pizza Hut restaurant prepares fresh dough several times a day on premise, unlike competing brands whose stores receive crusts from a few central commissaries making the dough older by 1- 2 days. This fact had not been leveraged by Pizza Hut in the past. In the course of product development, Pizza Hut had commissioned research to evaluate the proposition of ‘Fresh’ among consumer focus groups. The key findings here revealed that ‘Freshness’ in the context of Indian bread (chappati’s) implied kneading fresh dough daily. Consumers preferred chappati’s made from freshly kneaded dough as they were softer and tastier than those made from two day old dough. This was unlike the perception on pizza’s where ‘Freshness’ was only understood as a piping hot pizza. Strategy The PR programme decided to use both the insights gained from the commissioned research, to present an all new pizza crust and focus on leveraging editorial opportunities to create awareness for freshness and differentiate the product on taste. In order to add credibility to product claims and influence media on the freshness of the product, PR Pundit considered it vital to get a leading food critique to endorse the product. Through dialogue and product sampling...
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...DECEMBER 2014 INTERNATIONAL MARKETING STRATEGY – PRE-ISSUED CASE STUDY & GUIDELINES Important notes for candidates regarding the pre-prepared case study The case study is designed to assess knowledge and understanding of the International Marketing Strategy syllabus in the context of the relevant case study. The examiners will be marking candidates’ scripts on the basis of the questions set. Candidates are advised to pay particular attention to the mark allocation on the examination paper and to plan their time accordingly. Candidates should acquaint themselves thoroughly with the case study and be prepared to follow closely the instructions given to them on the examination day. Candidates are advised not to waste valuable time collecting unnecessary data. The cases are based upon real-life situations and all the information about the chosen organisation is contained within the case study. As the case represents a real-life situation, anomalies may be found in the information you have before you. Therefore, please state any assumptions you make that are reasonable when answering the questions. Remember, you are going to be tested on your overall understanding of the case issues and your ability to answer the questions that are set in the examination. In order to prepare for the examination, candidates will need to carry out a detailed analysis of the case material ahead of the examination. Candidates will have sufficient time during the examination to answer all the questions...
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...Pizza Hut Case Analysis For years now Pizza Hut, Inc. has been the leader of the pizza industry. We have been privileged to have had the opportunity to perform research on advancements we can make to maintain this reputation. Based upon our Economic Analysis we have decided to not launch the BIGFOOT pizza. The following gives a detailed analysis, offers alternatives to improving the Pizza Hut experience, and gives reasons why we came to this conclusion. Economic Analysis: First off, we appreciate the opportunity to have had an important role in Pizza Hut's latest product development, BIGFOOT. As you know, over the past five years market shares for the industry have changed much more drastically than in recent years. Our market share has been stagnant, and sales are down 10% this year in relation to last year's numbers. During the same period, Little Caesars made a strong push and they have continued to grow. Little Caesars' "two for one" marketing approach was effective in infiltrating the "mom's night off" segment, and is seen by customers as a great value. This is adding direct competition into our niche market share. Little Caesars is surely not making headway with the pizza connoisseurs, but it has effectively targeted a market in which Pizza Hut does not currently have a strong presence. 50% to55% of this market is made up of family dining situations. Our marketing team has conducted multiple data analyses on ways in which we can gain market share from Little...
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...Jean-Marie Le Corre 3 année – Promo 10 IBS – Case Preparation ème Pepsico’s Restaurants Pepsico is company that originated within the soft drink business with the famous Pepsi. The name PepsiCo appeared in 1965 when the Donald Kendall, former CEO of the company merged the soft drink company with Frito-Lay, a snack food company. Later many others businesses were added, mostly through external growth (PFS was added as a way reduce costs), among which are Pizza Hut, Taco Bell and KFC. A- SWOT Analysis Strengths Diversified yet complementary activities within the food business o Good outlets for distribution of Pepsi fountain sodas Allows more reactivity Highly decentralized organization o Large, while not complete, coverage of the restaurant industry Strong innovative spirit within the company Well segmented restaurant brands Internal movement of manager allows good experience sharing Weaknesses Strong resistance to higher management control o Makes it difficult to answer some new demand of the market such as single PepsiCo’s contact Independence of businesses makes it difficult to put synergies in place Group operates competitors to its potential customers o Burger king, for example is a potential customer for Pepsi, but a competitor to PespiCo’s restaurants No shared and established strategy within the brand, just based on a good practice agreement Lack of cooperation between brands (The Toilet Paper victory) Opportunities Drive more synergies between brands Share...
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...International Logistics | Case Analysis Pizza Hut Moscow Globalization of Operations Strategies Submitted By- GROUP 3 | Sec A Aditya Batabyal 003 Ameya Bhadkamkar 007 Amitash Laxminarayana 008 Arun Kumar 017 Ashish Kulshreshtha 020 Bhavya Desai 028 Chetana Rane 030 Harsh Bakhai 039 Mohit Niranjane 054 Pratamesh Tawde 060 Analysis Culture is very important to the practice of international business. It impacts the way strategic moves are presented, influences decisions and is the lens through which motivation occurs. Management, decision making, and negotiations are all influenced through culture. Culture is what makes international business practice difficult or easy, depending on how similar or different cultures are. Culture is both divisive and unifying. Culture is not a constant; it evolves over time. Globalization has made it necessary for companies to establish themselves in new markets. The Pizza Hut case let is an example of one such new market exploration venture by the American company PepsiCo in the Russian markets. In September 1990, American company PepsiCo and its Russian partner Morsrestoranservise opened two Pizza hut restaurants in Moscow. The joint venture plan was based on a 3 billion agreement between PepsiCo and the Soviet Union. It laid down three fundamental requirements for the future Pizza Hut joint venture. Owning 49% partnership, Pizza hut will need to use local food source and provide training for...
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...Pizza hut * In the 80s the consumer behavior was changing: convenient was increasingly important increase home delivery business * Pizza was seeing as a good to be consumed at home Those 2 factors pushed pizza hut to potentially enter home delivery market Obstacles * Corporate culture * However, Pizza huts core business was not built around the delivery system. All of its marketing operational efficiency and product were were focused on the eat in carryout family experience. * The idea of delivery was also not welcomed at all levels of the company. Franchisees were reluctant due to increasing cost and upsizing the pizzas for delivery. Many didn’t see a need in their respective markets to offer delivery services. Since 1985 when PH imposed on the franchisees to develop the delivery units, it created an internal conflict and huge disagreement throughout the company (p.8) * There are 2 different objectives for the franchisees and the company. Pizza hut was very interested in increasing its market share while the individual franchisees were more interested in keeping up their profitability (p.7) * Franchisees implemented in small towns weren’t interested in delivery comparate to the ones in more densely populated markets. * Costs * The ongoing investment for delivery is as expensive as a traditional restaurant. According to exhibit 4 the profit margin for company owned delivery unit was 8.8% whereas 13.1% for traditional restaurants...
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...Domino’s Pizza Goes Natural Nicole Phillips MKG310 – Introduction to Marketing Colorado State University – Global Campus Professor Michael Aubry October 25, 2015 Executive Summary The pizza industry is a mature and highly competitive market, while the organic/natural and vegetarian market is one that is seldom addressed, yet consumers are increasingly showing their interests in such foods. Domino’s Pizza has the opportunity to be an innovator in this groundbreaking field, and by only seeing a slight increase in costs of sales and advertisement, creating and releasing menu items that are organic/natural based or vegetarian will help Domino’s dominate the competition, while gaining three new market segments and positive PR. The following market plan will show in detail the opportunities Domino’s has on the horizon that they can utilize their competitively low prices for, and the steps and tactics they will need to implement in order to achieve success in this new field. Company Overview In 1960, brothers Tom and James Monaghan borrowed nine hundred dollars to purchase “DomiNick’s”, a pizzeria in Ypsilanti, Michigan (History, n.d). After growing bored of the pizza business, James traded Tom his half of the company for a Volkswagen Beetle, making Tom the sole owner of the company (History, n.d). Monaghan changed the company name to the one we know and love today, Domino’s, in 1965 with a mission to sell more pizza, and have more fun (Domino's Vision, Mission and Value...
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...Pizza Hut History The Pizza Hut story began in 1958 in Wichita, Kansas where two brothers, Danny and Frank Caney, opened their first restaurant. Within one year, they franchised their first unit. In 1968, the company entered the international market with a store in Canada. The following year stores opened in Australia, Mexico and Germany. In 1977, Pepsico, leader in the snack and beverage industry acquired Pizza Hut, initiating its entrance into the restaurant industry. At that point in time, Pizza Hut consisted of approximately 3,200 units (Tricon website 2001). By 1989, Pizza Hut had stores in fifty four countries and in the same year the company opened its first location in the state of São Paulo, Brazil. The parent company Pepsico grew later with the acquisition of Taco Bell and KFC, each brand expanding through the development of company-owned units and franchises throughout the world. In an effort to sharpen Pepsico’s focus, in 1997, it announced a plan to separate the company’s packaged goods and restaurant businesses. The new company was named Tricon Global Restaurants, and upon its formation became the world’s largest restaurant company in terms of units, and second in the world in terms of sales (Pepsico websitepress releases). The Tricon corporate philosophy promotes “A passion for putting a ‘YUM’ on people’s faces around the world… that special eating experience that makes you smile and creates lifelong customers” (Tricon website 2001). For all...
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...Weaknesses5.3 Opportunity5.4 Threat | | 6. Bibliography | | | | 1.0 Company Background 2.1 Introduction Pizza Restaurant was opened by two brothers Dan and Frank Carney in 1958 in Wichita, Kansas. Dan and Carney borrowed 600 Dollar from their mother to open Pizza Hut Restaurant. After borrowing 600 Dollar from their mother, they purchased second-hand equipment and rented small building in their home town. In 1959, the 3rd Pizza Hut restaurant was set up as a Franchise which they open in Topeka, Kansas. Their vision is to develop Franchise System which became a worldwide successful marketing model. Pizza Hut was first mover towards international market and set up first Pizza Hut outlets in Canada in 1968. Almost ten years later, Pizza Hut serving one million customers in a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under ticker symbol PIZ. International Pizza Hut restaurant became 100 in number while the total number of Pizza Hut reached 2000 in 1976. In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. Pizza Hut opened its 5000 unit in Dallas, Texas. Pizza Hut celebrated its 30th anniversary with more than 6000 units in 1988. In 19th May 1982, Pizza Hut began its operations in Malaysia with the opening of its first outlet. In 1996, Pizza Hut sales in the United States were over $5 million. However,...
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...PIZZA HUT - MOSCOW: CASE ANALYSIS () Executive Summary: Pizza hut is faced with challenges as they try to get their “toe in the water” and enter the market in Moscow. The challenges are: * Lack of standard supply chain process * Cultural clashes * Language barriers * Service differentiation for Ruble and hard currency customers * High exchange rates and complication in pricing (government versus black market rates) * Communication (disconnect between the local employees and the management team) * Employees had to work long hours and cover for absentees * Turnover and ongoing training for the new staff jeopardized the service and quality of Pizza Hut. Proposed solutions include a complete analysis of the political, economic, social, technological, environmental and legal aspects. The key to Pizza Hut’s success in Moscow is effective supply chain management. Efficient Management of materials, manpower, money and production will create a positive outcome. Focus areas for improvement include training, sourcing, understanding culture, adapting to the local environment, and creating a new lifestyle for the Russians. In other words, we recommend inducing change in employment conditions, payment methods, quality adherence, and customer service culture by partnering with local suppliers, customers, employees, companies and government agencies. Background: The joint venture between PepsiCo and its partner, Mosrestoranserise was based on a $3...
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